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INSIGHTS1 MIN READ

Content Or Keywords?

ChrisGooden

Published on December 16, 2016

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Google is getting cleverer. Way beyond just counting keywords.

Try doing a search for "What’s the title of the consumer at the highest level of a food chain?"

Among the results delivered are

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  • The title of the consumer at the highest level of a food chain is apex predator
  • "Each food chain ends with a top predator, an animal with no natural enemies".

This result is due, in part, to the new addition to their suite of analysis tools - it's called "RankBrain".

The message?

Focus on content, not keywords. The cleverer Google gets, the higher your content will rank.

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