Essential SEO For Online Home Business Owners
Essential SEO Tactics For Online Marketers
Hi Folks
Quite a few members have asked me how to get started optimizing their new website for the search engines. These are my tips and advice that works for me.
Search engine optimization for your website should be one of a website owners main goals. Why? Simply because getting traffic from the search engines is not only free but is also constant.
Below is a plan that website owners should follow when they decide that they will start optimizing their websites. Be aware you should include a combination of onsite and offsite search engine optimization.
1. What keywords your going to optimize for?
Think about what keywords you want to target. If you target the wrong keywords then you may never see any results for them. If you target overly competitive keywords then it may take too much time to see results. Of course once you do it will be well worth it.
Work with the free wealthy affiliate keyword tool to get an idea of what keywords are popular.
Just a quick tip when selecting keywords, I usually use the plural version for keywords or keyword phrases because the plural version includes the single one. For example if you have a keyword "business" try making it "businesses" instead because the keyword "businesses" includes the keyword "business".
2. Start onsite optimization
This is one layer of search engine optimization and this process includes manipulating the source code of your website with keywords. The places to put keywords in your website includes the title tags, meta tags, within the text of your website, and within links (anchor text).
Title Tags: This is the most important place for keywords in your website and surprisingly a lot of website owners just leave this area blank. Search engine bots show the most importance to keywords within the title tag which is why its critical to include keywords here.
Description Meta:
This should be a description of your website and always put important keywords in the beginning of the sentence if applicable. Place keywords here but be careful not to place too many here or else you will be viewed as spamming or keyword stuffing.
These used to be an easy way to score top rankings in the search engines but the search engines have evolved overtime and this is no longer possible. You will need a proper combination of onsite and off site optimization which I will explain later. Meta tags go between the head tags in your source code.
Meta Tags Or Keywords:
Some quick tips. Try to use the plural form of your keywords here and to also see if there are common misspellings for popular keywords and combine them here. DO NOT repeat keywords.
Heading Tags:
Heading Size 1
Make sure to place your keywords here because this helps tell search engines about related content on your website.
Keywords in the anchor text:
This is important, whenever you are linking within your website make sure to place keywords in the links, search engine algorithms like this. For example, if your selling a weight loss product instead of having a link that simply says "click here" have the anchor text say "click here to get the ultimate guide to weight loss." Anchor text code=Keywords go here.
Alt Tag:
If you have a lot of graphics on your site there are a couple of things you want to do. First, if possible you want to make it small as possible without losing none of the quality. Websites that are chock full of graphics usually take some time to load which can cause visitors to get impatient and leave so this is important to keep in mind. Also, make sure to place keywords in the image alt tags.
Make sure to actually describe the image, just don't use this as an extra means to stuff keywords, and use the keywords here that you have in your title and meta tags. Make sure to spell correctly when your working on the on site optimization for your website. Never copy and paste text from word into your html text editor, that can cause all types of complications. Write your keywords up in word and then copy and paste your text into a text editor like notepad or wordpad and then paste it into your html editor.
Ok folks that's the onsite optimization.
My next blog will be about offsite optimization.
Anyone with any more tips and advice can of course leave them via a comment below.
Have a great day and be successful.
Robert Allan
Recent Comments
30
Great information as always. I am working on SEO now. Thank you for your time to write this, very helpful
Sandy
Sandy, thank you for stopping by.
Get your SEO right first time Sandy and the rest will look after itself.
Have a great day.
Robert
Hello Monica, don't see you around my blogs much these days so thank you for taking time out for this one.
Always happy to help Monica.
Enjoy your Wednesday.
Robert
Hi Robert,
I've been incognito for a while... don't really mean to but it's the only way I can sort of stay focused. I'm a multi-tasker in a bad way and so I decided to change my ways.
I have 28 reviews I've done researches on... hopefully finish my 29th today and want to have 30 before I start to copy and paste from my Google docs over to SiteContent and put images in, etc. I also have a new website...
I made way to many mistakes and very glad I am learning from those mistakes but I was not proud of that website.
I know it doesn't have to be perfect... but I'm now feeling very upbeat on the way I'm now doing things and sort of keeping to my goals.
I'll be really focused on your tutorial here very soon.
Are you using the new Gutenberg WordPress? If yes, what do you think of it?
You too Robert, have an awesome day today... OMG, it's already Wednesday!
Monica
Okey Dokey Monica
At least you are learning from your mistakes and if you had never realized you had made them you would still be going on your happy way making them.
It is a learning curve and we all make mistakes at some time or another and if anyone says different then they're lying.
No I'm sticking to the Classic Editor for now although we will all have to use Gutenberg eventually.
Hope you day is turning out as well as you hoped it would.
catch you later.
Robert
Hi Robert, A Scott without a Kilt? :-)
Great post with good advice. Looking forward to your next post.
Hi Bryan and thank you for reading my blog.
I used to have a profile pic of me in the kilt.
here you go
Have an awesome Wednesday.
Robert
This is great advice, I’m looking forward to reading your tips for offsite optimization. Thanks for sharing. I am always learning something new.
Hi Jenny
Thank you for stopping by and leaving a comment.
My other blog sometime soon.
The learning never stops Jenny which is always a good thing.
Enjoy your day.
Robert
Once again Robert.....I picked up some really good tips which I WILL implement.....thanks......
Happy to pass on my tips and advice Terry and glad you found the information useful.
Enjoy your Wednesday.
Robert
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Thanks Robert. This is very helpful.
Hi Mickey
Happy to point you in the right direction.
And always happy to help you out.
You get stuck, you get in touch.
Enjoy your day.
Robert