The Perfect Domain Name
Last Update: Nov 11, 2014
One of the challenges every marketer has, is finding that perfect domain name.
It seems when you try to find it - it's been taken or the only extensions left are .biz or some other less effective extension.
But you can reduce your challenge if you start looking at finding or creating a domain name in these terms:
Your building your business for the long term - so with that you are creating a brand. A way to stand out from the pack.
So your domain name should describe or suggest your product or service. Doing this will sometimes end up having your keywords in the domain name which is great, if you can get it.
But don't get caught up in trying to find a domain name with the keywords for your niche. Exact match domain names do not carry as much weight as they use too.
If you can get a domain name with your keywords and it sounds great then go for it. But it's not anything you need to worry about if you can't.
Think Memorable and Short
Google, Digg, Wordpress, Mashable, Wealthy Affiliate - great memorable domain names
The longer the domain name the harder it is for people to remember. More often then not they will forget a word or put the words in the wrong order.
So you don't want to have a domain name like:
Not only is it hard to read but you don't want people mistyping or misspelling your domain name. If they do that means no one is going to find your website.
Think Easy To Type And Spell
You want to make sure your domain name is easy to type and spell.
This means if you're using slang like the letter "U" instead of "you" or a variation on a word like "express" and using "xpress" it can be hard for people to remember this.
Many people will forget the hyphen when entering your domain name, plus it is confusing when your hyphened domain name is the same or similar to a domain name that has no hyphens.
You can loose a lot of traffic to your site because of this.
And hyphens are used by many spammers and you don't want to be associated with that crowd.
Top Tier Extension
This means you want to find a .com before anything else. If you can't then look for .org or .net.
This means make sure your domain name does not conflict with trademarks or names belonging to other businesses - make sure to check before you register your domain name.
Hope this helps the next time you're searching for the perfect domain name.
I believe in you
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