Conclusion

Your blog posts are the entry point to your website for most, if not all, organic visitors.

Even though you have landing pages for specific products and may direct visitors directly to them through social media or ppc advertising, it’s your blog posts that will get ranked by the search engines. It’s then their job to direct visitors to your landing pages.

And that requires engaging, up-to-date content.

So the conclusion is to regard your website’s blog posts as an essential tool in your armory and do everything in your power to keep them sharp.