Get Setup - GetResponse
Okay, obviously because GetResponse is my favorite, I'm going to begin with this service and show you the basic functions to get you up and running quickly.
BEFORE SIGNING UP:
Building a newsletter - again- is typically a one-time thing. Your next newsletter will be quite different and contain recent information, promotions and updates. BUT, an autoresponder email series is something you'll likely want to have already BEFORE you join GetResponse or AWeber. You can simply use your favorite text editor and create the email series before you begin. I'll cover that more in-depth in another training.
The takeaway here is that I feel it's important to have all your ingredients ready before you bake that cake! Get some images and plan out your email series before you begin your 30 day trial!
ALSO: Your initial impulse might be to click the big Newsletter button and start there. I'll urge you to fight that impulse. Let me show you how to start and autoresponder email series after which you can send a newsletter to your subscribers any time you wish.
Okay, I don't think you need the steps to signup for GetResponse and going through the signup process for each service I plan to cover would make this training WAY too long! I don't wanna put you to sleep! LOL!
Step 1: Join GetResponse:
Step 2: Click Create Autoresponder
Using the Messages menu option, Select Create Autoresponder
Scrolling down a wee bit
Step 3: Click Create new email
The Subject box is indeed what the subscribers will see in their Inbox. So, put something in here related to your email subscribe opt-in form message. If you asked folks to signup for training and free material on Dog Collars, don't put something about Reptile Care in there. Keep it related! My niche, of course, is affiliate marketing and for this tutorial I'll use an email series about promoting Wealthy Affiliate. The course is a Free 7-Day Blueprint to Success. Thereby, I have filled out the boxes as such.....
Step 4: Fill in Message Name and Subject of first Email
OPTIONAL:
Personalization and Symbols - Make your Emails Standout and Begin relationship buildingOkay, as I mentioned above, I put in that Subject line. You'll notice a cool little finger pointing icon before and after the Subject line that will appear in their Inbox. You're likely whispering in your head "heyyyy Peej, how'd you do that!?" I'm so glad you asked! :-)
Off to the right of the Subject input box, you'll see two links: Personalize and Add Symbol
Clicking onPersonalize will provide the following options:
Then, you can use the above variables to be replaced with the person's actual name, firstname or lastname. (Don't use the others - I typically only use firstname.)
So, instead of a generic Subject line. You could use this intead:
Just put your cursor where you want the variable to appear, click personalize and click the firstname option.
The same can be done with the symbols. Again, this to get your emails to standout within their Inbox and help your open rate. As I mentioned, this is totally optional, but I find it very helpful for conversions.
Step 5: Click Next to proceed
After you have the Message Name and Subject setup the way you want, click the Next Step button (lower right) to proceed on:
Thank you,
Robin