Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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cybergrunt52 Premium
This lesson about the customer purchase cycle was fantastic I got a lot of great ideas for my store front. I do believe I will be implementing all of these ideas in my business. This article was well written and very informative I really did appreciate it even though it was rather long. But I am sure glad I read all of it. Thank You
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Kyle Premium
Make your customers and their "hot buttons" a consistent part of your research processes.

The more you immerse yourself into your niche and understand who your customer is, what makes them tick, what their issues are, and why they buy, then you can improve your overall website success drastically!
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ShakidaD Premium
I'm trying to promote my hoodies and t-shirts. Writing content for shirts that makes a statement has been a doozy for me. Because I still need to create new designs or logos so I can get the pictures of them and write around those photos...my brain hurts. But I guess no pain no gain....

Ms. Kida
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570butlerjo Premium
Thank you Kyle and the WA team, i am coming closure everyday, to be able to be successful in this field. The fellowship and motivational tactics everyone shares is amazing, at this time with continueing perseverence, I see myself with a operational money making website in the time my diligence deserves.
sincerly Jack WA
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StevenEsser Premium
Really awesome training Kyle.

When I read this training the first time about a year ago, I didn't quite understood it I think. I read it and that was it. I thought I got it all and then went on with my site creation. Then failed at a couple and restarted at another and got to a point of 6-7 months and wondered where the sales were.

Now I am reviewing all that and hopping back and forth between trainings and my supportive PM's and finding a great source of info on things I can improve.

Today I re-read the entire Customer Purchase LifeCycle once again and finally understood it fully. I will now apply the fixes to the previous mistakes.

Examples:
1) Actually know what people are searching for. It is one thing to target a searchterm/keyword that is not competitive, it is another if you find out what people ACTUALLY look for in the search engines and so target exactly that instead.

2) So far I have targeted people mainly in phase 1 and phase 2. Not really in phase 3. Don't forget to also help them find where to buy the product. The review isn't always the only end point or engagement to buy. It can also be the targetting of "Order X" / "Buy X" that can lead to sales.

Thanks!

Steven
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JamesAnders1 Premium
I just re-read this. I too had missed the point.

I now see how by searching for keywords terms people are using at the point of purchase then communicating on those points would lead to more sales. Reading this again has revealed much more to me.
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StevenEsser Premium
much of the training here you will notice needs an extra time to be read / watched / done, just to discover new things you didn't see before.

Kyle has a lot of things in each lesson and it can sometimes feel a little overwhelming when you read it the first time.

Steven
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CoachGom Premium
I have a question for #2.

"(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online."

If we are doing Affiliate Bootcamp, instead of assembling an email follow up newsletter by ourselves, can we just depend on Kyle's follow up emails being sent to our free members asking them to upgrade?
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nrollins84 Premium
You can set up your own automated follow up emails for your referrals. Go into the WA Affiliate Program page, and cluck "messages" at the too. There should be 5 already set up with a timeline. Cluck the edit buttons to write the message you want to send at that particular stage.
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CoachGom Premium
Yeah, I have it set up. I'm just thinking if we can just depend on the emails Kyle is sending to our referrals instead of subscribing and setting up autoresponder series with services like Aweber.
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StevenEsser Premium
I Think the customer purchase lifecycle starts also outside our own website. As such a person searching to start a business online to be independent from a boss or a job etc, will start this searching journey already through other sites (earlier steps) before coming to your site.

As for aweber etc. There is mailchimp.com which is cheaper when you are just starting out. Can always switch to aweber later on.

Kyle's messages are just within WA, not outside it for your site. And having your own messages is better. For within WA you can copy paste standard texts in PMs to your referrals for later info and contact.
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DNicholas Premium
I found this fascinating. I really never thought about selling before. I can see now why I found it so difficult. I guess I thought of a customer as being more of an impulse buyer. Like me in a grocery store. When I think about it though, I guess most grocery store customers already know what they want when they walk in. That's why they make lists.
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StevenEsser Premium
yes... or they check out a recipe for something online or offline in a cookbook and know what to get (ingredients list) for their recipe.

They could also be learning online about the healthy properties of broccoli before buying it in the grocery store.

All these extra steps
1) healthy eating scale
2) healthy properties research on vegetables
3) recipes with vegetable
4) where to buy vegetable
5) research cheapest place to buy vegetable
6) buying vegetable

Perhaps not a 7 phase buying process, but still at least 4 phases. Put it simple: healthy property research, recipe, research where to get it and then buying it in said cheapest grocery store, makes it a 4-phase process. But don't forget that some steps have been taken offline or orally. Perhaps one has talked about eating more healthy with a friend, family member or doctor. Perhaps one has researched stuff in books. Perhaps one has the weekly offer coupons in the mail to buy at the grocery store. Extra steps you don't see on your site.

So when they go to your site, they might be at a later phase.
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ColleenLVSJC Premium
Great info, Kyle! It reminded me of my last online purchase in a niche I expect to pursue in the future. There was a lot of info to sort through and I could see how someone w/o a healthcare background could be ripped off. It certainly got the wheels turning! Thanks so much for the training! I'll put it to use right away.
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AJFlower Premium
The walk thru process is more of a shotgun approach to finding target prospects, where as the specificity required for catching later phase prospects is more of a rifle shot approach. The further along the buy-cycle you can catch a prospect, the higher the potential for making the sale, but you have to hone your skills to become a sharpshooter to catch a prospect already in the Purchase phase, right?

Art
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frex6 Premium
Well said AJFlower
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AJFlower Premium
Page one was mostly common marketing sense, but with a few new helpful insights. Even in direct sales, I was trained that most

Page two really is getting down to the detailed nuts and bolts of actions needed to complete the buy-cycle. This page has been extremely helpful to me...a real eye opener.

I'm anxious to see what's on the next page.

Thanks, Art
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D-AnnTaylor Premium
I have definitely seen a tv advertisements and newspapers like Macy's (love purses and shoes - heels in specific - yeah I have a shoe fetish) running some kind of sale with additional savings if you have a Macy's credit card.

Next thing you know I'm online shooping for the deals.

Utilize product review type keywords and purchase keywords to pre-sell products online, alirght. Okay, this is great info. Learning new opportunities to get online customers.


Awesome Kyle.

D-AnnTaylor
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D-AnnTaylor Premium
Wow, I really like how Kyle explained customer comprehension in reference to understanding the specific metrics that will prove whether or not you know precisely your target audience.

I can now really understand how this is all coming together full circle. What;s interesting about reading this information, is I was just thinking to myself the other night when I was debating on what to write my next post on and I thought to myself, hmmm....baby monitors.

I am going to have get more specific and I proceeded with conducting research to write about a SPECIFIC type and brand regarding a baby monitor, which was the Infant Optics DXR 8 Video Baby Monitor with the 1st Interchangeable Lens technology.

Initially I was getting a bit frustrated as I was thinking more and more and asking myself, what MORE can I write about baby monitors I have not already written? Then it clicked.

So, I am reading the customer purchase lifecycle and I'm like literally; OMG. I absolutely get it now. Of course, I was aware there are various types of baby monitors and brands, as well as models but it just clicked yesterday when I realized I am going to have to start writing about a specific type of baby monitor as well as make comparisons with them, etc.

This really had me in deep thought for a moment, as I was trying to figure out what more can I write about baby monitors, when in reality there is a great deal more.

Taking into consideration the metrics, the phases of the customer purchse lifecycle, and the related kewords/search terms; linked to narrowing your keyword down to be more specific in regards to what your target audience is searching for in Google.

Also, visiting forums according to Kyle will inform you of what people are searching for in Google. In addition to hyper-targeting potential customers with your drilled down search terms. I have not used these but will be going forward!

Like Kyle indicated "Golf Clubs is to broad of a keyword; just as baby monitors, but drilling a little further gives you opportunity to customer's who are further along the purchasing lifecycle.

Promoting with the keyword golf clubs or baby monitors means you will have to do much more work to sell the product.

Overall, understanding all the different type of baby monitors in my case is crucial to successfully promote baby monitors.

Confusion; clarified. Oh boy, I got it now!!

I noticed Only a lttle over 12, 000 WA members liked this....they must have skipped parts of their training...all I can say is they are missing out on valuable information if that is so and they can't complain later when the results they are expecting don't happen, huh!

That's another reason I am not trying to rush through my training.

So well explained with the use of examples - Thank you Kyle, Genius!!



D-AnnTaylor
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D-AnnTaylor Premium
The Customer Purchase Lifecycle is crucial to understand. Therefore, it is necessary to know your target audience (customer), why they choose to purchase online, and what they mostly purchase.

To me, that clearly indicates "do your research." I mean really, how else are you going to honestly know? As Kyle mentioned, do not assume.

Your success depends a great deal on these factors. In addition to understanding the steps a customer takes from the moment they learn of a product/service to the time it takes for them to buy.

Valuable information to take keep in your membrane.

D-AnnTaylor
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Kyle Premium
It actually doesn't take that much research to to truly comprehend any niche and understand the idiosyncrasies of your customer base. There are MANY ways in which your audience are interacting, reviews they leaving, questions they are asking, hot buttons they are revealing.

If you spend time understanding your customers, and you become a customer yourself and you sit in their shoes, you are going to maximize your conversions.
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D-AnnTaylor Premium
Understood; basically play the role of the customer, which actually yields much insight when looking at it from their perspective or the customer's point of view.

I agree with you about the behavior of my target audience. In thinking about their reviews and questions I read, the information actually was telling me quite a bit about my customers.

Although, I didn't look at it from your viewpoint of explaining it. But your explanation clarifies my understanding about the importance of truly acknowledging my cusotmers behavior and my niche. I'm glad to have discussed this further with you.

Thank you for the feedback Kyle.

D-AnnTaylor
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Felynz Premium
This was very interesting training to me as I have been in predominantly face to face but also telephone sales jobs.

I was interested to see the subtle differences that Kyle had listed and though they are logical and all make sense, it's surprising how much extra clarity you get when you're actually reading it!

I never found face to face selling challenging as you have other tools in your box to use (for example, I'm big on body language) but obviously, you don't have some of those tools to use in an online world.

It will be interesting how I can make the switch from an offline to an online world!
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NinahJo Premium
This is a great lesson, and not one I've seen taught in other online marketing training. I am the consummate online shopper/buyer, sometimes taking my time researching and other times doing some serious impulsive buying. Glad to know I'm a good study for the customers I am trying to reach and the purchase cycle they may be in. Got a lot, too, out of the section on matching keywords to the buying cycle. Thanks!
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LorrieP Premium
I use Hootsuite and a great feature they have is to add a stream to get information about what people are asking for. I just added two streams for my niche on fitness and health and now have a continuous list of ideas to use to create content.

Understanding your audience struggles can help you better serve them.
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kimwolfe Premium
Great tip Lorrie. Curious if this listening feature is included in Hootsuite's free version or do you pay for it?
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digitalsteve Premium
I have the same question Lorrie is that free or paid version? Thank you.
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LorrieP Premium
I have the paid version, however, in the free version, it is limited to 3 streams
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kimwolfe Premium
Thanks for the info Lorrie!
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LorrieP Premium
You're welcome! hope it helps
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LorrieP Premium
Knowing your audience is the key, this helps you determine the products and services that they would be more likely to get them to commit to you. Repetition is also key, so creating content that is helpful and useful in order to help them solve the little things will help them trust your advice when you are offering "bigger picture" products and services.

Love this article Kyle.
Thanks
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lasertek Premium
In all of my research I found that once someone lands on your site, you should give them something for free. An ebook, access to a blog about your products, and then get them to give you an email address in exchange for their free gift. You can now build your list so you can send emails based upon your product. NO selling. Give them information and then a opportunity to make a purchase if the urge strikes them..
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Kyle Premium
That is definitely one way you can market, what people don't like to sign up for free stuff though (as it is so common).

It has kind of lost of its effect over the years and yes it can certainly be one way to market, but you can also convert very well by Catching people later on in the customer purchasing lifecycle.
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justask Premium
I felt like you were talking about me as I do all that before I make a decision to buy anything.This is very helpful now I need to put myself as the customer and that will help me with the information/content I will be writing in order to get the customer to come back and purchase from my site.Thanks a million
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FeltonT Premium
The Customer Purchase Lifecycle is not your typical online training. This is one that should be read and studied over and over again. I even suggest finding more insight on this topic.

Hey folks, if we can get this down into our salesperson souls this will truly give us an edge on the competition. Please take note of the reverse sales technique by paying attention to the actions that you take when you make your next online or offline purchase.

Great stuff here guys,

Stay focused and be blessed.

Felton T.
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musicgirl Premium
Wow thanks for the encouragement.
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RicoSuave196 Premium
Kyle is right ! Gaining your readers trust is paramount. No one cares about what you have to say, unless they believe your content is filled with valuable information, allowing them to make an informed decision about the product you are promoting. You accomplished the first step - their interest. Now, it is up to your content, to intrigue them enough to finish your article. Then and only then, could they start feeling comfortable enough with you to either pick one or the other words of advise you volunteered. BE INFORMATIVE !
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D-AnnTaylor Premium
The “Customer Purchase Lifecycle” is actually one of the if not the most critical component of selling products and services to a customer. If we do not know who our target audience (customers) is, how will we know how often they make purchases or their reason for purchasing online?

There is no way we will know because we have not taken the time to understand our customer’s needs. Our customers are the life of any business and without them we have no business, which means we will not generate profit.

Kyle, this article is very significant for us to understand.

Thank you,
D-AnnTaylor
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ChantelleC1 Premium
I think it's criticle to get to know a customer , before bombarding them with all this information and harassing them
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buildyournow Premium
Great article! We all lived the roles of customer and seller sometime in our lives and it should be a gimme to what the customer needs truly are. Once we understand their needs we are better able to satisfy them and with their satisfaction comes success and success converts into money.
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ChantelleC1 Premium
I couldn't agree more!! We know more about what the customer actually needs they have trust in us and they know we are trying to help with what they need
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buildyournow Premium
Great article! We all lived the roles of customer and seller sometime in our lives and it should be a gimme to what the customer needs truly are. Once we understand their needs we are better able to satisfy them and with their satisfaction comes success and success converts into money.
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buildyournow Premium
Additionally, if animals are the subject of our attention, nothing changes as the animals are owned by people who i the customer. Animals do not speak for themselves, but their owner do, therefore the service needs to the owners is what the seller should aim for.
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buildyournow Premium
Additionally, if animals are the subject of our attention, nothing changes as the animals are owned by people who i the customer. Animals do not speak for themselves, but their owner do, therefore the service needs to the owners is what the seller should aim for.
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RDutka Premium
Thanks this was very helpful and yes I myself have done many of the steps you talked about as a customer . I shop a great deal online . If I'm seeking a item I will do a product search for the product and many reviews to pick the best item before purchasing.
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Kyle Premium
Well then you can look at your habits and things that you do things that you search for, and things that lead you to converting to a customer. Sometimes looking inwards into our own transactions offers the greatest insights!
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RDutka Premium
I agree Kyle 100 percent with you
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Wenger Premium
Very good read here. Just want to mention that this gave me the vision to get more involved with my customer after purchase. We have no follow-up with email and after reading this I need to set up a follow-up email system to see how my customers are and how they are liking the product.
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franzink Premium
great article about the customer phase. in my own opinion it is a matter on choosing the right keywords on a niche and expound on it to entice customer to get excited and buy your product. but my question is what type of content or method to make the customer excited to buy your product on your website?
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Kyle Premium
The more real you are within your content, the more successful you will be in terms of creating trust. Trust leads to the ability to promote or recommend products/services and convert at a much higher level.

People that try to sell, tend to feel like a "used car salesman", which people don't love. People want help, so put that first and foremost within your content and you will be much more successful.
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ToLiNoLi Premium
Thank you Kyle,

Although the article is a bit old now, the principles have not changed that much. Very well explained, if we just look at ourselves we have learned half of the process already. :)

Market research on what the customer is looking for. Write helpful articles is how we gain their trust. Then write that review the customer is looking for and we will have a good chance to convert it into a sales.
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Deg223 Premium
I love Point #3 of known facts about customers: "Customers do not buy from people they don't trust." This is why, I think, its important to find my authentic voice, and to present myself as a real person, rather than in a neutral and distant way. I keep having to draw myself away from that. Its especially important with so much fraud and so many scammers out there.
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Magmak Premium
the last purchase or online decision I made was deciding to join WA. I started looking for affiliate online opportunities as where and there was one I really liked. However just before I went for it I decided to start looking for reviews, that's how I found WA. It was a difficult decision since I felt the other opportunity had invested so much in in tn terms of the video's they has sent a week emailing and I went through the videos patiently daily. The difference was what they wanted me to commit financially to test out the opportunity was the same thing that WA was offering for free - the free trial. So here I am. I will never know what their program would have been like.
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VeeSom Premium
Wow Kyle! I'm seriously impressed with your intelligence. The way you comprehend things and then are able to break it down for other people is insane! You are able to profile people with a certain type of vision that many people DO NOT have. BUT then on top of that, you are teaching so many other people how to see what you see. Thank you for this lesson and sharing your ability and methods with us!
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Mbd2017 Premium
Got it Kyle:) Here I go, I want to help busy people like you and me to prepare healthy family meals. Food matters in all aspect of our lives so let's focus on how to be what you want to be by eating the right food. I would love you to join me in this journey of real food discovery. I do not want it to be too specific like paleo diet, detox or weight diet since my approach is healthy food for every different kind of need you may have.
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Mbd2017 Premium
Hi Kyle :) I am back to the community and now working on advancing in my theory lessons after not being active in WA. Great point to start with who is your Target market and what are the keywords to get traffic. Very interesting how we can use the comercial ads or infomercials to redirect them to our site and products reviews. But still not sure who should I start to target in my niche of health??? better I start by using keywords and trial and error?
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Kyle Premium
Health is definitely not a niche. That is a category with literally tens of thousands of niches within it.

I would recommend that you narrow it down a bit, what aspect of "health" do you want to help people out with?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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N33 Premium
Let me tell you from the old Generation. We are just beginning to discover all this online shopping possibilities and I am sure quite sceptical because every step is unfamiliar. So trust is really absolutely the basis. Concret if I hadn't had the impression I can trust Eddy Salomon I wouldn't be here.
Very good article, as everything.
Thank you
N
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MorneOlivier Premium
Thank you for the training on customer purchase cycle, valuable information. I would like to know at what stage I start joining affiliate programs like Amazon. My fist posts on hardcoresportsequipment.net is going to focus on boxing as the BIG fight is coming up and I myself do boxing for a great cardio workout.
But now as I start my posts and start comparing boxing gloves for instance shouldn't I have my links set up and be an affiliate member at the suppliers I am reviewing?
I will wait for feedback
Regards
Morne
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Shwni Premium
Yes you should, you want to start monetizing as soon as possible
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CaroleJR Premium
Connecting with people is so important. I have purchased products online from many different websites, usually from sites that have offered valuable information that helped me in some way first. People don't want to be "sold" to. I love this article, will read it again for sure as I go through the process of building my business.
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alwilson1on Premium
Absolutely true, when I was selling insurance clients did not buy on the first encounter but they did buy a policy after I gain there trust. A couple of times I got lucky and they brought a policy the first time , but not often. I had to work for it.
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John2030 Premium
I feel that there is every website imaginable in every topic on the web, but the idea is the main thing that differentiate us. My gut feeling is not to make people intimidated with ads or entice them to buy; but to educate them and convince them of the overall benefits a product(s) bring. If you have an idea, I think the hardest part is how you advertise that idea or get it ranked on Google pages. There are tons of information now on the web; focus of a niche or idea to limit to a few customers; your target audience.

At first you may not get results right away but always try to improve your niche. We live and learn.. how does the saying goes... Live, Love, Laugh. Live to bring a better perspective to life, Love your audience no matter if they do not buy from you, Laugh at things you done that are stupid because it is what make up grow.
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jodiann0704 Premium
I always thought I went right out to purchase, but when I stop to think about it....I read your website more than once, then read the follow up email more than once. I trusted you so I came back and now a premium member, but it sure wasn't instant. SO you are exactly right. Thanks for the insight.
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LisaPrince1 Premium
I had to block somebody who was a distributor for It Works!! A year ago. Even though she didn't know me personally she sent me a friend request which...being that I'm extremely all-inclusive... I accepted. She immediately began flooding my PMs trying to sell me her business. The final straw was when she did that during the hurricane last October. Bad BAD form!!! BLOCKED!!!

She did everything the 7 pointers above said in so many words NOT to!!!

Social media CAN be used to promote a niche. But you create a separate page invite people to join....don't contact them again once you do except to reply to a comment or to answer a question!!! If word gets around that somebody friends people to promote their site, don't be surprised if people unfriend you enmasse at best. At worst it can get you blocked or even cause you to lose your account. SPAM, baby.:)
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mduhamel Premium
spammers suck!
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Akwindah Premium
very helpful, thank you
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Numbergurl Premium
You don't need to know everything about a niche, if you know the basics you do research to get the knowledge. Provide that knowledge on your site and with some time you will become an authority and people will visit your site to find what they are looking for. You have to first know what to research. You have to provide content that will solve a problem or in some way help someone. You don't want to just try to sell things, you will loose big time. The key is to learn what people want and need and then provide that. Then people will visit your site because you have what they need whether it's advise, of how to do something or how to solve a problem. That's what will make you an authority. Sit down and make yourself a list of what you think you want to do. Then go online and google those things. See what others are doing and saying. Don't copy but that will help you get ideas.You'll be surprised at the number of items you come up with. Be your own customer, than you'll know how to proceed.
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angela21inor Premium
I like that you make these points very obvious. I can see how people could get onto a "machine mode" when building their websites. I thoroughly and impressed on how much you guys are focused on our success through the reminders that we are reaching out to people with a need that we want to fill for them and not some faceless email address. Thank you so much for all of these insightful tips!!!!
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Kyle Premium
Too many people get stuck in this mode and they forget to humanize the process. There are REAL people on the end of every search and visitor to your website, if you can remember that you will be much better connecting with this audience.
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EnjoyWA Premium
This was chock full of new information for me, and I intend to go back over the training and rereading it. Had a lot of good information in there--look for keywords for products and services that are further along in the buying cyle and create great detailed, pro and con reviews. I am sure there is more....
Thanks for the training!
Eric
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robertbailey Premium
I love the article Kyle, you hit the nail on the head my friend! I learned that many years ago on the sales floor, a lot of trial and error, but one day I finally got it! I hope that I'm headed in the right direction with my content, will find out soon enough!
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sdf126 Premium
This is a really great article and is rich in tips to help you think more strategically about how to engage a customer farther along their buying journey. It would actually be great if there were a downloadable tool that was attached to this that helped you do that sort of analysis prior to choosing your niche
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sdf126 Premium
.......an infographic of this process would also be great as well, this is really good content
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MEsmeriz Premium
I found this training "eye-opening" as most of the trainings I found here so far. I am really motivated and these trainings just make me want to learn more and more. I tell you one thing, even if I wouldn't become successful with my online marketing, I would still be happy with everything I learnt! =)
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TripleA Premium
keep it all positive sister and you will be successful as a man/woman is what he thinks about :)
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RickD1 Premium
I don't know if I am getting ahead or maybe I was left behind? But how do we get someone to leave their email, or better where would they leave their email address? I am guess on our site but how do we add the process of a customer leaving their email?
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ericcantu Premium
Dont worry, brother, just stick with the training and you'll get to where you need to be. Email lists are a great way to have an instant audience to promote to and you can build them over time with opt-ins on your website. There are several plug ins that offer that kind of stuff with plenty of customizable options. But if you're not quite ready for that yet, then just stick with Kyle's training :)
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RickD1 Premium
Thank you, I was just worried I missed something. I'm going to take your advice and stick with the training.

All the best,

RickD.
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Kksb0711 Premium
Check out this training!
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anjalc Premium
Hi,

This information (customer purchase lifecycle) is awesome as it brings a lot of clarity on the process. I need one clarification though,and not sure if this is coming up in subsequent training. I am supposed to write my first keyword rich post. What stage keywords should I use in the post?
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VDutton Premium
Hello, lessons 7 and 8 discuss searching for and selecting key words and how to create your first post. It will suggest you sign up to a trial of Jaxxy for searches to show you the number of searches on a key word and. The competition. Hope this helps. Vicky.
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NickHanks1 Premium
marketing is a lot like fishing, you present bait and put it where you have determined there are fish and using certain techniques you are able to lure the fish out of it's comfort zone to go for the delicious thing it sees, you have to learn the techniques though, just thinking you know what the fish will like is a fallacy, you have to know what the fish likes that your targeting and what time of day the fish will be searching, where the fish hang out, and that only comes through recoverable data and hypothesis
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Kyle Premium
Yeah, there are a lot of similarities to fishing as well...often times though people take advantage of people (the fish) and offer a shiny object that promises the world, and then it ends up being nothing of substance.

We are fish, in a sense, but there are actually legitimate food sources out there.
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NickHanks1 Premium
thanks for clearing that up Kyle, didn't mean to imply anything of course
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NickHanks1 Premium
hey kyle every time I try to overwrite my theme it spits this out: "Oops! We ran into an error on our side and we're working on a fix"
has there been any progress made on this problem
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AI1 Premium
Agree! ur right! Nick. See u around.
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JEllams1 Premium
It seems like with every page I turn there is something new that I did not think about. Once I get all of this, I will have it good.
Kyle you and your staff have put in a lot of work and time to help us and I am sure when I say we all appreciate all that you do.
Thank you, one and all. And this includes all the help we give to one another. JEllams1 712017
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Kyle Premium
What you see here at WA is 12 years of refinement and we will continue to push WA in a positive direction with every update moving forward, every training course/video/class released, and any new platform rollout. :)

Lots to look forward to and thanks as always for the positive words, it definitely motivates us.
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Smithrocks Premium
I am excited that i am going to learn how to fish people on the internet to become an eventual customer. I know some people buy on impulse and others do their research and are more methodical about their decision. I sure am looking forward on learning how to do this.
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MelanieH2 Premium
What if we really don't have a product that we are selling? I should probably know this answer by now so I apologize up front. I see some sites that have products people sell, etc... and all I am doing is talking about sugar addiction and weight loss, etc.. more blogging type. I don't have a product and I am still not sure on how to advertise other than writing reviews about certain things. Am I totally not getting this? I am starting course three. Should I already understand this? Perhaps I shouldn't be trying to learn at 3am. That's probably the problem. Yikes! Is there a lesson I need to go back to or should I just start over?
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TeresaS1 Premium
Some people sell products or services and some sites are informational. As your site grows you may want to offer products. You can also decide to write smaller version ebooks that you can sell or give for free on your site. Stay with the training and as your site develops you can decide on what direction to take it. Getting affiliates linked to your site is a good way to generate income. Reach out anytime you need help. Good luck to your success.
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SarahArnold Premium
I understand what you mean! I was wondering if I missed something myself! I am on course 3 lesson 1 and still haven't seen how to link social media or amazon or anything yet myself. Maybe that's coming soon then? Thanks to your posting, and knowing someone else feels this way, leads me to believe it must still be coming and we didn't miss it! LOL Good luck :)
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MelanieH2 Premium
Thank you so much for this informative response. I truly appreciate your help.
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MelanieH2 Premium
Yep. You were right. They are going to teach us how to do so in this course. I just found that out. Yikes! I was getting worried that I was simply not getting it. I've arrived at the video and I am trying to find a merchant to link with, but it is work. We will get there soon enough though. I'm hopeful. :) Good luck.
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TommyA1 Premium
I agreee that inorder to have someone purchases from you, you must gain their trust, and you must be truthful. Now I do believe when you are in business there is no second chance. so what I want to do is to educate, be truthful, and help those avoid scams. I know that when I was contacted by Kyle, to read his email, I was in such a bad way that eventhough, he was telling it the way it was, I had ran in to so many bad people that I did not believe anything he said until I got elbow deep, and then wow it was true.
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LisaPlutoni Premium
I am adding a post to my website following this lesson and I wanted to add my wealthy affiliate link.
Can I not do this on here? It switches directly to wealthy affiliate.com but this is not my affiliate link right or is it? if it is published in my post???
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MozMary Premium
your personal link is on all the WA pages, so when you copy it from here it will actually have your cookie on it when it directs back to here

at the top of this page under the heading do you see the box marked 'affiliate' on the right hand side, it is white with blue writing, that has your link. THere are other ways to do it too
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LisaPlutoni Premium
Hi thanks for your reply would you mind checking out my new post to see if it looks ok and if my affiliate WA link is ok
I would really appreciate this thank you
Crazyfoxylifestyle.com
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ufoundme Premium
On-line buying has helped me personally reduce/streamline the research phase, which often stalled indefinately, so without the delay, if someone is in the decide/buy phase, might it be reasonable, similar to OTO/upsell, rather to offer your best review/recommendation, and a secon or even third choice that has maybe decreased benefit in scope a, but increased benefit in scope b or c ?
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FTurner8032 Premium
That is exactly what I have started doing. I have a site about hunting so if I write a product review page for say binoculars I review 2 or 3 different ones of varying price and quality and then let the reader decide which one they may want to purchase.
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Louismw Premium
In our store our name (general interest) , then the front window was what attracted them into the store,(defined the products further), I consider this the free content part of the formula . Then the displays took care of specific interest, finally interaction with sales person for details like size and price, and last manager or owner interaction if needed special deals etc., to help close the sale. This last part is where the expert authority is established. If all proceeds accordingly then we have a customer. With luck they will return and spread the word to their friends. Of course they have to be happy with their expirence for this to occur.
We had retail stores in Malls for many years before retiring and these same principals were taught to all of our employees.
This sounds very similar to something I know worked in the past.
So again I say it makes sense here as well.
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OldTruckGuy Premium
Kyle - I completely agree that repeat business is easier to get than first time business. In a repeat business transaction, both parties have the expectation of a positive outcome based on the previous transaction. In earlier training you mention a connection and trust must be established with potential customers to earn their business. Once that has been done, both parties can be more comfortable and a continued relationship is very possible. You have made some excellent points in this lesson. Thank you.
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Ggatzulis1 Premium
Great subject matter as a former insurance agent now retired this information is dead on. I was in one of the most competitive industries and being successful at it for 30 years I know that what I just processed is dead on. Understanding the needs and wants of your client allows you to put yourself on the right course to make a sale and your customer make the right choice in his or her purchase
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jed2017 Premium
I read yesterday that it is 5 times (vs. 7) --but I would have thought that if a person was looking for something specific that they would look on the same day they intend to purchase. I know I am that way--but then, it took me over a year to really get involved here, so maybe I'm not as shop savvy as I thought I was...lol..
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BiGG1959 Premium
It's always a good thing to know your customer and what they want. This is the first time I've seen it presented like this but it is VERY good information. I never thought of going through a "fake" transaction myself and learning more about the steps in the buying process. It makes total sense, though, and I think it will be worth the time and effort to dig in and do more research for exactly what my potential customers are looking for.
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bonniecopp Premium
my question too is about the affiliate links. my site is informational and the only purchases at this point to be made would be from relevant links. Part of my site will be these links as resources so until I actually have affiliate links that part cannot be created. should I just keep going on the training or do I need to find out how to get the affiliate links now?
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HarveyBrown Premium
Hello Bonny, I am in the same situation and trying to determine which Affiliates are appropriate for my site. I would and am continuing the training. I don't think you will find any better.
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Stormshadow Premium
Hello,you should continue with the training.there are lessons ahead that will show you how to properly and effectively use affiliate links which will result in faster indexing and better rankings.just keep,up with the training. You are in good hands here at WA. Let me know if you need anything else.
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Stormshadow Premium
Hello there,its grate that you continued the training. There is a lesson in the boot camp that teaches how to properly and effectively use affiliate links.I know because i have had that lesson.just be patient and follow the phases of the boot camp,you will definitely see phenomenal results.
Cheers,
Abong.
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norwich88 Premium
Hello Bonnie. I have a similar issue- my site is also informational and is offering advice rather than pushing visitors towards products. I'm wondering how I'm going to be gaining revenue this way...
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CasterAmor Premium
Keep giving the advice, gain trust and standing in their perspective in regards to your niche, then research related products. The trust, information, and good content will dirve your traffic while the affiliate links and advertisements will fill the borders and whatnot as placeholders. If they're interested in what you have to say, what else would they be interested in?
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IElectronics Premium
No Bonnie Keep Going forward. Don't Stop Its OK to Have Affiliate Links But Later You Will Learn On How Not To depend on Them...
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RoyBaxter Premium
Thanks Kyle, enjoyed that lesson. One thing that confuses me is that in order to generate income on sales , these sales must be through an affiliate link. Will we learn about affiliate links in later lessons or should we have some insight to them at this stage of our training? Anyone coming to my website now will find nothing to purchase. I often receive emails from different folks - trading, make money doing this and make money doing that. And I presume if I click on the links attached to these emails that the person who sent the email would get commission ? Will I learn how to do that too? Am enjoying WA very much. Great to learn from folk with such experience such as yourself.
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rufat Premium
Hi Roy,

Don't worry about affiliate links at this moment. Just follow the training and you will be doing alright. If you already chose your niche and know what products to promote and have some content then yes, you can add your affiliate links now. But you can add them later. It's even better in terms of Google rankings. Once you start seeing that Google ranks your site and you get visitors to your visitors every day it's a good time to add affiliate links.
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RoyBaxter Premium
Appreciate your guidance, Rufat. Many thanks. Enjoy your Sunday.
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mp1958 Premium
Re your last sentence, I have been wondering how to monitor traffic and ranking. Maybe I missed something, but I don't think the training has covered that yet. Should I have set up Analytics by now?
Mike
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IElectronics Premium
When you Send Email to Your Followers, That gives Them A 2nd change to Purchase from You Once you Start Selling. So Yes You will Start Making Money in The Future through Your Emails. I Believe it's a 25% conversion Rate if I'm not Mistaken...
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ajones64 Premium
I do go through the same phrase when buying online. I have an idea of what I want and I know where I want to go and get it. I do read the comments about the product that is left by other customers. This gives me and idea of the quality of the product and the manufacturer of that particular product.
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JLeech1 Premium
It's tedious... but I recommend this. Go back to the first page, hilite the center or text, copy and paste it to your favorite word processor. Save each as you go, but keep it open and then go to the second page and repeat.. and continue until the last page.

Then print and review often.

As I said, tedious.. but for us older people who grew up reading real books and things from paper and not all this online stuff, this is good.

Compare it to Kindle to a real paper book.. for my money, you can't beat the real thing!
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JohnG123 Premium
Funny you mention this. Before I make most buys, especially costly ones, I do as much research as I can. Is what I'm buying worth the money. Like WA. Is the $30 a month membership really worth the info I'm getting. Absolutely. Tutorials, websites, help and support. The potential referral supplies the success desire. Its a win-win formula.
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rbeatteay Premium
Very helpful, thanks! I've frequented brick & mortar establishments in the niche I'm considering, and too often they close up shop at some point due to some corporate issues, competition, who knows?!. That makes me more hopeful that doing something online, with a lower overhead, and creating an atmosphere of support and even tutoring, can help secure and retain customers.
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gjshawk Premium
As I read this tutorial I thought back on my own buying experiences online, and what I did. I agree with the "trust" line, people will not buy if they have even an inkling that you are not trustworthy. That's why sellers offer money back guarantees, to establish that feeling of trust. Good tutorial.
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LadybugLove Premium
Awesome info Kyle!!

Actually been offering value, help, and connection on my FB group for 2 years without monetary gain...even offering prizes for contests we have every quarter, 100 member prize for each 100 members who join my group, etc.

So excited to feel like I'm already on that path you're speaking of.

AWESOME sauce!! Thanks for the validation, without even knowing it!! YAYY!!

Ready to ROCK!! Woo Hoo!!

~Evon :)
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Seamusc Premium
That has opened my eyes to exactly where i was going wrong with my previous endeavors. I had dropshipping companies and never made a sale on one. i was completely wrong with mu key words they were to broad and i was catching people at the first cycle of purchase. It will be different from now on thats for sure.
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LMW Premium
I am an expert, offline promotion, sales and marketing person.
I was employed by Capital Record, Hollywood, CA; Beatles, Beach Boys, and some of the biggest Country Music Stars on the planet. Let me tell you, with roster of artist that Capital Records had, If you could chew gum and walk at the same time, you could do pretty good on the street.:-)

But, you wasn't the only game in town. There were many major labels with many stars with hits. Let the games begin:-) You had to KNOW your customers and build a relationship with them. When they trusted you, you could get your records played on the radio and bought by the retailers. Eventually, if you had done your job, correctly, you could write your own orders
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Dmk71152 Premium
my background is heavy in sales - even in a weight loss center the process to yes - began from the first contact - offering information and value and getting the customer to say yes to little steps to bring them to the final yes - which really is an assumption they are ready to take action. I hope to figure out the process online.
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Sylvain34 Premium
That was interesting to read. It might not be simple for my niche actually (help travelers on a budget) because, at first i might not be selling stuffs. I usually will start with posts on how i can help them, how to decide where to go etc. urn their trust i guess, and then attract them with product i'm using (bag pack, camera, tripod) and also service i used a lot (booking, agoda, Couchsurfing).
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Worden1 Premium
Thank you For a quick response! Competition scares me, but I must be better than the competition. My strategy is to give them some thing to brag a bought and some points of wa to make them feel good about their decision to be a wa networker. Get them some good qualities of wa to tell their friends and stay at wa. "All your hosting is done at wa for all your web sites, I think it is a small price to pay for a premium membership, the hosting alone!" Thank you again, Kyle. So, I have a lot of brain storming to create content.
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LindaKwas Premium
In doing keyword research for this next post, I find a lot of keywords contain the word "best." Like "best cruelty free makeup brands." There are a few that say things like "cruelty free mascara reviews." So, should I begin writing posts that contain the keyword 'best" as well as ones that contain the word "review" and write these now, then move on to the "buying" phase and write posts that say things like "buy makeup or purchase mascara?"
I hope this isn't too confusing for anyone to read and understand what I am asking here!
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CLPeterson Premium
best cruelty free makeup brands -- you should also then rank for cruelty free makeup brands and then free makeup brands. Not all the same ranking but by doing the long phrase -- you get advantage of the other shorter phrases. Is that what you are asking?
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LindaKwas Premium
Yes but also, is the word best a typical word for the research phase of people looking for information before making a purchase?
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CLPeterson Premium
ahhh -- I don't know, but I think they are doing more than initial research when they put the term best into their search. Sorry I don't know more.
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CLPeterson Premium
I just ran across an article on this subject - http://bit.ly/2qVjAAm . According to that article, searches for best may be related to the bottom of the funnel. Hope this helps.
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LindaKwas Premium
That's kind of what I was asking. I know my question was confusing. I guess what I meant was just that..they are past the initial stage getting close to the buying phase.
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LindaKwas Premium
Thanks for all the help. I will read this...thanks again!
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ClaireF Premium
Are you building a site on Cruelty-Free Makeup? This is great, it is a passion of mine (and my eldest daughter) and I sell Cruelty-Free online, so I would love to have a look at your site when you are ready :-)

Claire
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LindaKwas Premium
www.changeofheartbeauty.com and it is about makeup, hair products, and bath/body but so far I have only done makeup and none of the other. I would love to see yours also if you don't mind. I have not monetized my site yet but hope to.do that soon.
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ClaireF Premium
Well, my makeup site isn't through WA, I only just started here and just did the 3 topics/10 ideas before going to bed. It is just a shop and I am based in the UK. However, if you want to have a look, it is at www.thenacosmetics.co.uk . I will want to be putting up a blog to go with the site though.

The site that I am building through WA is a WA Affiliate site to begin with, it's www.secrets-2-wealth.com (not much there yet, but feedback on the starting off page would be welcome)

I have just woke up and having my first coffee of the day (was up late with this morning) - so I will have a look at your site (would you like feedback?). If there is anything that I can help you with, please get in touch!

Claire
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rroesel Premium
Excellent presentation. Easy to follow and understand. I think the different buying stages are a double edged sword. If you can take someone from research to purchase the chances are better you will have a lifelong customer. They value and trust your opinion. If the product delivers as stated, they will return for more advice/recommendations. Yes, it is harder to "worK' them throught the complete process but the investment in time and resources may pay long term dividends.

On the other end of the spectrum is catching them right before the purchase. They have completed their research, made the comparisons, and are now ready to buy. If you catch them at this phase, it is easier to make the sale. However, since all you did was facilitate the sale, they have no allegiance to you. You will most likely be forgotten as soon as the purchase is finalized.

I guess we need to decide if we want lots of quick sales or lots of long time customers.
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BabyPhoenix Premium
Perfectly stated. I did door-to-door sales a few years ago, and loyal customers are the best in certain situations, but you also have to think about what led up to this whole internet marketing thing... Instant gratification. That's what fuels it the most.

It's hard to commit to bringing in long time customers, or even think it will be beneficial to you, when there are sooooooooooooo many resources out there and people are really just looking for the next best thing. What does loyalty really even mean anymore to these new generations? Sad part, is I'm aged in that category.

What you really need to focus on, honestly, is staying ahead of the game, and beating everyone else to the punch if you REALLY want to be successful. So sad, but so true. That being said, you don't have to be a scammer to do that!
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Kayfish Premium
I decided to build my first website in Affiliate Bootcamp for several reasons: 1) step by step instructions 2) excellent assistance from other WA members 3) the commission payout seems fairly high 4) I want to take my knowledge and apply it to my own domain/website 5) I love the challenge and really want to go to Vegas in 2018.
Now I'm struggling with writing content for my niche as an authority that will gain trust, but since I have zero experience as an Entrepreneur Trainer (my niche) I feel a bit like a phony.

My other website, on the other hand, I could write volumes for....so how do I write content to promote WA, when I know so little?
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ATLavelle Premium
I think the best thing to do is to write from any experiences you have had in your niche, and to have a personal touch to your content.

Plenty of research too, the more research the better in understanding the product and the more honest and trustworthy you can be to anybody who visits your site, which gains trust.

Also, write from the heart and write whatever thoughts you may have in your chosen niche, one tip I always find when I write is to write in large segments, just anything, even if you know it's bad, what happens is after a while your muse begins to flow along with ideas.

When building a house you need the foundations, the first draft of when writing anything is similar when a builder drops all the materials off on your lawn, the first draft is foundations, draft two is the framework and building of that house.

I hope this helps, I'm pretty new to the site myself, so I understand where you're coming from, best of luck to you, I hope you find success!
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MarkPerkins Premium
I can't agree more with ATLavelle,
Do what you know first, I have. Don't get dazzled by the $$$$.

Build the foundation and skill base, I believe making money online is a very competitive market.
However I do admire you and your desire to go to Vegas, of line to too.

I apologise for being brutally honest but I would prefer to see you died rather than get frustrated and give up.

Mark
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ajones64 Premium
Excellent Training. I guess I could used the process that I go through when I purchase something. I generally search and read the pros and cons of a particular product before I buy. Of course price means everything to me when I buy. After a day or 2 of thinking about the product then I buy. Usually I would go back to the same website to purchase the product.
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RogerHumbke Premium
This is the second time I went through this lesson and I am finally realizing that I need to focus on customers who are further along in the buying cycle. I have been spending way to0 much time trying to get individuals interested - trying to talk friends and relatives to get onboard with my interests and will focus on the needs of the individual.

Will shift this focus to individuals (probably strangers at this point) who are already interested and will probably be purchasing at some point in the future.
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m59 Premium
This information does make you consider what and how to market your product or service, espicially when you are new, and customers think the trust factor. My site, dedicated to providing people money saving solutions, primarily from an MLM company, but There would also be Affiliate programs concerning saving money. My concern is adding an Affiliate program that appears ok on the surface but scammy or doesn't deliver on its merits. etc, etc.
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MarkPerkins Premium
Well you would have to go check them out, I seem to remember they will give them to you for free if you can convince them you are a genuine affiliate and are writing a review on heir product.

Mark
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m59 Premium
That does make sense Mark, Thank you. Since my website is new, with not much content, contacting the affiliate company and explaining why I'd want to offer their program. That way I can also get a sense about them and their program. Thanks again. Have a great weekend.
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lindajay Premium
Am i understanding you right? You: My concern is adding an Affiliate program that appears ok on the surface but scammy or doesn't deliver on its merits. etc, etc. Why would this be a goal?

Just wondering maybe you were meaning to say something else.

Looking forward to GREATNESS,

-Linda-
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m59 Premium
Well, I understand it. May not have been the clearest writing for other readers, But, I know what I need to do to find the right Affiliate Program. I hope you do find greatness. Have a wonderful weekend.
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DScollard1 Premium
Buyer Behavior is an endless study into infinity with a magnitude of unanswered questions. One thing I've discovered is "true" 90% of the time is that if I can show value and gain trust, I'm 1/2 way there. #1 is the buyer must like what they see together with comfort in to whom they are dealing with. The buyer is convinced to act on their own terms with a little encouragement from you. WIN/WIN...touche
.
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Bere1 Premium
This course is great. Really worth it! Thanks so much Kyle for walking us through in the purchasing cycle. I work as a Buyer Planner in my day job and this makes so much sense if we apply reverse engineering to attract traffic to our websites. Simple yet right on point.
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Clbrooks57 Premium
Very informative but need to do it again tomorrow. I feel like I have missed something. Like, how do you follow the customer? If you know signs and signals of ready to purchase customers then why don't you stay right there. I mean did I miss something? or were you explaining how to get to the keywords you should actually be focusing on. Because that is the clue that I took from this.
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onmyownterms Premium
What it means is that just because you're getting hits doesn't always mean the customer is ready to buy yet. Email marketing to follow-up with customers is key to converting them to buyers.
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Clbrooks57 Premium
Thanks. I proceed with the next level of training! That must be next. Thanks.
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JVanDerLaan Premium
I believe it also is trying to convey the importance of targeting the right keywords in order to attract the customer in the right part of the purchase lifecycle.
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vfxbanner Premium
Thank you, Kyle. I'd heard about the customer purchasing lifecycle before but yours if the first training that took it to the 'how' level and showed me how the stage within the lifecycle determines the types of keywords that I should target. It gave me more ideas for how to monetize my site (catering to the latter phases) as well as ideas for building my brand as a thought leader (catering to the research phase).
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danzam320 Premium
Really simplifies how to think like a customer, rather than someone selling or promoting a product. Every time I write content I come back to this and when I read my own content I pretend to be a customer on my own website. This is very helpful, thank you Kyle!
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WLG Premium
The most important think I've learned from the training thus far is not to try and sell to my potential customers' but give them valuable information about my products and or services. Information is one of the most powerful tools you have to engage your audience with.

If you try the hard sell approach you will probably not get this person as a customer. If you provide them with a want or need, you most likely will get them to buy from you.

To God Give The Glory;
Praise His Holy Name;
Your Brother in Christ;
William
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JulieHarris Premium
Definitely a good point, WLG. I think giving good information is key. I must admit, I am worried about being able to do this. I need to build up my confidence level! I need to remember Philippians 4:13 " I can do all this through Him who gives me strength".
God bless!
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aileenls Premium
Amen!
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WLG Premium
Yes indeed sister, Amen-William
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WLG Premium
Amen my Sister-William
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LindaF Premium
I find that the steps out lined in this lesson are stepts that I have already taken. I was one the other end because I was the customer. When coming into WA at this point I didn't know what I was looking for.. In searching for something totally different I came across a catchy phrase and I just opted into see what it was all about. I was in proses of converting a blog page that I had into what I have right know.
Before coming to WA I already new what I wanted to do,and I had already did my home work. So it was very easy to follow Kyle. I had been burnt before and it took me a bit to become premium member. I didn't want to go head into it, only to regret it later. The most difficult was making the web site, Keywords content, Know Marketing. What Kyle has don for me is assure me I can do this. I have that confidence know. know I need to apply it
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Nicky72 Premium
Great article.
At first I was thinking OMG I'm way off the mark here but as I read more, the more sense it made.
I'm really excited to get started now writing articles for my site . Not sayIing I will be any good but I'm going to give it my best shot.
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Khopp31328 Premium
Hey Nicky!!
How are ya? Your articles will be amazing. I was a little intimidated by this too but like you said it makes a lot of sense a the end....See ya around!
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Nicky72 Premium
Hey I'm great thanks
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jwcodding Premium
I have had a few PM conversations with Kyle about how difficult it is for me to write quality and interesting content at this time. I do understand that the more I do the better I should get but I have a feeling this could be a slow and long process.

I guess I have to keep the entrepreneur spirit and keep plugging away!
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WhatUpDoc Premium
Great information that will definitely help in the long-term.

As a classroom learning facilitator, I had to understand my customer. In that situation, it was people who were sent to the training but had very little information about what the "training" actually was all about. Day one was the toughest. The morning of day one actually. I had to effectively "sell" them on what they were going to gain by being with me for a week. I am identifying this process as the same sort of environment. Once the visitor lands on my page, I have to make sure they learn the benefits of staying with me.
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Learnn Premium
WhatUpDoc,
You make a great point if someone comes across our site it is our opportunity to show them why it is best to stay with us as a trusted source of information!
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