Tools of the devil - the pop-up CTA!
Who invented the intensely irritating pop-up CTA?
There you are, reading something you find interesting, you reach a certain point on the page and, BAM, a shouty pop-up appears wanting you do something.
Well, I was already doing something. I was engaging with your content, and I was getting quite interested in reading more of your stuff, but you have intruded on my train of thought and, frankly, p....d me off.
There's really no need to slap me in the face with your CTA. If your content is good enough, I may very well sign up to your list if asked nicely.
OTOH, maybe the slap in the face is the old hard sell method of drawing attention away from inadequate content.
I can't see myself ever using one of these pop-ups, but perhaps I'm being too hard and there are good reasons in favour of them. Share your thoughts below!
Happy Wednesday folks,
This post created itself after I'd visited three websites in succession, all of which shouted something at me! Mind you, the slow page updating due to excessive fetching of advertising material had already got on my nerves, but that's another story.