Creating A Drip Campaign That Works
As Kyle may have mentionned in his email campaign training, it is all about building relationships. At times, we are so eager to see the sales coming in that we don't have the patience to feed that relationship first.
Here is a sample email sequence structure that you could follow:
- EMAIL #1: Deliver your free giveaway, and explain what the subscriber can expect from your newsletter moving forward.
- EMAIL #2: Tell your story. Let them know what struggles you have faced, then let them know that you will be explaining the solution in the next email.
- EMAIL #3: Explain what made all the difference in your life/business. What epiphany did you have, and what was the result?
- EMAIL #4: This could be your sales pitch. Just don't make it salesy. Speak to your subscriber like a friend and introduce the solution. In the case of the Super Affiliate program, introduce a link to your WA review.
And after your sequence is done, you can begin your email broadcasts.
The above is just a common example of a drip campaign template that has been proven to be successful.
Any other ideas are welcome :)
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Recent Comments
17
Thank you Nadia, I am not there yet, but I bookmarked your info for the near future.
Have a nice day
Anne
Hey Nadia.I definitely am going to start with e-mail marketing for my site.Bookmarked your article,as it will certainly come in handy.
Awesome. But um here is my time to shine with my stillness question. Who exactly am I sending these emails to?
You would be sending them to your email list. More specifically, your new subscribers. It is an automation campaign that gets sent as soon as someone signs up to your newsletter.
Oh ok.I don't have any subscribers, therefore I don't have an email list either. I am assuming this is something I need to add to my site? Although I can't even get shares on social media. : (
Thanks Nadia.
I'll bookmark this for when I get round to email marketing.
At what intervals should we be sending out each email. Does it matter?
Can I send them out all within a week or do I need to give my subscriber some time to digest the first couple?
Thanks
For the particular template above, I would send once per day. The 4rth day should be your last of the automation. Then you begin your blog post broadcasts. How often you send the broadcasts is up to you.
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This is great info! I knew I had to be more personal than salesey in my emails, but this template is a great start!