There are several publishing options that have made digital publishers successful and I want to go over a few of them with you.

1. Several Times per Day

As we mentioned before, major publications typically post several times per day. The websites with the highest traffic: Google, Facebook, and other social media sites or major blogs publish very frequently.

Smaller blogs that have pulled off the several publishing per day schedule have also made mention of the pros and cons. One such example is Darren Rowse from Problogger and Pete Rouse from Mashable.

2. Once Per Day

Others have found that publishing once per day builds a routine, builds traffic and domain authority, and builds leads quickly. On the downside, it can also cause subscriber burnout if you’re not careful. The several times per day schedule or even once per day schedule may be good for short challenges like a seasonal spurt of some kind, but daily publishing is not something that many small publishing teams usually sustain for the long term.

3. Several Times Per Week/Month

Most small publishing teams publish content several times per week. Blogs that bring in majority of their revenues from services outside of direct blogging incomes may even be able to go to publishing once or twice per month unscathed. Even million dollar revenue blogs whose primary source of income is affiliate marketing (like Smart Passive Income or Making Sense of Cents) are able to publish two to three times per week and generate nice incomes.

It comes a point where blog publishing has to be diversified with other revenue streams to see a big influx in sales conversions. Publishing frequency is only one component of the overall equation.

4. When Inspiration or Trends Arrive

You have to be very careful of this publishing schedule because it can easily slide into “hobbyist publisher” mode. There are very rare anomalys who have success without consistency, and I don’t know who they are. If you publish only when hot trends arise in your industry or when inspiration hits, you’ll have to pay much more attention to creating a stellar promotion schedule.