How to narrow down broad niches. Examples and tips.

Last Update: January 21, 2019

Hi folks, there's 2 common issues I see (and have faced personally) with the topic of niches and they are:

1) That people have a hard time choosing one.

2) When they do pick one, in some cases it ends up being either a niche market that is NOT really niche at all or it is a niche, but it's too broad.

Remember, WA's training advises people head the route of selecting specific niche markets to see success and I can relate to this very well. So in my years of doing this stuff, I'd like to share how I've been narrowing down broad markets and making them into niches.

The following is a screenshot I took from a YouTube video I made about niches. The whole point of this screenshot is to illustrate that as you define a specific topic more and more, the more niche-y it becomes. Here are some examples:


Now use this as a signal light. Red means no go, yellow means use caution (broad examples) and green topics are niches.

Now you don't need to use any of the ones I used as examples above but you should see the progression of how a general topic becomes a broad niche topic, and how that becomes a specific niche topic and it's the specific niche topic you want to go for.

Additionally, here's 3 more tips for you:


For more brainstorming ideas, here's a list of 50 niches (again you don't need to go with any of them, but just see how the logic works there):

https://my.wealthyaffiliate.com/vitaliyg/blog/50-profitable-...

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EHardy Premium
I've always had an interest in health and healing. A couple of years ago I found myself unable to work due to extreme fatigue and pain that was later diagnosed as fibromyalgia. It was my research online that helped me realise that my symptoms were a match, and the diagnosis was then confirmed once I asked for a referral to the correct consultant. Due to my research I had also found that the people who recovered seemed to be those that chose to follow the natural route rather than rely on meds from the doctor, so that's the route I chose for myself.

Now, two years later, I am living and volunteering at a dog rescue in Spain (originally from the UK) and putting in around 60 hours a week. I'm thinking of making my niche health and healing, and basing it around my own journey with fibro. Does that sound about right?

I can keep it fairly narrow to begin with by focussing on the things that have helped me, and can broaden it later if I run out of topics. I can also use it to introduce other niches later such as dog care, learning languages etc.
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David58 Premium
Yes, I would work in Fibromyalgia & natural healing. If can even narrow it down more, like a certain type of natural healing it would be better.

You would be working in the YMYL area of the internet. You will need to satisfy Google's E A T algorithm to get better rankings. Here is a link that explains it better than I would.

https://torquemag.io/2019/02/google-e-a-t-algorithm-update/

Good luck to you and if need more help, please let me know.

Dave
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EHardy Premium
Thank you. Ok, have only had a quick look so far at the link you shared. For the expertise bit could I focus it on my own personal journey with fibro? After all, no-one knows my journey and experience of fibro like I do.

Emma.
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VitaliyG Premium
I would keep it specific to fibromyalgia Emma, this is far better to work with.
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EHardy Premium
I was thinking of separate websites for any other niches I decide to add later. But maybe share the link(s) if I write a relevant blog post.
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Petra4 Premium
You can get niche specific but will limit yourself to writing around 10-15 posts. After that, you need to broaden yourself up. Having 3 competitive niche's, competing with others and my inexperience doesn't help.

Eg: Waxing -> Skin -> Beauty

Its hard work.

Writing is even harder but I knew that one already a long time ago so I shouldn't complain :)
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VitaliyG Premium
Actually for most niche topics, you can go way beyond 10-15 posts Petra. A lot of it comes down to product reviews, comparisons and so on. With these add ons, a person can usually get a 100 or more content ideas.
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Petra4 Premium
Yeah, that is where I have an issue - product reviews and comparisons. I, unfortunately, tell it as it is. That is why my websites are they way they are.

Regardless, its all a learning experience and happy with my websites. Your comments have opened my eyes a lot more so I am grateful for the insight.

I guess its a light-bulb moment and the light has come on!
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Rebecca54 Premium
If you’ve drilled down to a niche, like Jillian Michaels’ Kettleball program, that seems very limiting in how many posts you can write, especially if we need to write 2-3 posts per week for a couple of months. How many articles could I write on Jillian Michaels or even on Kettleballs? I think I’d run out of article ideas.
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ericcantu Premium
Instead of just thinking about articles where you describe the product, think outside the box. You could write articles focusing on the specific demographics who would benefit from the program, articles about each of the different workouts you can do using the product, reviews about the hundreds of competing workout products and how they compare to this one, articles about unique exercises that benefit specific muscle groups, etc.
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VitaliyG Premium
A single post can bring in tons of traffic and money, plus this is about finding keywords, not single niche topics. You can explore kettlebell programs and cover one of the programs in this niche, like Jillian MIchael's program.
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Rebecca54 Premium
Thank you! This helps. I’m also a little concerned abkut writing in the fitness niche since I’m not a trainer and have no mesical background. Do we need certification in the field we’re writing about?
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Rebecca54 Premium
Thank you so much!! This is great!
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VitaliyG Premium
You don't need certification, but writing about something you know little about also will produce lower quality content and that can impact your site's rankings. You should pursue a niche you love and know a lot about, like I recommend in the article.
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Faustinigena Premium
This is an amazing article ever for me here in my 6 days old on WA. It's short and precise. But why fitness is not in health industry or market?

And i feel i can comment negatively on what u call 3 parameters in choosing a niche but with my experience compared to yours in this business, I decide not to do so.

Instead help me, is tourism or adventure as industry itself? What about traveling? I guess they have some similarities but i want to hear from you as an expert.

Thanks Vitaliy,
Faustin
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VitaliyG Premium
Hi Faustin, fitness is part of health but something like six pack abs would be a niche in this case.

Regarding your questions, here's a few options:

Tourism-->Touring exotic locations.
Tourism-->Touring popular hiking locations.
Tourism-->Touring historic places.

Traveling-->How to solo travel.
Traveling-->How to travel on a budget.
Traveling-->Best hiking trails.
Traveling-->Best traveling spots for students.

There you go :)
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Munatrends Premium
This looks quite interesting to me. I have been thinking of the travels industry. This form of categorization will help to put things in better perspective. Even though I am yet to decide on the niche to start with.
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miriamiriam Premium
Should the niche topic be popular or not? I mean, the more popular it gets, the bigger competition, right? And if I got it correctly, even something that seems to be unpopular might be interest among 3,7 billions of people with internet access, so it SHOULD be unpopular. Am I thinking right? Please feel free and be open if I am thinking wrong. :D
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VitaliyG Premium
Yes the niche topic should be popular but because its a niche, you will see less competition. The training in WA will help you monetize it.
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miriamiriam Premium
Ok than. Let me show you my "chain" and I would love to know on which stage should I stop and build.

Home interior > home decor > cozy home decor > specifficaly: lamps/carpets/pillows etc.

Also, let me explain that girls loooove cozy stuff at home :D Should I just go into stuff that makes home cozy, or specifically turns into just one part of that (like pillows or window curtains).
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joelthunborg Premium
This has always been a sticking point for me. Thanks for your explanation!

One thing that has helped me a lot is something I heard once: Niche is a decision, not a eureka moment.

In the end, we need to make a decision and test it out - and your parameters are great for helping with that decision. :)
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Debs66 Premium
Hi,
Clear and easy to follow. There is a ton of questions asked about Niches so I have a post I can guide them too now. Thank you.

It's great to see you in live chat also. You was there for me when I shouted out for help. So Thank you for that. I see you there for Susan to @marley. You make time for us it means a lot.

Debs :)
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Pnyamzjr Premium
Helpful information hey. I think this is true.
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MozMary Premium
one question I haven't heard answered is how do people post tons of content to a narrowed down niche, eg biotin product.
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VitaliyG Premium
Talk about any and all products/foods/vitamins that help hair grow and cause it to fall out, and review different biotin supplements and topics about ut.
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skmorrow Premium
I have wondered the same thing myself.
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JKulk1 Premium
Don't make it to narrow. Jim
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FKelso Premium
The niche--a stumbling block for many folks. Good info.
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skmorrow Premium
I think this is part of the problem with my niche website. My site is about back pain specifically about my experience. I have been all over the place with this topic, thing's that have worked for me. I have written about elliptical training, as a low impact way to exercise. But I have also been all over the place with other stuff like massage chairs, inversion tables, etc. I have probably confused Google 😁. I think my focus has been too broad.
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shazzaWA Premium
Fantastic Vitaliy. Bookmarked to assist others so thank you!
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MiaL Premium
Thanks Vitaliy
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DBlanchard Premium
Great advice as usual Vitaliy. Thanks!🙂
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ColleenLVSJC Premium
I added this to my list of bookmarks so I could look back at it. I'm getting ready to narrow my niche, so I'm researching to find the best spots where people need help solving their problems.
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EddySalomon Premium
Great Job on this one! I will be bookmarking this and sharing it with others.
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VitaliyG Premium
No problem!
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jackvo29 Premium
Great advice, thanks :)
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