I Had Dinner With Google Last Night

Last Update: July 15, 2018

OK, so I didn't really have dinner with the company of Google but I did have dinner with a Senior Google Programmer. He is a former co-worker of mine way back in the 1990s when we were both employees of Imagineering, Inc and Absolute Entertainment, Inc. My friend David, we got off to a slow start as co-workers and I will explain why in a bit.

DID WE TALK ABOUT SEO?

I didn't want to talk business for our first meeting in more than 20 years, but it did eventually come to that. So what kind of SEO revelations did he tell me that could further my Google rankings? I was sure he had some insider information that would be as tasty as the food we were eating, which was sushi and sashimi. Are you ready to know what he said?


Nothing more than what Kyle teaches us here in the training. He did say that there is NO EXACT formula for getting high rankings because they are constantly upgrading and updating the Google ranking factors list to squeeze out those who seek to game the system through holes. He is one of those programmers responsible for tightening up the algorythm.

David did acknowledge what I, and others have said, that there is a ton of OLD SEO INFO still being promoted online, like having too many keywords in a post. I then brought up my feelings about how the Yoast plugin recommends a certain amount of the target keyword to be used in the post. He started laughing.

Back in the earlier days he used to use Yoast for a blog he used to write in WordPress. He says now it is outdated in a few areas and he no longer will use it. He asked if I still use Yoast, and I said no, it was a few years back when I wrote content on a blogging platform. Guess what he said next? He said, if you haven't tried it yet, use All in One SEO. He loves it.

David says that websites that use the AIO SEO will rank quicker in most cases because it is more Google friendly compared to Yoast. He says that Google loves plugins that are more Google compliant than others but that will not change how you rank. It could affect how high but not your ability to rank. It seems that Kyle and Carson's decision to install AIO on our websites is a great choice.


When it comes to CMS (Content Management System) David says that Google absolutely loves WiordPress websites because it makes the job of SEO so much easier when Googlebot crawls the content. And the best part is that it does so many things right when it comes to coding that it really does not require many plugins. And here is an interesting WordPress fact.

David said that WordPress is the most used CMS in the world with close to 57% of the total CMS market, which is more than all others like Drupal and Joomla combined. WordPress is the king of the hill of CMS-based websites. So I would like to thank Kyle and Carson for choosing both WordPress and the All in One SEO plugin for all of us to start our websites with.

PROGRAMMERS CAN BE ARROGANT SOMETIMES

OK, time for a story about David and I back in the video game days. David was one of those programmers who thought his coding was the best. He was quite arrogant about it and would always claim that his code was as close to bug-free as possible. Being the type of person that I am and being in charge of the QA Testing department, I looked forward to proving him wrong.

When he created his first game at Absolute, it was called Redline F-1 Racer for the Super Nintendo. When he handed me the code for the game so that the guys in my department could start testing it he said, I'm planning to leave for vacation in a week. You should be giving me a totally clean bug report before then. I laughed and said, I doubt that.


I do not like arrogant people especially when it comes to telling me how to do my job. Seeing how I had the authority from the CEO to keep a programmer from going on vacation if their game was still in my department going through the testing process, he was going to eat those words and eat those words he did...BIG TIME.

YOU NEED TO THINK OUTSIDE OF THE BOX

I have always been someone that thinks outside of the box when it comes to anything creative. I do that here at WA when coming up with niche ideas and I did it back then in the video game industry. While my staff of testers were checking the standard ways of finding bugs in David's game, I sat in my office with the door closed and the music cranking and proceeded to break David's game.

I first did something simple. Seeing how the game was designed with a Pit Lane and it ran parallel to the actual race track near the Start/Finish Line, I attempted to win the race by using the Pit Lane and not the actual race track. My guess was that David did not stop the detection of a car crossing the finish line solely on the race track and that the line extended into the Pit Lane.

I was correct. I could drive around the entire track but instead of crossing the finish line on the race track I just needed to drive by the same point on the Pit Lane. Then I said, let me test car collisions. So I started another race and proceeded to ram my car into the back and sides of the other cars, even on the corners. That proved to be working fine.


Time to think outside of the box. I started another race. I let all of the other cars go and I turned around and drove in the opposite direction into the oncoming race cars. My goal was to drive head on into another race car to see what would happen. Obviously it should reck my car but guess what? I went right through the oncoming car and sustained no damage.

A HUMBLING EXPERIENCE

Needless to say my staff came up with about a dozen bugs, with more than half of them being Class A bugs. There are three classes of game code bugs. Class A = MUST be fixed. Class B = Should be fixed for better game experience. And Class C = Would be nice if it could be fixed but not manditory. David was slightly taken aback, but I knew he would get those fixed.

Then I called David into my office and told him I had a few more Class A bugs for him to fix. When I told him what I had found he was in disbelief. This is common with almost every programmer I have dealt with and it was one of the reasons why I and my staff would always video tape the testing process. Every tester had a VCR as part of their testing station.

When it came time for David to take his time off from work the CEO told him no, not until Robert gives the all clear and your game code gets sent to Nintendo of America in Redmond, WA. Even once that does happen he needed to be able to come back to work and fix any bugs that the Nintendo testing staff, known as Lot Check, might find.


After that entire experience David and I became closer co-workers. I shattered his arrogance in a professional way that he didn't expect and as he told me last night, which I already knew, it humbled him and knocked him off his lofty perch. David even got more friendly and open once he got married and had kids. A good woman and children can do that to a man.

GOOGLE HAS BECOME SELF-AWARE

Back at Absolute Entertainment the company would have various leisure events for us employees like softball games, barbecues, renting out a movie theater to go see a movie, and even take some of us to the bi-yearly CES (Consumer Electronic Show) in Las Vegas in January and Chicago in June. The picture above was CES Las Vegas January 1991.

One of the movies we went to see as a company that year was the release of Terminator 2 Judgement Day. One of the common statements in all of the Terminator movies is that Skynet becomes self-aware before it nukes the planet. David made a statement last night that Google SEO has become self-aware of what our content is all about.

He did say that keywords are still important but definitely not as important as they were a few years ago. Google has become so smart that all it needs to see is your target keyword in the title of your post. I asked him what about the first paragraph? He said though it is a good practice to do that, you can still rank for the keyword in your title which sould also place it in the URL.

David says that Googlebot can figure out what the content is about by matching the keyword in the Title/URL with other LSI keywords within the body of the content. This is a good approach because what he and other programmers at Google are doing is to make it easier for people to STOP writing content to get rankings and to START writing it for the people searching for it.

So I realized that everything we are taught her at WA is very much in line with what Google wants from us that have blogs and websites. Focus on creating content that is not loaded with your target keyword, stop thinking so much about getting ranked for your keywords, and start providing the information that your target audience is looking for. That is what Google wants you to do.


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ValerieJoy Premium
Thanks Robert for this very interesting and informative post. I have been doubting Yoast SEO which I use on all my sites. I've been considering changing to AIO SEO plugin for a site that currently has 70+ posts. I don't know how much work would be involved in doing that, but after reading your post I have the idea that maybe it would be worthwhile spending the time on making the change between those two SEO plugins.

If you have any thoughts on making that change, I would appreciate hearing from you.
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boomergp08 Premium
If it were me, I probably would not make the change if I had a website already with a lot of content.. At this stage it could be more hassle than not.

If the website only had about a dozen pages and/or posts, then I would make the change.

That being said, I think leaving it be would be the least work and the least chance that something would go wrong. Just do not use Yoast moving forward.
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ValerieJoy Premium
Thank you very much Robert. I am grateful to receive your advice.
I leave this site as is.

I have two very small sites, so I might change at least one of those to AIO.
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boomergp08 Premium
You are welcome Valerie. Changing the smaller sites would be a better option.
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ValerieJoy Premium
Thank you Robert.
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Eugene Premium
"stop thinking so much about getting ranked for your keywords, and start providing the information that your target audience is looking for. That is what Google wants you to do."

All along I have been saying this, it's all about the information that the searcher needs badly and not so much about keyword stuffing. Just give the searcher what he wants and that's it. Google wants to match a 100% our content to the search term in the Google search box...so WA is on the right path.
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boomergp08 Premium
Exactly. Google will rank higher the content that provides the best information and answers to any given search query and not just one or two keywords you are trying to rank for. Content is King. Keywords are not.
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IKAWRA Premium
Hi! Robert, As I go over reading your blog. I reminds me of the days as regular employee as only work & home. Playing games with my computer. My games are Counter strikes, Red alert 1,2, 3 and Nascar race. all those I master the landscapes, tricks, man, I never go sleep until early morning. I even buy 3 units of computers just to network for the games - counter strikes. Then later, I put up a computer coffee shop (24 units all network) for that purpose, so I can play with several players. Man, now I just come to know that your are Nintendo's brain for that game. Every time, It crash ,I told to myself- I wanna email to this game master, hahahha! . those were the days that I not so much busy, finding time to entertain myself. Now, here at WA, I found the game master.

Exactly, what you are saying about WordPress, AIO SEO, Plug in, need to master that program. That's what I'm doing it now - Learning, I want to do it by myself without the help of our programmer guy. Previously, I depend to someone doing it for me. Now, I must do it alone no matter of time.
Thank you , for such a very intellectual blog.

God bless. - Lulu
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boomergp08 Premium
Wow Lulu. You were a hardcore video game junkie. LOL But I can remember playing this one game that our sister company designed called World War III. It involved much more than building a military and going to war. You had to develop economies and provide money for both society and undercover reasons.

I remember getting so into that game that I started playing that game when I woke up one morning and didn't stop until like 15 hours later. It was odd that it was dark, pre-sunrise, when I started and it was dark, after sunset, when I stopped. That was probably the longest I ever played one video game.
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IKAWRA Premium
Hi!, Robert, sorry, am very busy for this last few days, Yes, I am a hardcore game player, even police patrol checking us what was going on at already 1-4: a.m. in between., Then later they were become a player during there free time. Those were my young blood enjoying my stuffs and making money. - have a nice day. - Lulu
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mbouteiller Premium
Wow, I really enjoyed reading this article. You had a very COOL job! Haha... you really caught my eye with your title.

It sure feels great, knowing all of us are in the right training platform... I knew that when I signed up.

Thank you for writing this, you put in excellent pointers that I'm writing in my notes and bookmarking this.

Ummm sushi and sashimi... my favourite food!! Did you have sake too?? Drool...

Monica
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boomergp08 Premium
You are welcome Monica. Yes, I did have a cool job back then.

Though I was drinking Japanese beer, David was drinking Sake.
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mbouteiller Premium
Lol... ummm I love both!
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Bryced19 Premium
Great post. It is very encouraging to know that AIO SEO is preferable by Google. The thing I like about Yoast is that it tells you what areas in a post needs to be improved for SEO. But on my new site, I will stick with AIO. Thank you for this information.
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boomergp08 Premium
The thing about Yoast that most people do not realize is that all of those are just recommendations and do not directly affect your Google rankings.

You could ignore all of them, follow the knowledge you are taught here at WA, and still rank high in Google. This is because it is the content that you rank for and not so much your keywords.
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JackieSmith Premium
I ditched Yoast in favor for the AIOSEO as per Kyle's recommendation. Yoast was too pedantic for my liking.
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Bryced19 Premium
Thank you.
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boomergp08 Premium
You are welcome.
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boomergp08 Premium
There have been many members here that started using Yoast but have switched back to the AIO. I have faith in Kyle's teaching and if he recommends it, then I will use it too.
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Bryced19 Premium
I agree.
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newmarketpro Premium
Love the post Rob.
Thank you for taking your time and post this. It's an eye opener for me that we should write without too concern of keyword and keyword density and other things that hinder us to write naturally. -I believe when we write naturally, all those keywords and LSI will come together naturally.

Awesome post.

Joe
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boomergp08 Premium
You are welcome Joe.

You are correct. When we just write naturally for the reader, the content will "naturally" contain many relevant LSI keywords. This is why you have heard Kyle say many times to just write naturally.
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nathaniell Premium
Very cool insight, and I'm glad (though not surprised) that what he said matches up with what Kyle and Carson are teaching. It creates the best user experience.

I also had fun playing Where's Waldo trying to find you in the picture above. Haha. What a very cool piece of history!
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boomergp08 Premium
Thanks Nathaniell. Seeing how I am 6'3", I am always in the back row in most group pictures. When the company moved to our new corporate office we had a big group photo in front of the building. Because I knew I was going to be in the back, I wore a tuxedo so I could stand out more. LOL
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BradB18 Premium
When I first started I got Yoast and it was so heavy on keywords, which was in contradiction to what Kyle and Carson were teaching. Yoast really went overboard and I suppose when the ship is too heavy it is going to sink. Our Gurus got it right and are keeping us afloat. Well done K and C.

Cheers and thanks, Boomer!!!
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boomergp08 Premium
You are welcome Brad. Kyle and Carson always have guided us in the right direction.
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AlexEvans Premium
That would have been so cool catching up with your co-worker, and thanks so much for sharing the recon. I guess we can spend so much time overthinking what is in all reality a basic formula, it is good to hear that the platform is equipping us with the tools and knowledge that will enable us to compete out in there in Googlesville.

When you said that you had dinner with Google, I jumped to read, apparently, Google's attorneys are wining and dining invited guests, in different geo-locations and jurisdictions around the world, something must be afoot.

Really enjoyed this post, Robert.
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boomergp08 Premium
Thank you Alex. Happy you enjoyed reading my post. And yes, so many of us at times can over complicate and over think some simple aspects of SEO. Thankfully WA is on the right track in teaching us what to do.
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AlexEvans Premium
I agree totally learning that correct way to apply the knowledge that we are exposed to will bring the results that we are after.
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Debs66 Premium
Thank you for such a great post Robert. I enjoyed this post very much. I have to admit the 90's was a pretty great time. It sounded like you was having a blast too.

What a brilliant fabulous job you had back then.

Isn't it great to know that what we are taught here at W.A. really is top notch. I have never used Yoast I always stuck with AIO SEO. Looks like I got something right :)
We can't actually go wrong here any of us as it goes. Fabulous learning place to be at in this time and moment.

Fabulous post and thank you for the share.

~Debs :)
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boomergp08 Premium
Thank you Debs. I am happy you liked my post.

Yes. My job in the video game industry, though quite stressful at times, was definitely a great and fun experience.

I think you have got more than one thing right beyond deciding to stick with the AIO. You became a member of WA nad are learning here.
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TeamIceCream Premium
Hi Robert

WOW, what an awesome post - thank you! A lot of gold nuggets that you have shared here.

At some point there was a lot of talk about Yoast and I was almost swayed to go that route - [wipe forehead] WHEW - now I'm so glad I didn't try to be clever! ;-) Lesson learned!

Thank you also for confirming again that we are in good hands with Kyle and Carson and that what we learn is relevant and up to date.

You are right, there's so much old information floating around the internet, which creates what seems to be conflicting information. So it is good to know that we can ignore that which we hear out there and just focus on what we learn on here.

A BIG thank you to Kyle and Carson - WOW - what would we have done without you guys?! Thank you!

Robert, you always provide such valuable info - thank you! And thank you for sharing this information with us, it is much appreciated!

Sharlee (Chocolate IceCream)

PS: 2 hrs later:
Hubby was home for lunch and although I said he should actually read your post himself, I couldn't help sharing it with him anyway. He was excited too and imediately said: "Wow, such an awesome post, did you send him some e-icecream, for sharing it with us?" ;-) LOL!

So Robert, as per instructions, I'm sending some of your favorite e-icecream over - delicious, exactly the way you like it! ;-) (Just add a bit of imagination, okay?) ;-) LOL!

Sharlee (Chocolate) + Vanilla IceCream
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PMindra Premium
Thanks for the like, Sharlee.

I trust that things are well.

regards,

Paul.
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TeamIceCream Premium
Hi Paul
Yes, all is well in this corner of paradise. Had a lot of rain, but we are not affected.
Trust that you are well too, Paul?
Sharlee (Chocolate) + Vanilla IceCream
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PMindra Premium
All good, my dear.
Over and out for now.

Shine Brilliant.

Paul.
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boomergp08 Premium
You are welcome Sharlee. I have known for some time that Kyle and Carson are definitely leading us in the right direction. There is not much we have to go elsewhere to find.

Happy you liked the story I have shared It was fun to stroll down memory lane with David and also talk about Google, though there were some things about what he is working on at Google he could not share.
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Triblu Premium
Wow... first off Robert... WELL STATED!

Secondly, you have a VERY good friend in David and he is a very big person to take on the criticism of his work so well. Too many computer geeks love to think their work is the best.

Like one member's blog explained earlier today, there is always someone better than us and worse than us, which puts most of us in the middle of our skill level for whatever it is we are good at doing.

Thank YOU for another excellent share. :-))
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boomergp08 Premium
Yes, many computer geeks think their code is nirvana. LOL Personally when people call me an expert on something I like to tell them that I am not an expert but just a well informed person.
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Triblu Premium
Personally, I'm with you on that. None of us on planet earth are all knowing, and hanging a label like "expert" on me is not comfortable at all.
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Stella2 Premium
This was so enjoyable to read Robert!
Thank-you for sharing your experiences.

I second your thanks to Kyle and Carson for the choices they make for us. I actually read the same thing recently about Yoast and AIO SEO, so it's nice to hear it from your friend.

Thanks again! :-)
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boomergp08 Premium
You are welcome Stella. I am happy you enjoyed reading about my dinner with my friend.

I firmly believe in the approach Kyle and Carson have set before us. If I didn't have faith in them, I would have left WA long ago.
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bpais1 Premium
Sounds like a plan made in heaven, Rob.

I have already forgone worrying about making sure my content is keyword dense. I have just been writing about the subject in the most original manner that I can.

But, it's good to know that, once Yoast finishes fixing my image URL problem with the Yoast SEO Index purge, that I can hang it up and revert to All-in-one. I liked it better anyway.

Great info - thank your friend for me!

Jim
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boomergp08 Premium
You are welcome Jim.

It's amazing to hear so many people who have either had the AIO and switched to Yoast and those who had Yoast at one time, have gone back to using the AIO.

When I used Yoast a few years ago I had no choice. That was the plugin the blogging platform had me use. But once I got here and started seeing how much better AIO is, I have no desire for Yoast anymore. Evidently neither does my friend David.
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PaulREvans57 Premium
Hi, Rob,
Ace reporting! First class article and on-the-ball. It was great to read that Kyle and Carson have got it right with regards to Google SEO.
Many thanks,
Paul
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boomergp08 Premium
You are welcome Paul. I fully trust what Kyle and Carson have done for us and are continuing to do. The WA training is the best in my opinion.
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heljam404A Premium
Good stuff thanks, my friend.
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boomergp08 Premium
You are welcome. Happy you enjoyed my post.
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Daniel79 Premium
Interesting article with lots of very useful information, best part is knowing that Kyle and Carson are on the ball with the direction there guiding us in
Nice one thanks Boomer
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boomergp08 Premium
You are welcome Daniel. As time has gone by in the 5 years I have been a member here at WA, I keep being reinforced with the belief that Kyle and Carson really know what they are doing when it comes to guiding us to the ways of success. It is up to us to get there.
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Elijah1916 Premium
Many thanks for this.
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boomergp08 Premium
You are welcome Lanu.
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GlenPalo Premium
Great post, Rob. It provides valuable insight into Google and SEO.

Your post also reminded me of a programming course I took in college. We were graded based on how efficiently our programs ran since memory was so limiting (back in the late 60's).
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boomergp08 Premium
Thank you Glen. Happy you liked it.

Limited memory was also an issue back in the 1990s. When we developed games they were always at least three times the size as they needed to be.

Before the games ever got to my department they went through various coding techniques to compress certain data and even compromise on game design.
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marycmiller Premium
Great advice, thanks for sharing.
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boomergp08 Premium
It was my pleasure to share this with the WA community.
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Mhillabold Premium
Thanks interesting article.
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boomergp08 Premium
You are welcome. Happy you liked it.
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BGreen12 Premium
This was a great read and thank you for sharing! I am glad David seems like a better man now lol.

One thing I took away from this was:

"....programmers at Google are doing is to make it easier for people to STOP writing content to get rankings and to START writing it for the people searching for it."

I think this has been my biggest issue is worrying about my posts ranking or why some are taking longer than others thus not creating brand new posts at a steady rate.

I read the same sort of sentence every day but when it is put like that, I am really taking it in.
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boomergp08 Premium
As Kyle has said, and so did David last night, Google is hungry for content. The more you can provide that is uniquely informational and not some rehashed reworded content, the more Google will be interested in your website.
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Loes Premium
We just need to find that awesome one unique keyword with under10 qsr and over 30000 searches;)
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boomergp08 Premium
I am still searching, and David did say keywords are still important, especially the low competition kind.
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wozzy Premium
Thanks for sharing Robert, I really enjoyed it

Mick
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boomergp08 Premium
You are welcome Mick. I thought that it would be an interesting read about something we are all concerned about...Google ranking our content.
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