Is PPC expensive?

Last Update: May 07, 2016

That depends on what you call "expensive".

I've just run a 4-day trial of FaceBook Ads. It cost me £0.03 (about $0.05) per click.

Mega money.

Not!

It got me 711 visitors in the 4 days.

That's over 5,000 visitors a month.

In my book that makes "free traffic" just about the most expensive traffic you can get.

You'd need to spend many many hours doing any other traffic generating work to get 5,000 visitors a month.

Hours of your life that you can never get back. Gone. Forever.

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bidnesslady Premium
Thanks, Chris. I've been going back and forth about FB ads!
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Chrissies Premium
Many thanks for the info Chris :)
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nathangurley Premium
I could not agree more, Chris! I understand how it is to be reluctant; been there and done that. But, it seems to work out better, and definitely better than free.
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ChrisGooden Premium
So much better than "free".
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leoemery Premium
That's a fantastic CPC, the golden number everyone wants to spend. How was the conversion rate on that traffic?

This is why I love PPC - if done right, which it can be it just takes diligence - you can have traffic NOW!! And if you can zero in on the conversion rate quickly you can make money NOW!!

Well done.
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ChrisGooden Premium
That's the first proper response so far. But then I'd expect no less from one of my idols.

I'm new to this whole marketing stuff, and I've struggled to figure out which bits go where. So I've attacked it in my standard engineering style - figure out where the cycle begins and sharpen each process in turn.

My target was 50 hits per day to any random site. I think I just scored a goal.

Now I need to focus on conversion.

That means I need to design a split test. I'm in the process of doing that. I've already designed the tracking/recording mechanism to support it.

Next stop - conversions.
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leoemery Premium
I have not done facebook ads (yet) I'm going to, I plan on doing video ads - I am just completing new sales funnel - so I should be good to go in a bit. I am also going to try YouTube ads as well, and of course keep using good old bing.

Let me know how the conversions work out.
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ChrisGooden Premium
I'm pretty sure video is the current thing, and I'm trying to find a way to exploit it.

I've experimented with a few "animated slide-show" style, but I can't do "face time" 'cos my Aspergers shines through in all its glory.

I've had no problems doing live stage presentations, but they were technical presentations to an engineering audience. Most of them are borderline Aspergers themselves, so they didn't notice.

Marketing requires a different spin.
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leoemery Premium
Simple slideshow videos with narration do the best
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FrankT1 Premium
That is a loaded Question..what is considered expensive?
would you spend $10.00 per click if it yielded $12.50 ?

PPC is a great way to test ads and get immediate traffic and results but not all PPC is created equal

You need to understand your target, how much you can spend, how to tweak your ad for maximum exposure and WHERE to place that Ad.

So I guess the answer to the question "is PPC expensive" ..YES if you do it incorrectly and NO if you know what you are trying to accomplish
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ChrisGooden Premium
I think that answer is in the very first line of my post.

And line 2 of the post says "$0.05 per click".

Maybe you didn't actually read the post?
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PjGermain Premium
How did you get your CPC so low Chris?
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ChrisGooden Premium
Keyword research, low hanging fruit, same as I did with SEO I have to confess to being totally taken by surprise by the cost.

It started out around £0.18 and then slid gently down as my "relevance" score went up.

It makes me wonder how low it would've gone if I'd kept it running. I paused it when it hit my budget limit, and it has to wait for next month before I can afford to run it again.
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FrankT1 Premium
yes, that is strange, i thought i was answering someone else( thought i was answering her question
if ppc was expensive.
must have read your title and clicked on anothers
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ChrisGooden Premium
You're not the first person to do that.

The real funny is when you know you've answered something but your answer doesn't show up. Then, weeks/months later, it pops up in a totally different thread.

Gremlins abound. It all adds to life's rich tapestry.
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