Google Analytics Demystified
Last Update: Mar 28, 2015
I have had a plethora of pm's since I strongy suggested that someone remove Jetpack and install Google Analytics. The reasoning behind my suggestion is this Jetpack is like installing thirty odd independent plugins, and most people only use it for one thing and that is analytics. So you have thirty odd plugins all grinding away on your site to see an inaccurate picture of what is happening.
Google Analytics is awesome, do you know you can even tell how many people accessed your site from a mobile phone. Unfortunately as well as being awesome Google Analytics is also a bit daunting when you first start. It has loads of bolt on goodies that most people ignore because they don't quite know what to do with them!
One of the advanced features of Google Analytics is the fact that you can set gaols. Jay has done some great training here:-
However let's not get ahead of ourselves, the first thing to do is sign up for Google Analytics if you have a site rubix site.
If you are just starting to build your first website you want a simple solution to install it. You can put it into your header but the coding and complexity of that is enough to give you the screaming abjabs when you are starting out, not to mention it will frazzle a few people in chat as well trying to help you. Sooo let's do this Google Analytics thing the dsimple way to start with Use Kyles tutorial here
Now the next thing to do is to take a beverage of your choice, gin and tonic is an excellent choice and sit back and congratulate yourself on making the excellent choice of choosing Googe analytics, but dont get too chilled there is still a bit of work too do (isn't there always?
Feeling smug, well it's a bit early yet, but you can do after you have mastered the basics.
I told you it's not that hard Google Analytics, it's just a question of getting your head around it.
Google Analytics - like any other analytical tool will do exactly as it's told, I know it doesn't feel like, when you first start using it, but it does. If you don't tell it not to it tracks your visits as well, and you know that when you start you are like a jack in a box checking your stats - How Many Times A Day- You have to be kidding! So without further ado go and take yourself out of the equation
Feel better know you are on the sidelines, don't get too comfy we haven't finished yet. You can even track what is going on socially, and you can't do that in Jetpack . Again we have Jay to thank for this one
Again Jay has come to the rescue like a knight in shining armour he has explained here how you can track you affilaite gaols, are you chasing the right customer. Are you targetting the right audience now is the time to find out?
If you need to install Google Analytics with the SEO plugin by Yoast you can see the instructions here
Google Analytics shouldn't be daunting and if you break it down into these steps you will be able to track every part of your business. Google Analytics is an essential step towards maximising your profit and potential earnings, go and install it now.
Don't forget you can use this content to promote WA using your own affiliate link its at the top of the page under title.
If you have any questions regarding GGoogle Analytics feel free to ask below.Don't be frightened by Google Analytics. Install it, even if you don't take any other action, but please don't install jetpack as plan B. Whilst you go slowly figuring your way around Google analytics it is qworking quietely and effectively in the background, squirreling information away for you waitying until you need it. However if you don't install it, it will take a few weeks to get a picture when you do need it.
Troubleshooting Google Analytics
There's lots of reasons why a high bounce rate is not all bad. The best reason is when you have a clear call to action like go here and create your free account. When somebody does that immediately it counts as a bounce rate although it is a sale. However there are other times when you feel the whole of Russia is waging a personal war with you because of Russian spam. If you want to know how to exclude certain areas geographically from your Google analytics then this is the training for you
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