It's Conclusive, University is a SCAM proof inside

Last Update: October 25, 2016

I know, many of you reading this have likely obtained some form of post secondary education. Some of you may have great jobs as a result and not agree with this statement, some of you probably are on board and feel though that you have been “ripped” by the system and over-paid for your education.

One thing that you cannot argue is the fact that conventional Universities are charging way too much money for their education.

What better way for me to analyze this problem and case my point than to take a local University in Western Canada (University of British Columbia) and reveal a course that is a concept that we are all familiar here with at Wealthy Affiliate; Search Engine Optimization.

I just caught wind of an “online only” offering, called “Search Engine Optimization” (HAS SINCE BEEN REMOVED FROM CURRICULUM).

This is a 6 week course that runs from the dates of May 20th to July 8th, 2014. I think as I dig into the University type of education that is out there, it is going to add a lot of perspective as to what is really going on and how these companies (yes, they are businesses) that we are supposed to trust are gouging us.

The Course is Delivered How? OMG!

It is completely online. It is using free services like Google Hangout and Google Talk (really?!) to run the course. They have no dedicated platform for offering the training other than a Google Hangout and some dialogue with Google’s instant messaging platform, Google talk.

I am surprised actually they just didn’t run this as a Facebook group, it would have been much more relevant to the audience in this day and age so they could post “selfies” while taking the training.

What is going to be taught in this $2,000 SEO Course?

So if you are paying $2,000 for a course, you are going to be expecting to getting a pretty advanced education right? Well in this case, you would be DEAD WRONG.

Here is the breakdown of the topics that are going to be taught within the “accelerated” course:

(1) Key word selection - never seen it spelled this way in the industry, this by all means should be referenced to as "keyword research". I imagine they are using an ineffective tool like keyword planner for this one

(2) Key word placement - very rudimentary stuff, a one liner would suffice for this portion. "Put the keyword within your title, somewhere within the first couple of paragraphs of your content, and then write naturally (with the reader being your focus)." There, saved you $2,000!

(3) Refactoring website content - Rewriting your content from scratch is the best form of refactoring. Anyone with any knowledge of SEO knows that if you try to "fine tune" your content, you are going to be in for a long road in the SEO world.

(4) Evaluate results by running a captive search engine to improve a site's search rankings (huh?) - This makes absolutely no sense and is technical speak trying to fool folks with obviously no SEO knowledge.

Learn techniques related to key word selection, key word placement, refactoring website content and other optimization methods for search engine optimization, and evaluate results by running a captive search engine to improve a site’s search rankings

The keyword training on "low hanging fruit" here at WA is likely much more advanced than the entire training on keywords that will be taught within the course and is all someone really needs to know if they truly want to understand how to rank under keywords.

Are the "teachers" of these courses going to be the "experts"?

That is yet to be determined and they are definitely not selling the course based on “who is teaching” nor do most post secondary programs. Why? Because those that can’t do, typically end up teaching (there are definitely exceptions to this though).

I can recall a business course I took in college. I asked my teacher what her past experience was in business. She told me about her failed attempts at opening a few different boutique "retail shops” and the fact they both failed and went bankrupt. She had actually never achieved success.

I wondered why I would ever want to "learn" business from someone that didn't understand how to create or grow a successful one. It was a complete oxymoron.

That is why you can truly benefit from getting help from those that have experience REAL LIFE success here at WA. Not only are you getting help from people that have been there done that, you are getting help from folks that are at every level success and that are “in the trenches” creating success online.

When it comes to SEO (something so integral to an online business) you want to learn from those that are succeeding with their own campaigns, those that are actually ranking, and those that truly understand the most important metrics (the ones that most others don’t know) that lead to rankings.

I can assure you that THIS WILL NOT BE TAUGHT in this course. Why? Because they don’t have that level of experience, the teacher comes to work to get paid their salary and is likely teaching from a manual. If they were so great at SEO, why wouldn't they be doing it for themselves.

Some quick perspective, Wealthy Affiliate vs. University! (6 weeks vs. 6 years!)

$2,000+ for a 6 week “university” course. To the unsuspecting and those that have been “programmed” to spend lots of money on training within institutions like this, it probably seems like an OK investment. I am investing for my future right?

I guess. Chances are people that take this course will not end up with adequate knowledge, they will have an inexperienced teacher or someone who doesn’t have the “in the trenches knowledge” and the community in which they are going to have access to are also complete newbies, so no community support.

To put this ONE course into perspective of what you are getting here at WA (which is 100x more), you could have a 6 YEAR membership for the same price you could get this ONE 6 week course!

6 years of current and trending training, 6 years of expert help and support, 6 years of earning while you are learning, 6 years of building a successful business online, 6 years of websites/hosting on a state of the art platform, 6 years of access to a platform that has 10,000’s of active discussions/blogs/training resources every month, and 6 years of constant innovation, evolution and improvements!

Or a 6 week course...and one that offers no “credits” or value towards an actual degree.

Also, SEO is only good if you...

  • Understand how to set-up your website for SEO
  • Understand the intracies of keywords and have access to the right data (like and the WA keyword tool)
  • Have the ability to build websites and host them on a high speed platform
  • Have access to network with other successful folks
  • Have the ability to query folks and get instant responses when you need it
  • Have reliable and proven video training
  • Can get help from experts.

All of these are not included within this “University" SEO training. Now if anyone can tell me that this isn’t a complex hoax and another prime case of universities taking advantage of I would love to hear about it. Also, if you agree or have had similar experiences with “high ticket” education, I would love to hear about it.

PS. Hope this put some perspective as to the value you get here as a Premium member and it is only increasing by the day (as we continually evolve and improve the community here).

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ATzortzis Premium
Hopefully I was one from those that did not pay for higher education.It was included in my grades.Totally Zero.But I know the situation , I was once ready for a Master Degree abroad but cancelled it , and yes this education is high-priced.

I graduated from a national university ,the training was 4 years long but it lacked of practical experience.No visit in facilities , no other kind of action.

In WA you take action from the very first day building a foundation.Brilliant Kyle , I have learned in 5 months here at WA way more than these 4 years there.

Thank you and your team for this opportunity.Really appreciate it.
Cebu Man Premium
Excellent post Kyle. What universities, both online and brick and mortar, are charging these days is criminal. Even at the smaller community level colleges. My sister in law was taking a nursing class at a local community college. The class itself was fairly reasonably priced in comparison to the other state colleges, but the cost of the books was astronomical. One of the books cost $900 and the other one was around $1500!! What in the world could justify such a high cost for books?
alexander11 Premium
Let us not forget that Sir Richard Branson left at 16 without any qualifications and look at his amazing success. Here is an article he wrote:

I have a Master Degree and nice to have and may even do a PhD yet. However, I say that my MSc In Object Oriented Software Engineering I have never really used what was taught when I got my first Job since then. May be the basics but I have always used my own creativity and made up my own rules of the best way to approach a problem. Which has got me into a lot of trouble and even costed my job once since the senior levels are very indoctrinated how coding and design should be done. The problem with the IT world these days is that, time wasting coding reviews, 'correct' way to code, design mythologies, has become just another religion!

Interestingly the last company I worked with in Scotland before I moved to Canada, the software developers were dead against coding reviews and as I put it - its like cooking - you make this wonderful creation to be served only for someone to come along and say can I add some Ketchup! Coding reviews are like this only for some 'know-it-all' to say your work of art is no good and needs to be changed - since it does not follow our rules - yet it is delivered and as long as the client is happy - then that is all that matters. I guess you cannot escape bureaucracy.

Anyway, sorry, it may seem off topic - but it isn't - and the reason I posted Richard Branson's article - I wanted to suggest that I do not believe in exams period! My University professor (who mentored me during my Master's) said this himself. At the time back in the early and mid 1990s in Scotland when changes were taking place in the educational system to try to go into more modular course work and small tests rather than exams at the end. I failed all my exams doing my Post graduate course (1 year course) need to be completed before the Masters could be done. I always struggled with exams at school. He said himself that here is a prime example of how exams do not reflect your intelligence and is all about how programmed you are and not measuring your creativity and innovation. I did pass the resit exams in the end (which I think was a formality than anything else - one of the lecturers told us - on the quiet in his office - what would be covered in the resit for his subject).

When I did the actual Master's project the second year, everything was really different. I loved it! I found it easier and more creative - it was all about doing research being mentored with your professor and then writing up the thesis which got presented at the end. Like a smaller version of doing a PhD - which I think is all about research and then you write up your thesis - at least in Scotland at the time.

I have gone through a lot of bureaucracy in the educational and corporate world - and now starting to get really impatient with it. I am a professional in my field and I guess done it in my own way. The clients in my field in IT love me and I get stuff done. Its the bureaucracy especially in Corporate Canada that I have been struggling with that is getting worse. But that is okay as the IT corporate world is a closed chapter and thanks to Wealthy Affiliate I can re-educate myself.

We can now all embrace the beauty of our dreams.

At the time when I was at education in the UK, the government covered all the tuition fees and even provided grants for living expenses if your parents income was below a certain threshold. However at the time they were starting to introduce student loans and phase out grants for living costs. I am not sure now but I think all university fees are now by loans? It is amazing how the education system has now become corrupt - with bad education and big business. There is no justification for 100K college fees!!! You could easily have a sustainable system with a simple affordable membership educational fee, like Wealthy Affiliate's membership here.
CoolCrazyDan Premium
Agrreed, to learn one thing, and to focus on that one thing, now that could be magical!
T-men Premium
tell em Kyle!
great post especially for me and other students because i'm right in the middle now...paying up to 2000$ a year for my college and it just keeps disappointing me... the few months im in wealthy affiliate already did more good to my future then my study. school cost me a lot of time, energie and im getting into a student loan dept.... for what? a certificate for a job that pays me bad and is hard to find? nahh... im really wondering what to do because when i tell my family and partner exactly the same as kyle here says...they think i'm crazy and call me a fool if i do that... they say it'll ruin my future.... i could use some advice my friends! what should i do?

greets Tijmen
Kyle Premium Plus
Apply that same money (in fact just a fraction of it) to your online business and you will be much further ahead!
MartinWeeks Premium
I only wish I'd found WA three and a half years ago when I signed up for Kaplan. They are an excellent school I must admit and I still have access to their extensive legal databases though long since graduated. But the fact is still the same. Every application/resume submitted (I was seeking to go to work for the government either state or federal) has my birthday and ss# on it. The screening machines for all these millions of applications simply blip me out due to age. Health Care and banks are running the world now. It's either be in business for myself or die off from unnatural selection.

Great Article Kyle, with your permission I would like to post this out to twitter, facebook, and LinkedIn. Thanks again. Also, how's Kai and Carson's family doing? I've been laid up sick so ain't up to speed on things at the moment.

AllynBeekman Premium
I certainly can relate, Marty. When I started searching here in Houston, which has been going great guns, I kept getting into the final two but never being chosen. I am convinced that my age kept me out of consideration for many jobs even when my experience matched almost exactly what the job ad was looking for.

In the end, I profited because I found WA!