Content Or Keywords?

Last Update: December 16, 2016

Google is getting cleverer. Way beyond just counting keywords.

Try doing a search for "What’s the title of the consumer at the highest level of a food chain?"

Among the results delivered are

  • The title of the consumer at the highest level of a food chain is apex predator
  • "Each food chain ends with a top predator, an animal with no natural enemies".

This result is due, in part, to the new addition to their suite of analysis tools - it's called "RankBrain".

The message?

Focus on content, not keywords. The cleverer Google gets, the higher your content will rank.

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FWoods1 Premium
good info thanks
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RWB Premium
Good advice. Thanks.
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RWB Premium
Thanks for putting this out there Chris. Wonder what Googles next tool will be, "Rack Brain?, ya never know.
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ChrisGooden Premium
Next too? Google updates its algorithm at least twice a day. That's over 700 updates a year.

So long as you follow their "intent" you'll never need to worry about updates. They will get closer to you instead of you getting closer to them.
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Bnyumba Premium
Good morning sir Chris i need help I'm on lesson 9 its about contes and keywords please help out..
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IMBELTRANUSA Premium
Content is definitely important.
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kasage00 Premium
Thanks for sharing!
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