I was about to quit.Thank Fck I didn't!
(Apologies for strong language in the title...but if you knew the kind of month I have had - especially that last half!)
Hi WA\rriors and WA'rroretts,
It is that time again, a quarterly self accountability report and see how I have been doing and as you can guess it has gone pretty well.
At the beginning of this month, which is month 16 of my debut site I was seriously considering dumping it - not quite quitting just...well...
You know that feeling you get when a job or relationship is just not working out for you and it is time to move on....yeah THAT feeling!
Hey! everyone is going their sepárate ways right?
Brexit ..whole EU thing
Why not me and my lil' bloggy wog!
After all it was not producing a substantial income other than a bit of lunch money.
Admittedly, some signs were there especially when I was able to compare how it was doing Vs last year particularly in February, the first month when I, and the site got its first ever sale last year ($3.40) Feb this year ($219)..quite an increase 64x increase in fact.
Still, I was very discouraged at not quite beating the $300 mark per month..a mear $10 average! quite frustrating when you consider the site was regularly making $200+ monthly since April of last year (2016) (which included a $200 day!)
I put this down to "Beginners luck" and able to compare how the site was fairing on a month by month basis against a rather popular and detailed case study by fellow Wealthy Affiliate member Veronica and her Amazon case study over on itsvicky.com/case-study
Having seen her stats and the details (let alone the wonga $$). I knew something was not quite right! Stats wise I whooping her case study sites ass! I had...(comparing my site and its previous fe months to her case study sites previous months..)
- More traffic!
- Greater Ave No of page views per visitor
- Visitors were spending longer on site..
But I was getting far fewer sales...the real stat that counts! Did'nt quite take genius to figure out something was wrong with my site something needed fixing.
Then a stroke of luck hit me a few times (and they say lightening does n't strike twice!..it did thrice!)
The stroke of luck as seeing Vitaliy's site (howtomakehonestmoneyonline.com) and three particular posts that came up on the site comments engine on here..
(perhaps a lesson as why not to speed read a post on the site comments area, you can seriously learn a LOT by reading quality marketing blogs that come up)
Time to bite the bullet, crack the knuckles and get some work done and see if this site of mine can coin it in (seriously I thought $300/month mark was the max for that site and niche)
Changes I made progressively through the quarter mostly Jan and Feb
- Better Sexier titles - (..You.. know more appealing!, not just the boring keyword)
- Better stronger and bigger CTA's (using largest H tag I could)
- Fixing My more popular posts lead them to a product.
- More reviews (I was lacking in commercial content)
- Hired a Dr to do some of the writing**
- Completely changed style (this is ongoing)*
- Had an informative book written very much explaining how and why certain herbs can help my readers - free giveaway with links to the products
- Got the SSL Installed and fixed!
- Upped content creation from 15month (this was my last throw of the dice to 25 in March. The aim just now is to reduce content to 20, make ave of 20 for year 2)
- More direct keywords with niche related terms, if not use niche related terms in the title.
- Installed Easy Azon plugin (reason, I disliked seeing out of date pricing, this plugin uses the product API keeps everything up to date! (and converts better! due to professional CTA's)
- Changed my outbound linking strategy - see the 10,000ft view give liberally but balance it out with internal links. If too many outbound and I cant balance out I make some of the references nofollow
- Made a bunch of pillar style posts.
Initially changes were slow and negatively affected the site traffic dropped quite drastically from 4,500 in Jan to a taddle more than 3,000 in Feb
(Vitaliy G actually informed me that was pretty normal as google has to recrawl and re-index the pages where I changed titles. So no worries! - better still the improved titles and changes resulted in more ave no of pages viewed and even longer average of time spent on the site by visitors. In short better quality of visitors,more targeted!.)
Results For Q1 2017
Jan - new record - $252
Feb, Frustratingly $219 but encouragingly new record on amazon of $36
March: approx $722.54! EPM (sessions) $185.07 per 1000 sessions or each visitor had a value of 18.5 cents! nice!
Just a few bucks more and I'd have made more in March than I had in November-December, January and February together! how awesome is that!
My goal at the start of the month was to break the $300 mark by getting $360..I not only broke $300, but $400, $500, $600 and $700 too for the first time!
And that is an amazing feeling! ..hey! I just realised when writing this..I did n't just smash my goal of $360..I doubled it!
For the record, March was an important month - It's the month I got my first sales from my main merchant last year and from whom represent 90% of my income. Last year $56 for March..This year wow 11/12x that figure ($662.74)
As is evident...this time during my quarterly report I cannot begin with the title "I failed" I did n't..the goal was $1000 for the quarter. I did it..at the 3rd attempt! (try, try, try again!)
Before I end this, gotta give special mention to DomW and his rather famous success post,(https://my.wealthyaffiliate.com/domw/blog/0-to-10k...) that I must have read about a hundred times for keeping me inspired, focused and hanging in there. (hope this is the avalanche he was talks about!)
As spring is in the air..love is all around us ..this is me and my blog..(how I feel about it now..see pic below!)..No need to go our seperate ways..just a simple misunderstanding..
sorry for doubting you my little bloggy wog!
So if you are thinking about quitting..Don't..quitting might just mean you miss out on a very profitable business at a crucial stage... or leave you feeling like the 5th beetle haha!
Goal Q2 2017 an achievable $2000 with one month topping $1,000 and to top 6,000 visitor mark with organic traffic.
Just to mention it March Traffic 3,900 sessions, with last week to 10 days indicating I have got my "lost" traffic back by averaging 150 daily.
Perhaps worthy of note, my site is not branded - no logo. That has been intentional as I did not wish to be seen as a commercial blog. That may change, at least as an experiement. Very little social media interaction that goes on other that you guys +1'ing me on google+1 rather tough site for social media (although pinterest and twitter are great..no "news feed" in either of them, notably)
Hoping this is the start of something great as going by Itsvicky's case study and how I am doing incomparison to her site I might yeild anything from $12k to $22.5k for year 2..(these things are hard to figure out and calculate..so many variables and moving parts)
Ciao for now