Headlines

When someone comes to your web page, you typically have 5-10 seconds to grab their attention. The easiest way to compel someone to stay on you website is through a "catchy" headline. An effective headline can increase the length a visitor stays...which is very important if you want them to read your content!

Here are some ways you can begin a headline:

-"How to...
-"Discover...
-"Imagine...
-"Attention:
-"Learn...
-"Warning...
-"Stop...
-"Who/What/Where/When/Why...? (any question)

Be unique with your selling proposition and tell your website visitors right away how your product/service will benefit them. A headline should be the most powerful phrase on the entire page. A headline is also a perfect opportunity to include the most relevant keywords within the text. This relevance will further increase the visitors interest in your page.

Important Note: It has also been proven to increase the length of stay drastically if you put your headline in quotation marks.