Lesson 9: Expand on Your Posts One by One

When attempting to revive a stagnant or underperforming blog, it is crucial to review each individual post and identify areas where it can be expanded. Google's "Helpful Update" emphasizes the importance of comprehensive and relevant content. It is essential to ensure that readers can leave the blog without feeling the need to search for additional information elsewhere.

If your blog is populated with short, 300-word posts, you may need to conduct additional research to expand the information provided. You can use Google to search for relevant topics or use keyword tools to drill down on specific topics. You can also check forums or social media platforms where people discuss your blog topic to find new areas to cover.

This is an area where an AI such as ChatGPT can help.

Copy your blog post and then enter a request into ChatGPT along the lines of “expand [paste blog post] into a 1000-word article” or similar. Then rewrite the result using your own personal touch and use it to update your original blog post.

It is essential to track when you last updated each blog post to know when it is time to revisit and add new information. You may consider delegating this task to a virtual assistant who can conduct research and provide a list of potential topics to expand upon or add to your existing content.