Sharing Successful Thinking
Certain moments of learning "Online marketing" result in bringing clarity to the larger picture and with it an Ahh-ha realization (perhaps the culmination of many lessons and of some revisited)
It is in these, that we are best equipped to "pay it forward" and share with others our understanding.
This is one such opportunity in the form of a book summarization, ( this particular book written by a local author, Steve Eickman / President of Anchor Marketing, a brand building agency in The Midwest,
The story of Charlie could be anyone of us in a Corporate Present,whom, after decades of loyal service are found displaced by System or Innovation. And it is here, Charlie would find himself working as server in a small Ice Cream Shop called: "The Scoop".
A reticent, but capable worker; always on time and ever obeying the rules, Charlie was surrounded by younger, far less interested in a job, then its paycheck; willing to cut corners even with a mop bucket, sort of co-workers. But, Charlie, minded his business,tolerating everyone ,even it meant more work for himself, Charlie!
Unforeseen circumstances would force a hand however, for Charlie, and this, my friends is how he grows:
Named temporary manager, (through no fault of his own) Charlie is forced to come up with a plan to motivate these young individuals, as he knew that working tirelessly on his own,was not going to get the job done and he would eventually be carried out with "Next Days Trash".
Nervous, completely uncertain, Charlie may have not even made the first week, but for his wife, Andrea, ( HOORAY, ANDREA ) a bank manager who reveals a formula she uses to communicate and manage others...and lo' even Charlie, for the past 20 years.
T= target + A=action + M=message + M=media TAMM is a formula for succeeding in the world of communication.
T = By knowing who, and about, those we wish to COMMUNICATE to ( i.e. Age,interests etc.)
A = By knowing precisely the ACTION we want performed, ( i.e. subscribe to our website )
M = By creating A MESSAGE that best motivates our A, to our T ( i.e. Subscribe here>>>For A Wonderful World of ICE CREAM )....Yum!
M= By bringing out this MESSAGE using the correct MEDIA ( i.e. Where and what social platform does my "core audience" frequent...Did you know more people over the age of Fifty use the search engine BING? Neither did I...Ask WHY if you are interested, in Comments below)
CHARLIE WINS!...he wins the respect and loyal behavior of his team: he succeeds in bringing new revenue to the ailing store, and he, CHARLIE, with an added respect for his loving wife ANDREA, becomes the PERMANENT new manager of "THE SCOOP".
HOORAY...great read, Good impressions for Communication, and as always FOOD for thought. So now....WHAT'S YOUR SCOOP ?
***I will enjoy your impressions and insights,thank you for reading