Is PPC expensive?

Last Update: May 07, 2016

That depends on what you call "expensive".

I've just run a 4-day trial of FaceBook Ads. It cost me £0.03 (about $0.05) per click.

Mega money.

Not!

It got me 711 visitors in the 4 days.

That's over 5,000 visitors a month.

In my book that makes "free traffic" just about the most expensive traffic you can get.

You'd need to spend many many hours doing any other traffic generating work to get 5,000 visitors a month.

Hours of your life that you can never get back. Gone. Forever.

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WildflowerG Premium
I have to say that I am learning about things I had not even thought about. I am just getting started. What a great way to increase traffic. Thanks
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leoemery Premium
I love paid traffic because I can get people coming to any site in a matter of minutes, not months.

Paid traffic is the best way to go - but only when you're ready.
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orsveress Premium
I agree with you i have been in PPC mode lately
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TheBuilder Premium
You have a nice blog. And thanks for the follow, dear.
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viyee Premium
Hi ChrisGooden, Thank you very much for the tips. I will like to try it when my website ready to show. Thanks again.
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Surfdude123 Premium
Good tips. I adjusted my bids to a max of .30 which is putting me on the first page with about 25 different keywords. Total Im spending is 25.00 but I also adjusted the hours I let the ad run. I figure if it works great if not its time for a rest.....again.. The joys of being over 50...sigh..
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boucherda Premium
Sounds good.
Do you have ant training on this?
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ChrisGooden Premium
Already answered further down this page. Type "PPC" or "Facebook Ads" into the white search box at the top of any WA page and you'll find a ton of training on the subject
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MKearns Premium
There are many ways to generate traffic A catchy domain nan\me should be the first step.
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ChrisGooden Premium
A catchy domain name doesn't generate traffic.

Traffic begins when someone sees an offer that appeals to them. They don't care what it's called.

Facebook attracts via images, not names.
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leoemery Premium
A catchy domain name has zero bearing on the traffic you generate - a catchy domain name is great from branding not traffic
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Ventures2000 Premium
Sounds good. Were you getting clicks or impressions? I've done FB ads, went away from them. Have been rethinking it again this week. Thanks
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ChrisGooden Premium
If you look at the image you'll see it's clicks. Also PPC is Pay Per Click.

I think the "Reach" number is the impressions but I don't pay for impressions so it's not something I notice.
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theresroth Premium
Mark (Z)'s invention never stops revealing potential........
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joyweb Premium
I say, whatever works for you.
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AlexEvans Premium
That is doing the business, Chris. To be honest I struggle a bit with Facebook ads. A CPC like that and I would have to pinch myself to make sure I wasn't dreaming. I really like your logical approach, my take home start with the keywords and have an idea about outcomes. Would be really interested in the split test results.
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ChrisGooden Premium
Type "PPC" or "Facebook Ads" into the white search box at the top of any WA page and you'll find a ton of training on the subject.
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Roybretton Premium
This is really good to hear Chris and as you say, "free traffic is just about the most expensive traffic you can get"! I look forward to hearing how your split testing goes. All the best Chris, Roy.
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BushiAntz Premium
Actually in my situation, I didn't do what most people would call a lot of work to get my website to 5,000 users a month. I just created content based on what I knew.

One reason Kyle tells you to go into a niche that you want to is because you already do the "work" needed to make content.

For example, my website is a gaming website. Well, Kyle just told me how to make money doing what I already did.

After 12+ years of gaming, I know quite a bit when it comes to games more so First Person Shooters (FPS). So I spend those many hours doing what I love and I earn money from that.

By the way, I am not shooting down PPC campaigns. I am just saying that if you are in a Niche that you love then you will be creating content around things you were going to do anyways.
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ChrisGooden Premium
Absolutely correct, it's a context thing.

I don't do any "work" on my sites. Their niches are topics I totally love, and I only write because it's busting out of me and I couldn't prevent it even if I wanted to.

Your topic has a massive following, so that's where your traffic numbers come from. I also suspect that you are quite strong on the social thing.

More power to you.
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BushiAntz Premium
Gaming is a huge topic that is growing, but I am actually not a huge persona when it comes to gaming. The gaming is being run by websites like ign.com or gamespot.com etc so it's kinda difficult to get yourself started.

If you, however, love gaming you can easily get traffic like any other niche :)
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ChrisGooden Premium
I love gaming like I love football. All I see is a bunch of people running around a field. When I see someone playing Patience on a computer I just want to write a program to sort the cards automatically.
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stevecox Premium
Good information Chris - Thank you! Steve
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Rich908 Premium
Thanks for that information
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bidnesslady Premium
Thanks, Chris. I've been going back and forth about FB ads!
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Chrissies Premium
Many thanks for the info Chris :)
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nathangurley Premium
I could not agree more, Chris! I understand how it is to be reluctant; been there and done that. But, it seems to work out better, and definitely better than free.
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ChrisGooden Premium
So much better than "free".
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leoemery Premium
That's a fantastic CPC, the golden number everyone wants to spend. How was the conversion rate on that traffic?

This is why I love PPC - if done right, which it can be it just takes diligence - you can have traffic NOW!! And if you can zero in on the conversion rate quickly you can make money NOW!!

Well done.
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ChrisGooden Premium
That's the first proper response so far. But then I'd expect no less from one of my idols.

I'm new to this whole marketing stuff, and I've struggled to figure out which bits go where. So I've attacked it in my standard engineering style - figure out where the cycle begins and sharpen each process in turn.

My target was 50 hits per day to any random site. I think I just scored a goal.

Now I need to focus on conversion.

That means I need to design a split test. I'm in the process of doing that. I've already designed the tracking/recording mechanism to support it.

Next stop - conversions.
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leoemery Premium
I have not done facebook ads (yet) I'm going to, I plan on doing video ads - I am just completing new sales funnel - so I should be good to go in a bit. I am also going to try YouTube ads as well, and of course keep using good old bing.

Let me know how the conversions work out.
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ChrisGooden Premium
I'm pretty sure video is the current thing, and I'm trying to find a way to exploit it.

I've experimented with a few "animated slide-show" style, but I can't do "face time" 'cos my Aspergers shines through in all its glory.

I've had no problems doing live stage presentations, but they were technical presentations to an engineering audience. Most of them are borderline Aspergers themselves, so they didn't notice.

Marketing requires a different spin.
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leoemery Premium
Simple slideshow videos with narration do the best
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FrankT1 Premium
That is a loaded Question..what is considered expensive?
would you spend $10.00 per click if it yielded $12.50 ?

PPC is a great way to test ads and get immediate traffic and results but not all PPC is created equal

You need to understand your target, how much you can spend, how to tweak your ad for maximum exposure and WHERE to place that Ad.

So I guess the answer to the question "is PPC expensive" ..YES if you do it incorrectly and NO if you know what you are trying to accomplish
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ChrisGooden Premium
I think that answer is in the very first line of my post.

And line 2 of the post says "$0.05 per click".

Maybe you didn't actually read the post?
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PjGermain Premium
How did you get your CPC so low Chris?
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ChrisGooden Premium
Keyword research, low hanging fruit, same as I did with SEO I have to confess to being totally taken by surprise by the cost.

It started out around £0.18 and then slid gently down as my "relevance" score went up.

It makes me wonder how low it would've gone if I'd kept it running. I paused it when it hit my budget limit, and it has to wait for next month before I can afford to run it again.
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FrankT1 Premium
yes, that is strange, i thought i was answering someone else( thought i was answering her question
if ppc was expensive.
must have read your title and clicked on anothers
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ChrisGooden Premium
You're not the first person to do that.

The real funny is when you know you've answered something but your answer doesn't show up. Then, weeks/months later, it pops up in a totally different thread.

Gremlins abound. It all adds to life's rich tapestry.
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