SEO Facts and Figures
Last Update: Sep 12, 2020
Just a random collection of facts and figures about SEO, Google searches, traffic etc, collated from Search Engine Journal. Some may be slightly out of date, but I am sure they will still give you an idea of the stats.
Let's start with perhaps the most disheartening ones. The sites listed on the first Google search results page get 91.5% of the traffic share, and the first site listed organically (not a paid ad) gets 32.5% of that. Now you know why WA teaches us that getting your content on the first page of Google is so important.
The average length of a post that makes it to page 1 is 1890 words. Of course, here at WA the minimum suggested word count is 1000, but clearly Google prefers longer content as it shows you are an authority on your niche. That's not to say that a shorter post can't be successful, providing it has thoroughly covered the topic. Don't just rely on the Jaaxy results, actually look at Google to see what your competition has done.
The average number of words that a user types in Google when searching is just 3.
Just 8% of searches are phrased as questions. This one surprised me to be honest, I thought it would have been higher.
Only 8% of users bounce back to the Google results, which implies that all the rest are happy with the suggested site and the information it offers.
2 trillion searches are handled by Google every year, which equates to 228 million searches every hour. Pretty mind-boggling really!
15% of searches have never been seen by Google before.
So, follow the training, write long, informative posts, check out the competition and grab yourself a share of that page 1 Google traffic!
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