Hubspot did a study where they analyzed all of their customers. Based on their study, customers who had more than 401+ articles had double the traffic of those who had 301-400. Their study conclusion is documented on these two charts (as shown on their website):

Then, by Company Size, their data showed:

Based on Hubspot’s study, you can see that traffic started to increase substantially at the 51-150 blog post mark and continued to increase from there. Based on their results, I’d say, it may be a good idea to stimulate a blog with a certain number of articles to start, then to create a publishing schedule from there.


To launch the blog, you can do a publishing challenge like the 90-day challenge (posting daily for 90 days) How To Entrepreneur (my website) used, or another variation of your choosing.


There are outliers like Brian Dean from Backlinko who reached more than 1 million monthly site visitors with 32 articles, but that’s an anomaly. Hubspot performed their case study with averages from 13,500+ of their own customers, so I’d say it’s a pretty good metric to go by.

Tasks 0/2 completed
1. Decide whether you can invest in an initial blog challenge
2. Choose how long your initial challenge or "post blast" will last


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AlanJE Premium Plus
Thanks for sharing the advice, very helpful Best Alan
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TDenise Premium
You're welcome Alan! Glad it was helpful.
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HarveyBrown Premium
Hello Tiffany, excellent training. Like all good training and information I will have to go through this again to make sure I did not miss any of your points.
So far I find posting twice a week works for me. I know I will have to up my game to attract more traffic.
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TDenise Premium
I'm glad you enjoyed the training. Maybe you can do a challenge? I don't know your niche, but you can make the challenge for you and your audience like a "30 day Eating healthy challenge" where you post for 30 days straight a piece of content that pushes forward a mission. A short challenge like that can add lots of fresh content, but it's not too long-term to overwhelm you or your readers. Thanks for the amazing feedback! It's great to hear that this was helpful.
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esteadman Premium
Hi Tiffany,

Excellent training. I never realized there were so many aspects to think about when deciding on a publishing schedule. The data and graphs helped a lot. Now I know how to evaluate my goals and establish a schedule to meet them.

Thanks,
Ed
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TDenise Premium
I'm so glad it was helpful! It is quite a few factors to consider, and there's flexibility along the way also. I'd love to see this contribute to your online success.
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PaulChatwin Premium
Great course and information.

Well done and thanks.

Paul
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TDenise Premium
Awesome! I'm so glad it was helpful! Thanks for taking the course!
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mybiz4u Premium
Great course and choice of subject, Tiffany. My condolences on your loss and I wish you success, strength and health for you, your family and your business.
Namaste
Micelle
ps
I thoroughly enjoyed it and loved the stats...it sure put things a perspective for me on certain points.
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TDenise Premium
Thanks for the feedback Michelle! Regarding the loss of income, I feel like it was supposed to happen. I've had so many life situations that test my resilience, and every time it builds my confidence when I stand strong beyond them. In the end, I'm always grateful for the test (though they may not feel good at the moment) and the results. Thanks for stopping by and taking the course. I'm glad you enjoyed and that it put things into perspective. Studying the topic did the same for me.
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mybiz4u Premium
Yes, I, too believe that challenges build character. Life happens and what makes it ...(choose any word you like) is how we react to it - life lessons learned.
I wish you much success and you have a wonderful attitude.
Namaste
M
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TDenise Premium
Sounds like we're on the same page. Thanks for the well wishes. I will make success happen over here because I'm committed to it. Thanks for the well wishes. You have my well wishes as well.
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mybiz4u Premium
Namaste, T. Lemme know if I can help you with anything. See you around campus!
M
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TDenise Premium
Thanks! I appreciate your open invitation.
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