Before you decide on selling anything online, you need to first determine who your customer is, what they often purchase, and why they are purchasing online.

This is called "customer comprehension". The better you understand your customer, the easier it will be to sell stuff to them. Obviously, at the core of any business, the ultimate goal is to create a profit. To create a profit, you must have customers and you must be able to sell to these customers.

One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is. It is very easy to waste money promoting what you "think" people want, rather than what they are actually looking for.

Don't make assumptions on your customers, gain an understanding. You will be much more successful.

Before we go any further, we need to understand the steps someone takes between the time they learn of a product or service, to the time that they actually make a purchase. That is what my goal is to help you understand.

Let's look at some It is a known facts about a customer:

(1) Customers rarely buy on their first point of contact to a product
(2) It typically takes a person 7 times (this could be website visits, email newsletter, etc.) before they make a purchase online.
(3) Customers do not buy from people they don't trust
(4) Customers are exchanging "money" for something that will improve upon their existing situation
(5) Customers have more access to product information and reviews than they ever have
(6) Most customers can see through scammy promotions, in fact are turned off

I am going to show you how to catch people later in their buying cycle so you can increase your chances of someone "buying" versus having to walk them through all points of contact. This will simplify the selling process drastically!



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KevinWalton Premium
OK I’m a one off here as I’m struggling to understand how customer comprehension works in practice? How do I determine:

1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?

This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?

Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?

Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.

Thanks.

Kevin
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JKulk1 Premium
Hi Kevin. Your customer will be the person interested in your niche. For example my niche is beginner gardeners so my customer will be those people just starting to get into gardening and looking for ideas.By writing articles about that subject, for example, how to build a garden bed, DIY lawns, different gardening aspects etc. I get my customers trust. They see that my site is not only about making money but actually wants to inform me.
I then complete one review page on gardening products to every three to four information pages.
People will type questions into Google (hence keywords come into play) asking about certain situations. I know, because I have always done this myself. They might ask "How do I start a cottage garden" and BAM!! my blog on cottage gardens comes up high in the rankings for them to see (well not always). But that's the idea.
To your question, Why would people buy online.? More and more are doing this, I do this, its easier and efficient.
I have had people ask me "Why wouldn't a customer go straight to Amazon?" Well some do, but others don't. If there was no money to be made in this form of affiliate marketing ,why would you suppose Amazon would even bother with an affiliate marketing program? Jim
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KevinWalton Premium
Thanks very much Jim I was definitely overthinking this as what you say makes perfect sense which I understand very well. Thanks again.

Kev
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Sandy2019 Premium
So interesting - as I go through these sessions - I smile at myself thinking about my on-line experiences..... and yes I guess I've been a product-centric, committed, loyal, online joy, for many providers over many years now..... and here I am about to share the other side - One more of life's lessons - work to understand the full circle - and the responsibilities of this other side !
Sandy
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jrmacky74 Premium
Excellent training. As I was reading, I cannot help but relate it to my experience. Unconsciously, I went through the stages of the Customer Purchase Lifecycle from the time I searched the net for online business ideas, finding WA, researching, taking the plunge into the free membership and eventually deciding to go Premium.
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Dynamite96 Premium
Very informative article, in fact all the facts outlined above about a customer are what i would also do if i am in their shoes.Thanks once more for reminding us about these facts as they will help us to remember that we receive what we give, that is if we provide the best information to our customers about certain products we shall surely rejoice at the end as they will return the favor through buying the products.
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Sandy2019 Premium
I think that's a neat thing to remember!
Basically, that if we create a search path and options that we find helpful and that would steer us in the right direction... than those that come to our site because our keywords and focus on a particular niche, should find it helpful too - we are actually all the same web users - just some of us are being innovative here :)
Thanks to all the WA crew for being so helpful and maintaining my motivation,
Kind regards
Sandy
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DBeals Premium
This is an excellent article which got me thinking about my niche and my potential customer. The fact I have been in that place they may be experiencing. I have the background and found a way to help myself - so I need to make sure I am conveying that to anyone keying in and looking for what I am doing and be sensitive to their situation. I must be gently whispering what comes across "I understand" and want to help you.

This, in turn, opens up a dialog eventually between the two of you and they begin to listen and take baby steps to at first. Once they see positive results from that dialog they move closer and start telling their friends. At some point, the continual expansion of telling their friends, and their friends telling their friends, etc will ultimately explode.

Then you start slow telling them about some little book or product you have that was instrumental in these results you have been talking to them about -or you may put your information in a newsletter format they can subscribe to and then pass on to their friends.

In conclusion, this is the gist I get of the Customer Purchase Lifecycle - interested in your feedback and dialog to help me solidify and know I am on the right track.
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JackStephens Premium
I understand most of the cycle information. Some of it will be clearer once I go farther in the training. I can see how important it is to choose a niche that you know something about. It will be harder to do all the research if you come into the niche without knowing enough. If you do, it will be harder to be an "expert" since most of the time the potential customer may already know more than you do.
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MaggieR1 Premium
The question I would like to ask is that as a beginner can you start off your website by writing a review on a particular product as your first content even if you have not yet signed up with some affiliate network?
Perhaps I should also ask this question, when do one get to sign up with an affiliate network, is it before producing any content or after writing a content related to your niche?
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DianeScorpio Premium
Hi - your website should initially have some purely informational articles, not relating to specific products, but just talking about your niche. You can then add some product reviews, which is where you will add your affiliate links. If you start off by trying to sell something, you will not build up trust with your readers.

Most affiliate programs will inspect your website to see if it is suitable before they approve you. They will expect to see some relevant content, so that is what you should be concentrating on first.
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Mark K Premium
You do not have to be signed up to an affiliate program to start writing reviews for a niche. you will need to produce some content first anyway before signing up as some programs require your website to be established.
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MaggieR1 Premium
Thanks Mark. It makes sense. You are star.
Thanks a lot.
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MaggieR1 Premium
Excellent, thank you so much Diane.
It's getting clearer now.

Cheers
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Hape Premium
Maggie RI thanks for your question. I needed this insight . The response from MarkK were quite helpful. Thanks too MarkK.
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MaggieR1 Premium
All these things are new to me as I'm still learning the ropes but this topic about "customer purchasing life cycle" reminds me of how I stumbled upon WA. I was looking for an honest review on a particular company which turned out to be MLM. The review was done by one of the WA members as he was comparing it with some MLM companies. I was interested in affiliate marketing and I didn't know fully what it entailed. I came across a review that ticked all the boxes interms of the information I needed about that particular company and I immediately got interested in finding out what WA is all about and what do they offer. It was like beating two birds with one stone.and that's how I got to join WA. I'm still leaning at this point and far from making it but I'm glad to say that I feel at home here and will probably be around for a long time.
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Mark K Premium
Welcome aboard Maggie, you wont be disappointed with the information available to you here
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MaggieR1 Premium
Thanks Mark. Looking forward to growing within WA an making an impact within the internet, hopefully.
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JasonKang Premium
This article reminds me of how I joined Wealthy Affiliate.

A few months ago, I became interested in affiliate marketing.
Then, I have studied what affiliate marketing is, how it works, what is the best way to proceed with my dream, etc.

Several affiliate networks / programs claimed they were the best. They showed that "you only have limited time to join the network/program at a discounted price (sometimes, more than $1000)". Some introductory videos were pretty long simply showing how the presenter made so much money and freedom. They don't seem trustful, and I did not have a patience to watch them to the end. To make sure, I searched a review on the programs I was interested in, and some reviews were awful. Then, I moved on to several others, and finally I reached WA.

Thank you for the article, and I will remind myself what I went through and what I learned from this article for my future tasks.
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ShaunSumner1 Premium
This is very very interesting. Wealthy affiliate program as a keyword has under 100 searches and a very high traffic measure after doing research on it so I think my next article review will be on wealthy affiliate and how it produces Revenue in a step-by-step training.

How do you like that for a specific keyword?

Also, now that you mention it email marketing has just piqued my interest level again. You know capturing emails for contact information to provide more value to help our customers. Does this course have and email marketing platform like the rest of the training in here or do we have to Outsource to companies like a Weber or get response?
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jam86 Premium
Just dropping a quick message. @JackCao has really helped me in this respect in the past, so allow me to shed a little insight on your keyword if I can.
Whilst Jaaxy is great for finding initial keywords, another important step is to analyse your competition. Trying searching for your Jaaxy keywords in Google (without speech marks) and see if you are up against a lot of sites with high authority.
These sites will likely rank higher than you even if their keyword isn't exactly the same. Searches with high traffic, low number of competition, and lower authority competition are best.
Hope this helps :)
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ShaunSumner1 Premium
Yes it helps tremendously. Back in the second module Kyle talks about the low hanging keyword fruit on the tree is cream of the crop. And after giving that a shot, I finally understand my audience much more after reading The Customer Life Cycle and incorporating those two factors in it works beautifully.

I'm fixing to write another article on the WA program.

Much success,

$haun
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SafiaR Premium
how I know that sites are with high authority?they are already ranked!
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megawinner Premium
It is not only a product that is with value but it must be a product that a customer wants - that has the best value among the similar products. It is not what you want, it is what the customer want. The question is how would you really know what the customer wants?
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Petra4 Premium
Being niche specific is better to have a passion about it as well as knowledge and experience. This helps a lot into turning your product into a sale.

You may not make a sale for several months as what you said is true - the product must be what the customer wants rather than you but having the experience holds a lot of weight in a potential sale
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BarbaraN Premium
To megawinner: I've done all kinds of selling in long past years, and one thing stands out, you have to listen to what your customer is saying. You'll get a clue from their responses.

In online selling, If we are smart, we've researched our potential customer, and have set up a website that will entice potential customers to visit. We write engaging content that tells who we are, what our background is, why we should be trusted, and how our product will benefit the reader.
Your clues as to what your customer is looking for is in the comments you receive--that is why comments are so important.

I've had comments from people who tell me that Wealthy Affiliates is just what they are looking for and that they are going to sign up. but they don't. They may later on. The issue of trust is not quite there, yet. It may take several visits before they move from wanting to getting. That's why the content in your posts is so important. Keep the thread of truth in your content.

We used to figure in cold calling that the average of sales was one sale for every ten calls. You couldn't get disappointed, or you'd fail. Same with online, keep content going, keep improving, a breakthrough will come.
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MaggieR1 Premium
I like your last paragraph the most. Persistance pays off in the end as we get better with consistency.
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K-Money Premium
The problem here is I really don't buy things online. I actually call a number for one of my products I do use or just get in my car and go up the street to Walmart because it is there or I wouldn't go to Walmart (I can be kind of snoby too... ) but I have learned or aged... lol

Or go down the street to Safeway which is my store of choice for food. They don't have much in the way of other household products I might want or need.

Or drive a little further to Fred Meyers where I can get a little refer I recently bought since my 14 year old grandson was with me and he could carry it in.

Or if I was really looking to get a good price and a good product I would have went 5 miles more to Costco. But I rarely go to Costco. I go there for the experience and the pizza and Ceasar Salad once in awhile

We actually have 3 Walmarts in the Marysville area 5 miles apart. And one 10 miles more if you are going to Everett for something else too...

So bottom line here is I am not your average person you shops online. I'm not really a fan so I have to get over that and get with the program or the Joneses... I'm usually about 3 years behind most fads.

But because I have a facination and the awareness with the Affiliate concept (and Amazon) (see it was probably 3 years ago I heard about it...just getting into it now) I will be learning all about the "Average Online Shopper" since pretty much everyone is doing it.

And since my niche will be Avid NFL Football fans wanting Team products I am excited to learn more about the whole industry. My niche is kind of seasonal but not really... People want what they want when they want it...

Hey did I just write a Post or is it still a very long Comment? LOL
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LauraFuller Premium
Hello, I think you did write a post in a long comment form. Great job.

Change is inevitable. Even when we don't want it to happen. The trend toward online shopping is growing leaps and bounds.

The younger generation and a lot of us seasoned shoppers are finding the internet to be convenient. I did some study on this subject.

I learned the online shopper today wants to trust the person they are buying from and they want good solid information before they purchase.

Embrace the change and you will be a successful Affiliate Marketer.

All the best to you here at WA.

Laura
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K-Money Premium
Thank you Laura for answering me... Yes, Change is Inevitable... so I will just give it a big Hug... aka Embrace it! ;-)
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LauraFuller Premium
You go, girl, that is what we all need to do.

Laura
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johncruz Premium
Yeah everyone shops online these days Kathy and that is what makes this business so awesome. I personally still shop at a regular old store but my business is ran completely online. I'll buy the occasional pair of shoes and whatnot but I don't shop online frequently like others. However, I do understand how many people are buying online and that is exactly why I love working within the online space. I'm glad you see the potential too and I am very much looking forward to seeing you grow here Kathy!
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K-Money Premium
I love this new education I am getting... I signed up for something thinking that was what I was getting but I am getting a whole lot more, an Education. I thought I was going to be an Affiliate... I am now going to be a Wealthy Affiliate... woohoo who knew? Yay!
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theeaffilate Premium
I would have to agree with you " I Love it here" , the quality of this platform is da bomb.com> lol
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K-Money Premium
Yes, I don't do Facebook that much... But I am learning to Respond here with WA and all of it's happy people. School was never this fun! lol
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linhlen Premium
Thank you Kyle, this is definitely the information I need. Choosing keywords for a campaign is very important, and sometimes I get stuck at the very beginning with Informative keywords, rather than Buying keywords.

I'll do a review on my keywords list based on the Terms you suggested in this lesson.
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Kyle Premium
Yeah, it needs to be a consideration. Anything that is relevant can convert, some keywords are definitely later in the buying cycle though. Glad this gave you some perspective here.
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Maximus343 Premium
This has been insightful because right now there have, within the last few days, been a number of customers on my site who have left their names - but without making a purchase. Consequently I have appreciated the training about how they pass through each phase.

As I visualize myself as a Great White, my next step will be to swim silently up to them and grasp each by the leg! Haha - I jest of course!
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Kyle Premium
Yeah, this is usually the case of missing the mark a little on connecting with your audiences true hot buttons or emotional buttons. Sell the sizzle, not the steak as you could say.

You could be promoting the best product in the world and the solution to someones problem, but if it is not marketed right, then it won't sell well. Contrary, you can have a low quality product, with great marketing that connects with the audience, and it will sell really well.
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Maximus343 Premium
Your observation to Ryan P below, "...rather the feeling of what they want to become after the purchase." in my case really resonated with me!
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megawinner Premium
Very well said. Customer comprehension is related to customer care. We care to know about the way they want things so it is very important to give them honest information and services to products we are selling. It is very true, customers can see 'through our eyes'. it is very important to remember this special point if we want to enhance skills in selling.
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Kyle Premium
Well said Florentino!
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Whizz76 Premium
This was very enlightening.Now I am looking at myself as an online customer and I am surprised by how I have acted from initial advert to actual purchasing.Yep I will look at myself more .I have done impulse buying in the past and lived to regret it,and I am a slave to Google reviews now.But still unfortunately my last buy, despite great research was a disappointment.Online business is still a great challenge to customers worldwide although being one of the greatest breakthroughs of human ingenuity.
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Nick71 Premium
I based my product off my own experience and tried to give my reasoning for why I buy my own products i am selling. I hope I can fine tune my ability to have this second nature for any product I make a website for. I find putting some kind of case study or some research on my page might help with selling, what would your advice be on that?
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SHAMANE Premium
This is great info to consider, now I know how to move forward. As a consumer, I do my due diligence in researching and reviews. Mostly reviewing what others have said to kind of get an idea and I do know that what may work for some may not work for others. This knowledge I will apply.
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poster4545 Premium
After reading Purchasing life cycle article I get the part about using focused keywords. Using Kyles example of golf clubs is it righin in my thinking that if I do a post to review golf club drivers and use the product name of each driver that becomes a keyword for the prospected buyer. Seems to me that I would be getting traffic of all the buyers in the life cycle. Does this make sense???
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DaisyK78 Premium
Yes that sounds correct to me. You would just review one driver at a time. I hope this helps?
Daisy
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Gkncns Premium
Woow,
I just ignore it and focus affiliate bootscamp lessons but it was a mistake before read this post. I recognisde that my keywords are related for people who are very first step in purchasing life ycle.
I should focus more specific keywords even reviews post. I just understand why so many successful marketers create the related products review.
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Kyle Premium
That is fine too, it will just take a little bit more work to walk them through the conversion process. As you build out your website, start to rank and get traffic, you will have early stage and late stage folks coming to your website.

You will learn how to handle and work with them appropriately...that is where the marketing and the understanding of your audience will come in.
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Gkncns Premium
Yes Kyle, It was my big mistake. I ignored customer purchase lifecycle to read later.
I wish, I read it earlier especially before publishing my posts. So my keywords became board instead of specific for my audience who are already know what they want.
What a pity :(
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Danieldrew Premium
I never really thought in this much detail about my own online purchasing habits.
I can imagine most people have a similar way of doing things.
Need a product- Research - Review - Check for similar spec products- check pricing- make decision- PURCHASE.

Its simple stuff but very straight forward. Having that self awareness of what you actually do yourself helps get you into the customers shoes.

Great training very insightful.

Thanks very much
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Kyle Premium
Yeah, most of us don't...even seasoned marketers. It is going to give you really good perspective though looking at your own habits.

I catch myself regularly doing something that is subtle, but that I can leverage to help improve conversions and my communication with potential customers here at WA and through my other activities.
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patcheslynn Premium
Excellent training course. Reversing is so smart. We are all customers. In one way or another. Thinking about what we go through as an online customer really put online marketing in perspective. You gotta work twice as hard as your competition. Especially since they've probably been in business 15 years. Thanks for the time and effort you put into a really great training article.

Sincerely

Patches Lynn Roland
Theseekingspiritualust. Com
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drcharles666 Premium
I come to WA with some background in email marketing. What was mentioned about getting an email, list and marketing to them is golden! So what is needed is what called an autoresponder such as Aweber or GetResponse and others.

Do anyone those or other companies will support the website that I mam building here.

Thanks
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Pastordna Premium
Thanks Kyle for your time in this section of the SAC training. I truly wad to confess that getting and feeling more authoritative than ever to face the challenges of my business.
What I was taught before as AVATAR has now been explained now to me as never before!
As they say that 'knowledge is power' though I believe that it's knowledge properly utilized that equals power and not just a mere head knowledge thus my challenge now is the understanding to utilize all those knowledge I am now acquiring from your teachings this time.
Once again thanks a lots.
Cheers.David.
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Igor13 Premium
The marketing approach and selling industry have changed from the traditional one years or decades ago. The new technologies and standards, the big competition (online and offline), as well as the globalization are also influencing the selling processes.

From being in the center of the cycle as a producer to the customer itself as the central figure in the selling-buying process, it is of essential importance to know the customer and to put yourself in their shoes, before deciding to whom, where, when and how to sell. Understanding why the customer wants to buy something from you is another key that needs to be considered very seriously when making important decisions about selling something to someone.

Thanks for sharing your insights and the training!

Best regards,
Igor
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ClevelandW1 Premium
The content is very educational toward making money ,and attracting customers in WA. My problem is I'm getting all these instruction and over a month now and I can't setup my first website properly. I gave insights to others and my own I can't do. When will I made my first $?
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David523 Premium
The content in this article is great but it is inconsistent with the branding standards of Wealthy Affiliate. None of your other articles have so many grammar errors. There are some points where it is confusing what you are trying to say. If it wasn’t an article on this website, I would’ve closed it out by the second error because I believe if someone doesn’t take the time to edit their material before they post, they don’t give a crap, and if they don’t give a crap then they don’t have any business trying to influence me. My time is valuable and I don’t waste it on reading half-done articles.
Thank you for the content. Please edit.
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AdamTimbrell Premium
I work in retail sales and think this approach is FAR more realistic and up-to-date! Converting a Customer to a sale is far more difficult owing to the competition, the amount of content and research available, price points etc. The Company I work for (for example) offer online discount codes for the products they sell... the same ones I sell in store, but they will not let me match the online prices without penalizing my commission percentage! Just one example of how the sales process is no longer a level playing field. ohhh... and we get shouted at for not achieving our individual sales targets.

With the website I'm creating, I haven't chosen a product to sell. It's a blog for therapists as I am interested in helping people with injuries. I will need to set something else up I think so I can sell stuff and create an on-line income.
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Steventate Premium
this was a great article, especially the reverse process to better understand what your customers go through in choosing and finally making their purchase. I went through this process when I thankfully chose Wealthy Affiliate. I wasn't sure about it and read tons of articles. Although Benji's Dad was extremely knowledgeable. I researched good and bad but came back to his recommendation. Great article.
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LMMemea Premium
Its good to hear another persons perspective when they were deciding to commit to Wealthy Affiliates. Welcome and glad your here.
Best wishes,
Lisa
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Allgood96 Premium
Thanks Kyle ,sounds really informative,I hadn't thought about long term customers,just have to find a way of getting the info now,yes follow my buying processes.A great place to start.
I buy constantly online,i dont know if i follow too many process usually i just buy,but there has been occasions where I am looking for a items worth and find a bargain and just stike.
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CJC67 Premium
I can definitely see, with a little bit of clearer perspective on the importance and relevancy of this lesson. So crucial to getting this right for sure! Must get this right on my forward progress from this stage going forward. I will be needing guidance to hold the reins carefully as I progress because I really need to get this one down properly.
Thanks for another awesome lesson as always!

Christopher.
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JSkinkis Premium
Great information. I did exactly the method you say most customers use when I bought into Wealthy Affiliate. I am so pleased I did as the training here is next to none for affiliate marketing. Thanks to the team and all our members for the great togetherness we have here.
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Allgood96 Premium
Thankyou Kyle,that was once again very informative,makes me think about my products what people would just buy,within my Niche and how to write the blogs and the posts and what has been missing in my Facebook store. A big woobly ,hope i can bring it together.Cheers
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JVedrene1 Premium
BRUUUHHHH...I thoroughly enjoyed this training. It's helped me understand how customers discover products online and then ultimately make a purchase.

The funny thing is that the whole research-decision-purchase phase is what I had went through just recently. The things you learn in terms of internet marketing is phenomenal.

Thanks for this training. I'm gonna take this with me when I'm either promoting or buying.
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SummarsPlace Premium
Kyle, You hit the nail on the head! I am an avid shopper. Use to be a lot of leg work before the internet, but now I can find all I want to know about a product online. The process you explained is exact. Research about product, make your decision and ultimately purchase. I can't say the millions of times I have done this. You put it all together so nicely. Following this process has to result in buyer conversions. Now to work on applying the process to my website. I will master this. Your training makes you think about things you know and put it together in the right perspective. I knew this because it is exactly what I do, but I never really put the process in thought to my perspective buyers. Thanks for helping us to put it all together!
Phyllis
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Kyle Premium
Yes, you are not unlike many others out there.

In fact, most people do some level of research now online before they buy anything, even something as straightforward as a lightbulb or towels...things that you would impulse purchase in the past offline, are being researched in detail online.

As a shopper, you can look inward and truly become an expert with efficiency as to what your customers want, and how to walk them through the buying cycle.
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Dresco123 Premium
I am in trouble this stuff gives me a sore head, I have not a clue what is trying to be taught what you learn near the beginning is lost the further you read into this.
I have to be honest and say this will take a lot for me to get my head around, especially using Facebook and such which I try to avoid as much as possible.
This lesson is too long and you only wish it would come to an end soon when you read it, I think it would be better to have split it up, as it is, all I have gained is a "HEADACHE" trying to follow it.
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AdamHenryl1 Premium
Hi Dresco, Don't get overwhelmed. Have a break. Clear you head, take the dog for a walk or the likes. Take a step back, deep breath and begin the lesson again. Write down notes as you go if that helps when taking time to pause and absorb. The support is here for you and we have all felt the same way as you do right now. Overcome, you will be stronger and more eager to continue.
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Dresco123 Premium
Adam
Thanks for your comments, you might be right to take a break, but I was forced to take a longer one than I might have done, sleep then back to my job this morning, your advice is probably spot on, with all the emphasis of the power of (keywords) in this article it does not make clear how this attracts customers to your site?? Amazon reviews are mentioned, but you cannot review unless you buy something then review it after??
I dread having to read this article again my head still hurts thinking about it.

Tommy
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Dankoh Premium
Lol, I'm lost too. But now I find a way around it. Skip some lessons first, especially those on content building. Its impossible to write any content when u are thinking of what kind of niche u wanted and whether u can have enough stuffs/articles to write about.

Cheers
Daniel Koh
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Shalei67 Premium
This is very helpful for the side VA gig I'm starting. I already have a new client and we'll be signing a contract this week. Since I only am able to build this part-time, the training here at WA site is very helpful and reinforces what I'm already doing promoting my biz. I will need to get a website designed for it soon and get it out there on Google like my lifestyle blog. Thanks, Kyle!
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Kyle Premium
So awesome to hear, congrats on your client!
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EWhaley Premium
Great training, I had a retail/wholesale business for 26 years and I would have never stayed in business without repeat business. It takes a lot of work but the rewards are worth it.
In this business (Internet) I'm really a NEWBIE so I have a lot to learn but the principle is exactly the same. Only now we are working on a global scale vs. a community scale. If you know what I mean! How exciting to think of the potential in what were doing here, the world is at our finger tips! WOW that's GOOD!
Have a Great Day! and Thank You!
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Kyle Premium
You understand the retail world though and how customer transactions take place though and the importance of relationships. Those are the most critical components to converting people. :)
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olieben Premium
yes this is good applied and tested experiences that would take you several steps forward on the Global stage rather than local community
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KimAbuschin1 Premium
Great information. I learned about this customer or audience concept in college and after using it in my IT Career, the feedback I got was amazing. I also found it helpful as a Mom of 3 children, who are now grown. Understanding the audience is critical to meeting them where they are and not wasting their time and this is true regardless of what industry you are in or what you are trying to sell them.
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RHayduk1954 Premium
These 7 pages - wow. All laid out start to finish with minimal wordage. Very clear - thanks!

One of my main purchasing procedures, probably belongs in this last, long-term customer category: I have something I liked, it broke after years of faithful service, and now I need to replace it.

Makes me think.

Thanks again
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Kyle Premium
Awesome, glad this offered clarity. When I create content, I try to avoid bloat or fluff (stuff that doesn't need to be there). :)
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Natalia777 Premium
Very informative, this training gave me a much better understanding of the process.

I have a question though, for new brand websites, is that ok to use keywords that are for the second (Decision) and third (Purchase) phase ?

Or firstly, there should be written some posts targeting people in the first page (Research) in order to offer information and gain trust (does it have to take a couple of months?), and only after that, write posts targeting people that are in the second and third phase ?
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JohnCrossley Premium
You want to include posts that target all stages. If you only included the early stages, they may like what you have said and decide to buy it, but they will buy it elsewhere.

The other factor to consider is most of our website visitors will only be on your website once. So that is why you need to target them all.
They may read your (research post), and follow your link through to your review (purchase stage) and buy it then and there.

A good mixture of posts is best. hope that makes sense?

John
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littlemama Premium
Hi Natalia,

I'll PM you my keyword advice :)

Grace
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Nelcea1 Premium
Just to see if I am on the right tract.
This was my actual purchase a few days ago.

I saw something I liked and wanted a pair so I ask the person where they got them from. With that information of the website I went there and figure , hey I could get this cheaper on eBay.

So I went there and searched
first prices
then colors
then colors and sizes
and shipping

This is what I do every time right before I purchase scroll down to the reviews on product and the seller.

Once I was satisfied with a seller I purchased.

I think I got it! The customer purchase life cycle!

I wrote it down because I tend to forget sometimes.
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Guayacan Premium
I remember once I was selling led light bulbs, solar panels and similar products. Other employees asked me how do you make so many sales? I have always liked to help others so I explained that When I started at the company I asked myself, What would be the best way to approach people to win there attention and convince them to buy. Suddenly I saw that a person that I wanted to offer my product had an electric bill on top of the table. I decided to tell him I see that you received your electric bill? I can only think how high it must be. This gave me the best approach to make the sale. Sometimes selecting the proper words can help you more than you think.
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ahearst Premium
I wanna tell a short story of our discussion recently with our professor . This is how it goes:

(Prof): " How do you sell the most to customers ? "
( Us, Students) : " What products ? "
( Prof) : " Any products, lets make it hamburgers"
( Student 1): " Make the best hamburgers "
( Student 2 ) : " Yes, Sell them at the best location "
( Student 3 ) : " Sell them below competitors price "
( Student 4 ) : "Offer them something Free like free French fries "

And a lot of other ' good suggestions' or at least what we thought were good. Finally when no more ideas were forthcoming our professor replied .

(Prof ) : "Listen . Me, professor with PHD, you student. All of you missed the most important point in selling. To sell the most hamburgers ,you need to sell them in-front of a lot of hungry customers. Give me a thousand hungry customers I can sell a thousand hamburgers . The best hamburgers, the best location, cheap price and everything else won't matter if they are not hungry. Period. "

Smart Ass
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Nerine Premium
Love it!
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TCH60 Premium
Necessity (hunger) is the mother of invention (the sale) ;)
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Love4flavon Premium
Really liked your share about this story. It shook me a bit. Now I'm so ready for writing another content!

Thankx!

Zihinnelle
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Leecberry1 Premium
Jordan Belfort once asked a group of students to sell him a pen. The first person he asked described the pen at great lengths - the pluses, needs for, and benefits. The second person did pretty much the same thing. Then the third guy asked Jordan “Are you looking to buy a pen?”
That’s how you move forward is knowing your customer and helping to fill their needs. Love this part!
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cathdelapaz Premium
Thanks for sharing! I love it.
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TCH60 Premium
In other words - engage and interact with your customer/client. This takes it beyond just "selling" ;)
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Cherry21 Premium
I understand what is being said in the training completely. Listening to the customer intently and hearing what they are saying but also what they might be saying. Giving them the pros and the cons of said product. Practicing not taking what is being said personal is one reason as a teenager I hated dealing with the public. I think now that I am older I can put in perspective and know it's not personal its the customer's feelings towards the product and not me.
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MHayes2 Premium
Being in business you have to know your product when I sold cell

phones in the early '80s that was one thing you had to know.
your product and its life cycle why do you think you buy smartphones every year.

A person can come into the store on Monday wanting "the FREE PHONE saw in the ad Sunday". I would listen to what they would tell me, either their new to the product or having a problem with the product.

So I would wear the phone I wanted to sell that day and show them and all the cool bell and whistles, and well you know
it... they would leave with the top of the phone, not just one but for the whole family and they came for 1 free phone, Oh, not to mention the referrals. Good times.$$$$ ...and a good read.
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Kyle Premium
You definitely have experience with the process and sales and this is going to come in very handy as you build out your business.

You probably realized very early on that if you HELP people and you provide them with insightful information, you will build trust with them and they will convert better.
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Cherry21 Premium
MHayes2,
I like your approach that you took when you were selling phones in the 80's (probably the bag phones and when the service was 5.00 a minute)sorry had a flashback. I will keep what you said in mind. Thank you for sharing. I don't have to say good luck to you. I am sure you got this in the bag.
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Karnobat Premium
Its True. I was receiving emails from a product where I made a registration on how to make money online. That was in the beginning of my online search. The mail was make 400 dollars a day using this formule. a software they was offering and you could make that amount. Yeah right i was telling to myself. But back in my mind I was thinking and checked on google if it was legit or not. And of course it was not legit when I came on a Blog on the first page of my search that explains me how this software was working and I was trusting in some ways the blogger. The best part is that this blogger helped me find the THE best way how to make money online. And it was not by purchasing a software or something like that. It was by investing in knowledge and so I came on the magically site of WA. Instant purchase when I was reading the info on WA. The voice of my lil Angel told me this is what you're looking for and its legit JUST DO IT. A purchase was made.

I was liking to share this anecdote
greets
Diego
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Kyle Premium
Yeah, good thing you checked into it, but that is how your search started and how it starts across pretty much every niche. Your search initiates with that interest...and then it will evolve into finding the RIGHT product for you.

Glad you found WA, and looking back at your own process and what you went through to find WA is quite revealing as to what the customer purchase lifecycle looks like.
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CDeshpande1 Premium
The BEST information indeed. Thanks!
But I want to ask that nowadays I am creating content under my niche. I have created 2 posts that are keyword rich. My website is indexed on Google.
But I have not promoted any product in my content. Then how the 'Sale ' will take place?
Is it necessary to put products in my content from the beginning?
Or should I wait to build trust with my visitor?
Am I making a mistake somewhere by not putting the links of products from Amazon or Clickbank?
Please Clarify.
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sfortson Premium
Your site is still in the beginning stages, just keep following the training step by step and Kyle takes you through adding affiliate links.
Your first goal is establishing your online business and starting to gain authority. That is what you are working on now.
Hope this is helpful.
Stacie
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siamjerry Premium
I think you want to go too fast. Two posts will not give you any significant traffic. !00 posts will do that. Why would you put products for sale when few people are visiting your website. It seems to me that you should follow the training here in order to make good progress.
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Hyperlizard Premium
well this helps me and answers my questions.
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sfortson Premium
Glad I could help :)
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BlueJasmin Premium
As a journalism major, I know very well that "KNOW YOUR TARGET AUDIENCE" is one of the most fundamental rules of writing, as well as marketing! That is why, in my opinion, the easiest way to start is with the niche that you know very well yourself! All of us have something like this! I know that in my niche I am a Subject Matter Expert. I am sure it will help! When I gain more experience in an online world, then I can move into other niches. Of course, it is only my opinion. Cheers!
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Atta83gurl Premium
There is more than one way to skin a cat and the way you describe a buyers determination here is the other unspoken way to understand my customer.

This is the first time I have ever heard mention that such tenacity as a customers desire to buy is truly something that cannot be stopped! Further who wants to get in the way of a moving freight train? No one. So what do we do? We jump on board that train while it's moving. We support the customer desire to become a purchaser. This is so empowering for me personally.

This statement alone broadens my view of helping. If I write quality content, I have the underlying ability to help customers who have decided they want to make a purchase. Out the window goes the old saying or feeling that there is some manipulation going on in our content writing. Well if I approach my writing with the assumption that what I write is helping to sharpen someone's knowledge about what they are going to purchase anyway, then I feel like a true consultant here.

People are going to trust that I am here to help. I expect to have many, many viewers who feel I am supporting their decision to buy.

Thank you.

Atta83gurl
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VirginiaJ1 Premium
I can relate to the six points of the purchase cycle, because I truly see myself in each one of those scenarios, I've done it. Sites that I have repeatedly purchase from there's that comfort, ease and trust of knowing what to expect. Now, the shoe is going to be on the other foot, letting people know I have what they want and need. Which will actually make it better for the both of us. Working smarter, not necessarily harder!
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MARKBLAND2 Premium
In my opinion, the first step towards generating traffic as customers to your website is to be registered on a major search engine such as google or bing. I believe that forming a seller's buyer's bond or relationship is an important strategy used to gain a level of trust that is needed for the buyers to make a purchase. I look forward to many great relationships on my journey towards a successful business !

Mark
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Debs66 Premium
In golfing terms what you said is a "Hole In One."


You have a background in this. That gives you a heads up.

Pleasure to meet you sir. Wishing you all the best.

Debs :)
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gimnikola Premium
I agree. The key to successful marketing in my opinion is being 100% real with yourself and customers and give them your trust. Hyperfocus your target of your niche, it will give you a bigger chance of getting new customers. Know about your niche, educate yourself.
Hard and smart work always pay off!
Thank you, Kyle!
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rkyle60 Premium
From my point of view, it seems that research and the ability to breakdown the positives of buying a product are key. I hear so much that people "won't buy from someone they don't trust". On the surface that sounds reasonable. In reality, however, how many salespeople do you ACTUALLY KNOW? I'm willing to bet not many. When I research something online it's for the sole purpose of acquiring information. I don't need an emotional "bond". I trust information. If that information is thorough, well balanced and straight-forward I am much more likely to act on it. Busy people need consolidated information and access to quality products for a specific need or desire. This approach may go against the paradigm, but I find it difficult to believe that I am in a minority with this line of thought. I've been in too many auto showrooms and (now) tried too many "programs" with all the upsells to actually "trust" a seller. The free bait works sometimes, but it isn't what I think of when I hear the term "provide value". Or...perhaps I'm jaded and barking up the wrong tree.
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Davored Premium
Hard to argue with that.
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Lemley Premium
Based on this buying cycle information, I'm not sure how all these phases would be incorporated into a blog. Does the blog contain research information and comparison information? Or how is that accomplished. I completely agree with the buying cycle, I'm just wondering how to put it to effective use.
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DianeScorpio Premium
Hi - it's just a series of steps really. Your blog is helping to solve a problem and then directing visitors to a solution. Say, for example, your niche is natural back pain remedies. Somebody searches for that in Google and finds an article on your site. This article will have useful and interesting information.

Within that article, you might say, I recommend "this product, see my review here". You would then add a link to lead them to your review where you explain how and why the product works, and hopefully they will purchase through your affiliate link. You can also do comparison reviews and "best of" articles.
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Muhib1 Premium
In ,y own understanding of the customer buying lifecycle, you don't need to incorporate all the phases, the phase you need to incorporate most is the phase that's closer to the actual purchase.
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gbmarketing Premium
Good advice
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MSilvester Premium
yes write a post and compare or review the product you are trying to sell. Search online and use the findings in your post.
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SugaH Premium
What phase is closer to the actually purchase? I don't see any explanation of this, could you please brief me a bit on this phase. Thanks
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Lemley Premium
Thanks for your reply and suggestion. I appreciate your help.
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Lemley Premium
That makes sense. I want to have it all figured out ahead of time but I think the best way for me to learn will be by trial and error. I just need to do it. Thank you!
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Lemley Premium
Thanks for the suggestion!!
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Lemley Premium
Hi. Nor sure if this is what you're looking for but I copied an excerpt from the training. Perhaps this may help you. It's after they have done their research.

3) Purchasing/Action Phase.

The final phase is the one that is profitable to us as Internet marketers. No commissions will be paid unless there is an action that takes place! Whether this is a click, a lead, or a sale, a visitor needs to become a customer to fulfill the lifecycle.

During the purchasing phase, it is very difficult to detour someone from their purchasing decision. They have done their research, made the decision, and now are fully prepared to buy. In an ideal world, you would be able to target all the people within this phase, but often times the research and searching is complete at this point. An example of a search term that would target people within this phase would be "purchase product_name, order product_name, buy product_name, best price on product_name".

The best approach at this stage: The ultimate goal is to get someone to this point, whether you are able to do so through manually walking them through the process, or you catch people in the decision phase and help them buy. If you are targeting the keywords as mentioned about (the buy type keywords), you simple want to point people in the direction of the product they are looking to buy (through your affiliate link of course) and you are sure to convert very high. This is the ultimate phase to catch someone in, but it is the most difficult to hunt these "ready to buy" crowd down.
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SugaH Premium
This is interesting. Thank you very much I would really work on targeting these "ready to buy crowd ". I really appreciate this piece.
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trenthackett Premium
What happens if you are a lifestyle, culture blog? I'm not selling a service, just adding commentary on a shared interest. Taking a subject, and adding a different perspective.

Sure, I could link keywords to articles and things online, but my aim is to not be salesy.

From my perspective, I see a lot of cheaply made websites, that don't put much effort into thoughtful content, instead just banner ads and links to products where they don't offer much insight? Are these websites really a driving force or an information destination on someones purchasing lifecycle? Or are they just SEO savvy and collecting due to affiliate links/relationships?
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epiphany55mp Premium
My wife and I have a recipe blog and we're not into selling anything either. But, the ads will be there to help make some money for you. I agree about the cheaply made websites all over the web. From what we've learned so far, you will be able to include as many or as few ads as you want.

I don't know if these sites are a driving force, but they do tend to make money.

Personally, we don't want alot of ads - just a few to help pay the bills.

Michael & Marsha
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gbmarketing Premium
One o0f the biggest sellers today is information so why not add a couple of monetizing links for something in the same niche.
There are products on Amazon and Clickbank and you could try Commision Junction
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cassiepace Premium
Good read! I am a little confused though on how I should move forward. My niche is travel bags. My first blog was about 3 top travel bags. In my next blog should it still be on travel bags or just anything that could relate to travel bags. Not sure how I should proceed.
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gbmarketing Premium
If your niche is travel bags then your articles should be about travel and bags.and then link to some bags that the reader might like for their travel
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AndreaPreece Premium
You could keep doing reviews on travel bags, maybe small travel bags,weekend bags, travel bags for babies, pet travel bags... and other travel accessories. Then some affiliate banners for travel bookings... they can offer a good commission. Hope that helps. Best of luck ~ Andrea
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Shock123 Premium
Just curious if the example suggestions above:

where do I buy Taylor Made r5 Driver
best deal on Taylor Made r5 Driver
buy Taylor Made r5 Driver online
Taylor Made r5 Driver ebay
purchase Taylor Made r5 Driver

Would this be put in the title of our post? Or is this a separate keyword from our title that we would put somewhere in our post?
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gbmarketing Premium
If your page is about the Taylor made r5 driver then that would be the title of your post. As Kyle said in the lesson. If someone is looking to buy that golf club they are not going to click on a link that say how to drive a BMW. They are more likely to click the link that has the club they want in the title
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NikkisLegacy Premium
I really enjoyed this lesson. It truly provided a lot of insight. Its one of those things where you feel like you know everything or at least enough to get by, but then you realize you haven't even tapped the surface. Or you just never thought to look at it from that perspective.
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Jfishinla Premium
Great information. To have the buying cycle illustrated so clearly is invaluable. This made it clear now the research phase is so important and the web has created customers that are studying products much more than ever before buying. That means a site with useless info or sales pitches are annoying to readers. So the content on my website has to be original and intelligent. However, I still think people respond to humour, cleverness, imagery and personalty. It’s not only “the facts” that make people buy.
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Veronica32 Premium
From a customer standpoint I can completely agree with that! Balance is very important because you want to give your customers original content while also including humor and personality where it fits.
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StarLord21 Premium
This is absolute gold.

I now also realize that if you *do* get visitors on your site in the research phase, it's an ideal opportunity to build some initial trust.

For instance, by telling them things they don't know yet about the products they are looking into. Or about things to consider that they hadn't thought of yet.

Also, talking about the drawbacks of any product is also a great opportunity to build trust.

And - being a customer myself - I know that I like to read or see an affiliate marketing disclaimer. It makes me feel that the site is not trying to con me into clicking on links. And is just open about the way they make money. Which is just an understandable thing - of course the site has to make money in order to pay for hosting, the time invested in writing high quality content and reviews, etc.

Additionaly, when the affiliate disclaimer is in informal language, this enhances the trust for me as a customer. Makes me feel I'm dealing with a human on the other end (not some scammy, aggressive sales person)

I understand now I should just focus on building that trust.

The rest (revisit, sales) will follow later, and will be a logical result of the trust I build. The better I am at creating that trust, the better traffic will convert.

And the best way to build trust, is to be authentic, true, trustworthy, honest.

Thanks Kyle for that lesson! :)
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JerimySmith Premium
Going through this training, I almost felt like you were writing about me! ;-p

Seriously though, I hadn't thought of doing some introspection to help meet others when they're ready to buy.

I literally did all of the above before buying into Wealthy Affiliate!

It's like you know me....lol!

Thanks Kyle,

-J
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Veronica32 Premium
I felt the same way after reading this post! It was truly an 'aha' type moment!
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JessicaGuz13 Premium
It's my second time going through these lessons and I'm getting even more out of them this time around!

It's a lot to soak in mostly because we don't typically think about the buying process even though we have all been consumers since we got our first paying job.

Golden nuggets for sure!
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Kyle Premium
Yeah, sometimes it takes a few times going through the lessons for it to really sink in. Then as you take action on what you have learned, it will sink in even further.

So glad you are enjoying the training Jessica!
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Sikaanka1 Premium
A very important chapter in my training! I love it. Now my question/s are concerning "making money online" as the niche I have been dealing with up to this stage: There are a lot of low hanging fruits ( QSR <100 and some even <50) with good searches and traffic. At what point should I take this traffic as being ready to sign up buy? Will it make sense to use keywords such as " Sign Up Now For ......Bonus"?
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LindaRiel Premium
Look for keyword phrases with "buy", "purchase", "order" etc or variations of that word. If people are looking for those keywords, they are letting you know they are ready to spend money.
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Sikaanka1 Premium
Thanks for the advice. I will direct myself along that line. Good day LindaRiel.
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Treadstone02 Premium
Great material and such insight into the minds of a potential customer, I've really enjoyed reading it and opening my mind up to the structure that society takes in their purchases, including myself.

We all do it naturally without thinking, slowing it down and breaking it apart as you've done here, gets us to look into the mindset of people who are on a quest for a product and like myself, once I've researched an item through reviews, videos and images I'm hooked. At this point I'm then looking into cashback from websites, voucher codes and who is selling it at a great price, then there's the "trust in the brand" issue as you mentioned, do you buy your products from "Amazon" for example at a slightly lifted price or "Joe's Stuff.com" that includes cashback on your purchase.

Everyone will think and act differently, some will carefully buy and cover all bases, others will just blow the cash because they want the product yesterday, especially if it's trending well.

I will try and keep all this I've learned above in mind as I develop my website and business niche as it sounds spot on to what we are like. Would love to know how you learned all this, was it from personal experience, statistics and a working website, business teacher?
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AlexandriaD1 Premium
Such gold information! Connecting with customers is crucial.

Honestly, it's fun engaging with them on social media. They're more likely to visit your site on a regular basis and purchase your products. Plus, if they have questions, it's your chance to create content as solutions.

Relationships are key. I love it! Thank you for this training, Kevin! :-)
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Kim40515 Premium
In previous lives, I've worked in Healthcare administration, Food service, government, transportation, logistics, retail, insurance, and cable. It doesn't matter what the industry is, a relationship is always necessary.

Before you sell anything, you are selling yourself.

Thank you for this outstanding resource, Kyle! You're a genius and a lifesaver, thank you for WA!
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princepawn Premium
Hmm looks like my reply to this got dropped - I will write it again. I would say that a relationship is certainly built and trust increases. In certain cases, it is with a person (what you refer to a "selling yourself"). In other cases it is the company itself (a respected brand). In other cases it is a spokesperson for the company (e.g. Michael Jordan for Nike shoes).

In the 2 cases, I can remove myself from the equation. For instance, if a person searches for "basketball shoes for kids" and my pay-per-click ad comes up saying "Buy the shoes Michael Jordan recommends" and the person clicks on the ad and then opts in to a mailing list and then 3 days later buys when a 10% off coupon is emailed to them. In this case, I did not sell myself at all. I sold them on Michael Jordan's reputation.
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Kim40515 Premium
I see! That's right, very good example and I hadn't thought about it that way at all, thank you Prince!
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Tcheck Premium
i have always lived rural and research is the first line or purchase ,getting a wrong part at any price means things don't move forward targeted timing ,what a concept thanks for that i buy 95% of my stuff online and reverse thinking somehow makes perfect sense i can see it step by step all around me
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Selenityjade Premium
I literally made a splurge online purchase last night doing research for a post, mostly because I needed an upgrade but didn't want to spend the money just yet. But they got me my offering a trade-in deal. So I was already knowledgeable about the product and was searching a specific model, and because of a huge deal, splurged. Of course, this wouldn't have happened if I hadn't been doing a website post because I was not close to looking for it yet.

So reading this and thinking through my recent purchase as a customer, if you see an advertisement about a sale and you get impulse buyers who are knowledgeable but not decided.

Live and learn. One, not ever going to do a content post about something that I need again. Two, keep an eye on sales for future post ideas :)
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jokap Premium
I've been in sales and/or marketing all of my life and I find this an excellent review of basic principles I've been taught in various forms over the years. The last ten years I've been selling residential real estate and many of these steps apply almost exactly to the way someone buys a house. Good stuff. Even old pros needed constant refreshers of the basics.
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GShaw Premium
Kyle and Carson really do know what they're talking about with their training and material.

There is no doubt this opportunity is available to anyone ready to step up and make it happen.

I have no doubt big things in the future for you.

Good luck to you!

Greg
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ClintBullock Premium
This was very good reading about what the customers are thinking about before they are ready to make their purchases. I just started my website and I have 5 post so far, and I decided not to try to sell anything yet. My website is about bowling awards and gifts, and my post so far are about the problems of where to find the awards, what bowling awards are out there, what to look for when deciding to buy an award for someone else as a gift, etc. So I think I am doing it the right way so far. I am trying to get the customers interested in several ideas and at the same time to trust me, because I am not pushing anything on them, just giving them ideas. please let me know your thoughts.
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Cynsim4 Premium
Great lesson! From my experience it is great to treat customers the way you would like to be treated. Yes, it is very important to remember we are customers to. Customers like to buy, but they do not always like to be sold to. I respect customers who like to do their research before researching. The lesson has helped to remember to provide useful information, to build trust, but most importantly, give them the option to buy immediately if they choose.
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pieleo Premium
Kyle,
As usual a GREAT LESSON

Having had a couple small businesses and worked for retailers, as you said developing trust and customer interaction is VERY important. When I worked at HomeDepot in garden it was thrilling when one of MY customers would come in and say they needed my help then "escorted" me into another department for help.
The same is true here. BUILD TRUST & CREDENTIALS then once they have been established the sales will follow. On my site i will be writting many blogs (over the next few months) to establish credentials and trust before offering products. Then will come the followup with the 'new repeat customers'.
Credentials -> Trust ->Return visits -> $ale$ ->Followup -> more $.
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WealthyPilot Premium
Fascinating. When we are fixated on the technical aspects of building our websites, and when we are fixated on writing articles, it easy to overlook the "human" element of the sales funnel.

This post has piqued my interest, and I am eager to learn more about the buying cycle, and how to catch people at various stages of the cycle, to influence them to convert into customers.
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skyysangel Premium
This is where Kyle gets mad at me. You see, I'm not that kind of customer. When I go looking for something. I know what I want (and I'll give you an example) and I buy it as soon as I find it. I'm not the smallest woman in the world and some clothes aren't easy to find. One thing that is particularly hard to find for me are comfortable shoes. Skechers sneakes have an extra wide width secton and I can't even tell I'm wearing them. So if I go looking for shoes and I find what I want in my size, width, and color I buy it right then and there. It's the same way with my clothes. If I find something I like I buy it. Thee is no going back and forth about it. I don't ask anybody's opinion. I've never been like that with anything. I do things on my own. Growing up I didn't have the intenet. There was no Facebook, Instagram, or Twitter. I wasn't very popular in school because I was shy and not one of those skinny cheerleader types. I was one of the kids that got bullied in school. When I got older I got abused by two ex-husbands I don't open up to alot of people and ask people's opinions on many things. I know that a lot of people that are like me behave the same way. They don't open up anymore than I do. You don't know just how hard it was fo me to join you here. How do we reach people like me. A lot of the women that I advocate for don't even have a computer. I'm just too damn stubborn to let them continue to make me a victim. I live my life. I'm just very cautious about who I let into it. I just got really lucky when I stumbled into this awesome group of people. I have never her heard one discouraging word since I got here. I just needed you to know that we don't all work the way you'd like us to. life has made sure we don't. Thank You For Your Time!!! MERRY CHRISTMAS!!!
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possumlane Premium
We are all different people and we all have our own burdens to carry and the very fact that you are able to talk about them is a victory. If there is anything I can do to help you on your journey please feel free to contact me and I will do what I can when I can
Carol from Australia
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Kyle Premium
Yes, I am that type of customer too...sometimes. Sometimes I do research, sometimes I buy right away, sometimes I research and don't buy at all.

We can look inwards at all of our buying activities and learn a lot about them, a the very least be aware that others go through that sort of process.

Merry Christmas to you and thanks for chiming in. Definitely not going mad here, I actually really appreciate your feedback and personal insights.
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GShaw Premium
More power to you for taking a 'leap of faith' and trusting the process provided on WA. That alone is a major victory step for you!

It is great you have decided to put yourself out there and ready to carve a better life for you and those around you. I have no doubt in the months to come you'll be grateful you did.

You're definitely right! There is nothing but amazing support on WA.

I wish you all the possible success in the world and a ton of happiness in the future.

Keep doing what you're doing because you've made an excellent choice.

Greg
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CHMOSE8101 Premium
Hello Sky and welcome to Wealthy Affiliate. I completely understand where you are coming from because I WAS a victim. Not any more. I don't carry that label. Anyway, you will get there too.
I think that what Kyle is saying is not that people shop like that because we all do things differently but I think what he is saying is that in the buying cycle a customer is more likely to converse if they type in the keyword Buy golf club, or whatever that golf example was. Anyway, it is the keyword that is being searched like Buy-------------, or compare these two---------------------. As opposed to someone customer searching keyword golf club. Which they may be wanting to draw a golf club and not buy one. Does that make any sense? Just let me know if you need anything.
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CHMOSE8101 Premium
Sorry if my texting is a little messed up... It is 5 a.m. and I have not had any coffee..
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Nancydrew2 Premium
Sometimes we are our best teachers. When I think about my own shopping routine I find it is true that I normally don't purchase the first two or three times I do research. I can't expect my new customer to purchase the first time either. I have to convey the idea that I am a trustworthy business person wanting to help and assist them. I can do this with product reviews and being consistent with my postings.
Great article!
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Kyle Premium
Sometimes you may, and what is the thing or things that triggered that? Sometimes you will do more research, what are the sites that you really started to trust?
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GShaw Premium
Thank you for this article!

Very true.

I just think of myself, how often do I buy something online or invest in something online the first time.

The truth be told, while I invested my time in WA as soon as I was introduced to it, I didn't invest in it financially the first time. It actually took me a few days before investing.

I am so glad I did invest financial and show how serious I am in succeeded.

Greg
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Kyle Premium
Yeah, this is great insight an you can leverage your own activities to understand the process of other customers.
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luisdelvalle Premium
It's great to realise that WA have done all the 'hard yards' in regards to market research. I didn't really intend on wasting my time on formal marketing education to realise that there are hard and fast rules about internet marketing. Traditional marketing is now a thing of the past, and I'm hopeful that the new era of marketing and economics is about to take off.
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possumlane Premium
You will find that this is the best education and training on the internet. There are no scams, no upselling here only genuine information and help and you will find that out for yourself as you progress through the lessons. We are all here to help and if there is anything I can do to help please feel free to contact me and I will do my best as will all of us to help you to achieve your goals

Carol from Australia
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luisdelvalle Premium
I never learned that in my Marketing class. I feel some CPL research coming up, and I will use myself as a guinea pig when next I purchase something online, taking note of the emotional, plus the pragmatic side of my decision to purchase from one source rather than another; it's not always about cost/money/$.

Thanks.

Luis
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anobrecom Premium
I really when I want to buy something online, that I need, I will first look for the sites where this article exists, then I will know more about the article, if it is what I need, its quality and after finding the desired product , I'll see where I can find it at a better price to get it and if it's a trustworthy site. This is how an internet purchase works for me!
Is this what really matters, I ask?
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Lady18Esther Premium
Good day to all,
I am going to take the questions on the lesson and use them. My purchasing style, may be a little different. I usually buy almost immediately because I try doing all the search at the same time.
But I will take these samples questions into account, thank you Kyle.
Very best
LadyEsther
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Kyle Premium
That is the great thing, all of our purchasing styles are somewhat different, but we all have commonalities. The key thing is understanding that there is a REAL person on the other side of the transaction, that will change how you approach the sales process.

If you get people to like you and you help people, conversions become that much more efficient.
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Lady18Esther Premium
Hi Kyle,
I think I understand what you are saying and will keep it in mind.
I think I will write myself a note to remember that.
Thank you
Lady Esther
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NeilBrown Premium
I'm looking forward to delving into the customer relationship training as well as all of the progressive training that is to come. This is exciting times steadily moving forward, forming a business of my own but also forming new WA acquaintances, and also being so fortunate as to be a part of an elite training platform I look forward to continuing to advance in for years to come. Much thanks to Kyle and Carson.
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Zerokai Premium
I just watched Jay's 21 min ranking video. I want to try and apply his technique, but I need to verify my website first on google console, but I can't access my cpanel on the website hosted on WA. How can I verify my website or how do I get to my Cpanl on WA?
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merlynmac Premium
WA does not use CPanel. There should be an option to paste a code from Google into your site code (which you can do with various tools such as the "Haders and Footers" plugin or simply by entering it in the appropriate spot in the All In One SEO plugin. the code should look something like this (characters changed):

BFCiXeux36aFTUvx4HgFnl3Pex7pgADZ6-xexrT504x

I took my code and pasted it into the All In One SEO tool under General Settings > Webmaster Verification > Google Webmaster Tools.
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JerryHuang Premium
You can verify your search console without cpanel.
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Caf4157 Premium
I like the article but - I did not realize that their are key words for buying and researching - is there a key word place to find keywords specific keywords or is that what jazzy does
So I definitely have to work harder on my site to get it ranked and developed more before it could make money
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KellyVC Premium
If I understand your question right, Yes, that is what Jaxxy does and it can also be done on google. Using what kyle refers to as the alphabet soup technique.
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RubenV1 Premium
This lesson was spot on. I learned alot about internet customers delaying purchases until the toughly look at from all perspectives. Now I remember doing that same thing myself. Unbelievable how I changed as I gained confidence in the program. Thank you so much for turning me around for my own good!
Ruben
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zulqar Premium
Great analysis of 3 phases of buying process-
1) Research phase
2) Decision phase
3) Purchasing phase

Under phase #3 the training material reads like- “Someone who is searching the term "wealthy affiliate review" has probably already done a significant amount of research and are into the Decision phase. They may have started by searching the term "affiliate marketing" and found a website promoting Wealthy Affiliate. They then did some additional research and analysis on Internet marketing related schools to decide which program would be best suited for them. Finally, they search the program they are interested in joining, Wealthy Affiliate.”

The question is- if someone has already done research and made decision by visiting another blog site then the customer is already locked in by that blog site through a sticky cookie, correct? So even if the customer makes purchase using my link, I won’t get the affiliate commission.

From this perspective, isn’t it better to target customers at research phase?
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Robert-A Premium
Only for that other site.
If they join through your site then you get the credit.
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zulqar Premium
Robert, thank you so much for clarifying this matter!

Now I understand that if a visitor has landed on WA site through google search or through other blog site but did not sign-up, NO sticky cookie is assigned to the visitor. But when the visitor signs-up for free membership though a blog or ad link, only then s/he gets a cookie or gets tied to some other sort of record keeping.

Is my understanding correct now?
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Robert-A Premium
You are going on the scenic route with this question.

If a person comes to your site from another site and joins WA through your link then the referral is yours no matter how many cookies other sites have.
If they signup from another site through a link that is yours, you get the referral credit.

Of course if they signup through someone else's link, even if its on your site then the other person gets the referral credit.

All clear?

Enjoy your Sunday.
Robert
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TimMcKinlay Premium
So as long as the person visiting your site clicks on YOUR unique WA affiliate link and joins WA, that person becomes your referral.

It doesn't matter how many times they've clicked on other people's WA affiliate links prior to this, as long as they click on your WA affiliate link LAST, and then join WA, you get the referral.

And once you have that referral, they are yours for life. So you earn when they upgrade to Premium, when they complete their account setup and when they buy domains.
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SamuelLange Premium
Thank you Kyle for your experience and wisdom in Key words and what attracts and keeps customers coming back.
This is not only for the short one off sale or search but a loyal for the long term customer that is what we are all after (network great information and product which keeps people coming back for more).
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kmayorga07 Premium
this is an interesting article, i read a book called "way of the wolf" by jordan belfort that also simplified selling in a stock market environment, but of course it can transfer to any niche.. if anyone has any selling books they recommend please also leave them in the comments.
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James155 Premium
When talking about reviewing products i really agree that this is a great way to acquire customers that follow through. This is of course if they trust your information. My question is this......How do you review products or services without spending loads of money buying all of them so you can check them out and review them? I think this is a great way to get customers but like i said, you need to know what you are talking about/be able to give honest and thorough reviews. If anyone has any insight on this it would be much appreciated!
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smartketeer Premium
Excellent question James!

Well, as you pointed out, the best way is to actually try it out

But I guess that's a bit difficult if you are promoting luxury travels or private jets ... In which case you'll have to do a VEEEERY detailed research
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James155 Premium
So are you suggesting that heavily researching the products you are wanting to review could be/is an alternative?

I know that using them or testing them first hand is the best way to review but i think that even if the products weren't 'luxury holiday' expensive then reviewing a few or basing your sales around the review stage will become very costly.
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smartketeer Premium
Yep, that's my point :)
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James155 Premium
would you say that researching products in depth is a viable way to review? Or do you think that it is a bit risky and could potentially lead to negative feedback/lack of trust?
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smartketeer Premium
In my opinion is achievable. There are endless possibilities to access reliable information

Not to mention that you could create and run your own surveys before writing your own review
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JerryHuang Premium
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KBean Premium
These statistic are interesting, I wonder where the (2) fact about 7 visits to a site before they trust and will purchase! It seems counter intuitive; if a person is searching for my product, why would they visit so many times if they needed a product?
You might guess competition, but each of us has a niche, not a common product of easy substitution...
Thanks Kyle
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Kyle Premium
That is not always the case, far from it. That is a cliche and a general rule of them on the entirety of the purchase process, you can walk them through all 7 within a well design marketing process...and you can also catch people that are much further along in the life cycle.
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AtEssentials Premium
This makes a lot of sense. I think I am my own target market. My demographics is ideal for my niche. Middle aged wife that needs what I have to offer.

And we mainly buy all the time, we are always in the mood to shop, whether we can or not is a different discussion. Lol

-Lakesha
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possumlane Premium
I am in the same boat however I do not think that middle aged women want my anti ageing products lol
Thank goodness I am my best customer
Carol
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AtEssentials Premium
I know that was a joke. That's the best time to start. Either the environment destroys our skin or the food we eat makes us age faster in looks. Says the middle aged woman.

Going natural is hard these days for a lot of Middle aged women that's why so many still wear makeup.
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possumlane Premium
Well I got onto a product that has stem cell technology in it and all the brown spots on my hands have gone and the few I had on my neck are fading so I do not mind promoting a product that
a) I use and b) that works. They have not brought out a supplement with the same technology and I take them. - one in the morning and one at night
The second one is Pure Essential Oils and I swear by them and of course they are natural products. I hate anything synthetic and I don't wear make up - just take care of my skin and my diet.
I think that if you use a product and know the advantages you are much more of an authority and people can sense that
Anyhow onwards and upwards
Carol
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AtEssentials Premium
You are absolutely right. I blogged about the necessity of being an authority in your niche.

But that's one thing I don't like about the WA set up, I can only blog once a day and if I miss blogging that day I have to park my blog until the next day.

Anywoo, I would love to learn more about THAT product, it sounds great and something I need.

-Lakesha
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MyWarCo Premium
I have experience in "belly to belly" sales work and came to understand the importance of building a relationship with my customer before they actually became a buying customer. For some strange reason I did not transfer that knowledge over to my endeavour for building an online business. This article cements that knowledge and confirms what I must do to create relationship with folks who are coming to my website(s). Well done WA... I so appreciate these great WA lessons!
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Kyle Premium
You are not alone, a lot of the time people dehumanize the process when it comes to the online world, when in reality it is even more important to humanize your communications and interactions. T

his is how you build trust, this is how you can be in a position to make product/service recommendations and have someone heed to your recommendations.
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nsilva2270 Premium
This is great info. Unfortunately (or not) I have chosen a niche where there is not a lot of selling involved. It's more an informational niche. There are some opportunities to maybe find a couple of affiliate programs that could support supplies but I'm thinking this info will be more applicable to the next website I build. Hindsight is always 20/20.
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DBCrist Premium
Buying from people you trust and seeing through scammy promotions. If your just being yourself with an idea or product that is intended to help people, then chances are you'll be successful to a certain degree. What separates the successful from the mediocre in Affiliate Marketing is the professionalism of your website. And that's why I've chosen WA. I feel they give me the best chance at building a portfolio of Domains that will enable me to build an Affiliate Income that will be residual for years to come. I'm not looking to make money next month, I'm looking years down the road, I know if I keep learning and making mistakes, that someday I'll look around and suddenly realize, that I've become an expert in Affiliate Marketing, in spite of myself.
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AndreaPreece Premium
So true, it really is a journey... you already know more than 80% plus of the population by being here. Once you've crafted the basics the possibilities are limitless. I have 4 main products/tools and that's it.
Much success
~ Andrea
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lindagicheru Premium
Well said on professionalism of the website.
Someone outside WA community actually queried why I'm writing such long posts (targeting 1,000 words) and I told them, it's all about credibility!
They were left speechless, and we all know the effect of a masterpiece piece of music on us all...
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nadermassoud Premium
all this information is great. but what if you are an author. my case is simply that. I really genuinely have no problem to solve for the visitors. I simply provide fiction books. how do these concepts apply in this case? how do you go by building your content? to monitize your books.any author advice?
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GFHaze Premium
Greetings Nader,

It sounds like you are just more in need of getting traffic to your writing, is that correct?
Do you plan to sell your work from the website you are creating?

Many folks here are learning to write reviews of existing products and make recommendations to their followers for affiliate sales.
Let me know what you are trying to accomplish, to see if I can assist.
My best,

Gary
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MariahP Premium
You are still solving a problem. The problem is not having an excellent book to read, and if you have that book or can connect them with that book, then that solves the problem for them.
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lindagicheru Premium
Hello there!

From the get-go, I was made to understand through training here that, your niche doesn't really matter as long as you have a passion for it.

I would suggest, on gaining skills learned and interpret your passion in your website -- that attracts traffic which again, you'll learn to convert.

Best,
Linda.
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Nina1979 Premium
how do we compete against direct purchasing via amazon who already have great search and thousands of product reviews? If someone broadly knows the product they are looking for, then I guess they go straight to amazon. So maybe we can only pick up people who have a problem, need a solution but don't know what the solution is yet?? our content gives them suggestions of a solution for a product/service and we hope they click through on our sites vs going off separately to research our suggestions rather than clicking through direct from our sites?
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RCoppersmit1 Premium
It is true, if someone knows what they want they will search for the specific product themselves. Many people will follow you because of your blog and the information & personal attention they receive from you. Many people need help making decisions & love to receive tips from someone they trust.
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Nina1979 Premium
thanks, this is why I am thinking at the moment that the only chance of a real USP over the big online retailers is 'you' in effect, which means building up your own profile as well as your site content potentially, to get people to want to take advice from you personally, vs the thousands of people that provide reviews in the big retail platforms ……. very daunting and not easy I suspect! I am thinking it's going to take video content as well as written content to draw people in. This really is a heart and soul investment isn't it....what's your experience?
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possumlane Premium
You would be amazed at how many people do not know about Amazon. There are millions and millions of people in the world so I do not think you need worry about getting traffic. I would look at affiliates outside of amazon - and there are thousands and thousands of affiliates - and choose ones that have the highest commissions. They are out there believe me - I have looked for my own niche.
All the best
Carol
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Nina1979 Premium
thanks for that advice :) I will look around xx it's quite a specialist product set so google seems to have the biggest range in one place vs other retailers :-/
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possumlane Premium
You are welcome - put affiliate programs into your browser and then you will get an idea of what I am talking about.
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hermantt Premium
Excellent Info Kyle. I might be jumping the gun sort of but I saw some information somewhere that Google has a section where you can find who is searching for what and who is buy what amongst other things. I'm sure you heard about it, if it does exist. Please let me know if you heard something or hear anything. Thank you.
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KElam Premium
Please share this info with me also if Kyle responds. That would be great to know even if he says we’ll get to it in a later lesson.
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Grizzly114 Premium
Very informative and helpful in gaining more understanding of what is required. I have been involved in "smash & grab" type of selling organisations before. This seems to be a far more valuable approach where customers can actually enjoy interaction with you and not feel as though they have been "sold" to. Thanks for info.
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Kyle Premium
This certainly is not. We teach you how to build a long term and sustainable business, while establishing a SOLID brand. That is how all great businesses are created, and that is our approach to business.

There is reason why we are the most trusted organization in the industry, but not just that, the community is building out their businesses in the exact same way.
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artsyariana Premium
Thank you for the info! It's true that it takes a couple of times reaffirming what they want before they buy especially if they are investing something expensive.

What I have learned from UI/UX Design is the importance of creating multiple user profiles. To deeply understand a customer, you create persona cards and write down their habits, their likes, their dislikes, their distinct personalities, and other minor details in order to fully understand your audience.
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Kyle Premium
Likability is a big deal when it comes to relationships. People that like you, trust you, and buy from you. If you can create that environment, you are going to be very successful online. ;)
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LindaFriis Premium
Hi, a very good post and I think it will be very helpful to me. But I am wondering something, is there here in the training a lesson about tools to take care of signing up your customers' email, and how to take care of them in the future? And the one who is prospects for you in the future? If not, which tool do you recommend? I do not think I have missed this in my training so far, but I think it is time to implement it on my site. Kind regards Linda.
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newmarketpro Premium
Hi Linda,
You were asking a valid question.
I believe what you want to accomplish can be done through e-mail marketing whereby you capture their email, build long term business relationship.

Jay has created a lot of training on this, one of which I shared with you below. Hope that answers your question.

Joe
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Hadaway Premium
This is so like me now, really been this way for some years. Like before joining WA. i research a lot of websites about if it was a scam or not. Read 10 or more.All saying it wasn't, it was a great community of real people wanting something more out of life. Then i came to Little bit site. Liked what i read and here I am. Now am here I love all the friendship and community this place has to offer. It's tougher then I thought' but I'am getting there slowly but surely.
Thinks to all the information that is offered. couldn't type before, now look at me hunt and pick. Kyle you said it's a big word TRUST.
This is a good article Kyle.
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MarleenaT Premium
So all the blogs and post I have made are junk no problem because I know what I will sell now and wasn't sure before
so do I take down all my post on 1 site where I plan my business,and start new with post on my product only ? or do I leave the about me page ?
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RCoppersmit1 Premium
I think you should leave the about me page, it let's people know you are a real person and they will trust you more and feel better about buying from you.
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JerryHuang Premium
You don't have to take down all your posts. Just keep them there.
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MarleenaT Premium
Thank you its so confusing
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MarleenaT Premium
Thanks Jerry But am going to try to clean them up because the guitars thing I have is a mess
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JerryHuang Premium
I see.
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MPena07 Premium
I love how it sounds, "Customer Comprehension" because in Spanish, my language, "Compensión al Cliente" is very loving and sweet. Nevertheless, very true. We mostly tend to forget that contribution consciousness to customer service which is human relations. We have quite lost that across the globe, but we have managed to find it here in WA and it feels soooo good to share it and pass it around to one another. Be blessed everyone!
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MarkeyshaEva Premium
Of all the target market training I have ever done. Not one has been as straight forward and to the point as this. This is what I like best about WA! No beating around the bush! they give you the information and you are free to run with it. But you better RUN!
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possumlane Premium
Hi and welcome - yes the training is great as are the webinars every Friday evening with Jay. There is also nowhere else on the internet or in main stream business where you have such easy access to the co-founder in Kyle. Considering that there are 1 million users on this platform that is a great achievement. If there is anything I can do to help you at any time - providing I am online - please feel free to contact me.
Carol from Australia
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Hans08 Premium
Shouldn`t you target the customers in the Research Phase specific in posts in this stage of your site building?
If you dont have any affiliate links or anything to sell yet there wouldn`t be any point of writing posts that targets custumers in the Decision Phase or the Purchasing/Action Phase,right?
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Triblu Premium
Hey Hans,

This training is labeled "The Customer Purchase Lifecycle", and so is assuming you do have an affiliate link to add.

Your target should always be your customer's best interest whether you have an affiliate link to offer or not. This is how you gain a good reputation.

Hope this helps you.
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Hans08 Premium
Yes you´re absolutely right,it`s the building up trust and have reccuring visitors aspect I overlooked here.

No actually in the step of the training that I`m in I havent finished my site nor got signed to n affiliate program. I suppose I`m a bit ahead within the steps here going through "The Customer Purchase Lifecycle" at this point.

Thanks for your reply it gave clearity :)
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stavros009 Premium
Hello,
In the decision phase, it is said that:
''Sometimes people are looking for negative reviews and you can also leverage these as there are many "debunk" products out there, in almost any market. ''
How can I do it? Do I put on my site bad items?
Thank you.
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newmarketpro Premium
Not really. If you know a product is really a SCAM you can write reviews about the product, why it is bad and why you recommend not to buy such product. As long as your reviews are based on solid research, you are actually helping others not to fall into some bad marketers' trap.

Joe
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stavros009 Premium
Thank you!
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Topiej Premium
A very informative lesson on the stages that a prospect goes through before purchasing. I have a question concerning communicating or connecting with the prospect, is it the place of us the affiliates to get the prospects info? For example getting their email addresses. Or should we give them a way to contact us?
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onmyownterms Premium
Here is my .02. Initially, it's important to build your site content and focus on content creation to build your traffic. At this stage, a simple 'contact us' button, rather than a full-on email capture system is preferable.

Once you have about 100 posts and/or 1k visitors per month, then you can invest the time/energy into setting up an email capture system and begin to email your customers.

Content creation is so important, yet many new marketers get caught up in doing things that are of no benefit to them if they don't have traffic.
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Topiej Premium
Thanks for that insight @onmyownterms I get what your saying.
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onmyownterms Premium
You're welcome.
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MAXINEG Premium
Kyle is correct. Knowing your audience is key to product promotion. An audience that is concerned about health probably would not appreciate seeing a product review on sports cars.

Also, people are tired of scams and get rich quick schemes. This is my main reason for signing up with Wealthy Affiliate. Searching he WEB is how I found this platform; so, I started as a customer with a pressing need. In the beginning, my understanding of passive income was not clear. Now, I am aware that it takes awhile to get paid. Building a website, training, being indexed and ranked are part of the process. Each day, I am inspired to continue onthis proven path of success.
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MAXINEG Premium
Revisiting this comment is real eye opener for me.

Maxine
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Carl9 Premium
Will Kyle this sure has been informative. I can see where this is the place to get the information from sure have given and gotten a lot of good advice. Now I have to go and see just what and How I want to get things going here a lot better get some more keywords going and try and figure out how to get the sites on my website like Amazon and other place to send people to to check out where to buy the same thing I am advertising.
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rcarney6 Premium
Thanks, Kyle. As always, this is "good stuff"! It does help with looking for particular and valuable keywords. It takes just as much effort to promote these as it does to promote random keywords. We might as well target those that reflect people who are farther along in their decision making.
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KayOSmith Premium
I can see how the Customer Purchase Lifecycle works through how I shop. I'm not a person that really loves to shop a lot. But I do go through the different phases of research. I notice that I prefer doing most of my shopping online. About the only shopping I do anymore at physical stores is because of groceries, and that seems to be waning with me as well.
I do see myself in all of these lessons. Reverse Engineering that really is good advice.
Thank you :)
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melo1 Premium
Just a brief comment about YouTube, I use it for most research. And, I always refer others to do the same. Why, because it is rich with reviews (biased or not) and history. I think it's a major tool for getting to folks who are are in the final purchasing decision phases.
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YayasHome Premium
Hmmm; it sounds kinda' like trying to make a friend; It never seems to work for me to jus' go up an' tap someone on the shoulder an' tell 'em how lucky they are 'cause I've suddenly decided to be their friend. Haha

Go figure, eh?

But if I take the time to get to know someone an' learn a little bit about 'em, before deciding whether or not we could get along as friends, well... that friendship does step out on a little better foot.

Thanks, Kyle!
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Kyle Premium
That is the best way to make a sale. Make a friend, and then your recommendations will not meet resistance because at that point you have a great deal of trust with your audience. ;)
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Imageguy55 Premium
In building a relationship with your customer how would you include bonuses: newsletters, free gifts on your website. Do you have to keep an inventory? or publish newsletters? how do you collect emails?

I am on LEVEL 2 of the training so if this question is covered in future training videos then disregard the question.
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smartketeer Premium
Hi Thomas,

In order to collect email addresses you need to use an email provider service like AWeber for example, which will allow you to created automated pre-defined email series sent to every single subscriber in a given chronological order defined by you

And yes, the free bonuses (whatever they are) will help you to generate certain desired actions like social sharing, subscription, etc

Regards,
Zed
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Windykaisav Premium
You mentioned comparison buying... If I'm working with Amazon and two other art supply links would be it be better to review say the types of a certain paint with prices from each source or the exact same item that in love and can give access great v review to with the v prices from all the sources... Or are the comparisonsv just a badc idea overall?
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TheCatherine Premium
It is against Amazon's terms and conditions to use prices
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Windykaisav Premium
Oh thank you very much! Could I still compare quality of various types of a product?
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Rjconnors7 Premium
The last thing that I actually purchased online was the Wealthy Affiliate course and I can tell you that I did a large amount of research before that purchase. I really like the advice of "You are a customer...use that knowledge". I think that simple phrase is invaluable advice.

Thank you for the course and all of the fantastic guidance,
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gehnrhcomca Premium
Kyle, The customer life cycle was an interesting read. From my experience in the business world a Customer life cycle is very similar to Product life cycles. One needs to follow closely where the product is within its own life cycle. As product life cycle nears and/or comes to an end, we need to follow closely as you can expect a drop off of customers...only natural. So, bring on the next generation of product people would be interested in buying. Best Regards, George
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101gaucho Premium
My niche is about selling health and fitness product through affiliate marketing .
My website is healthproductionmarket.com

I can't seem to reach anybody to buy the products at all .i have about 5 products reviews and a few blogs relating to my niche on my .i have been doing what i am learning here for about 3 months .Am i missing something ? HELP PLEASE !!!!!

Now i am learning how to use social media for that purpose
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possumlane Premium
I think maybe the domain may have something to do with it. health production market seems to indicate that you are producing something like a farmer. Are you checking Google Analytics to see who is visiting your site. Other than that I cannot help you. Your website has to reflect what you are doing. For instance my website which is an anti-ageing site indicates that I am selling or promoting anti-ageing products so people interested in anti-ageing products are going to look at the site.
Hope that helps
Carol
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101gaucho Premium
I will see if i can change my domain
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possumlane Premium
I went and looked at your site and it looks great so I think the name it putting people off. If you need any help just reach out and I will do what I can to help
Carol
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lastdate65 Premium
I am enjoying this training very well especially a Customer Purchase Lifecycle topic, though I do have one question. I may be wrong, but my thinking of the way this affiliate marketing work is, you have no control over who will visit your website and then go on to buy the items right? Isn't it your website just there to promote some products, whereas the actual transactions happening out in some different premises? If that is so, then how could you know who this existing customer and let alone to get in touch with them?
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littlemama Premium
Hi Richard,

As you go through the training, this will become more clear why and how this works. No, you don't just have a website and have products on it.

Instead, you're going to be writing articles about things in your niche and as you're writing about your niche, you will then recommend products to your audience that would help them.

This is why the training will tell you to write about something that will help your audience to solve something or figure out something.

The training will teach you to also write about product reviews where you can recommend two products and why one is better than another... people who are reading reviews like these are in the buying stage and so if you had a page like that, they will likely to buy from you if you have strong arguments for the points you talk about in your post.

They will more likely to click on your links when they can see you know what you're talking about and can help them solve what they need.

Your website is the bridge between the customer and the merchant. You are connecting the customers who are searching for the right products to help them solve a certain problem and your job is connecting these people to the right products and sending them off to the right merchants to buy those products that will help them with what they need to solve.

I hope this helps you understand a bit more how the process works but it's not a shop you're building here.

This is about talking about various things in your niche that will help your audience in some way and at the same time recommending them products that will help them too. This creates trust and you're not directly selling per se, but rather more of a hey check this out if you want to cure your smelly feet and here are the reasons why I think this one product does the job... and then you list your reasons.

And then you would close that article to tell them to check out that product at http://Amazon.com (for example) and that text will be an affiliate link you get from you applying for the Amazon affiliate program.

I know this all may not make sense to you but you will understand more as the training progresses.

You can ask me more questions whenever you have them. :)

Grace
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SAWalden Premium
Awesome post Grace!
After reading your reply above it is very clear why and how you and so many others here at WA (including Kyle and Carson!) are so successful.
Thank you so much for taking the time to compose such a thorough explanation - it's as if "explaining things" was your niche!
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littlemama Premium
Thank you! You're right, I've been doing that a lot lately, explaining things. LOL

Glad you could benefit from the above essay. :)
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mhmh Premium
My target customers are students and experts looking for someone to polish their research into a final product. Naturally, they would shop for trustworthy writing/editing services.

Before they search the internet, they will probably start with people they know. To attract online purchasers, I will have to build a rapport with my possible customers' networks.

In the meantime, I am building my blog to gain noticeability -- and the rapport that I need. In addition, this could be a source for ad revenue and affiliate recommendations.
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rcarney6 Premium
Thank you, Kyle,

I had heard of some of this when I first joined WA and was very "green" at internet marketing. Many of these ideas seem much more familiar now. That said, I am still learning much more on this pass through the training. Also, the training is revised. Great job on improvements.
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Kyle Premium
Yeah, there is a lot of new information here at WA each and ever week and there is always something new to learn. :)
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VeganSheldon Premium
this is helping greatly and I know as I approach creating my second post, it can and will get better as I move through the process understanding this customer purchase flow and applying that to my keyword selection and i start to strengthen my ability to catch them at the best time!!!
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Kyle Premium
Yeah, this will be an ongoing task and as you dig into your niche and start to understand the intricacies of it, you are going to realize the customers intention and desires on a more intimate basis.
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VeganSheldon Premium
Thank you Kyle!!!! The training is helping me a lot, thank you for the clear and gentle way you speak in your lessons along with screen demo's so it makes my navigating the WA site better and better as you step by step help me build some momentum with this snow ball. :)
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DarrenPitman Premium
My niche is classic football team shirts (domain name: footballteamshirts.com) as I have always loved football and decided on a subset niche (in this case football team shirts).

I can write about football related topics all day long with some research, no problem, but I can't specifically write about shirts themselves as I am not a fashion guru and plus my customers will search for their team kits they want to buy more out of loyalty to their teams than anything else.

Big teams like Liverpool, Man Utd, Barcelona, Real Madrid, Juventus, Bayern Munich etc will likely be the most popular shirts sold I imagine for obvious reasons.

In my first 2 articles, I have wrote about the current 2018 World Cup in Russia and linked in a few keywords namely "classic football shirts" and "Old Classic Football Shirts".

My vision is to sign up to several affiliate programs and promote their football shirts through my website. Will my general football articles work to attract customers this way?

I am just about to start the adding visuals to my site mid way through Phase 2!
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onmyownterms Premium
Yes, that's how organic SEO works - your content drives traffic to your site.
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DarrenPitman Premium
So even though I specifically sell team shirts, it's definitely OK to write about general football articles. I am probably sounding stupid here, lol
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DarrenPitman Premium
OK, I get it now and yes thank you Mel, you answered my question:-)))
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onmyownterms Premium
Just make sure you're using relevant keywords.
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DarrenPitman Premium
OK will do! Thanks again Mel
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ericcantu Premium
There's no need to be a fashion guru to review the quality and look of a shirt. Sure, you can write an article about general football and then segue into cool shirts available for different teams, but you can also write articles based around cool shirts you've found online and the best deals for them.
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Kate1984 Premium
My niche is personal development. When I have purchased products in this niche, I usually start by getting on someone's email list in exchange for reader magnet (usually a free ebook). It's usually not until I've gotten a few emails from this person and attended a free webinar that I purchase a product. So yes, I understand why everyone's always saying to start an email list!
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cdconverse Premium
I think I pretty muck know my customers that would log onto Dosney With Kids. I am a long time Disney fan of all things Disney and I grew up going to Dosney and watching it change over the years. The hard part for me will be to actually market something. In this case it shuold go although with a lot of work. I think my site is one that covers all three area so hopefully, if I do my job right, I will get them when they first start out and have them through purchases which should make for repeat customers... I hope.
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Sheris4U Premium
I have a few weeks off school. I have not had a chance to work my nitch which is very broad and I can continually keep adding to it all the time because students are needing everything from clothes to apps, from discounted car insurance to discount airfare. I need to narrow down to sections than nitches from those sections
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cdconverse Premium
That sounds like the perfect niche. Looking forward to see how it is doing in the future.
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RobertDoyle Premium
What do you like helping people with the most?
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LouisaB Premium
The Customer Purchase Lifecycle to me is the core of Marketing. There are a lot to absorb and retain. For me, I know it is going to take time to get it all down packed. So off to study again, because, there's more to just reading it, I need to know it, and then apply it!
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Lestrow Premium
I realise that we have to create traffic but at this point I don't have much to offer in the way of content. I would like to create a few posts, that cover at least some of what I want to share, before having regular people see it.
I don't want them to come across my website, hopefully start to get interested in what I'm working on. Then for them to be disappointed and annoyed that there is no real content to follow, after my introductory stuff.
Is there a way to set a few things up before putting the website out there or would that be more detrimental to my progress ?
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asmithxu Premium
I have heard about people writing out a lot of content before making their website (like 40 or 50 posts) with success. You can write some posts in your wordpress site and save the draft without publishing it. Then you can publish when you are ready.

However, for me, the traffic did not come quickly so I do not think that people will be too annoyed by the small site. I think that one of the best things that you can do for user experience is to make sure that your post addresses your keyword thoroughly. Answer the who, what, when, where, why, and how.

And make sure to keep following the training.
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MikeMahaffey Premium
There's not really any reason to delay putting your content out there. The sooner you get content on your website, the sooner you get it indexed in search results, and the sooner search engines start believing you are for real.

And the real kicker is that unless you're personally inviting people to your website, it's likely that you'll have plenty of post up by the time people start finding you.

Generally speaking, it is detrimental to your progress to wait! Put it out there so people can see what you have on your mind!
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Robert-A Premium
Hi Leslie
I suggest you get writing asap.
It doesn't have to be fantastic content because if you are not publishing right away you can always go over articles and fine tune them.

I personally type all my articles in Microsoft Word and save them in folders on my Desktop PC.

I then work on them as and when I want to use one for whatever subject.

When you're ready then you can publish but do not rush it.
Always best to have an article you are happy with than just a run-of-the-mill one that doesn't really say very much.

Enjoy your Wednesday.
Robert
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Lestrow Premium
Sounds like a very good idea. Thanks very much.
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Lestrow Premium
Yeah. Thanks ! I see your point.
I am torn between holding off and risk never getting on with it or rushing forward and starting a poor website.

As with most things, I've got to get the balance right.
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RussellO1 Premium
Since you have gotten this far it would mean that you have at least 5 posts on your site with beautiful pictures, if you followed directions exactly.

That's a good start I think and as you continue there will be added opportunity to add more content. To complete the first lesson of this level you are supposed to add another post/page. So that will take you to 6.

This will ensure that your visitors have a lot to read/look at when they visit your site and wont be disappointed.

Russell
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luxiequeen Premium
I don't think that it's an issue if you go ahead and launch your site. You can collect emails and get subscribers in the meantime - if they want more content, they can subscribe and be notified when you add more to your site. Traffic takes a while to build up and if you go ahead and post, you'll get indexed on Google. My site was indexed in about 2 or 3 days. I only had 2 posts at the time. I'm still working on my site as we speak.
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Lestrow Premium
Yeh I understand all that and I've published 2 posts (without pics.)
I have been indexed on Google but I'm worried that anybody coming across my site might take one look and be put off by its very basic setup and layout.
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RussellO1 Premium
Put away the worry Lestrow and make sure that your content is what it should be. Pictures should enhance your posts and content but they should not be your content. Most if not all of us started out by posting without pics.
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LucilleN Premium
Thanks Kyle. It really helps me to see this as a multi-step process so I have more clarity and awareness of what works at each stage. Also helps me remain patient through the process, understanding that it can take time to build relationships and gain trust.

You've focused on a product-based niche. Would there be any differences for a service-based niche, like coaching?
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Raymond9 Premium
I didn't know that. THANK YOU FOR BEING SO DETAILED. My niche is helping people get into online businesses. This is why I have chosen Wealthy Affiliates. It has taken 8 months with some failed attempts trying other companies only to find out that the only thing they focus on is how much money they can get from me ( 1 was $30,000) I was a newbie. I did't fork over anything. just canceled learned what not to do. kept looking wondering if I would ever find an opportunity that fit me. Thank you for putting together such a great opportunity for everyone. This has shown me your integrity as a person and as entrepreneur .I;m sure we will meet some day so I can thank you personally.
Kindness and Love
Raymond Shaw
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Olivia1120 Premium
I second this motion WA is awesome!
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LanceLee Premium
So now the real part begins! I usually catch on quickly, but I am definitely a people person, but a Sales Person not so much. I think it's just because I've been a Teacher, but I was a Technology Teacher that travelled from school to school for a HUGE school board teaching technology to the classes. Now that I think about my role as a whole; I was selling my method of teaching, so the Teacher would continue using the software that I had taught his/her Students.

I guess I never really thought about my job that way before, but I was in fact selling the software that I was teaching at the schools??

It's starting to make sense to me now...…..
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onmyownterms Premium
Yes, exactly. I find teachers make excellent salespeople because they're able to break things down and explain them to others.
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LanceLee Premium
Wow, you are the best! I trust your answer every time. It's that intuition part of me. That's how I was given so many awards as a Teacher.

Every single class I taught, at least 1 thing was different (but usually several), and I had to break everything down on the fly, without anyone actually noticing.

I often did this through humour!

I found that if you're able to make the worst-of-the-worst
Student(s) laugh, I almost always could get them to engage in my lesson.

You are likely going to laugh, but most of the Staff throughout the School Board that I unfortunately had to retire from, due to a serious leg injury, actually nicknamed me "The Child Whisperer!"
Not a word of a lie! Just thought that I'd share that with you, as you've been very helpful answering my questions along the way.


Thanks so much for your input; always very much appreciated!
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Andrew-74 Premium
Sounds like you have a very clear understanding of this method now! By helping and teaching others we are indirectly selling a solution to a problem. There is a lot of money to be made from utilising this method.
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LanceLee Premium
Thank-you VERY MUCH for your kind words of wisdom Andrew! I am definitely beginning to see the bigger picture here.

I was a Computer Engineering Graduate, and have a Teaching Degree as well. In Comp Engineering, I was a Networking Major, with a minor in Psychology.

I am thinking of this whole entire process as the beginning design of a Computer Network. It's like I'm beginning to design a Top-to-Bottom Flowchart. You start from the big picture and branch it out/down from there, connecting everything to the main goal at the same time.

I might not be a Marketing Person, or a Sales Person directly, but I understand the process of breaking things down to what will be the most effective method to gain your audience/sales sort-a-speak.

I'm using my transferrable skills to help me to understand this entire concept. I will say, that Kyle and Carson have designed a beautiful platform, that has been simplified for any User, and that was likely an extremely tough process; but I've done my research, and if I had to rate WA; it would be a 10/10!

Thanks Again Andrew! I'm sure our paths will cross again soon!

Cheers,
Lance
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TheAdvisor Premium
Hello Kyle!

Having read the training, I felt good that I in some way was leaning on showing my visitors that my website was created with them in mind. You have given a more in depth explanation as to why I should write my content a certain way.

Thank you for putting me up to speed so that I could understand a little better about how to be more efficient as an affiliate marketer.

May your blessings continue to make this world better, an affiliate at a time.
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SantoDeRose Premium
This article/training has eased the impulsive and radical feeling of wanting to go out and just sell to people. It is interesting in that we forget so often how everything involving a purchase, involves a person behind it. We are all people and wanted to be treated as such.
There are times when it actually hurts to know that you were just a transaction.
I hope all of us here at WA can make anyone they sell to, feel like they were more important than their pocketbook.
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DaliaVargas Premium
That is excellent thought. Thank you for sharing. I have been to furniture stores where all the salesperson is thinking about is making that sale and getting that commission. It's not a good feeling.
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DonnaTate1 Premium
Looking back at my own purchasing cycle, this is exactly how I purchase about 80 % of the time. Then other times I see something I didn't even know existed and I just have to have it.

I think there may be a place for creating an article leading to an impulse purchase. What does everyone else think?