Knowing our audience

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Kyle teaches us from the start to learn about our audience. Many WA posts have also focused on this important element of our business.

It's not easy to do and it takes continuing research but we need to know our audience so we can provide the information they want and/or need.

Walt Disney certainly knew it. I want to share another great quote I saw when we were walking around DisneyWorld on our vacation a couple weeks ago.

Take a look:

He sure knew his audience and look what has happened.

Is it the happiest place on earth, as Disney advertises? Perhaps so! He built what he knew we wanted.

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Recent Comments

13

Excellent advice- I really need to put this into action
Thank-you Allyn

That's a nice thought and it is something we need to focus on with our audience in witch we strive succeed with our business.

The happiest place is such a great achievement. Thanks- reinforces the need to address your audience.

And He knew it even when so many told him he could never do it! Just as we have to stand on that truth when others will try to tell us it can't be done! :)

Absolutely. Thanks Christa.

This very TRUE.

Whether you're giving a speech, writing a blog or writing content, Disney had it right.

Good to know. Thanks Allyn!!!

Great advice, I will think it over thouroughly, I think one of my niches is to broad, have to narrow it down and specify one subject

Glad it's helping you think through that. Mine was too broad at first also.

I think it is so important - but it's still hard since I am new to this. I try to remember who my audience is but suddenly I'm focusing on how to create my website or to write a new post. I have to remind myself I'm not doing this site for me - I'm doing it for others. Thanks for the reminder!

Oh, I can relate to what you said. I can study my audience for a while but then I'm always falling back to the other stuff. I have to keep working at this aspect of the business.

Right. Good post.

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