Creating A Drip Campaign That Works
Published on March 12, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
As Kyle may have mentionned in his email campaign training, it is all about building relationships. At times, we are so eager to see the sales coming in that we don't have the patience to feed that relationship first.
Here is a sample email sequence structure that you could follow:
- EMAIL #1: Deliver your free giveaway, and explain what the subscriber can expect from your newsletter moving forward.
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- EMAIL #2: Tell your story. Let them know what struggles you have faced, then let them know that you will be explaining the solution in the next email.
- EMAIL #3: Explain what made all the difference in your life/business. What epiphany did you have, and what was the result?
- EMAIL #4: This could be your sales pitch. Just don't make it salesy. Speak to your subscriber like a friend and introduce the solution. In the case of the Super Affiliate program, introduce a link to your WA review.
And after your sequence is done, you can begin your email broadcasts.
The above is just a common example of a drip campaign template that has been proven to be successful.
Any other ideas are welcome :)
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