Would it be like a blog with links to products you are promoting?
Hi Josephine,
Landing pages are great to have. I have seen a few plugins that assist you in creating one.
Personally instead of a landing page, I am using a static page which seems to be working out for me. I did find it an easier and effective alternative.
Best wishes,
Michael
You don't have to create a landing page on the homepage if this is what you mean. Kyle has a blog roll in his examples and this is what I do as well. Other affiliates have landing pages to collect emails.
There is no right or wrong here, you can test it by yourself and decide what you prefer.
P.S. A landing page cannot help you to get more traffic or get more sales... It's only a way to collect more emails.
Good explanation about using landing pages. I decided to add a sign-up form on the sidebar of my homepage, which is a page to welcome a visitor to my site.
It does depend how you define a landing page! Theoretically every website has a landing page it is the page you land on when you first go there. You can set this page on the dashboard to anything you want so landing page could be to an offer or an about page or whatever you want to present to the world as the first page of your website. Different niche is required different techniques
As with most things in affiliate marketing and SEO the answer is "it depends".
You have to take 2 major things into account. The first is user experience and the other is visitor intent.
As a general rule of thumb use pages for evergreen content and blog posts for more time relevant content.
The evergreen content will generally be targeting more competitive search terms which will require lots of work and link building effort over time. However this ever green content can be better converting that a simple blog post.
When I referred to the user intent I am talking about the sales funnel which goes along the lines of the following:
Going from TOF (Top of the Funnel) to MOF (Middle of Funnel) to BOF (Bottom of the funnel)
5. Attention
4. Awareness
3. Discover
2. Consider
1. Customer
The attention phase would certainly be a blog post targeting a longer tail keyword. Awareness and discovery phase would generally be some sort of pillar content
The lander would generally be the final push to convert. These work best when people already know something about you or your product so best not getting first time visitors to those pages.
Great info, Rudi!
As a matter of fact, I'm going to copy, paste and save it for later. Thank you so much for taking time to respond to us, one and all!
Abel
See more comments
Should every website have a landing page?
Would it be like a blog with links to products you are promoting?
Hi Josephine,
Landing pages are great to have. I have seen a few plugins that assist you in creating one.
Personally instead of a landing page, I am using a static page which seems to be working out for me. I did find it an easier and effective alternative.
Best wishes,
Michael
You don't have to create a landing page on the homepage if this is what you mean. Kyle has a blog roll in his examples and this is what I do as well. Other affiliates have landing pages to collect emails.
There is no right or wrong here, you can test it by yourself and decide what you prefer.
P.S. A landing page cannot help you to get more traffic or get more sales... It's only a way to collect more emails.
Good explanation about using landing pages. I decided to add a sign-up form on the sidebar of my homepage, which is a page to welcome a visitor to my site.
It does depend how you define a landing page! Theoretically every website has a landing page it is the page you land on when you first go there. You can set this page on the dashboard to anything you want so landing page could be to an offer or an about page or whatever you want to present to the world as the first page of your website. Different niche is required different techniques
As with most things in affiliate marketing and SEO the answer is "it depends".
You have to take 2 major things into account. The first is user experience and the other is visitor intent.
As a general rule of thumb use pages for evergreen content and blog posts for more time relevant content.
The evergreen content will generally be targeting more competitive search terms which will require lots of work and link building effort over time. However this ever green content can be better converting that a simple blog post.
When I referred to the user intent I am talking about the sales funnel which goes along the lines of the following:
Going from TOF (Top of the Funnel) to MOF (Middle of Funnel) to BOF (Bottom of the funnel)
5. Attention
4. Awareness
3. Discover
2. Consider
1. Customer
The attention phase would certainly be a blog post targeting a longer tail keyword. Awareness and discovery phase would generally be some sort of pillar content
The lander would generally be the final push to convert. These work best when people already know something about you or your product so best not getting first time visitors to those pages.
Great info, Rudi!
As a matter of fact, I'm going to copy, paste and save it for later. Thank you so much for taking time to respond to us, one and all!
Abel
See more comments
I'm trying to backup my website. Where is the best place for the website to be stored? I not sure.
Dropbox or Google Drive are my choices. You can setup Updraft so it will only keep the last X number of backups so you don't' have to worry about filling up your free storage with tons of backups. I keep three in total. My current, plus the last two previous.
Cheers,
Michael
Hi Josephine,
Like Jenny, I use Updraft Plus as my method of backing up my site. Personally I back up to my computer. It is not the safest just in case I have a computer crash. Recently I have been considering backing up to the Cloud. I also have a back up on an USB stick.
Best wishes,
Michael
I backup my site using 2 ways: I use Kyle's method by exporting it to my computer, I also backup using a plugin called Updraft Plus.
Updraft Plus is free, and I store it in Dropbox which is also free.
Yes, I also use two backup methods, the exporting and updraft plus methods. Dropbox is free and I also use it as my storage, you pay a yearly subscription for other storages such as Amazon S3, Google cloud and the like. There's also a Wp clone backup which I hear Marion say it has been updated .
I heard about the Wp Clone backup from Marion too. She uses it along with Updraft plus. I was thinking of doing this as well.
Ive tried it first but couldnt go through with it as i got the heads up that it was not tested. I got a bit sceptical and opted for updraft plus instead. But now that it's been updated I'll give it a try. She also spoke about FTP, I'm not sure how it works. I'm also concerned about too much plugins on my site as it seems like they can impact on site speed and performance.
FTP is file transfer protocol. I think the way you are doing it is fine, using the export method as well as the plugin method. Yes, too many plugins can be a cause for concern when it comes to speed. As long as the plugins are well coded, work well together and are up to date, and don't slow your site down, the amount you have isn't really a problem.
It'll be interesting to see the responses! That will be important information to have!!
Jeff
See more comments
Where should my backup be stored?
I'm trying to backup my website. Where is the best place for the website to be stored? I not sure.
Dropbox or Google Drive are my choices. You can setup Updraft so it will only keep the last X number of backups so you don't' have to worry about filling up your free storage with tons of backups. I keep three in total. My current, plus the last two previous.
Cheers,
Michael
Hi Josephine,
Like Jenny, I use Updraft Plus as my method of backing up my site. Personally I back up to my computer. It is not the safest just in case I have a computer crash. Recently I have been considering backing up to the Cloud. I also have a back up on an USB stick.
Best wishes,
Michael
I backup my site using 2 ways: I use Kyle's method by exporting it to my computer, I also backup using a plugin called Updraft Plus.
Updraft Plus is free, and I store it in Dropbox which is also free.
Yes, I also use two backup methods, the exporting and updraft plus methods. Dropbox is free and I also use it as my storage, you pay a yearly subscription for other storages such as Amazon S3, Google cloud and the like. There's also a Wp clone backup which I hear Marion say it has been updated .
I heard about the Wp Clone backup from Marion too. She uses it along with Updraft plus. I was thinking of doing this as well.
Ive tried it first but couldnt go through with it as i got the heads up that it was not tested. I got a bit sceptical and opted for updraft plus instead. But now that it's been updated I'll give it a try. She also spoke about FTP, I'm not sure how it works. I'm also concerned about too much plugins on my site as it seems like they can impact on site speed and performance.
FTP is file transfer protocol. I think the way you are doing it is fine, using the export method as well as the plugin method. Yes, too many plugins can be a cause for concern when it comes to speed. As long as the plugins are well coded, work well together and are up to date, and don't slow your site down, the amount you have isn't really a problem.
It'll be interesting to see the responses! That will be important information to have!!
Jeff
See more comments
Some terrific advice and clarity in these answers.
Lily 🌞