Many online marketers are discussing the “niche site”. It is a narrowly targeted site that services a small demographic with specific content solving their problems. An example of a niche site is Revolution Golf or HerePup. Niche sites are gaining alot of popularity because there are “holes” in the internet in certain niches.

Niche site owners can get rankings and traffic fairly passively, with low posting schedules, and in some cases, even mediocre content because there’s low supply of content online in certain subject areas. If you have a niche site, you may be able to get by with a very low posting schedule and still manage to get some sales.

On the contrast, in most cases, the authority site is a site created to build trust, authority, a brand, and a long-term presence in the market. Authority sites are like Entrepreneur.com, TheBalance.com, or Fitsmallbusiness.com.

These sites are go-to resources for information on a certain subject matter. They cover a broad range of topics in depth to satisfy a large population of readers. Authority sites typically have more competition, many more problems to discuss, and more solutions to present to readers.

Where some niche authors may be okay with posting once per month, authority site owners would not be okay to publish at the same frequency without potentially being drowned out. You have to decide whether you are building a niche site or an authority site, and establish a publishing schedule that establishes the positioning in the market.