Increase Brand Awareness, Rankings, Traffic, & Backlinks in 25 Minutes Per Day

byParthaB

4.2K followers

1 year ago

READING INSTRUCTIONS: Make a HUGE Pot of Coffee, Get a Sleeping Bag, Kiss Your KIds Goodbye For a Week, We’re in For a LOOOOONG Ride!

What Does Google Want?

E.E.A.T.

When Do They Want it?

NOW

How Do You Get it?

I’m About to Show You!

Let’s Talk Backlinks

Google created their “Search Quality Rating Guidelines” in March 2013.

One year later in March 2014 Google added E.A.T. (Expertise, Authoritativeness, Trustworthiness) to these guidelines.

And in December 2022 a new “E” was added to the above guideline (Experience) to now give us. E.E.A.T.

Now, we all know that Google can be ever so secretive (and often unclear too) about what they actually want from bloggers and webmasters.

However, they have confirmed a couple of elements to achieve E.A.T. - Expertise, Authoritativeness, Trustworthiness

And these are:

Pagerank and Backlinks

Essentially, you could say the best way to show that you’re an “expert”, that you have “authority”, and that you are “trustworthy” is to have other websites LINKING to your content.

There are those in this industry who will say you don’t need backlinks and there are those who will say it’s essential.

However, look at it this way.

If 3 different websites all target the same keyword, their content is EQUALLY wonderful and helpful, and fully answers the searcher’s query, who do think Google is going to rank highest?

It will typically be the website that has satisfied E.A.T best, which they have achieved through BACKLINKS.

So, YES, backlinks do matter.

The reason that it’s not a subject of conversation at WA is because most of the SEO skills you’ll learn here are ON-PAGE SEO (SEO that YOU control).

Furthermore, the whole point of targeting LONGTAIL KEYWORDS is that you are looking for keywords with LOW PAGE ONE COMPETITION.

In other words, the keywords that you’re targeting SHOULD NOT require backlinks to rank because they have very little competition on page one of Google.

That’s the theory anyway, but I’m sure you’ve all written content that targets a low competition, longtail keyword, but you still HAVEN’T ranked.

A Quick Backlink Lesson

View a backlink as a “vote of confidence”.

Plus, you SHOULD be providing a backlink to another website is EVERY article that you write.

The EXTERNAL LINKS that you place in your articles are basically a BACKLINK for the website you are linking to (a vote of confidence).

There are two main types of backlink, namely DO FOLLOW and NO FOLLOW.

DO follow simply means that you are passing on some of your PAGE authority to the website that is being linked to (also known as “link juice”).

NO follow simply means that you are linking to another website but YOU ARE NOT passing on any of your page authority.

Links from WITHIN your content on WordPress are DO FOLLOW.

So, every time you write an article and place an external link in that article, you are saying to Google, “I give this website’s article a thumbs up and I would like to pass on some Page Authority” (this DOES NOT impact your own article’s page authority, so you don’t “lose anything” by doing this, and there are potential gains for you by doing this).

Okay, what I’m going to introduce to you today is probably the EASIEST way to obtain BOTH Do Follow and No Follow backlinks.

Guess what?

I reckon this is something that ALL of you already do, but you just need to tweak it slightly to your advantage.

This method is also viewed by some people as a terrible way to get backlinks, as there was a HUGE amount of Spamming done using this method BEFORE 2012.

However, if you do this the RIGHT WAY (which I’m going to show you) it can be a GAME CHANGER.

Blog Comments - You’re Doing Them WRONG!!

Okay, so the main reason that you use Site Comments within the WA platform is to increase “Social Engagement” on your blog posts, i.e. you want OTHER PEOPLE to comment on YOUR blog posts.

Social Engagement on your blog posts is a “sign” to Google that people are enjoying your content (unless of course it’s a terrible comment which tells you how bad your content is, LOL).

And Google will take notice of this and MAY choose to rank an article higher because it is deemed “popular”.

Plus, the people who leave a comment on YOUR blog post will actually receive a backlink from YOU.

Okay, the best type of backlinks will obviously be DO FOLLOW, from a HIGH AUTHORITY website, and with RELEVANT ANCHOR TEXT.

Anchor text simply means the words that are highlighted to link to any website’s article.

Therefore, let’s say the target keyword for your blog post is “make money online”, a Fantastic backlink would be from a website that has a Domain Authority of 90 or above, they link from WITHIN their content, and the anchor text used to link to your website’s article is “make money online”.

This could be seen as the “perfect backlink”.

However, the only way to achieve this type of backlink is either a massive website comes across your article and thinks it so wonderful that they have to link to this article from one of their own OR you actually ask the website to link to you (which is against Google Spam Policies, but this STILL happens every single day on the internet).

That being said, by leaving blog comments on other people’s blog posts you will mainly obtain links that are NO FOLLOW, probably not from an extremely authoritative website, and the anchor text will typically be your NAME.

But, I’m now going to show you how to find DO FOLLOW blog commenting opportunities in your niche.

Plus, I’ll also explain how this can also provide you opportunities to write guest posts, obtain legitimate Do Follow backlinks, with GOOD anchor text, and WITHOUT having to ask for them.

Here Goes!

Let’s Break Down a Blog Comment

So, when you arrive on a website to leave a comment it generally looks like this.

There’s a place to leave your comment, and then sections to leave your name, email address, and website address.

The email address is never published or visible to anyone else, bar you and the website owner.

However, your name will be visible by the side of your comment.

And if you provide a website address, your name on the comment will turn BLUE, which means it has become a LINK, and it is linking to that website address.

Okay, so here’s a comment someone has left on my Exercise site.

As you can see their name is in blue, which indicates this is a LINK.

However, the anchor text for this link is obviously the person’s name, so this backlink to this person’s website doesn’t carry a lot of authority, BUT, it is STILL a backlink.

Here you can see when I hover my mouse over the person’s name it changes colour to red, this shows that it is a LINK, and as you can see in the bottom left-hand corner of the screen it shows the name of the actual website that is being linked to.

I meant LEFT-HAND SIDE in the above image... LOL!!

Increasing Brand Awareness

Google typically finds “new” content via links.

So, if ever you’re having difficulties in getting an article indexed, find opportunities to LINK to it.

The best way to do this is via an internal link from an article that is already published on your website.

You can also “share” your content on social media, which will also provide a NO FOLLOW BACKLINK to your article.

Going to the "Website Comments" section of WA and pasting your article url and asking others to comment also provides a link back to that article.

However, whenever you leave blog comments you will always be leaving your HOMEPAGE address, i.e your domain name.

I would suggest that you ALWAYS put in your domain name when leaving comments.

You can actually put in the url of a specific article, but to me, this comes across as insincere, and it is OBVIOUS that you are only leaving a comment to obtain a backlink.

Sure, this is in fact what you are doing, but you can still “play by the rules”.

Plus the more genuine and sincere you are, the greater the chance that “good things” will happen in return.

Okay, so the fact that every time you leave a comment you also provide your website address (which is what your NAME is linking to), you are essentially placing your website name all across the internet.

Just imagine if you leave 500 blog comments a year (easily achievable by the way).

This means that your website name or domain name has been placed in 500 different places on the internet.

You should also always comment on blogs that are IN THE SAME NICHE AS YOU, which makes your comments more RELEVANT in Google’s eyes.

However, the more places on the internet your domain name can be found the more people will become aware of your “brand”.

Creating Relationships

Just in case you haven’t realised it, doing business on the internet is ALL about creating relationships with other people.

Of course, you can create a successful website by “going it alone”, but the more “sociable” you are online (in the business sense) the better results you’ll typically achieve.

In the next section I’m going to show how to find literally unlimited blogs in YOUR NICHE to comment on, but you should also be using this to CREATE RELATIONSHIPS.

As an example, a great way to do blog commenting is to find 50 RELEVANT websites that allow for comments in your niche.

You then leave comments on these websites on a daily basis, and you stick to these 50 websites.

Therefore, let’s say over the course of 100 days, whereby you are leaving 3 comments per day on websites, you will have left 300 comments in total.

This equates to 6 comments EACH over the course of 100 days on 50 different websites.

Do you not think that the blog owners are going to start to notice you?

Plus, they’ll often reply to your comments, and you can also reply back, essentially you’re having a conversation with them.

And if you provide valuable and helpful comments, the blog owners are going to love you showing up on a regular basis.

This relationship that you’re building with these 50 blog owners can lead to some very lucrative “offers”.

The more these blog owners are aware of you, the more likely they are to visit your website and catch up on reading a few of your articles.

The more they do this the higher the likelihood they will find something on your website that they like, which is also relevant to content they have on their site.

Guess what?

This COULD mean that they “naturally” link to your content from their content.

You’ve just obtained a LEGITIMATE NATURAL DO FOLLOW backlink.

Then again, once reading your content they think you're a great writer and because they have your email address (which you include in the provided email address section) they can contact you.

“Hey Old Fluff, Partha here, firstly thanks for all the fantastic comments you always leave on my blog posts. I really enjoy reading them and it’s clear that you have a great passion and are very knowledgeable about (insert niche). I wondered whether you’d be willing to write a guest post on my website. You can of course, link to your own website from within the guest post, as well as writing an author bio, which includes links to all your social media too”.

Guess what?

You’ve further increased Brand Awareness, as you are now writing on someone else’s website. Plus, you have once again obtained a LEGITIMATE NATURAL DO FOLLOW backlink.

Let’s kick this up a notch now.

I’ve previously spoken about Niche Edits.

This is now something you can do with these 50 bloggers that you have BUILT A RELATIONSHIP WITH.

A niche edit is a better type of backlink than a guest post.

A guest post is a brand new article, so the “page” has no authority, and you have to wait for indexing and potential ranking”

A niche edit is simply an article on someone else’s website that is ALREADY indexed and ranked (hopefully), probably has regular traffic, that has links going out to other websites. Your aim is to ask the blog owner to link to you from that article instead of the website they are currently linking to.

Why would this blog owner do this?

If your article is BETTER than the one they are currently linking to.

How do you do this?

You choose an article on the website that you NOW have a “good relationship” with the owner.

You check their EXTERNAL links to see who they’re linking to.

Do you have the same type of article on your website?

Is it better than the article that is currently being linked to?

If so, BOOM!! Job done.

If not, could you write a new article (fresh content for your website) and ensure that you go into much more detail than the article being linked to?

You then visit the About Me page of the website that you want your backlink to be placed on, find their email address and email the owner:

“Hey Old Fluff, Partha here. Firstly, as you’re probably aware (from the number of comments I leave on your website) I absolutely love the content you’re putting out. I wondered if I could be ever so cheeky, and potentially point something out and ask a “favour”.

I’ve noticed in your article about “Top 10 Affiliate Marketing Tips” that one of your tips, “Share Your Content on Social Media” has a link going to the XXXX website where they discuss Pinterest.

Funnily enough, I have recently written an article about Pinterest, but I have actually expanded on what XXXX website has said, and I’ve even included statistics, graphs, and an infographic.

Now, the reason for the “cheeky” is because I wondered whether you’d be willing to replace the link to XXXX website to a link to my article… here is a link to my article, so you can have a read for yourself.

Hopefully, you;ll agree that I have gone much more into detail, which I guess is also much better for your readers. Plus, I’m also happy for you to use my infographic on your website, which I’m sure you’ll agree will also be great for your readers.”

Old Fluff agrees.

Guess what?

You have once again obtained a LEGITIMATE NATURAL DO FOLLOW backlink.

Let’s Find Some Blogs in YOUR Niche For You to Comment On

Okay, everything I’ve spoken of so far is about finding websites just like yours to comment on.

And as I’ve explained, these will mainly be No Follow Comments which use your name as anchor text.

So, even though they provide a backlink, it isn’t the greatest, but a backlink is still a backlink.

Plus, you are increasing and building brand awareness by leaving comments on RELEVANT blogs in your niche.

Furthermore, you are building relationships for potential legitimate backlink opportunities.

For these types of blog posts you simply require a specific phrase to type into Google.

Let’s look at an example for affiliate marketing:

Go to Google and type the following into the search bar (exactly like this, do not change anything, you must have the quotation marks "" in this specific place).

Affiliate Marketing + “Leave a Comment”

(Obviously change the “Affiliate Marketing” for YOUR niche, or something RELEVANT to your niche, you can even type in a specific longtail keyword).

Here’s what the Google search result looks like.

Now, unfortunately not every single website you come across is worth leaving a comment on, but you will need to determine this for yourself.

Plus, some websites will allow comments, but they don’t provide the types of links that you want.

In fact, the number one result in the Google Search above is a website I would think twice about leaving a comment on.

Basically, they require you to create an account, and then log in to leave a comment.

Granted, this may only take about 2 minutes to do, but seems like a bit of a hassle to me.

If you can, you’ll want to find websites that allow you to leave a comment in the first example I provided at the beginning of this blog post.

So, you can SEE a comment box, and places to leave your name, email address and website address.

Here it is again.

Once you find a website like this, read through the article and then focus on just ONE aspect of the article, and create your comment around that ONE ASPECT.

Here’s the number one ranking blog posts for the above search.

The article is about “12 Types of Content For Affiliate Marketing”.

So a GOOD COMMENT would take ONE of these 12 and then discuss YOUR experience of using it. DO you agree or disagree with what they have said? And can you provide another tip?

Can you see how a comment like this is much more SPECIFIC, FOCUSED, & HELPFUL (to both the author and their readers)?

Some Websites Have DO FOLLOW Blog Comments?

Yep, that’s right, although I’ve only spoken of blog commenting providing No Follow comments, some websites do have a Do Follow Comment Section.

You just have to change the phrase every so slightly that you type into Google:

These can include:

Affiliate Marketing + “Notify me of Follow Up Comments”

OR

Affiliate Marketing + “Submit the Word You See Below”

(Often when leaving blog comments you will be required to fill in a Captcha) ←- Do NOT type this into Google, this is for your information!!!!!!

OR

Affiliate Marketing + “Enter Your Name@Affiliate Marketing”

(Again, as I mentioned earlier, replace “Affiliate Marketing” in ALL of the above examples with something relevant to YOUR NICHE)

And finally, here’s one of the best ways to obtain Do Follow Blog Comments.

There is a plugin known as CommentLuv.

I advise you NOT to download this plugin, DO NOT have it on your own website.

People who install the CommentLuv plugin are specifically looking for people to comment on their blog posts.

As I’ve explained, this increases “social engagement”, which can be great for rankings, traffic, etc.

However, inviting comments on your blog posts can also lead to spam.

The people who have installed the CommentLuv plugin are fully aware of this, so I guess a lot of their day is spent reading comments, and deleting many of them.

But, you can obviously find websites in your niche that have this plugin installed.

The Google Search term should be:

Affiliate Marketing + “CommentLuv”

Here’s what the Google Search results look like.

Now, if you’ve been following me for a while you’ll probably have either Keywords Everywhere or Moz Bar downloaded to your browser.

The main reason for this is to check the Domain Authority of websites in Google search.

And as the CommentLuv “backlinks” from blog comments will be DO FOLLOW (Hey Google, please pass on some of my authority to the website I’m linking to here), it makes sense to leave comments on higher DA websites.

DA goes from 1-100, so the higher the better.

But, anything above a DA30 will be pretty decent.

Now, with the comments you leave on a website with the CommentLuv plugin you actually get TWO backlinks.

The first one will be exactly the same as everything I’ve discussed thus far.

So, a No Follow Backlink that uses YOUR NAME as anchor text.

However, as soon as you type your domain name into the “Website Address” section TWO things will happen, depending on how the website owner has set up their COmmentLuv plugin.

Often, you won’t see anything come up, sometimes you will see the name of the LAST blog post you published on your website, and occasionally (The BEST) you will see the names of the last TEN blog posts you have published on your website.

You can choose any one of these and the TITLE of your blog post will be displayed under your comment.

This provides a DO FOLLOW backlink and the ANCHOR TEXT will be your TITLE so it should include your KEYWORD!!

Yaaaaaay!!!!!

Here’s an example, I simply typed my Exercise website domain name into the “website address” section and it immediately displayed my last 10 published blog posts. I simply choose which one I want to provide a BACKLINK to.

This also means that anyone reading my comment, and if it’s a high-quality and valuable comment, they MAY click through to the article that is being linked to on my site.

Now, I wouldn’t expect huge amounts of traffic from the websites that you’re leaving comments on, but once you’ve built up a nice portfolio of sites to comment on, and as long as you’re leaving great comments, you should get the occasional visitor.

Realistically, if you’re leaving 3 comments per day, within 2-3 months, you may find that you’re getting 100-200 EXTRA visitors to your website a month from these other websites.

However, don’t forget, these backlinks have the ability to push you higher in the search engines (higher rankings = more traffic), plus you are building a relationship with the website owner, and potentially other people who comment on the blogs too.

Make Your List of 50 Blog Posts

Okay, so now it’s time for you to do some research and use the above prompts to find RELEVANT websites in YOUR NICHE for you to comment on.

I would suggest that you do a mix of different types of websites, so some no follow, some commentluv, some do follow, etc.

Now, when you first start leaving comments you’ll probably find that the articles are aged and there are lots of comments already on there.

Realistically, you want to be the first person to comment on a blog post because this means that every person that leaves a comment afterwards will ALWAYS see your comment first.

Imagine 200 people leaving a comment on a fantastic blog post and you’re at the top with an AWESOME comment.

I guarantee a few of those 200 people will click through to your website (more relationship building and traffic).

So, when you are leaving comments there’s often a section that says something like:

“Notify me of follow up comments”

AND ALSO

“Notify me of new posts”

You just check these boxes and you’ll receive emails when more comments are added and when the author publishes a new post.

Here’s an example of some emails I’ve received doing this:

The aim here is as soon as you get an email notification you immediately go to the blog post, read it, choose your specific section of the blog post to focus on, write a fantastic comment, and HOPEFULLY you’re the first (or ONE of the first) to comment, thus meaning more people get to see your comment!

Yaaay!!

Final Thoughts

What About the 25 Minutes Partha?

You probably know by now that I’m a fan of the Pomodoro Technique, which is simply 25 minutes of ultra-focused work followed by a break, and then returning to do another 25 minutes of ultra focused work, followed by a break again.

These short work sessions will allow you to remain focused on the task in hand and are also great for motivation (nothing seems so BIG when you break it down).

So, how about you spend 25 minutes a day DOING THIS?

I have managed to get it down to completing THREE COMMENTS in 25 minutes.

Sure, the first time you do this you may only get one comment done in your 25-minute work session.

However, I’m sure you’re starting to realise, the more often you do certain business tasks the more efficient you get at them.

Who knows, 2-3 months from now, you could have 150+ additional backlinks, 4 fantastic relationships with bloggers in YOUR NICHE, opportunities and offers for guest posts, opportunities for niche edits, higher rankings, and more traffic.

PLUS

You do realise that leaving lots of comments on OTHER people’s websites will also improve your own writing skills and give you IDEAS FOR NEW KEYWORDS & NEW CONTENT.

What’s not to like?

Thank You For Reading

Partha

p.s. Does one of our "ChatGPT Prompt Experts", e.g. Fluffy, Phil, Andy C, or Andy M what to try and see if there is a way to input a blog post url into ChatGPT with a prompt about writing a "reply" or a "comment"... see if that works, and then respond here, and I'll include it above.

p.p.s. I rwalise there's a lot to take in here, so any questions, I PROMISE I'll answer!!