(NEVER REVEALED BEFORE!) The “Partha Method” - Your Ultimate Guide
Last Update: Feb 15, 2023
Right, If you’ve all finished talking about ChatGPT and what you were up to on Valentine's Day (I would have Loved You if you'd asked), how about some real-world, actionable advice?
Do you know what I’m gonna do for you today?
I’m going to take you by the hand, choose a niche, break down that niche, perform keyword research, article research, and then outline and structure an article.
Clearly, this is going to be a looooonnnng blog post (i'll wait for the usual moaning int he comments, LOL).
In fact, Diane is going to turn this blog post into an ebook, and we’re going to sell it.
However, as always, you my little cherub Wacky Affiliates (who appear to be getting Wackier by the day) get this information completely for FREE.
Use it, ignore it, burn it, do what you want with it.
Let’s get going!
The Niche - Breaking it Down, Categories & Subcategories
Okay, I do have a slight ulterior motive on the niche I’ve chosen, simply because someone has recently approached me regarding this niche.
Rather than giving them all the information, I thought I would share it with everyone.
Okay, so the niche is going to be Home Decor.
Firstly, I know what you’re all thinking, “That’s a really broad niche”.
Just so you know, a broad niche is fine, as long as you break it down, and work on “micro-niches” one at a time.
What I mean about this is that you take a smaller part of your niche and focus all your effort on that first before moving onto the next “micro-niche”.
So, for my Home Decor niche I’m initially going to focus on the Bathroom.
I’m going to pop over to the NIche Finder on the platform and type BATHROOM into the search box and press enter.
Here’s the Results:
Now, can you see how I’m able to break this “broad niche” down?
So, realistically I could have the Categories on my Home Decor website as a specific room of the house.
As an example my main categories could be:
- Living Room
- Dining Room
- Games Room
I could then plug each of these into Wealthy Affiliate’s Niche Finder and then choose 10 subcategories for each area of the house.
My aim would then be to choose one of the subcategories and write a minimum of 25 articles on that one subject.
Essentially, I have 11 main categories with 10 subcategories in each subcategory.
So, that gives me 110 different areas of Home Decor to write around.
And if I’m looking at 25 articles for each subcategory that’s 2,750 articles in total.
Basically, I have enough to keep me busy for about the next 10-15 years (remember you’re here to build a long-term sustainable business, NOT trying to be a flash in the pan who gets nowhere and gives up after a few months).
That being said, NEVER look at the long-term goal, as this will definitely deflate you and demotivate you.
You simply take it one subcategory at a time, one article at a time, one keyword found at a time.
ALWAYS break BIG goals down into tiny little easy and achievable HABITS.
This is the secret to success.
Even if your goal is to write for just 25 minutes every single day you will get much further than staring at the BIG GOAL, thinking it’s too much, and that you'll never achieve anything.
Trust me, even though I have websites with more than 2,750 articles on them, success came far sooner.
Because I was consistent every damn day!!
Okay, many of you are familiar with my favoured method of keyword research, but who doesn’t love a quick refresher!! LOL.
Firstly, you’ll need to ensure that you have Keywords Everywhere downloaded to your browser.
You don’t need to pay for anything and you don’t even need to use the tool (although, it is pretty impressive).
The main reason for downloading Keywords Everywhere is that it will automatically populate Google search results with some very important and interesting information, but for this blog post’s purposes, we mainly want to know the Domain Authority of websites ranking on page one of Google.
As I’ve mentioned many times, whether a keyword is worth targeting or not is all about the competition of page one of Google.
Realistically, as a fairly new website (in your first year) you want to target keywords that have at least 2-3 User-Generated Content results (Quora, Reddit, Facebook, Twitter, Pinterest, Instagram, Linkedin, Industry-related Forums, and something I've not mentioned before, Web 2.0 properties - these are websites that mainly emphasise user-generated content, e.g. Medium.com, WordPress.com, article directories, etc. and finally any websites with a Domain Authority of 20 or below).
Basically, if you find at least 2-3 of these on page one of Google for a specific keyword (the more the better) then you have a fantastic chance of ranking for that keyword.
Next, I head over to the Google search bar (once you have installed Keywords Everywhere into your browser) and place a “seed keyword” into the search bar.
Now, I could use one of my subcategories for “Bathrooms”, as supplied by the Niche Finder Tool.
However, I’m initially just going to type in Bathroom Furniture, as I want to see what Google suggests.
Once I’ve typed that in, I want to place a question phrase in front of the seed keyword.
Here’s a list of question words and phrases that you can input into the Google Search bar along with your “seed keyword”.
Once you typed these into the Google Search Bar simply allow autosuggest to do its thing.
For this example I’m going to use the phrase “Why Is”
So, I have the words Why is Bathroom Furniture typed into the Google Search Bar and Google will now “suggest” relevant phrases (keywords) that people HAVE ACTUALLY PREVIOUSLY TYPED INTO THE SEARCH BAR.
Remember, Google is TELLING YOU “Here’s a keyword that people are actually interested in and have searched for”.
Can it really get any better than Google TELLING YOU what to write about?
Okay, I kinda like this first “suggestion” from Google, “Why is Bathroom Furniture So Expensive?”
So, let’s go and check out page one of Google.
Now that you have Keywords Everywhere installed in your browser you can check the Domain Authority of the websites ranking on page one of Google.
Okay, the very first result immediately tells me that this is a keyword that I can rank for and it’s an article I WILL write.
Ranking at number one is a website with a domain authority of 18.
This immediately falls within the “easy to rank” metrics that I have mentioned above (DA20 or below).
If you find that the Featured Snippet or the article ranking at number one falls within these metrics WRITE THE ARTICLE IMMEDIATELY.
You do not need to actually do any other checks at all.
If Google places user-generated content or a low DA website at the top of the search results, “You're In Baby” - GO For it.
However, just to help you understand the research process I’ll go through the other results too.
Okay, ranking in position 3 is MumsNet, which I know is a discussion forum (user-generated content).
It gets better.
Position 6 we have Reddit (user-generated content).
Position 7 is a DA1 website and position 9 is DA6 website.
Essentially, the keyword, “Why is Bathroom Furniture So Expensive?” has 4 “weak sites” ranking on page one of Google - Perfect!
Now, clearly you’re not always going to find great keywords and article topics as quickly as this.
So, be prepared to make the effort to find these great keywords.
Some days you’ll struggle for the entire day and not find a thing.
Other days you’ll find 25 great keywords in under 2 hours.
The point being, no-one ever said it was easy, and it requires drive and determination from YOU.
Now, before we move on and research and write this article, I’ve noticed something.
NOTE: Always keep your wits about you for “better” opportunities.
I’ve initially found that “Why is Bathroom Furniture So Expensive?” is an “easy to rank keyword”, but I’ve also noticed that most of the articles ranking on page one are discussing “Bathroom Vanities”.
So, I’m going to do a quick u-turn and type “Why Are Bathroom Vanities So Expensive?” into the Google Search Bar and see what I’m greeted with.
Here’s what I’ve found on page one of Google (go and check for yourself - oh yes people, this is a “follow along tutorial”, you can’t expect me to do ALL the work!)
Houzz Discussion Forum
So, I now have SIX weak sites ranking on page one for the “keyword” - “Why Are Bathroom Vanities So Expensive?”
I have now found my first article to write, and using the “rules” I’m about to show you, you WILL rank on that first page.
Just a quick note - everyone gets hung up on targeting “exact” keywords, and then you’re left with that decision, “Should I target this keyword or this keyword?”#
Firstly, I’m going with the phrase that has more weak sites on page one (Why Are Bathroom Vanities So Expensive?)
However, I GUARANTEE (yes, I said GUARANTEE) that if you rank for the keyword “Why Are Bathroom Vanities So Expensive?” you WILL also rank for “Why is Bathroom Furniture So Expensive?” especially if you use the word furniture a few times in your article (which you definitely will).
So, please don’t get hung up on exact phrases, if you rank for ONE keyword, you’re also going to rank for variations of that keyword over time.
Right, for article research I ALWAYS head over to YouTube first.
Basically, the content on YouTube is usually a little bit different from what you find on page one of Google.
Essentially, everyone on page one is more or less saying the same thing, but you’ll often find interesting tidbits on YouTube that you won’t find anywhere else.
That being said, I think that the keyword, “Why Are Bathroom Vanities So Expensive?” could be a little too specific to get any great content from YouTube.
Let’s have a look:
Okay, as I thought, not much about the specific keyword, BUT, I really like these 2 videos.
So, one discussing IKEA Bathroom Vanities and the other discussing Bathroom Vanity “scams” at Home Depot.
I will watch these and take notes, and this can form another part of my article.
Remember, you must ALWAYS answer the query posed in the title… BUT, once you’ve done this you can add more HELPFUL information.
So, once I’ve “answered the question”, I could have a subheading “How to Avoid High-Priced Bathroom Vanity Scams” and I would use the notes I take from these two videos to create that content.
Okay, now let’s jump over to the Google results for this query and see what we find.
The top result for “Bathroom Vanities” is different from “Bathroom Furniture”, but this immediately “gives me the answer”.
As you can see they have listed
- The Material
- The Size
- The Design (Style)
So, these will immediately form my first 3 subheadings.
I now need to research what sort of material is used to make bathroom vanities, how much this material costs, and anything else interesting about the materials.
So, I will go to Google and actually “ask these questions”.
I’ve initially typed into the Google Search Bar
“What Materials are Used to Make Bathroom Vanities”
Then just click your mouse ANYWHERE on the search bar and you’ll get a list of phrases that are relevant to what you’ve typed in.
I will then study these.
Basically, I’ll find out…hmmmm… let’s say the 5 most popular materials that bathroom vanities are made from, and how much that material costs per square foot.
And then rather than worrying about a specific bathroom vanity image, I could actually create a very simple table:
Turns out there are 4 main materials:
Medium-Density Fiberboard (MDF)
Poly Vinyl Chloride (PVC)
What I’m going to do is to type each of these types of material along with “Vanity Units” into Google and this should give me some adverts and prices.
Here you go, here’s the “shopping results” at the top of Google for “Solid Wood Vanity Units”.
Once more, I could take these manufacturer’s and their prices and make a table, graph, pie chart, or even an infographic (in Canva).
This way I have my own ORIGINAL and UNIQUE images, while legitimately using someone’s else’s “content”.
For the purposes of this blog post I won’t create a Canva infographic, but if you;d like to see that some time in the future just let me know!
Next, we have the size of various Vanity Units, which I will have covered a little in the “Material” subheading, however, I can now expand on this in the “Size” subheading.
Once again, I would do a Google search for something like
Most Popular Sizes of Vanity Units
And here’s the top result which seems to provide this information:
I can now go through this article to find some of the most popular sizes, and look at the costs (by searching on Google again), and this will form the content for my “Sizes” subheading.
Finally, we go onto the “Styles” subheading.
Once more, I simply go to Google and type in something like
Most Popular Bathroom Vanity Styles
And I do exactly the same research again.
Now, I want to make this article as helpful as possible, so I’m now going to go through some of the People Also Ask questions for additional information.
I could make this into an FAQ section.
Let’s have a look:
So, let’s pick a few of these for our FAQ section.
How Much Should You Pay For a Bathroom Vanity?
How Much Does a Plumber Charge to Install a Vanity?
What Time of Year Do Bathroom Vanities Go On Sale?
What is the Latest Trend in Bathroom Vanities?
What Are Cheap Bathroom Vanities Made Of?
So, I research the answer to these questions and write the “answers”.
They don’t need to be long, typically between 70-100 words for each “answer”.
This obviously adds another 350-500 words to your article.
And for the main three subheadings (Material, Size, and Style) I only really need 150-250 words for each.
So realistically, I already have somewhere between 800-1,250 words for my article.
I still have to add an introduction and a conclusion, so we can add another 200-300 words there.
And finally, if you’ve followed me for a while you’ll know I like to have an “Answer Snippet” straight after my introduction.
This is simply a 40-70 word blurb that answers the question posed in the title - call it a summary answer that you will expand on in your article.
So, from the research I’ve done so far, this is what my “Answer Snippet” would say.
And as always, I like to bold the text of my Answer Snippet, and then place it in a coloured block.
Putting it All Together
Okay, so now we have all the basic information that we need.
We have a title, an answer snippet, 3 main subheadings, and an FAQ section.
So, here’s what the article structure will look like.
The main headings will be H2 tags, and the 5 questions within the FAQ subheading will each be an H3 tag.
I have included the introduction and the answer snippet in this “article”.
Now, from the information you have gleaned through research you can “fill in the blanks”.
Look at each subsection as a mini-article, which makes it far easier to write.
As I’ve mentioned, these subsections don’t require a massive amount of content, and if you simply deal with one subsection at a time you’re onto a winner.
Remember, always break down a “Big Task” into smaller tasks.
Now, I could source images from free image websites, or I could create my own “informational images”, which is something I often do.
Here’s an example of an informational image.
Okay, this is obviously very basic, and can clearly do better than me, LOL!
However, I’ve just Googled a couple of things about Bathroom Vanities and have come up with this.
So, for those of you who always struggle with images, why not try the “Canva Informational Image” method.
Next, I’m going to source a YouTube video or two to add to my article.
Videos are obviously a great way to keep readers on your page for longer, and YouTube creators expect and want you to share their content (helps THEM get more visitors and income).
Now, with a subject like Bathroom Vanities I need to be careful of the type of video I choose to add to my article.
As a guess they’re mainly going to be videos with commercial intent, i.e. manufacturers of bathroom vanities pre-selling their items.
That being said, this obviously opens up an opportunity for adding affiliate links, or perhaps even linking to a “10 Best Bathroom Vanity Units in 2023” commercial intent article, or even a specific product review of one particular bathroom vanity.
I leave the choice of links up to you… however, you will want this article to have an internal link to a RELEVANT article on your website, and an external link to another website.
Your external link should be on a similar subject, but NOT exactly the same as your article…
Hmmmm, off the top of my head, when I’m discussing the different materials I could link to a website that discusses one of these materials, e.g. Why is PVC used in bathrooms?
With external links I want to provide the reader with more helpful and relevant information, but definitely NOT on the same subject as my article.
This is literally saying to Google, “My article isn’t that great on this subject, here’s a better one!”
Who’s article do you think Google is going to rank higher if you do that?
I’ve clearly had to cut this blog post down a little, Hahahahaha!!!
So, I haven’t covered everything in precise detail, but hopefully this gives you an idea of how I would approach this entire process.
This shows you one of my main methods of keyword research, article research, article structure, images, videos, links, etc.
The main thing I hope you get from this is how I actually researched each subheading or subsection completely separately.
Basically, if you treat each subheading as a mini-article, and do your own separate research on each, you will have a totally original and unique article.
I honestly do think that many people simply “rewrite” what is already on page one of Google, and this is why you’re potentially not ranking or getting traffic.
If you split up each subsection (subheading) and research them individually you’ll probably go to 10-20 different sources for research.
And this is what will make your article original.
If you made it this far, well done.
Success doesn’t come from reading, it comes from taking action.
So, what you still doing here???
Go take some action!
Thank You For Reading
Brilliant post once again - really helpful how you broke it up into chunks and also the YouTube research section - and the FAQs - so my understanding is that the combination of all these elements means you’re not just rewriting what’s already at the top of Google search, but actually adding something totally original to it. I’d love to know the Canva image method you mentioned too. Thank you for the inspiration, as always
Oh my goodness, I'm tingly with excitement. This article really made a light bulb go off in my head. I had to read a couple of paragraphs twice until I got it. This is such a treasure of knowledge. I'm definitely keeping this one as a reference guide to keep me on the right path.
Question: How does Keywords Everywhere differ from Jaaxy and Alphabet Soup?
My advice would be to absorb everything Partha teaches on here. Very simply ... it works.
Keywords Everywhere, Jaaxy and AS are all keyword tools. KE sits in your browser and adds metrics to your SERPs so you can instantly gauge the competition. KE does a lot more than this but as far as Partha's research methods go, we use it to quickly check the Domain Authority (DA) of the sites we're potentially going up against.
Jaaxy's measure for this is the QSR (quoted search results) ... basically just inputting your target into Google enclosed in quotes. Google returns the number of pages with the exact phrase somewhere in the content.
QSR is useful but is a very rough guide to your competition. You should always make the search on Google and actually check the first page for your real competition. Jaaxy may return a favourable QSR but the first 10 sites on Google page 1 may have DA's of 90+ in which case, you're not going to rank on the first page.
Jaaxy can be useful for gauging the search volume but again, this is only an estimate. I often see keywords in Jaaxy which are <10 volume but in reality there is more traffic there than that. Only Google really knows this metric and you will only know by creating that post, getting it ranked and then looking on Google Search Console to see how many clicks you're getting.
The WA alphabet soup tool is also useful and kind of automates an aspect of the keyword research methods Partha teaches.
But always, always check Google before deciding to go for a keyword.
You may have already read these but here's the two posts from Partha which originally put me on the right track ... Research, Rankings and 4,794,388,243 New Article Ideas (Part One) Research, Rankings and 4,794,388,243 New Article Ideas (Part Two) Enjoy!
Thank you so much for clarifying this for me. And, thanks for the other posts from Partha. I have not read them yet, but I look forward to sponging up his words. This is so helpful for me.
I appreciate you replying to my comment.
I suggest you get a notebook for Partha Notes. You will want to take notes. He's like a little encyclopedia of marketing knowledge lol
I'll need to translate from cm to inches.
But wait. I'm not going to write about bathrooms. So no worries.
Thanks for taking us by the hand and leading us through every nook and cranny of using niches and keyword research.
I'm bookmarking this article to use often.
My coffee got cold reading your guide, Partha 😁☕️
I read it once, read it twice while taking notes, and added it to the Partha Case Study file 🤓.
It is a great refresher of what you have been "preaching" to us for years. This is THE blueprint to create blogs that will attract an abundance of traffic.
It is already implemented in my framework which I am following in my new website since January 2023.
The only way to get good at utilizing it is to practice, practice and practice.
Thanks, Jedi Master Partha for sharing your successful recipes with us Padawan Apprentices..... 😄
Actually, I looked up the phrase "Padawan Apprentice" and found at least three user forums among the sites on the first page of Google, with lots of great keyword phrases to start new blog posts.
Maybe a niche site about Padawan Learners or Apprentices in the eStar Wars Universe, or what is the Jedi Knight ranking system from prospect to a fully trained Jed Knight?
I have attached the People also ask screenshot from the first page.
See more comments
As always fantastic Partha!
How's your 2023 coming along, hope you're having a great one!!
I still struggle (yes I know, after all this time) to find keywords for the vegan niche, I think I spend longer searching/wondering what seed KW to use/hunting ideas/ than anything else - and I still only find single topics, so I write an article and start again . . . oh dear.
One day hopefully it will 'click' into place and my brain will start to sprout new keyword ideas. In the meantime it's always so helpful to read your inspiring posts! I will go back to my KW book and see if I can try to make a 'house with rooms' like you have in this post, only using my niche.
On another note, I'm curious why I never get notification that you've posted but I do for other members? I only saw this because I thought I better come and check out what you've been up to as it's such a long time ago that I last read one of your blogs.
Have a great week,
And thanks for sharing your wisdom.