This is the next in the ongoing presentation of Social Media Marketing statistics. Here are Twitter user statistics for the top 11 user countries. These are active user numbers based on May 2016.


If you recall in my last post re YouTube I said: "There are a lot of numbers bandied around the internet and they can be wildly different. The numbers depend on the method used to compile them." I would like to add that Statistics are like "keywords", often you need to "drill down" to find out what they really mean.

Two good questions were raise in the YouTube post that I will use as examples:

1. There are certain restrictions on YouTube in Germany. This will reduce the number of active German users .. but not necessarily those interested in your business,

2. Blocking of YouTube in China. This is probably the reason China does not show in the top 15.

The Wikipedia summary of website restrictions in China is on this link:

https://en.wikipedia.org/wiki/Websites_blocked_in_...

So returning to Twitter:

1. According to Wikipedia, Twitter is also blocked in China and it is showing as the number 4 Twitter user. There is a disclaimer, of sorts, on the Wikipedia Page that says "Note that many of the sites listed may be occasionally or even regularly available, depending on the access location or current events." So interpret that as you may, it seems there is some access to Twitter in China but much more limited access to YouTube.

2. Indonesia is showing as number 3 on Twitter. This is a personal opinion: The Indonesian mobile/cell phone market has always been a "text" market, partly I think because of the Telcos pricing structure and partly because of the earlier level of market penetration of Blackberry messenger. So Twitter is a natural follow-on, I might be wrong, it is just a hypothesis.

So just consider that all statistics require a little bit of questioning and scrutiny if you are using them in business/marketing planning.


Cheers, William.

Stay Focused, Move Forward.


Base statistics from: statista.com

Presentation: Done myself with Excel.

Post on Country Populations and other Social Media Platform Statistics: https://my.wealthyaffiliate.com/williambh/blog/social-media-platforms-user-numbers-summary


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viyee Premium
Interesting info. Thank you for sharing, William.
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WilliamBH Premium
Glad this one was interesting. Thank you Peony. Cheers, William.
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jtaienao Premium
They may not be precise but at least it is a good gauge for market targeting. Thanks for sharing William.
Jerome
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WilliamBH Premium
Yes Jerome .. it is a good point that you make. Cheers, William.
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allegro101 Premium
Very interesting William. Yes, all statistics should be questioned.
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WilliamBH Premium
Yes Roy .. good point you raise .. I always ask "where did the numbers come from, what were the assumptions made, what else was going on that would influence them.

Cheers, William.
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chrisphemy Premium
Thanks for the insight William
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WilliamBH Premium
Thank you Chris .. Cheers, William.
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Swangirl Premium
Very interesting! Thanks.
Jessica
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WilliamBH Premium
Thanks Jessica .. Cheers, William.
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drcmaint Premium
Wow, this is good, thanks.
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WilliamBH Premium
Thanks John .. hope it is of some use. Cheers, William.
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OTolo Premium
Thanks for sharing
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WilliamBH Premium
Thanks Odile .. Cheers, William.
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VeronicasLuv Premium
Most interesting, William. Ta!!!
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WilliamBH Premium
Thanks Veronica .. I see you are still speaking Australian! Ta, William.
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VeronicasLuv Premium
How could I not, you Aussies seems to half of the WA community, lol.
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kasage00 Premium
Thanks for sharing!
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WilliamBH Premium
Thanks Karin .. Cheers, William.
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JMupanguri Premium
Thanks for sharing
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WilliamBH Premium
Thanks Jonathan .. Cheers, William.
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MKearns Premium
It's interesting that Canada isn't there William!
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WilliamBH Premium
Thanks Mike .. I guess that it is partly related to population. Assuming there is access to Technology (eg Nigeria has a large population but limited technology access) then Spain (47 million) and UK (64 million) are by far the smallest countries on the list with Canada's population at 35 million. If we did Twitter user to population calculation then Canada may rank high. That would give "market penetration" as opposed to "market size". Which of those two statistics you chose would depend on a persons objectives.

Maybe I should do another post that has top 15 countries by population .. that might give a better perspective to the numbers.

Thank you for the comments Cheers, William.

Note: Population number are World Bank 2013
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Droseh Premium
Interesting..
Numbers can be manipulated to show any outcome. Must know the details as you demonstrated to benefit. Thanks. Debbie
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WilliamBH Premium
Thanks Debbie .. Good point. Cheers, William.
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Goson Premium
Yes, very surprised for 3rd rank, Indonesia.
Thanks for sharing, William.
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WilliamBH Premium
Thanks Goson for your comment. Cheers, William.
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