Offsite SEO For Home Business Owners

byRobert-A

10.9K followers

Updated 5 years ago

Ways To Advertise Your Home Business

Hi folks

Further to my previous blog on Onpage Optimization, this one is for Offpage Optimization.

Offsite optimization

Offsite optimization has nothing to do with manipulating the source code of your website and relies heavily on links which brings me to my first tip with optimization, and that is to write articles. The funny thing is by getting links to your site its also a quick way to get indexed in the search engines.

Writing Articles:

I like writing articles because the Internet was made for information and when someone is searching for something online they are most likely looking for information. Okay, write and submit articles to website directories. I have tested and found that a 3% keyword density is usually perfect when writing articles. Always place keywords within the anchor text in the links of your signature.

Classic Blog And Ping:

Search engines love blogs, and these are an easy way to get backlinks to your sites. Just open up a free blog at Google Blogger and make a post with a link back to your site. You can also try deep linking by linking to other parts of your content of your site as well in your blog.

Blog Comment:

Find the top blogs in your niche and leave a comment, but no spamming... thats just tasteless.

Press Release:

Write and syndicate press release, this is a great way to get backlinks as well as also get some media attention about your website.

Extensive List (Link bait)

Take the time to make an extensive list of links to useful resources, this is great way to make your website ready to get eaten up with links.

Build a 101 list:

These are almost next to impossible to not get linked to. I wrote an article titled 101 muscular ways to get more traffic to you website. It gave me an enormous amount of backlinks and a good amount of traffic from the search engines.

You can also make a separate page on your website for directories. These are great way to link to useful information, but its also a great way to link to pages within your site (if its useful) a process called deep linking.

Sitemap:

Sitemaps are important because not only does it help make your website easier to navigate for a first time user, it also helps spider your site which will help your content get indexed in the search engines. There is no secret, if the pages are not indexed in the search engines then that means they cannot draw any traffic from them. So, this is where sitemaps come in.

Sitemaps are written in xml, a language I don't like but a language the search engines love. Once you have your sitemap which has to be in .xml format before you submit to Google.

MSN Sitemap

To my knowledge, MSN doesn't currently have a particular place to submit sitemaps to, but from my understanding if you submit your sitemap to Google, then MSN will pick it up because it can understand that protocol.

Go here for more information if your curious: http://sitemaps.org

This should work for Yahoo! As well, so that's why its important to always submit your sitemmaps to Google. Also, here is another trick that you can do. You can always ping the search engines so that you will tell them that "hey I updated my content come and visit and spider my website you."

There you have it, a nice summary of what you need to do in order to start an effective offpage search engine optimization plan, so get started working.

Have a great weekend and be successful.

Robert Allan