Some blogs use social media as their main source of traffic, others use search engines, and yet others use offline methods like PR, live speaking, or networking events. With Social media, there is a “shelf life” for each post.

If you post on Facebook and your post shows on someone’s live feed, it quickly falls to the bottom of the feed as more people update with their posts and sponsored ads show. Blogs that rely more on social media may need to have an aggressive posting or promotion schedule simply to stay “front of mind” to their readers.

On the contrary, blogs that use the search engines, email marketing, or other direct means as their primary source of traffic will not notice as frequent of traffic spikes up and down if their publishing schedule slows down as long at they’re posting content that’s high demand and low supply for the search engine users.

When you’re creating your publishing schedule, you’ll want to be mindful of where your traffic is coming from because the traffic sources will effect the stability of your traffic, and therefore, effects your decision on how often to publish.