Tools of the devil - the pop-up CTA!

Last Update: May 11, 2016

Who invented the intensely irritating pop-up CTA?

There you are, reading something you find interesting, you reach a certain point on the page and, BAM, a shouty pop-up appears wanting you do something.

Well, I was already doing something. I was engaging with your content, and I was getting quite interested in reading more of your stuff, but you have intruded on my train of thought and, frankly, p....d me off.

There's really no need to slap me in the face with your CTA. If your content is good enough, I may very well sign up to your list if asked nicely.

OTOH, maybe the slap in the face is the old hard sell method of drawing attention away from inadequate content.

I can't see myself ever using one of these pop-ups, but perhaps I'm being too hard and there are good reasons in favour of them. Share your thoughts below!

Happy Wednesday folks,

Mike

This post created itself after I'd visited three websites in succession, all of which shouted something at me! Mind you, the slow page updating due to excessive fetching of advertising material had already got on my nerves, but that's another story.

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Ecowarrior Premium
know what you mean and agree! I find them very irritating!
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Tuze Premium
I guess the darn things must work, otherwise why would site owners deliberately annoy their visitors?
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RobinHudson Premium
Jury's still out for me... I put a big delay on mine so it comes up after 90 seconds. I just don't like them but they are highly recommended for list building.
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Tuze Premium
I'll try to keep a slightly more open mind until you report back!

I imagine that, to some extent, it might depend on what your offer is. However, I recognise that I'm somewhat conservative in my approach, so the hard sell is never going to float my boat.
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MohdAnwar Premium
You are not alone sir, We are also facing same problem. The people trying to sell Set of Combs and Saving Instruments to Bald persons. They are thinking of their requirement. That's Why I prefer Inbound Marketing Only.
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Tuze Premium
Ha ha, great example Mohammad! I'm not against attracting people to an opt-in subscriber list, but not by this method.
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MohdAnwar Premium
Attraction Marketing & Opt in based marketing is some thing else sir. These OTO, Pop Ups, forced Dialogue Boxes are type of Hard Marketing or One Time Marketing.
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Tuze Premium
You and I are on the same wavelength in this.

I remember you blogged that customers don't like the hard sell (Outbound Marketing) and I totally agree. You only have to think of your own reaction when approached by a sales person in a store or wherever.
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JudeP Premium
Agree Mike, they are a pain in the a**!
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Tuze Premium
Thanks Jude, I feel better now!
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Funkydunc208 Premium
Some love them, others don't. Every major newspaper website uses them. They can be a nuisance but they can be ignored if we really want to read content on that site.
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Tuze Premium
Sadly, they have the effect (on me) of making me not want to read their content. Yes, I know I'm getting grumpier as I get older, lol.
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