It's sad - but I just left my husband for WA!

Last Update: May 31, 2014

Did that headline catch your attention? Did it make you want to open the email?

Hi Team - I'm just doing a bit of work on headlines for my email list when I get one. I'm told catchy email headlines get opened! Just wondering if you would be good enough to help me out?

If this subject header made you open the email hastily/(quickly), can you please either comment below, or at least hit the "like" button. I want to gather some data on what makes people open emails rather than look at the subject and think " that's not for me", or "I don't need to know that", or even "same old / same old", etc. etc.

All is okay guys, he's left home but just for an hour to visit a friend. Mind you that will probably be 2 hours, if I know my husband - which I do!

Your comments will be appreciated.

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Recent messages
it worked - I looked - :)
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goodvibe Premium
Hi Berny!I opened this blog because I was curious to know WHAT WAS THE REASON why you would prioritise WA for your love one (always curious about life experience).Lol you got me there :P.Anyway just wanted to let you know my thought on your subject ;).Good luck with your projects!
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cubandane Premium
Cool. That would be good.
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cubandane Premium
That would be great Berny. I'll look forward to hearing from you. Cheers, Simon
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Berny W Premium
Awesome Simon, I'll email you in the next week or so and work out a time that is suitable to both of us.
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RussStewart Premium
Headline's that are in sync with content people are looking for is the goal. One could put 'I'm about to shoot myself' and get a lot of looks but what is the point if there's no substance to the content. It needs to be relevant in my opinion.
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Berny W Premium
Thanks Russ - I was only headline testing to see how many people would open it up: I realise you need to have relevant content which I would if I were serious.
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Berny W Premium
That is my exact point Russ - I was "HEADLINE TESTING ONLY" no substance behind it at this stage. Just TESTING to see how many would open such a subject title. I had no intention of adding content at this stage. I agree it would have to have substance should it have been serious.

Cheers
Berny
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cubandane Premium
SHOCK HORROR! My reaction because I have met your husband and he's a good bloke and I was thinking "What's Berny gone and done?" "Don't tell me she has become so addicted to WA she kicked him out?"
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Berny W Premium
Hi Simon - that is so funny. I was actually just headline testing to see how many people open up "shocking headlines" - it's true - lots of people do - not that I want to become renown for them - just testing.

I have a week off as of 14 July, I'll give you a call and catch up some time that week, if that's okay?

Cheers
Berny
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Berny W Premium
I got so many replies to that I lost count - proved what I wanted to know at the time.
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Aussie Wolf Premium
HA, well done
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IMN Premium
I opened it quickly expecting a humorous post.
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velcarlson Premium
Hi Berny, Yes, I opened your post too, but when I read it in my email, I did not really believe it. Maybe because I 'kinda know you!' Vel
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Berny W Premium
Thanks for reading Vel - just a marketing exercise that's all! I've gathered my data, and yes, people do open emails with such a catchy title! My job is finished and hubby is asleep in his bed.
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PhilRou Premium
This post title is intriguing enough to have anyone clicking on it. There is a website I like to refer other people to when it comes to good content and catchy titles: copyblogger.com. It is really worth visiting!
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Berny W Premium
Thank you Phil, I will visit that site tonight. Much appreciated.
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pas1745 Premium
Gordi's comment is the way I see it. What you explained about your husband visiting a friend, I don't see how this would be of interest to a Reader. This example will not be helpful to anyone.
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Berny W Premium
Hi - not sure what you mean about visiting a friend - it was a marketing exercise to see how many people would open an email with such a heading that's all. Never did it mean to have any content to give to a reader at that stage. Thank you for your comments.
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pas1745 Premium
I agree that a headline should be catchy, but it should lead to something that will be of interest to the viewer. Not just for being curious.
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Blessings44 Premium
Caught! Curiosity is what draws people, that's for sure.
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Gordi Premium
Curiosity , but a catchy headline really should reflect what the post is about.
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merryman88 Premium
Curiosity, in a nutshell, people in general are stimulated by human tragedy and problems, and yes I opened your post rather than any other being curious at this sort of heading.

Ray Bowley ( Merryman88 )
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lmtraill Premium
Yes I opened it but it was the conection to WA that caught my attention.....Leigh
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I opened your email.
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NWTDennis Premium
What made me open it was the title reference to WA. Would someone not associated with WA do the same ... not sure. Most of us feel pretty strongly about WA ... but if my spouse said, "Your not spending enough time with me, because you're always on the computer doing your WA thing ... so it's me or WA." What would I do ... I'm not sure. Just kidding ... my spouse of 52+ years wouldn't say that ... boy did I luck out.

Email Marketing is tricky ... it's all about good copywriting. I'm sure this is covered somewhere on the platform.
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Bill67 Premium
Nice I like it---It was like What!
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bbraunj Premium
Oh my gosh! Great job! That caught my attention big time!
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alexisnilo Premium
Yes, the owner caught me instantly, it is very good
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alexisnilo Premium
Yes, the owner caught me instantly, it is very good
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arick Premium
It gets your attention. That's what you need. Glad all is well Berny!
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mackiejw Premium
You are catchy
John
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AnointedDiva Premium
Nice . . . .
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Eddie C Premium
This headline should definitely be on your top list. It's making people click to it.
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Shawn Martin Premium
I opened it :)
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Labman Premium
I think you should have worded that. My husband just left me over WA.
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TJ Books Premium
LOL! Made me click!
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SowAndReap Premium
It's catchy!
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DIGGER12 Premium
Caught my interest too lol, catchy :-)
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MLundrigan Premium
You caught my interest, I suspected there was some kind of story attached. Good attention getter.
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pcook410 Premium
Your headline DEFINITELY made me rush to open this blog!
.................Pat
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webBIZ44 Premium
Yep very catchy for sure!
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kuroneko Premium
I really thought that was true, you gived me a scare.
That remembers of the the line "I fired my boss" or something alike used for advertising, and I have to say that these types of lines really work, they truly are eye catching, you did a good job with it, but you need that the content will be good too, because if the content is bad when people see that line again or something alike they will not read the content.
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tweet76 Premium
Got my attention . Good luck .
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DigitalRebel Premium
You got me, and I was ready with a comment too until I read this (something about you prob having relationship problems with no relation whatsoever with WA) but you won't be needing it after all - and good for that. that's a good headline for sure! :)
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cubandane Premium
Berny my dear friend, you gave me one heck of a shock. I thought after the horse and the vet and all the other things that have come your way, what's next? I couldn't believe it so I had to find out why. Yes it sure caught my attention, no doubt about that!! Nice title.
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GatorGal747 Premium
Great headline, Berny - but, as old buddy sez below, you need to reward your visitors with something timely, useful, profitable, free, tips and tricks, etc.....after opening the email. People will tire of cheap tricks quickly and think, "oh, no, I'm not falling for that again" and delete you from the mailing list. If you promise something, DELIVER....just like the pizza man!

About the pic - if you have the original, just crop the tree out and move your head up! Your pic reminds me of the WWII drawings of "Kilroy Was Here"...here's a link to check him out:

http://www.kilroywashere.org/001-Pages/01-0KilroyLegends.html

Great stuff, Berny -- always enjoy your posts!

Suz
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wendyk Premium
It worked with me! :) Very catchy!
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veejay23 Premium
Very catchy subject line. Thought your hubby was against you joining WA. haha!
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wildcatblue2 Premium
Ohhh Berny, first the horse incident and now this? At least this didn't hurt, right? Hahaha--As for your headline, it grabbed my attention quickly and knowing how WA works, knew it wasn't true, and I tried to keep from clicking on it, but of course I couldn't stand it so I clicked...there is your answer, Well Done!!!

Jack ;)
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Skip2tsr Premium
Caught my eye. Was really looking for some Juicy details.
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Sui_generis Premium
Berny, I don't even know you but I did know this wasn't true and just meant to be a "grabber". I think it will grab some because they like the thrill of drama. That's why "reality" shows are so popular. That being said, I think it was a good header to hook people. Debbi
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Maxiam59 Premium
got my attention good one all the best
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Berny W Premium
Thanks for your response.
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Berny W Premium
Thank you!
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drago1168 Premium
Berny you got me there!! Got to tell you I didn't believe it but I HAD to see for myself and yes it was my first priority. Have a GREAT day buddy!!
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Berny W Premium
Thanks for your honesty! I really appreciate it.
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boomergp08 Premium
Being that I figured it wasn't true and you posted that headline as a joke or to grab the readers attention...I had to open it.

So yes Berny, mission accomplished. It made me want to open the email.
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Berny W Premium
Thanks Boomergp08 -that was my intention. Thanks for your comment.
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msdj8163 Premium
Yes that did catch my eye and want to read more. That is why tabloids print the titles they do so you will buy their publication. Debbie
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Anewcreature Premium
I must say I did not make it my first priorty simply because i somewhat new there was a twist on this subject. But it did catch my attention and so I cam back to it.
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Berny W Premium
Thanks for your honesty in letting me know it caught your attention eventually!
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oldbuddy70 Premium
It's not that I opened it (which I obviously did) that really counts. It's what you did with my attention after I did that makes the difference in whether I would open another one from you. To be honest, this was a letdown. I would expect an explanation something like, he came back, but I had to use a drastic headline to make sure you got this valuable message with exactly what you need to take your business to the next level (not an apology). Your motive was honest and has value, so be proud of your decision.

By the way, you should exchange your photo for one that doesn't obliterate your face with the buttons and rank so all we see is the plant behind you.
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Berny W Premium
Hi Old Buddy - no further intentions after opening at all. Just working out if people open these types of subject headings that's all, and you did along with about 15 or more others in the last couple of hours. I had no intention of adding further content. It was a test within the community. I thought I made that clear in my post.
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Berny W Premium
Sorry Old Buddy but I forgot to reply to your comment about my picture, I put forward a picture obviously that does not have my rank and view profile area on it. WA has done that to me. If you know of a way of not putting that on there, perhaps you could submit it to Kyle and Carson so the picture I put up can be shown. Thank you for your concerns. Personally, I think it is a beautiful plant, but I could never figure out why my rank and profile covered my face. Not my doing, and you are the first one to mention it, however thanks for your genuine concern.
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Funmine Premium
My heart skipped a beat when I saw the title but I said to myself, oh no, she didn't.

Although I knew it was most likely a publicity stunt, and I debated whether or not to open it, but my curiosity got the better of me.

You did it, Berny!
Ade
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Berny W Premium
Just testing the marketing waters Ade and thanks for your response - I've obviously insulted a couple of people along the way but it was not my intention. Thank you for your response.
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necopam Premium
Catchy and yes makes you open and read. Thankfully was not true lol
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Berny W Premium
Thanks Necopam - just working on marketing strategies. This one is surely giving me some data for responses which was my intention.
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sinks Premium
It's a good headline. But it's misleading!

Your visitors would like to know what it is about WA that has caused you to leave your husband for good!

Don't mislead your visitors!
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Berny W Premium
Not trying to do that at all. Just testing headlines that get opened. You will have noticed there is no comment to follow, just an explanation as to why I used the headline for data collection!
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Karyskis Premium
Loved the title, I figured you were most likely joking, but opened before 17 other emails because I figured it would be a funny story. Good catchy title. Look forward to learning more about your title theory.
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GingerRatsep Premium
Got my attention.
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RussStewart Premium
Headlines are interesting things. Can make you think, sometimes even disturb you. I recall a copywriter talking about a famous headline that caused a lot of attention . "One pair of Baby's shoes for sale, never worn" Makes one think why etc, stirs all kinds of emotions.
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Mustard seed Premium
I didn't think you literally left your husband because I have become used to these "catchy" titles aimed at attracting attention. However, it did make me want to open and read, to see what twist your blog took, with a title like this.
By the way, figuratively speaking, your husband is the one who left, not you.
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giludi Premium
God sake, never use such headlines again. And in fact, he left you. Nice try.
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Berny W Premium
My sincere apologies to you Giludi! It was only a test which my husband agreed to. I just wanted to test a way out subject and collect data on responses. Please accept my apologies if this hurt your feelings: this was not my intent. Most others seem to have taken it in their stride!
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giludi Premium
No Problem, you didn't hurt me at all. My answer was also a test.
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Jen090 Premium
I thought that was extreme. Well some people do leave their partners for their work, or for something else. Catchy headline, though.
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Berny W Premium
Thanks Jen, I have had so many responses. This is the marketing data I am looking to collect.
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KylieL Premium
haha I laughed before looking hahaha if you are going to have a headline like that then you would need to add something in the first paragraph as to why you said it. Maybe you ditched him and a movie so you could come and work
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Berny W Premium
Testing a subject header that's all Kylie - no need for content at this point in time.
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Jason T Premium
I never click on links with these type of headlines. To me there is already a sense that they are not honest and with all the competition out there trust is very important
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Berny W Premium
You just did though! Thank you. I am just collecting data - that's all.
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Timshazz Premium
Got me in but I'm wasting time. I should be writing content!
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Berny W Premium
Yes we probably all know that you should be, but thanks for taking the time to comment.
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Annick Premium
Lol!
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BIS Premium
I actually hate these sorts of headlines in emails - and if I'm stupid enough to open them, I am unlikely to click on the link inside even if I am vaguely interested because I feel cross at being 'conned'. (Just a personal view) But I thought yours was funny in this context. :) Beverley
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Berny W Premium
You opened it! Thank you, that is what my data collecting is all about. Glad you found it funny.
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Woo, catchy headline my dear, someone opens the email to know exactly why it happened, how it happened and what nexxxt.
I loved the headline.
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Berny W Premium
Thanks for your input Lena.
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friesian76 Premium
yes, the heading did get my attention
...and I opened it

a positive heading is better than some of the things that have been showing up in my personal email by some of the scam programs

headings like : "I'm mad at you ......
"I tried calling several times...."
(when they don't even have my number)
"why didn't you respond ......."
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BlueDot Premium
I think there is a difference in being personal or having instruction that will edge a catchy title. Yours is personal as it has the 'I' in the sentence and is slightly longer.

It will draw attention but it could also be overlooked based on the length of your sentence heading, the type of words used and the way the words are used.

This is why Headlines sell as they are short, striking and draw attention.

How about this:

Get Rich - Leave your Husband !!!

That's right I just left my husband for 2 hours at a time and decided to pursue an exiting adventure that teaches you how to earn money via ......

The heading needs to enforce curiosity, and enough interest to force the reader to continue with your article.

Hope this adds some insight
Colin
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Berny W Premium
Like your advice Colin! But I'd better not post that, I have enough comments to respond to which means it worked IMO. Happy to respond to them all.
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KeyHappy Premium
10/10 for a catchy headline lol
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So, how do i start making money like, Yesterday??
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Berny W Premium
It will never happen as soon as yesterday. Sorry if this disappoints you. But it takes time and perseverance to build your own site...
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egonsarv Premium
I opened. But maybe because I know you. If not, I am not so sure. It looked a little weird. WA should not be a reason to divorce :)
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Berny W Premium
Hi Egon - how are you and your family - well I hope? Why would WA be a reason for divorce, because someone spends endless hours on their computer!!
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judebanks Premium
It worked, otherwise I would not be here telling you, lol. ~ Jude
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Berny W Premium
Cheers for responding Jude!
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bazboy247 Premium
You have now begun to understand marketing

Barry
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Berny W Premium
Learned this ages ago Baz, just testing!
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Berny W Premium
Hi Baz - I had a reasonable handle on the marketing after joining many courses, just not how to build the right site. Hopefully with WA I can now move on. Cheers to us both.
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garthjen Premium
It certainly made me open this email.
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Berny W Premium
Just a bit of marketing testing that's all!!
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KatieMac Premium
lol it did catch my attention
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Berny W Premium
Great Katie! Glad it worked.
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masirois Premium
It definitely caught my attention, but I thought "no way....." as I was opening the post :) LOL
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Berny W Premium
You are a smart woman! however.... when I'm told by my husband that he is tired of looking at the back of my computer, I've learned to turn it sidewise! Works for all!
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cena1975 Premium
I will read if this is a message from a friend, as to concern and help with anyway to mend back their relationship.

I quickly read it because I don't wish WA have make anyone leave their spouse for whatever reason. If let say you post this headline on your FB I sure there a lot of friends will show concern.

As for if this is a random email I not so sure.
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Berny W Premium
I hope I did not upset you - just some marketing analysis and data collection like in Google Analytics.
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TerryAsh Premium
Yeah, I just HAD to open it to see what you wrote. Great title, BTW. It got my attention, & I don't read every one of the posts that come through here anymore. There's just too many to read every one. HOWEVER, yours did get my attention enough that I had to read what's up.
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Berny W Premium
Cheers for opening it up!
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leesbrenda Premium
LMAO made me look
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