Are You An Advertiser Or Publisher Or Both

Last Update: Aug 25, 2019


The Types Of People Involved In Affiliate Marketing

Hi Folks

In your affiliate marketing journey, it’s very important to know that you’ll encounter 3 different groups of people. Knowing who they are is very important because you need to know how to deal with them.

Each group is different and poses its own type of challenges. By understanding how the different people in the groups behave, you’ll be better prepared to handle them.

Let’s look at the groups.

  • The Publishers

The ‘publishers’ refer to affiliates just like you. These are the people who create niche sites or run YouTube channels or Facebook groups. Even the affiliates who use paid ads can be considered as publishers.

The goal of most publishers is to put out relevant content or ads that attract people who will click on their links and buy their affiliate products. The publishers are your ‘competition’ and you must watch them closely.

If you have a niche site on fishing tips, where you promote fishing-related products, the other sites that show up on the first page of the search results are your competition. They could be affiliates or actual brand name companies selling their products.

You’ll notice that there can be an overlap here because affiliates can sell their own products too. Let’s look at the next group to get a better picture.

  • The Advertisers

The ‘advertisers’ refer to the companies who create the products you promote. They recruit affiliates to do the selling and they also advertise on their own to boost their sales.

An affiliate who promotes other vendors’ products but also creates their own products to sell, now finds themselves in the advertisers group. Similarly, the company that’s selling fishing rods and publishes lots of fishing tips and content on it’s official blog is now a publisher too.

So, the groups can overlap. What’s important to know is that while fellow publishers can be your competition, you can also network with them to promote their products if they’re vendors too. So, now your competition has become a mutually beneficial relationship.

At the same time, the vendor whose products you were promoting, might end up ranking for a lot of keywords that you’re targeting, because their marketing is on point. So, the vendor you were trying to support, has now become your competition.

Alas, the tangled webs we weave! Generally, companies try not to compete with their affiliates. But if you notice that the one you’re supporting is posing competition for you, you’ll need to reassess your marketing strategy and see if you still wish to support them.

  • The Consumers

This group is without a doubt the most important of the three. The consumers are the people who come online looking for information and solutions to their problems. Most of them don’t come looking to spend money or buy stuff.

They want help. Your job as an affiliate marketer is to give them enough information to help them a little and whet their appetite for more information that will help them solve their problems faster and easier.

Lets say you have a website on back pain, the content in your site can talk about the different causes of back pain and natural remedies that could help. However, if they wish to bring much needed relief, you can mention that the special ‘Pain Away Pulse Massager’ has been shown to help many back-pain sufferers.

Now, not only is the visitor better informed about their condition and has a choice of home remedies that he or she can try, but they have been subtly introduced to a product that brings much needed immediate relief.

What do you think they’ll do?

Soak in that Epsom Salt home bath which is a home remedy… or get the pulse massager to ease their pain quickly?

Most of them will go for the pulse massager. The content you provide is a vehicle that not only helps them become better informed, but also transports them through the invisible journey that they need to traverse to go from reader to buyer.

Understand the different people who are involved in this affiliate marketing circle folks and you will be more likely to achieve success with your marketing efforts.

Onwards and upwards and be successful.

Robert Allan

Recent Comments


As always, great post Robert.

Thank you Alfredo and hope you learned something.
Have a good one.

Wonderful blog. Targeting your business to a single group is probably best; however if you can set you business up for more than one group, better but presents challenging tasks and more creative writing. Still learning from my side.

Thank you for reading George.
Yes maybe getting involved both as an advertiser and publisher is for further down the line, but worth thinking about anyway.
Enjoy your Sunday and the week to come.

Great article Robert so much info its going to take a little time to absorb though


Happy to pass on my tips and advice Chris.
Best bookmark the blog for future reference.
Enjoy your Sunday.

Thanks Robert. This is a great summary of the mechanics of our business

Thank you David.
Its all common sense really but a lot of the newer members can't seem to grasp how online marketing works.

Hope your Sunday is going well.

Thanks Robert,
Another great post!
Have a good day

Happy to help Jane and thank you for reading.
Onwards and upwards and have an awesome Sunday.

Thank you Robert
Great - provide an answer to the customer's question, be it information or a product.


Yes indeed Denis, provide a solution to a problem and you're halfway there to making a sale.
Enjoy your day.

A great share Robert.


Thank you Derek.
Always happy to pass on my tips and advice.
Have a good one.

Wow what a fantastic blog. I learnt so much. It's a great perspective and totally new to me.

Thank you so much Robert.

Lily 😊

No probs Lily and glad you took something away from the blog that will help you.
Hope your Sunday is going well.

Thank you Robert. Very good descriptions.

Glad you liked it James and thank you for reading.

This is wonderful news. Thank you for sharing. stay blessed always.

Happy to help you out Joseph.
Hope you took something away with you from the blog.
Enjoy your Sunday.

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