Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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Patbracy Premium
This is such good knowledge. Reading this leads me to say ditto as a customer. It is true that most of our personal purchases follow the stages listed above. This knowledge is powerful because it teaches us the step by step method for turning site visitor into potential purchasing customers.

Thank You WA
Pat Bracy
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ELangley1 Premium
Hey, Kyle. Thanks for bringing all of this together. Sorry I am just learning how to respond to your training. It is amazing. I particularly like the last line: This will simplify the selling process. Looking forward to it. I hate to admit it, but that's always what I need. Thanks again.
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Kyle Premium Plus
Yeah, that is what it comes down to. Humanizing your content and focusing on being "real" with your audience. If you can create this level of transparency and help within your content, you create trust...and then making product/service recommendations comes really easy.
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Ocelotl7 Premium
Hey Kyle, and my WA Community!

This is absolute gold. When we don't feel comfortable with our own content, no one else will.

It's not about being a carnival Barker hustling people by badgering them. We must create VALUE for our visitors. That means putting our whole heart and mind on meeting needs; offering opportunities, and even inspiring action in a respectful manner.
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Kyle Premium Plus
Yeah, nobody likes a Carnival Barker these days, they will just leave your website and move onto something else. The value is what will lead to trust, which will in turn lead to your ability to sell without having to sell (ie, making recommendations).
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IasonDragon Premium
This is exactly what I have pointed out on many of the comments left on some of the sites I visited. There is a need not to just shove the sale, but to focus on the reader. What would you trust more as the reader?
Picking a topic you know about so that you can judge yourself on whether you would read you is an important thing to consider. Once you do that its "research, rough, proofread, re-write, proofread edit unneeded or unwelcome feeling information, personalize, and post. If you can't stand to read your own work- or wouldn't trust it- don't post it out there for others, it'll bite you in the backside later!
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Kyle Premium Plus
Well I know what I trust the most. When people are selflessly helping, you feel much more inclined to part ways with your hard earned money.

That is the approach I recommend. Work to get trust from your audience first, and then diversify.
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