Lesson 3: Develop Keyword Clusters for Each Post

To improve your site's ranking in search engine results, using keyword clusters can be more effective than repeating a single phrase. A keyword cluster consists of a group of related keywords or phrases based on a particular concept or idea. For instance, if you are creating a blog post about survival food, you can develop keyword clusters such as survival food buckets, survival food bars, survival food kits, and survival food list, among others.

You can create a keyword cluster for your entire blog post or for each subsection of the post, depending on the post's breadth or narrowness and whether you can develop independent keyword clusters for different parts of the post. For example, if you are creating a pillar blog post on survival food, you might develop a keyword cluster for premade survival food, another for growing a survival food garden, and one for canning or dehydrating your survival food.

When you update your old blog content, you should analyze the keywords and phrases you used and consider expanding them into related clusters. As you conduct your keyword research, you may find additional relevant information that could expand your post into a more comprehensive and extensive piece of content based on one of the keywords you found for a cluster.

Using keyword clusters is an effective way to meet Google's preference for delivering comprehensive and extensive content to users so that they don't have to continue searching for more information after leaving your site.