How to find your passionate niche topic and narrow down broad niches.

Last Update: July 02, 2022

Hi folks, there's 2 common issues I see (and have faced personally) with the topic of niches and they are:

1) That people have a hard time choosing one.

2) When they do pick one, in some cases it ends up being either a niche market that is NOT really niche at all or it is a niche, but it's too broad.

Well this post is going to help you solve both problems and:

1) It's going to help you isolate YOUR unique and profitable niche.

2) Help you move forward with that niche with WA and turn it into a real online business.

Remember, WA's training advises people head the route of selecting specific niche markets to see success and I can relate to this very well. So in my years of doing this stuff, I'd like to share how I've been narrowing down broad markets and making them into niches.

The following is a screenshot I took from a YouTube video I made about niches. The whole point of this screenshot is to illustrate that as you define a specific topic more and more, the more niche-y it becomes. Here are some examples:

Now use this as a signal light. Red means no go, yellow means use caution (broad examples) and green topics are niches.

Now you don't need to use any of the ones I used as examples above but you should see the progression of how a general topic becomes a broad niche topic, and how that becomes a specific niche topic and it's the specific niche topic you want to go for.

Additionally, here's 3 more tips for you:

For more brainstorming ideas, here's a list of 50 niches (again you don't need to go with any of them, but just see how the logic works there):

The next step (After you picked the niche):

It's simple: Start the main traning in Wealthy Affiliate which is the online entreprenuer certification course:

This is the exact advise I give to everyone who asks me about niches and how to get started.

In short, by choosing a niche you love that you know is profitable (and you will if you use this guide), and combining that with the Wealthy Affiliate training to take that niche and turn it into a real online business, you're going to be starting off on the best path to your success in Wealthy Affiliate, online and in your life.

The lessons I shared with you in this article took me YEARS to master and figure out, but now you possess that knowledge and it only took a few minutes to learn :)

So if you have any questions about this stuff, ask me below!

New classes series: How to find your unique and profitable niche.

Just a quick update: Ever since the rollout of Wealthy Affiliate's new Premium Plus classes, I created my own series of webinars covering EVERYTHING on niches, most importantly how to choose your ideal one that has the most profit potential.

Niches are very subjective and your ideal one could be completely different from mine, which is why when you know how to choose niches based on passion, you will pick the RIGHT choice for you.

There are 5 classes in this series, and here is a preview:

Webinar 1: How to pick a profitable niche and bank on it.

Webinar 2: How to Find Countless Niche Ideas & Their Income Potential.

Webinar 3: Case Studies of Successful Niche Sites (10 Examples)

Webinar 4: How to Use WA's Training to Maximize Your Niche's Success.

Webinar 5: How to Scale Your Niche Site's Success And Online Business.

This series covers every single detail about niches to help you find YOURS, whether it be one or multiple.

For anyone struggling with the subject of niches, this webinar is going to help you become and expert at it and more importantly, by choosing the niche that is PERFECT for you, to maximize the effect and results of the Wealthy Affiliate training.

Check out the series here:

I also have another niche guide I recently made to further help you:

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greatmindz Premium
Please I need help to narrow my niche.

Personal development > Personal Finance > Mindset for wealth creation.

I started with personal development but it is too broad, I was told. I decided to narrow to personal finance and further to the mindset for creating financial success.

I am an accountant and benefited from a book Think and Grow Rich so many years ago. So I love to write about mental thinking that creates motivation and direction for wealth and financial success

Please can you advise if I am on the right track? Is my niche good and narrow enough for affiliate market success? I am in my 3rd month in WA


JKulk1 Premium
Hi Joseph. I believe there's a big difference between personal development and personal finance. To me personal development could mean anything from fitness, health, mental health to finance, which is far to broad. However, personal finance would be easier to narrow down ( you don't want to be to narrow). I'd simply narrow it down to a specific target group. For example, it could be 'Personal finance for millenniums'. Being an ex banker, and having studied accountancy myself, I see this as an incredibly powerful niche. You will be able to write on many varied topics ( which is important to get your blog numbers up) . You could also use this as a tool to review so many different products ( WA, books on becoming successful, courses, WA and even loans products.
It all sounds exciting my friend. Go for it. Jim
JKulk1 Premium
I like 1, 4 and 8
greatmindz Premium
Thanks so much Jim. You have given me a great direction. I am grateful.
Hi there! Thank you for your guidance, and your PSA. They were quite helpful. I'm just getting started, and I would really be interested in hearing your feedback on a couple of ideas I'm currently developing :)

- Travel> Obscure Travel locations> affordable low-trafficked travel locations that you wished you'd known about earlier

- Game reviews> android phone gaming apps> gaming apps that keep you hooked without asking for money

- Amazon products> Amazon on a budget> gadgets and everything under the moon, under $50

- up and coming technology> latest technological advances> cool gadgetsyou never knew existed that will change your life

- netflix series' reviews> latest binge-worthy netflix tv shows> Should you spend hours on this new show

- baking> exploring different baking techniques> eccentric and uncommon recipes for home chefs that anyone can do

- weight-loss> latest weight-loss research> busting weight-loss myths> does lemon water really work?

- weddings> building your dream wedding> from cake to venue, we'll help you build and plan it all
Labman Premium Plus
Just my opinion. Item 4 and 8.
VitaliyG Premium Plus
I agree with Labman.
Thank you so much for taking the time to read through them, and share your opinion!
SharonWA2020 Premium
Hi Vitaliy, thank you for this blog - choosing a niche is where I am stuck. Something came to my mind weeks ago and won't go away - but, it is not a subject that I love, it just interests me. Would you be able to guide me on finding a niche around dancing (which I love - I am not a dancer) and confidence building (a lack of which I think holds people back from dancing)? Based on what you say in your blog this is a broad topic and needs to be broken down to a niche topic.
Dbrums Premium
Hi Sharon! Something within dance would be great! As you said, narrow it down a bit and get crankin’! But there’s nothing wrong with going with another idea that interests you and you feel good about. It doesn’t have to be your most enjoyable thing, but something enjoyable to you nonetheless.

With dance you could select a style of dance to start with and produce a site with how-to videos. You could also eventually market digital products such as downloadable videos and other resources related to that style of dance. Have posts where you discuss dance attire or highlight a particular pair of dancing shoes. Or do a review on different products related with that particular style of dance. If it’s the tango, your entire site could be based around that. There are plenty of products you could tie in while having fun writing about it.

Hope that’s helpful,
SharonWA2020 Premium
Hi Darrinn

Thanks for your advice. I think I am going to sleep on it and tackle it afresh in the morning - I fear I am just going in circles. It may be that I want something that excites me and I haven't got that yet. Roll on tomorrow!

Thanks again and stay safe!

VitaliyG Premium Plus
So I'd focus on a particular dance style as your niche, and write articles on confidence building within that niche Sharon.
Hey guys, once I learned about having to pick a niche and narrowing it down, I instantly thought about gaming accessories. This is a topic I can very much write about but I just don't know what type of specific audience to target. For example, I had an idea along the lines of like controller grips or gloves, maybe even gaming glasses but I still don't see a specific audience that I would be helping out. Do you have any suggestions or ideas that could help me out? Anything would be helpful.
VitaliyG Premium Plus
You're fine with the niche choice you're on now Adonis. Specific topics related to niches are themselves helpful to the niche audience, so continue onto the training in WA:
AdrianKiter Premium
Great advice Vitaliy! I'm 8 months into this and my website is on kitesurfing (my passion). I'm at the point where I've done posts on the main items of equipment and was wondering where to go next with it.
Your post has helped me focus on narrowing down the broad equipment subjects and pick a proper niche out of each one in turn. So that gives me a whole range of individual niches to concentrate on, one at a time.

It just confirms what you say in your profile, that it pays to take the advice from experienced WAers. I had a log jam in my thought process and now I can see a whole range of opportunities.

Many thanks

VitaliyG Premium Plus
Kits surfing is an awesome niche topic man! I like your choice, a good luck with your business growth.
AdrianKiter Premium
Cheers Vitaliy! I think so too. There's a lot of competition from on-line shops and not many affiliate programs available, so I'm using Ebay mostly. But what you've made me realise is that I need to drill down into particular niches within the fairly broad subject. So that's what I'll be doing with my next post.

Thanks for the encouragement, it came at a perfect time.

Much continued success to you too.

Cheers, Adrian
VitaliyG Premium Plus
No problem!