How Broad Should A Niche Be?

Last Update: April 04, 2016

Where should you aim, if you want to win?

There's a very good reason why the highest score comes from the tiniest circle.

And why it's the spot that the most ambitious players aim for.


Why should you make your niche as narrow as possible? Because you are trying to find customers. People who will spend money while on your site.

Those people ARE the bulls-eye. All the other rings on the board are tyre kickers, window shoppers, browsers, wasters.

What do you really want?

Do you want a ton of crap traffic? Or do you want an ounce of Pure Gold?

Your niche. Your site. Your choice.

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Isabella4198 Premium
Ann, your niche should be an idea coming from you and not someone else. Think of something you are good at, something you are knowledgeable about and very much interested that you can write hundreds of contents for this niche.
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AnnM1 Premium
ok, great point. Can you give some examples?
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DBeatty Premium
Well, for example, my niche is product reviews. I narrowed it to be mostly book reviews of books I've read. You can narrow that down to be historical novels, or romance novels.

I always pick up the Affiliate Link from Amazon so my readers can easily buy the book for themselves while I make a small commission.
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Pios2012 Premium
Make number 10 bigger to heat it. How? That depends on you now.
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SuphatPasree Premium
No problem.
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dickw Premium
No Muss, no fuss, just the facts. I love it. Thanks Chris
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JulietAA Premium
I just love your illustration of the niche. Spot on!
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SadieChan Premium
Interesting way of targeting the niche.
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ChrisGooden Premium
Another way is to think of the tip of the arrow.

What penetrates deepest - one with a narrow sharp end, or one with a wide blunt end?
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CarolEll Premium
Wow! On target! Carol
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ChrisGooden Premium
Very droll
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JY2018 Premium
While researching a niche do we narrow the niche or broaden it up. It seems like a different strategy altogether when I attended Jay training on the niche research.
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ChrisGooden Premium
It depends what stage of development you are at.

When you are choosing your niche your aim is to go as narrow as possible.

Once you have achieved a good traffic flow, and enough stats that tell you what your audience is most interested in, then you can broaden out to fit their expectations.
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JY2018 Premium
Stage is don't what niche to start. I can simply plug from the sky and narrow and broaden the selected niche with the expectation from the targetted audience, not sure if my thoughts prOdessa is correct.

Am happy to go drill-down-to-rabbit hole if you can provide an illustration from beginning to the end of the niches selection before putting into a domain.

Thanks again for posting

John
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ChrisGooden Premium
You are the only person on the planet who actually knows what interests you, what fires you, what gets your juices flowing. Sometimes you just have to go with your gut, then discover something better along the way.

I always knew my niche. Until a few years into it. Then I fell over something a hundred times better that I would not have even considered.

See it these give you a starting point. Just remember that EVERY niche is profitable, if you make it so.
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JY2018 Premium
Thanks Chrirs and I have also read the two suggestive post. Now my momentum picks a little bit in terms of picking the right "niche" or area to write.
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richk2055 Premium
So true...If not sure of niche do not stall but get started. What ever you start with can be modified and changed. The ship cannot be navigated unless it is moving. The course can always be altered. I have learned this by procratinating...waiting and training untill everything is pefect. The day of perfection (unfortunately) never arives!
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bill808 Premium
The niche I am working on is gardening. Specifically hydroponics, aquaponics and areoponics for hobbyists, home gardeners and small to medium sized farmers. That is almost an unlimited number of micro-niches.

Right now I am focused on maximum production in small spaces. That means I will help you grow the vegetables your family needs in 10 square feet or less. My goal is to introduce everyone to the wonders of fresh vegetables even if you only have room for an aquarium with a grow bed on top.

Point being you may start with a broad niche, but concentrate on the micro-niches within the broader category. My first product: a 12"x12"x12" herb garden and fish acquarium that fits easily in a window or on a kitchen sink. That is focused, but I will also be sharing information about backyard aquaponics installations.
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richk2055 Premium
That is great and many would love to have vegetables in a small space. I remember having a 1/4 acre garden ...that is alot of sweat for a few potatoes.
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tomtitty006 Premium
Yes.You do have a point.
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Battersea Premium
Good comment. There is definitely a tendency to want to go broad to get more traffic but quality traffic is what we need.
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ChrisGooden Premium
There's also a tendency to waffle on about themes and fonts when there's no traffic to see it, rather than do something to actually get the traffic.
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mackiejw Premium
I would give you 10 likes for this comment IF I could.

John
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Kav Premium
I like the analogy.
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joyweb Premium
Wise counsel.
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eatandmove Premium
Really liking the picture giving the message.
Right on!
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