Which is Better a Great Title or a Great Keyword Phrase For My Posts?
I found an excellent question for learning from a WA member that I think bears some amplification for the benefit of all. Not only do I hope you gain tremendous learning application, I hope you will continue the discussion by adding your own brilliant thoughts to this post and sharing it with your social media network.
THE QUESTION
"How do you fit long-tail keywords into compelling headlines?"
This is such a great question from WA member, dj-drea, because she addressed the issues of SEO ranking and reader engagement in her question which is a big concern for every affiliate marketer, online business entrepreneur and blog website developer.
MY ANSWER
I love your question, Dj-Drea! From a marketing engagement point of view, it is always smart to draw readers in with a captivating title using the brilliant template lead ins as suggested by your reference to
http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
Brilliant marketing mentors and copywriters like Jay Abraham and Jay Conrad Levinson will confirm that a captivating title is the first priority for creating reader engagement.
What works for me is adding searchable keywords to theCopyBlogger "fill in the blank" formula template even if they are not the less competitive low hanging fruit. The reason that helps me is because I find more engaging post titles help to drive more of my social media traffic as well as the traffic I draw from outside authority sites.
In my post, I manage to naturally add the main low hanging fruit keywords which helps for pure SEO page ranking. (First paragraph, H2 and H3 Headers and last paragraph helps with 1) writing continuity, 2 )reader learning and 3 )SEO ranking.) Other keywords just happen naturally throughout the content writing of my posts.
While it may take a little longer to see first page Google Rankings with some of my posts, I am confident that I am adding epic value to my readers by tying proof to my engaging titles with the content I provide.
Adding epic value is my main concern. I know that by doing that my authority and integrity as a online marketer will continue to build my brand and online reputation.
Remember, you are not a sprinter. You are a marathoner. You are in the race for the long journey...one sprint at a time.
OTHER LEARNING RESOURCES FOR WRITING ENGAGING TITLES TO HELP YOU
Here are a few additional reference resources for you to explore:
https://my.wealthyaffiliate.com/training/write-compelling-article-headlines-to-attract-more-readers
https://my.wealthyaffiliate.com/training/landing-page-optimization/creating-headlines
https://my.wealthyaffiliate.com/training/writing-effective-sales-copy/writing-headlines
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For Your Success!
~Coach Rebecca
Recent Comments
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You are most welcome. You offered a great question! Hopefully you get the idea that both a high ranking long tail key word and a great title are important to the success of your blog posts...and know you know how to incorporate both. ~Coach Rebecca
I located an excellent resource written by WA member, "Boomer" that provides a more detailed, clear answer to your question: The Benefits of Long Tail Keywords In this training, Robert gives very specific information to clarify your question. I hope it helps!!
I am no where near as advanced as you guys yet, but this is the type of advice and guidance needed by newbies such as myself.
I thank you and all those who have contributed so far.
-Theuns
Using long-tail key words in the title bar of your articles that your ideal client is likely to type in a search query is one of the most significant things you can do to improve your website rankings. Follow that with great original content.
Your H1 Header (at the very top of your post article) can be a more captivating title. Here is an example.
Let's say your long tail keyword (keyword phrase) is "best joint pain supplements". Put that phrase in the title line bar in your WordPress post so it shows up when people search for that key word in Google, Yahoo and Bing, et al.
Review the headline formulas from the training resources I listed above and pick one as the H1 Heading of your post...if possible, put the keyword you want to rank for in the H1 heading as the title for your post and also repeat the keyword in the first paragraph.
Using the CopyBlogger formula type of titles or the title formulas in the other training resources listed above, your H1 heading could be something like:
"Finally Revealed-The Best Joint Pain Supplements for Permanent Knee Pain Relief"
Hope that helps to clarify!
My suggestion is to use the long-tail keyword phrase as the heading and URL for the post then use a compelling title for the first subheading. People using Google will find what they are looking for (long-tail keyword) and be compelled to click on your post because of the great title subheading. Just my opinion. ~Marion
Great solution, Marion. Most of my posts are set up the same way along with the main keyword in the H1 heading. Thanks for chiming in!
The best headlines always sold the most newspapers, today that translates into titles for our posts and pages, but that truth still stands!
What a great reminder. Given a choice of several blog posts on the same topic, I pick the ones with the most intriguing title despite their ranking. Thanks Christa.
This is a little bit spooky Rebecca! I was having a conversation with myself all day yesterday on this very topic. I found some info but nothing really inspiring... and then you post this! There's definitely something happening in the Universe!
I like your take on it - it makes sense because, as you say, you have the long-tail and LSI taken care of in the body.
Thanks for all the other useful resource links :-)
LOL! I can almost hear the theme music from "Twilight Zone"...I know what you mean. It often happens to me also when I ponder a question, the answer is soon to be found. Call it karma if you want, I call it the grace of God who is always working for me and you.
Thanks for your excellent response! ~Coach Rebecca
Thanks, Jason, what a great response. Any successful marketer (online or traditional) will always advise to test your titles and test your campaigns. By testing you can gauge which strategy pulls the the best response from your website audience.
You are so right..ideally, writing a compelling title that includes a high-ranking keyword in the post title is optimal.
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Really loving your posts, thank you !
I'm glad to provide some value for you Bradley.