6 Reason for Using Instagram
I found this information as I have been working and studying hard in the back but has not abandoned by dear friends at Wealthy Affiliate hope in work for someone as it has with myself
As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter.
Read more at http://www.business2community.com/instagram/6-compelling-reasons-why-your-business-should-use-instagram-for-marketing-01324097#xmS0hXi5FKr6pR9X.99
1. Instagram puts visual content first.
Sources show that visual content is key to a successful marketing plan. But Twitter doesn’t always make uploading pictures easy. The photo takes up part of your already-short character limit, and Twitter will resize or cut off the image if it doesn’t fit its dimensions and ratios. Facebook gives you room to play with images, but if you want to describe your image, it puts the text before the picture, which the viewer has to wade through to see if they want to consider liking the picture. With Instagram, it’s simple. It’s all about the visual. Instagram is built for engaging, pulling the viewer in with visual content, and now that it doesn’t limit you to proportional, square dimensions, the world on Instagram is your visual oyster.
2. Instagram is less cluttered.
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Instagram, as addressed above, is a medium where the format of posts is predictable. You don’t have to sort through your Facebook feed of text posts, shared articles, check-ins, etc., to be able to engage with visual content in a way that’s as simple as double-tapping. Instagram makes it almost effortless. The bottom line is that getting
Instagram, as addressed above, is a medium where the format of posts is predictable. You don’t have to sort through your Facebook feed of text posts, shared articles, check-ins, etc., to be able to engage with visual content in a way that’s as simple as double-tapping. Instagram makes it almost effortless. The bottom line is that getting more views and more engagements can translate into real-world likes and purchases. A great illustration of this concept is the service http://liketoknow.it/ This site teams up with fashion Instagrammers – if you like one of their posts on Instagram, LIKEtoKNOW.it will send you an email with where you can buy the pieces the person is wearing.
3. Character limits aren’t a factor.
Visual content is key, but but having enough words to describe it is vital, too. It’s happened to all of us – you go to write a Tweet, but that pesky character limit keeps you from expressing all you want to say. With Instagram, you can type all the description you want. Instagram’s overall character limit is 2,220, and Instagram lets your viewers see way more than 140 characters before they get to the […] mark in the text under a picture that indicates they have to click to see more.
4. Algorithms won’t hide your content.
Have you ever been on Facebook and said to yourself, “Wow, I feel like I haven’t seen a post from (insert name of friend/brand) in a long time!” That’s probably due to Facebook’s ever-changing algorithms, which determine how often and when you see posts from certain users. Facebook’s organic reach is declining, says the 2015 Instagram Intelligence Report – in other words, just posting content without paying to promote it may not be enough to ensure that it gets seen. In the meantime, the only place Instagram utilizes algorithms is in its ‘Explore’ tab. Thus, if someone follows a brand, that brand’s content has the same chance as any post in theory of being seen. With Facebook, you never know what you’re going to get.
5. Instagram has unique features.
Instagram has features that are distinctive to it – the ‘Explore’ and ‘Search’ tabs can be used as great marketing tools. Explores algorithm helps you find relevant content based on what’s trending with hashtags, and what followers are liking. You can look up hashtags on Twitter, but Instagram has tried to streamline this feature and improve upon it. The Search tab can help you find what content is doing well in locations you’re interested in.
6. Mobile dominates, and Instagram was born as a mobile app.
A recent study said that 90% of U.S. mobile users’ internet time is spent in apps. It’s safe to say that apps are a key part of how consumers interact with content. Instagram was born as an app, while Twitter and Facebook were designed as browser-based platforms. That’s not to say both companies don’t have tremendous mobile applications as well, but Instagram’s design has been conducive to being successful as an app from the beginning – which is where the mobile internet market appears to be heading. In fact, mobile usage seems to be overtaking desktop usage – period. And you want to be riding that dragon.
Recent Comments
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Good reasons given. I do have an Instagram account but admit that I have never really "got" it. You make some good points on why to give it a try.
Our members here as a whole perhaps need to share, blog on this it seem. I personally want to know any and all the ways I can market my products or services. Hope this lay a foundation for you. :)
True.... I've been doing ok with my Facebook marketing as it's something I have always personally used. Time to get better at using other social Media forums! Totally agree about sharing..!
I basically publish not just my own articles but also articles related to my niche (many found through google Alerts) on my FB page. I have also added myself to groups who would be interested in my niche and where it is relevant have mentioned my blog/ FB page. (Without advertising if it breaks the rules of the page!)
My problem with that is if you join groups that you have something in common with, is that like trying to promote Wealthy Affiliate in here where everybody else has the same objective? I am really confuse about the group thing.should I not find a group that is not in marketing. Just trying to make sense.
Hmm yes as I'm in a niche rather than promoting WA, it's slightly different. I've joined parenting groups. But I had something to both gain and add to the groups regardless of my niche. However, occasionally a conversation has come up relevant to my niche - or I start a conversation relevant to my niche of its appropriate.
In your case, when promoting WA there will definitely be a way to do it. Maybe you need to do a test of what works best. Go for one make money type group - and one unrelated group but of people that might benefit/ be interested in WA! (Just be careful what the rules of the group are regarding promotion. You can still comment but just have to be careful how you do it in some groups!)
I have more then one site which consists of different niches. I am going into year 2 and feel that some how after trying to establish a brand just how to transition in making or monetizing my site. I have plenty of traffic and I think I give good content on Step Family Problems. So now I need desperately to generate income rather then writing Good Content Only. So I feel like I am stuck. Been thinking about Ecomerce site.
Thank you Anew ;-) I have been considering using IG but hadn't because of the exact reasons you mentioned...FB, G+ and twitter are a handful as it is. Your post has convinced me it is time to give it a shot! Cheers, Don
Great Don! We want to seek out any and every opportunity that will help us to build our business. Much success!
Top of the morning to you, New Creature,
Not so sure I want to be riding a dragon!
Rather a white horse!!
This is a great explanation - very timely, as I've just been considering/started using Instagram!!
Thank you
Good for you and I really hope this has some value which will help you to move forward and reach your ultimate goal. Blessings!
Oh really? Even though I have Android I did not know what you just shared. Thanks and blessings
I was not aware that instagram could be used for business till another member blogged about it, once I have mastered the other three I am working on then will tackle instagram.. enjoyed your post and have a great weekend
Trying to sort out social media seem to be a challenge for myself and like you zi am trying to prioritize. Thanks
it is a big challenge I am working on one at a time I have G+ twitter and pinterest so take me a wee bit longer to know them better
I've been looking at instagram for a long time now, your post helped to nudge me in the right direction. Thank you for taking the time to post this!
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I've so far had no interest in Instagram. Perhaps I should rethink. In two weeks or so, when I return home from zź the UK.