How Often Should You Post on a Blog?

Some companies, like PR or news companies primarily publish trending content: presidential elections, road traffic alerts, missing persons, etc. The content is time-sensitive and will have a peak and decline where it may be trending, but then it’s not.

You can add viral content or trending content into your content schedule to spike your traffic, but it’s not a long-term, sustainable traffic model unless you constantly publish trends. Google has metrics to capture “trending content” in their algorithm where they give precedence to momentary trends in the search engine rankings.

The method Google uses to detect “breaking news” or “trending content” is called the Query Deserves Freshness Ranking Factor.

If your business centers on trending content like Buzzfeed or other news and media sites, you may need to have an aggressive content publishing schedule to satisfy the readers who are looking to get information on trending topics and current events.

On the contrary, if you are building a site with evergreen topics, those that have a stable or growing search volume, the publishing schedule may not have the greatest effect on your traffic.

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1. Decide whether you want to focus on trending and viral topics or Evergreen topics

2. Start to anticipate what viral versus evergreen topics would be for your niche

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AlanJE Premium Plus

Thanks for sharing the advice, very helpful Best Alan

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TDenise Premium

@AlanJE

You're welcome Alan! Glad it was helpful.

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HarveyBrown Premium

Hello Tiffany, excellent training. Like all good training and information I will have to go through this again to make sure I did not miss any of your points.
So far I find posting twice a week works for me. I know I will have to up my game to attract more traffic.

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TDenise Premium

@HarveyBrown

I'm glad you enjoyed the training. Maybe you can do a challenge? I don't know your niche, but you can make the challenge for you and your audience like a "30 day Eating healthy challenge" where you post for 30 days straight a piece of content that pushes forward a mission. A short challenge like that can add lots of fresh content, but it's not too long-term to overwhelm you or your readers. Thanks for the amazing feedback! It's great to hear that this was helpful.

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esteadman Premium

Hi Tiffany,

Excellent training. I never realized there were so many aspects to think about when deciding on a publishing schedule. The data and graphs helped a lot. Now I know how to evaluate my goals and establish a schedule to meet them.

Thanks,
Ed

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TDenise Premium

@esteadman

I'm so glad it was helpful! It is quite a few factors to consider, and there's flexibility along the way also. I'd love to see this contribute to your online success.

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PaulChatwin Premium

Great course and information.

Well done and thanks.

Paul

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TDenise Premium

@PaulChatwin

Awesome! I'm so glad it was helpful! Thanks for taking the course!

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mybiz4u Premium

Great course and choice of subject, Tiffany. My condolences on your loss and I wish you success, strength and health for you, your family and your business.
Namaste
Micelle
ps
I thoroughly enjoyed it and loved the stats...it sure put things a perspective for me on certain points.

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TDenise Premium

@mybiz4u

Thanks for the feedback Michelle! Regarding the loss of income, I feel like it was supposed to happen. I've had so many life situations that test my resilience, and every time it builds my confidence when I stand strong beyond them. In the end, I'm always grateful for the test (though they may not feel good at the moment) and the results. Thanks for stopping by and taking the course. I'm glad you enjoyed and that it put things into perspective. Studying the topic did the same for me.

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mybiz4u Premium

@TDenise

Yes, I, too believe that challenges build character. Life happens and what makes it ...(choose any word you like) is how we react to it - life lessons learned.
I wish you much success and you have a wonderful attitude.
Namaste
M

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TDenise Premium

@mybiz4u

Sounds like we're on the same page. Thanks for the well wishes. I will make success happen over here because I'm committed to it. Thanks for the well wishes. You have my well wishes as well.

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