Which is Better a Great Title or a Great Keyword Phrase For My Posts?
I found an excellent question for learning from a WA member that I think bears some amplification for the benefit of all. Not only do I hope you gain tremendous learning application, I hope you will continue the discussion by adding your own brilliant thoughts to this post and sharing it with your social media network.
"How do you fit long-tail keywords into compelling headlines?"
This is such a great question from WA member, dj-drea, because she addressed the issues of SEO ranking and reader engagement in her question which is a big concern for every affiliate marketer, online business entrepreneur and blog website developer.
I love your question, Dj-Drea! From a marketing engagement point of view, it is always smart to draw readers in with a captivating title using the brilliant template lead ins as suggested by your reference to
Brilliant marketing mentors and copywriters like Jay Abraham and Jay Conrad Levinson will confirm that a captivating title is the first priority for creating reader engagement.
What works for me is adding searchable keywords to theCopyBlogger "fill in the blank" formula template even if they are not the less competitive low hanging fruit. The reason that helps me is because I find more engaging post titles help to drive more of my social media traffic as well as the traffic I draw from outside authority sites.
In my post, I manage to naturally add the main low hanging fruit keywords which helps for pure SEO page ranking. (First paragraph, H2 and H3 Headers and last paragraph helps with 1) writing continuity, 2 )reader learning and 3 )SEO ranking.) Other keywords just happen naturally throughout the content writing of my posts.
While it may take a little longer to see first page Google Rankings with some of my posts, I am confident that I am adding epic value to my readers by tying proof to my engaging titles with the content I provide.
Adding epic value is my main concern. I know that by doing that my authority and integrity as a online marketer will continue to build my brand and online reputation.
Remember, you are not a sprinter. You are a marathoner. You are in the race for the long journey...one sprint at a time.
OTHER LEARNING RESOURCES FOR WRITING ENGAGING TITLES TO HELP YOU
Here are a few additional reference resources for you to explore:
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