Hubspot did a study where they analyzed all of their customers. Based on their study, customers who had more than 401+ articles had double the traffic of those who had 301-400. Their study conclusion is documented on these two charts (as shown on their website):
Then, by Company Size, their data showed:
Based on Hubspot’s study, you can see that traffic started to increase substantially at the 51-150 blog post mark and continued to increase from there. Based on their results, I’d say, it may be a good idea to stimulate a blog with a certain number of articles to start, then to create a publishing schedule from there.
To launch the blog, you can do a publishing challenge like the 90-day challenge (posting daily for 90 days) How To Entrepreneur (my website) used, or another variation of your choosing.
There are outliers like Brian Dean from Backlinko who reached more than 1 million monthly site visitors with 32 articles, but that’s an anomaly. Hubspot performed their case study with averages from 13,500+ of their own customers, so I’d say it’s a pretty good metric to go by.
Top Helpers in This Lesson
So far I find posting twice a week works for me. I know I will have to up my game to attract more traffic.
Namaste
Micelle
ps
I thoroughly enjoyed it and loved the stats...it sure put things a perspective for me on certain points.