Sticking with the theme?

Last Update: November 11, 2013

Just thought I'd ask, if you have a niche that is more specific, do you ever deviate from the main theme?

My own niche is dog clothing. I started my website, progressively adding more content in October and, so far, I've blogged about Halloween dog costumes, throwing Halloween dog parties etc. I did keep it quite narrowly concentrated on Halloween, and the costumes available for dogs, but branched out slightly by including recipes for treats and cake for the dog party.

Now, we are getting into the cold weather I'm starting to promote winter clothing but also, because it interested me personally, I've blogged today about the dangers of hypothermia for your pet dog. It sparked some other ideas that might be good topics for future posts on my website:

  • patterns for making knitted/fabric coats
  • donating to dog rescue during the winter months
  • food recipes and supplements to keep your dog healthy in cold weather

I suppose what I'm asking and would appreciate any comments about is how far should or would you deviate from the main themes of your chosen niche? Some of the blogs will not have product links but I was thinking of putting on a couple of charity links

I think my hypothermia blog is quite relevant as I could talk about suitable products available for your pet and also give advice and tips on prevention and treatment. http://cuteclothesfordogs.com/

As always your comments and thoughts are much appreciated :0) thanks peeps Jan

Join the Discussion
Write something…
Recent messages
georama Premium
You must write about problems faced by dogs during winter and how winter clothing can help to counter them. Thanks
Reply
tashas999 Premium
I think it is relevant selling clothing is how you keep your dogs warm in the winter
Reply
jangee Premium
Hi thanks for your comments. Yes and if you have a breed like my greyhound then they do benefit a lot from warm, waterproof clothing :0)
Reply
Clenderfoot Premium
I don't think you would be going to far away from your niche if you listed a couple charity links for dogs. It would still tie in with your niche. I would maybe put them on a separate page.
Reply
jangee Premium
I think you are right - a separate page with a couple of my favourite dog rescue charities. And I've got lots of good advice here for some new articles! Thank you :0)
Reply
Clenderfoot Premium
You are welcome jangee. I think sometimes, when people become fans of a website, they sometimes want more eg. "Hey, these cute little dog clothes are really cool, and I like they way this person writes blogs, I wonder what else they are into?" So that could be where your "Other Stuff I am Into" page comes in. That way it doesn't interrupt the flow of your niche theme.
Reply
jangee Premium
Cool - I will do just that :0)
Reply
msdj8163 Premium
I think the subjects tie into dogs even though not clothing. If you get too specific, you could run out of things to write about. Debbie
Reply
jangee Premium
That's very true Debbie :0)
Reply
@RICH. Premium
Jan, I don't see this as that much of a "deviation" from your main niche, it's supplemental and all "dog clothing" related. I think you'll be fine. :) Rich. x
Reply
jangee Premium
Thanks Rich - yes I kind of thought so but, with the website name, I was a bit worried about discussing frost bite and gangrenous bits dropping off your dog LOL
Reply
@RICH. Premium
Nope, if half your content wasn't specifically about dogs then I'd worry. However, it is all dog related, and it's not going to form a substantial part of the site. Oh, and you benefit from the "fear" factor, their mutts wouldn't have frostbite if they'd worn booties and coats outdoors. :D R. x
Reply
Jaweda2k Premium
I agree with Rich here.
Reply
jangee Premium
haha I hope they'll all be ordering their dogs new winter outfits :0) fingers crossed!
Reply
Top