We are strong believers that having landing pages and websites of your own convert website traffic into sales at a much higher rate then if you direct link to merchant sites from within your ads.

Let's assume you pay for 50 clicks in Google per day, and your average cost-per-click is $0.20. This means that you pay $10/day to get these clicks. Now assume that you are sending this traffic to your own landing page where you review several relevant products. If your website is not optimized, you can expect to see click-through rates to the merchant page as low as 10%. This means that out of 50 visitors to your site, only 5 of them visit the merchant site and this results in $9 of wasted traffic.

By optimizing your landing page you can increase your Merchant Page CTR so that you can expect 65% or higher click-through rates. It's obvious that the higher your Merchant Page CTR is, the more likely you are to make sales. So we are going to tackle this topic head on and provide you with some great techniques that you can implement on your landing pages to increase the rate at which your visitors click through to your merchant pages.

Is Your Landing Page or Website Performing At a High Level?

If Your Visitors Are Not Clicking The Affiliate Links On Your Page, You Are Wasting Money We Are About To Teach You How To Optimize Your Landing Pages!

Headlines are the first thing that a visitor sees when they land on a website. Statistics have shown that a website has 5-10 seconds to grab the interest of their visitors before they exit the page, and headlines are how you do this. We see too many websites out there that are not using headlines to their benefit, and are literally throwing away money because visitors do not know the "theme" of the website when they arrive.

When a visitor arrives to a website you have 5-10 seconds to tell them what the site is about and what benefits they will get if they continue to read. THIS IS DONE THROUGH THE HEADLINE.

Example of a Powerful Headline

"Are You Maximizing The Potential Of Your Website Traffic? If You Are Not Collecting Your Visitor Information You Are Literally Losing Thousands Of Dollars EVERY YEAR! Learn How Building An Opt-In List Can Increase Your Profits Up to 500%!"

This headline is very effective because it has 3 major components that all headlines should have.

Component 1 - Ask A Question

A question or statement that grabs the attention of your visitors. Asking a question that your visitors can relate to is very important if it is relevant to your ad and keywords.

Are You Maximizing The Potential Of Your Website Traffic?

This will instantly grab the attention of your website visitors and will entice them to continue reading your site. Ask a question, or make a statement that is captivating and relevant to your ad and keywords.

If You Are Not Collecting Visitor Information You are Literally Losing Thousands Of Dollars EVERY YEAR!

Give your visitors a prelude to what your landing page is going to talk about. Instill some Doubt. Let them know that if they are not doing something that they could be losing out. By using technique you will connect with your visitors emotionally.

Component 3 - Provide a Benefit

Tell your visitors what they can expect to learn from your website, or what the purpose of the site is.

Learn How Building An Opt-In List Can Increase Your Profits Up to 500%!

This headline clearly states that you are going to learn how "building an opt-in list" can help you increase your online profits. It is also a good technique to change the color of the benefit and underline it. There are 3 parts to this example headline but the most important part of the headline is the benefit. Make it stand out.

Sample Headlines:

Do You Have an Extra 10 Minutes a Day? Learn How I Make $100 / Day Online!

Is Your Golf Game Weak? Learn How You Can Improve Your Handicap OVERNIGHT By 7 Strokes!

Looking For New PlayStation Games? Stop Paying $100 For Games in a Store - Download Unlimited Games Online! We'll Show You How...