Content marketing is only one component of your business. Depending on the business type, content may be a smaller or larger component. For media companies, content is going to be a more vital component to the business than service based businesses like Hardware Stores.

For example, Huffington Post will post more than Home Depot because content marketing is the major component of their business model. Their service to their customers is primarily delivering content. You should draw out a pie chart or something, so you can visualize the vital components of your business model.

What is the primary service you’re offering?

Are you a blogger that is primarily offering content or affiliate marketing?

Is your business model primarily focused on memberships or digital product sales?

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If you have to divide your time between customer fulfillment (customer service, interaction in forums or groups, consulting, etc.), then your highest return on investment may not be from an aggressive content publishing schedule. You may notice higher returns on investment from live networking, engaging with your customers in your membership area, increasing the # of consultations, or doing paid advertising. In addition to content publishing, a successful content marketing strategy includes:

• Publishing High Quality Content
• Promoting the Content to the Right Audience
• Comments and replies
• Email Marketing
• Responding to Emails
• Maintaining your Customer Fulfillment System
• Maintaining your Customer Lead Generation System
• Maintaining your Customer Lead Conversion System

Going back to the example of Huffington Post versus Home Depot, one may find increasing the posting schedule may be the highest return function to add into their business while the other may not. Home Depot may receive a higher ROI from adding additional product SKUs, placing more salespeople to do product demonstrations, or adding more people to their service department; rather than increasing the number of content marketers to blog or comment.

You’ll have to decide how much time you can dedicate to content publishing while maintaining a sufficient balance to profit from client fulfullment and other lead generation and conversion methods.