Part 2 How To Write A Headline to Attrack Readers Like A Magnet

Part 2 of How To Write a Headline to Attract Readers Like a Magnet

This was part 1

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There has been a lot written about how to write a headline so I am not going into a long explanation. I am just going to point out a couple of things and hopefully point you in the right direction.

This should be a training instead of a blog post but I am not doing a training on it. There is a lot of good training on headline writing already here at Wealthy Affiliate. See some links at the end

First off I am a tracker. You need to understand how important that is.

What I mean is that when I run an ad, send out an email or do a blog post I use tracking links or what is called tracking pixels to tell me what happens with the action I took.

This link http:// click.botipton .com/whateverIputhere is one of my tracking licking. It tells me how many people see what the link leads to and how many clicked on something on the site.

Just like in your back office here you can see how many people have seen your affiliate page.

I split test ads sometimes changing only one or two words in the headline to see if it makes a difference. I have sent out emails with one headline and they do not do much. When I send out the same email with a good headline it does much better than the first one.

By tracking I can see what is working and what is not and change what is not. That is the main reason I know what works and doesn't.

Before we go on we need to understand why we are talking about a good headline.

It has been shown that your headline is the most important factor in getting your content shared on Social Media. Around 80 to 85% of people will read the headline while only about 20% read the article.

If your headline does not draw them in they are gone on to the next thing. Plain and simple. If you do not get them with the headline they do not read your sub-headline or your content.

No second chance they are gone

I do a lot of safelist marketing to get traffic and I know from my own results the headline determines the amount of traffic I will get to my site. Not the email content, not the link, the headline.

I have sent out emails with a subject and two lines telling them to click the link and had great results. With a good headline/subject I would get as many visits to my site as I did with a well written email with a not so good headline.

Now on to some quick tips on how to write your Headline.

Remember you headline is only to get people to read your content. That is, it. Be it a post or email it is still to get them to read it.

Your headline should talk about something in your content. You wouldn’t use a headline like, “10 Fly Fishing Tips That Guarantee You Will Catch More Fish” on an article about how to change the oil on your car. Not a good idea.

Most headlines are limited by the number of characters available and usually works out to less than 10 words. I personally like longer headlines but most of them are 5 to 7 words.

Don’t lie in your headline. I am not going to explain that one go look at your email inbox and you will see how many people lie about things in their headline.

Tip. If you would not click it someone else probably would not click it.

Okay here we go.

Types of Headlines and this is only a few of them

Most popular uses a number. In test more, people respond to that than anything else.

10 Ways To Get Visitors To Your Blog

5 Ways Guaranteed To Raise Blog Traffic.

Here is a formula that many good copywriters use.

For a numbered headline

Number+Adjective+Keyword+Rational

10 Unbelievable Natural Hair Softeners

10 number Unbelievable Adjective Natural Hair Keyword Softener Rational or result of using it.

Add Interesting Adjectives.

10 Weird Ways To Get Visitors To Your Blog

Use Curiosity to Draw them in

If You Don’t Know This It Can Cost You

Unbelievable What I Found On This Website

How To headlines

How to+Action+Unique Benefit

How To Lose Weight in 7 Days

Formula for a Mistake

Using the word mistake in your headline

20 Mistakes Bloggers Make

5 Mistakes Most Websites Have

10 Mistakes Using Solar Power

Last one is a Question Headline

This is one of the most effective headlines on Social Media if you involve them.

For instance

What Is The Best Way To Cook A Steak

Or

Do You Know The Best Way To Cook A Steak

It is important to involve emotions in any of these type of headlines. The more emotional impact your headline has the better it is.

Here is a free tool to check your headlines to see if there is an emotional response.

http://www.aminstitute.com/headline/index.htm

Good Copywriters usually get about a 40% score and any over that is a plus. I have never seen one with 100>#/b###.

This is just some quick simple tips on something that deserves a longer training on it.

I hope this helps and makes you think

Onward and Upward

Here is some good training here at Wealthy Affiliate on the same subject

https://my.wealthyaffiliate.com/training/write-compelling-article-headlines-to-attract-more-readers/healine-forumlas

https://my.wealthyaffiliate.com/training/51-formulas-for-the-best-headlines

https://my.wealthyaffiliate.com/training/at-last-headlines-that-drive-traffic-your-way

Onward and Upward