Content Or Keywords?
Google is getting cleverer. Way beyond just counting keywords.
Try doing a search for "What’s the title of the consumer at the highest level of a food chain?"
Among the results delivered are
- The title of the consumer at the highest level of a food chain is apex predator
- "Each food chain ends with a top predator, an animal with no natural enemies".
This result is due, in part, to the new addition to their suite of analysis tools - it's called "RankBrain".
Focus on content, not keywords. The cleverer Google gets, the higher your content will rank.