How Broad Should A Niche Be?
Where should you aim, if you want to win?
There's a very good reason why the highest score comes from the tiniest circle.
And why it's the spot that the most ambitious players aim for.
Why should you make your niche as narrow as possible? Because you are trying to find customers. People who will spend money while on your site.
Those people ARE the bulls-eye. All the other rings on the board are tyre kickers, window shoppers, browsers, wasters.
What do you really want?
Do you want a ton of crap traffic? Or do you want an ounce of Pure Gold?
Your niche. Your site. Your choice.