Color me blue?
I must admit I never gave a lot of thought to colors or how important they are. Picking one over another can be a deal maker, or a total deal breaker. As with most things these days even colors are being tracked. According to ColorMatters there is one color liked by over 40% of people worldwide. Picking the right color scheme can have a huge impact on your brand. Working with colors is very important, some work well together (flow) others will clash and send your site visitors away fast. Colors have the power to elicit strong emotional responses from customers.
According to one study, 85% of people say color is the primary reason they buy a product. It also increases brand recognition by 80%. The color is BLUE. Look at Twitter, Facebook and LinkedIn. Do you see a theme? They use the color blue, that's no coincidence.
Perhaps we may need to work some on a color scheme that is candy to the eyes, and very nice to look at and read. Thank you for reading, I hope it was thought provoking also.
Best!
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Recent Comments
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Colors all have meaning and a subconscious impact on your product and affect your senses. Interesting topic colors.......... Many men are color blind. I'm not sure why that is.
That is fascinating! Maybe that is why I have gravitated to a teal blue color in my color scheme... Or maybe I am just one of those 80% of people who like blue?
(Now I am noticing, most of the buttons here at WA are all a nice blue color! And blue is also the standard color for hyperlinks! Now I'm seeing blue everywhere! What have you done?)
Excellent point William. I have 2 web sites both using Blue. I learned many years ago or at the advent of the internet that a website should be kept simple. In fact it was suggested to keep the background white in order to minimize load times. Newer hardware does not require this philosophy to be adhered to any longer but I find sites with lots of color and flash annoying.
But although Blue is recommended I would continue to introduce colors sporadically for effect but nothing more.
Let us also not forget the use of fonts. Making a site easy to read is essential.
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Interesting blog and I too have noticed how blue is a favored color in many places and things. If you look at NASA photos or Earth from space, what is the dominant color? Blue! Look at the oceans and they are blue. Blue is the color of water and our planet.
I would say another favorite color is green for forests, fields, especially fields of crops. I have noticed how blue and green and many shades thereof are combined.
It's like blue and green are the color of life.