Importance Of Online Presence

INTRODUCTION

It has been awhile since I have posted a blog entry here, and there are reasons...I'd like to share one of the reasons today, and maybe it can help you in your own online marketing program!

In a nutshell, here's the reason...

I have been very busy elsewhere building my online presence. Between adding a daily newsletter, fleshing out my money online site with articles and information, building my latest online/offline blended business, etc. there is simply less time to spend here...

WHAT IS ONLINE PRESENCE

This is a general term I use to refer to the visibility a person or entity has on the internet...Every bit of information we leave somewhere on the internet adds to the totality of our presence online...

WHY SHOULD WE BE CONCERNED

Over time, your daily consistent additions of information, advice, comments, guest posts, products, reviews, etc. propel you forward (hopefully) in the effort to establish yourself or your business as an authority and trusted "go-to" person for your niche.

Here are my thoughts regarding "Online Presence"...

"The culmination of your strategy and methods you use consistently to increase your online presence is that over time you will get more traffic, targeted traffic, subscribers, and conversions (i.e. cash)."

This is why you should plan your online presence carefully...Determine which platforms or mediums OUTSIDE your website and blog you feel comfortable in using, develop a well laid out strategy with details on what you will add to each of the selected platforms, and then determine when you will add your content/information...

Remember...

While the main focus of Wealthy Affiliate is on the blog and website (of course, more is included here as well, but these tasks are the basis/the beginning of your online marketing effort, and are covered VERY well within Wealthy Affiliate), there are a number of other means available to you helping you increase your online presence...

HOW CAN WE INCREASE OUR ONLINE PRESENCE

There are many ways....Social platforms like Facebook, Twitter, LinkedIn, Google+, etc. or some that focus on the visual like Pinterest, Youtube, Instagram, Vine, Snapchat etc. could be parts of your strategy...

If you are of the visual persuasion and do not mind interacting/appearing in front of a camera, you could sponsor webinars, appear in videos, use Google Hangouts, start doing Periscope streams, or start a regular Blab session, or go into podcasting or a combination of these mediums...

Develop A Strategy...

With each medium you may select as fitting into your overall online presence strategy, you can develop a set of individual critical tasks for each selected platform, i.e. if Facebook is one medium you select, you can plan for posting regularly using a schedule you determine, while adding in surveys, contests, viral marketing, etc...

Do the same for each medium you decide to use, and when you implement your strategy and complete the tasks, overall what is happening is that your online presence is increasing. So be active, contribute and participate. Add unique content that is of value to niche members, and do this consistently...

EXAMPLES

This traffic comes because you are taking steps actively to increase your online presence...The more people see you out there, and what they see is positive, helpful, and timely, it cannot help but help you!

Blog Posts.

Because I think this online presence is so important to your success, and one result among others is that you will get more traffic, I developed a whole series of posts on my money site on free traffic. They involve increasing your online presence.

Other Content.

In my case, and the reason I have had less time here, I have published a daily newsletter, have started a discussion forum on a free site called Disqus, and have been commenting on other influencer's blog posts, participated in related groups on Facebook, etc.

My Strategy.

My strategy is to spread my content out in various mediums and I am always looking for new ways to get this done (and easier ways lol). I have a set of tasks for each of the mediums, add new ideas constantly, and consistently get the work done and online...

YOUR TAKEAWAY

What should you do?

(1) Increase your online presence to increase your chances of getting seen by the people that are interested in what you are offering...

(2) Use all the means I mention above or others you have found to post more content...,

(3) Develop a strategy how you will use the selected mediums, and develop a schedule on when you will use each.

Outcome: Increase your online presence!

Why Are You Doing This?

The overall goal of your online effort I assume is to make money. To make money you need something of value online to draw traffic. Traffic of and by itself does you NO good unless you have a Call to Action telling that traffic what they should do....

You can pay for that traffic which will grow your business faster IF you have done your homework regarding setting up lead magnets, sales funnels, upsells, and working payment, delivery and support systems...

Using a combination of paid and organic traffic you can grow your sales faster, and having more of an online presence will get you more organic traffic...It is that simple, really...

CONCLUSION

This is just a short post to let you know why I have had less time here on Wealthy Affiliate, but more importantly, how and why you should be doing the same thing with your online marketing business.

Having a ranking here is not going to make you any money, it is a nice place to be and share/commiserate, but remember what you are here for: Learning how to build your business.

This is no way intended to put you off participating here, far from this. Moreso I would like you to plan your participation here so it does not get in the way of building your online presence...

Cheers!

Dave : )