We all have dreams. Yours may be to be the next biggest publisher in the world, or yours may be to use blogging as a platform to build another platform.

You want to be crystal clear about how blogging plays into your big picture. Do you want to be a mega publisher or is blogging a marketing strategy?

There’s a HUGE difference in the publishing schedule of a large publishing company and a small publishing company. The biggest blog in the world, the Huffington Post is publishing one blog post every 58 seconds! If you count the Huffington Post as your competition, then I think it’s safe to say that you may need to publish more than one post per day. Wouldn’t you say?

Other very large publishing companies like Forbes, TechCrunch, CIO, Gigaom, and The Next Web each publish about 1000 articles per month!

Their teams consist of several writers, several people in their content promotion, and several people in the content conversion and sales departments. They’re not match for the one-person business where a single person is doing all content creation, promotion, and conversion.

You’ll have to decide whether your business plan is to become the next Huffington Post or whether you’re okay with being a “blogger”, “smaller scale publishing company”, or “a business who uses blogging as a marketing strategy”. This is a subjective choice.