have you tried using facebook ads - not to actually place the ad but to see the audience size for demographics - this way you can 'tune' your avatar to being the one you want - just remember to save the audience and then try another one.
this way you can use them when you have the offer ready for them.
the other way is to look for free pdf downloads to determine the characteristics of your avatar.
have fun
phil
you can do the same in google ads as well - not tried bingads yet.
and i am sure you can do similar in pinterest etc

Hi Kimberleigh!

One tool you may use to define your client is Google Trends. Pick the keyword or the niche and search for locations around the world. Target the locations of most searches and use SurveyMonkey or Polldaddy or similar tools to ask those people about their preferences.

Maybe some social analytics tool, then some Persona Generator, etc. In my opinion you may also ask the present customers (if you have any) as well to create a Buyer Persona (Avatar) by answering your specific questions...etc.

Hope it helps a bit!

Have a great day,
Igor

I would like to know that myself :)
I'm curious what answers you'll get, there are so many experts here in all sorts.

If you Google it then this shows up on the top.

1.the condition of being mentally/physically fit and healthy.

2.the quality of being suitable to fulfill a particular role or task

I think these are two good points that show up when you google your question I did ad mentally with point 1.
In my opinion, as a Fitness coach, I think these two points gives a good answer to your question.

Have a great day.

Stay Healthy, Be Fit

Tommy

Good question for discussion.
Fitness to be is being healthy and strong both physically and mentally. Having the ability to live life to the fullest.
Wanda

At my age fitness means being healthy and having the ability to play with your grandkids without having issues breathing. Jim

Fitness means being able to do the things I want to do without experiencing issues related to being unfit.

IE If I want to walk for an hour - no problem. Swim for an hour - no problem.

Funny, I was just sitting down to write a post about selling fitness online. It really is subjective for sure. My wife and I run a couple of pilates studios and as part of our intro to the studios we actually ask them what fitness means to them.. here are the top five:

Lose weight/be skinny
Not get tired
Keep up with kids
Eat right
Exercise daily..

And those are the top 5 by a long shot - granted our market is 30 - 60 year old females butthe realism in their answers is interesting..,

Hope this helps

Paul

When I think of fitness is exercise and eating healthy.

Hi... To me fitness is a lifestyle. Not too overboard in any one direction like body building or in only one sport, ie: marathons, swimming, etc.

What comes to mind when I think of fitness is a lifestyle balanced with good eating habits and excercise.

Hi Kimberleigh. To me "fitness" is the ability to perform in a desired way, I guess that is pretty generic but it seems to fit the word, so yes, it does seem to be a subjective word. Just thinking.
Ray

Go to Site Manager, click on details, change speed to extreme, and also reduce plugins to a maximum of 5. Delete inactive plugins.

Hi Kimberleigh, I too have problems with my site speed, but it is mainly for mobile. I have tried several different free themes. I think that is one of my problems.

I am using Blog. dot right now and, when I look at the Pro version it guarantees increased speeds and better SEO. I just can't afford it though.

I will be looking into jetrbby80316 training to see if I can gain some pointers. Mobile speeds are so important for traffic.

Wishing you the best,
Michael

Try using my evergreen training, many people are still getting great results after over one year Turbo Charge Your Site Speed!

Just out of interest Kimberleigh, is it both desktop and mobile and what are you using as reference, please.