What in IM scares you most?

I was doing some thinking (dangerous I know) and thought back to when I first started here over a year ago now.

I was pretty much scared of everything to do with Internet Marketing, not the building of the websites part, but everything else.

Just when I thought I was getting the hang of things another curved ball would come flying my way.

But you know what really floored me? List building. Yes, those words terrified me. Once I'd discovered what an actual list was, and why I needed one I was stumped.

So many options, figuring out what an auto-responder was, follow up series, broadcasting, re targeting, op-tins, traffic, pop-ups, it scared the c**p out of me!

What on earth could I offer that would have people wanting to subscribe to that "list".

Little by little the pieces started coming together with more than a few tears of frustration along the way. I stamped my feet often! My late hubby always said I "wis like a dug wi a bone", I was determined not to let the fear overwhelm me.

I think I've got the bits figured out now, am still learning but am no longer terrified.

The reason I'm writing this is to ask if anyone else has felt the same. What is the biggest thing that scared or still scares you the most on this journey? If you've overcome it, how did you do it?