Oops! I meant how is your headline?

There are some people that say headlines are 75% of the traffic getting formula. That even if you get ranked on the first page of Google it does not mean people are going to click you link.

Many advertising experts believe that your headlines or subjects can make or break your business. They are that important.

I do a search on Google and then look for something that I think fits my search or catches my interest on the page that pulls up. I don’t just click the links that show up in order.

Even if you have good SEO and get ranked you still have to catch people’s attention. Granted it is much easier to catch people’s attention if you are on page 1 instead of page 14. Even if you are ranked on page 1 the game is not won yet.

I searched “headline infographics” in Google to find the websites in the picture below. These websites below worked hard to get to the first page of Google.

Of these 6 sites that are listed only 3 of them are sites I click on based on their headlines.

So, even if you have the right keywords, backlinks, search engine ranking and whatever else you do to get ranked if you do not have a good headline the effort could be wasted.

When you are building your blog and making post keep that is mind.

It may not be that Google is taking a long time to rank your website but that your headlines do not give them a reason to rank your website.

I know that a great headline can get traffic to a poorly written post and make it work but a poor headline that does not work will not get traffic to a great post.

The good news is there are tricks and tools that can help you get this part right. Tomorrow I will share a little bit about what I do when I write a headline.

Onward and Upward

Bo Tipton