Reconnecting...
When you see an ad in the newspaper, on the radio, on TV, or in a magazine, you should see this as an opportunity to take full advantage of these customers online. People often times learn about different products/services offline before they migrate online to do research, and quite often, make a purchase online.
People who see advertising offline are also likely to be much further along in the purchasing lifecycle. This is because they have become knowledgeable of the brand, know what the company has to offer, and if the advertisement was effective, may be ready to purchase.
If it is in a magazine...
Someone that sees an ad in a magazine for example (see below) typically goes online if they want to find out more about the product, the price, and where they can get it. If it is sold online, that is best if you plan on trying to sell them something (not always the purpose of your traffic).
Anyways, someone that read this ad in this day and age and was a true customer, would likely go online to research this Rolex Watch along with others. Perhaps they might even buy it, perhaps they are a watch collector and you could get them on a list and sell them watches and accessories (high end of course). This is a case where you can leverage Rolex's offline marketing campaign to drive your online business.
What About All of Those Late Night Infomercials?
Another effective method of using company advertising is to use infomercials to your advantage. Infomercials do a great job of selling and by the time someone is done watching the show, they have made the decision whether they want to buy or not. Traditionally, people would make a purchase over the phone as it was the only method of ordering.
However, many now use the Internet to order infomercial products. This is a great opportunity for you to offer people searching the product keywords either the product, or a related product that will work just as good if not better.
To take advantage of company advertising, you have to use product review type keywords, as well as purchase keywords. Brand awareness is already there, so people will likely be typing in some variant of the brand name if they were to go online for more information. People will be more likely to buy if they are already familiar with a brand and have seen an advertisement prior to visiting your site (which typically do a good job of pre-selling the product).
I don't want them to come across my website, hopefully start to get interested in what I'm working on. Then for them to be disappointed and annoyed that there is no real content to follow, after my introductory stuff.
Is there a way to set a few things up before putting the website out there or would that be more detrimental to my progress ?
Reply
However, for me, the traffic did not come quickly so I do not think that people will be too annoyed by the small site. I think that one of the best things that you can do for user experience is to make sure that your post addresses your keyword thoroughly. Answer the who, what, when, where, why, and how.
And make sure to keep following the training.
And the real kicker is that unless you're personally inviting people to your website, it's likely that you'll have plenty of post up by the time people start finding you.
Generally speaking, it is detrimental to your progress to wait! Put it out there so people can see what you have on your mind!
I suggest you get writing asap.
It doesn't have to be fantastic content because if you are not publishing right away you can always go over articles and fine tune them.
I personally type all my articles in Microsoft Word and save them in folders on my Desktop PC.
I then work on them as and when I want to use one for whatever subject.
When you're ready then you can publish but do not rush it.
Always best to have an article you are happy with than just a run-of-the-mill one that doesn't really say very much.
Enjoy your Wednesday.
Robert
I am torn between holding off and risk never getting on with it or rushing forward and starting a poor website.
As with most things, I've got to get the balance right.
That's a good start I think and as you continue there will be added opportunity to add more content. To complete the first lesson of this level you are supposed to add another post/page. So that will take you to 6.
This will ensure that your visitors have a lot to read/look at when they visit your site and wont be disappointed.
Russell
I have been indexed on Google but I'm worried that anybody coming across my site might take one look and be put off by its very basic setup and layout.
You've focused on a product-based niche. Would there be any differences for a service-based niche, like coaching?
Kindness and Love
Raymond Shaw
I guess I never really thought about my job that way before, but I was in fact selling the software that I was teaching at the schools??
It's starting to make sense to me now...…..
Every single class I taught, at least 1 thing was different (but usually several), and I had to break everything down on the fly, without anyone actually noticing.
I often did this through humour!
I found that if you're able to make the worst-of-the-worst
Student(s) laugh, I almost always could get them to engage in my lesson.
You are likely going to laugh, but most of the Staff throughout the School Board that I unfortunately had to retire from, due to a serious leg injury, actually nicknamed me "The Child Whisperer!"
Not a word of a lie! Just thought that I'd share that with you, as you've been very helpful answering my questions along the way.
Thanks so much for your input; always very much appreciated!
I was a Computer Engineering Graduate, and have a Teaching Degree as well. In Comp Engineering, I was a Networking Major, with a minor in Psychology.
I am thinking of this whole entire process as the beginning design of a Computer Network. It's like I'm beginning to design a Top-to-Bottom Flowchart. You start from the big picture and branch it out/down from there, connecting everything to the main goal at the same time.
I might not be a Marketing Person, or a Sales Person directly, but I understand the process of breaking things down to what will be the most effective method to gain your audience/sales sort-a-speak.
I'm using my transferrable skills to help me to understand this entire concept. I will say, that Kyle and Carson have designed a beautiful platform, that has been simplified for any User, and that was likely an extremely tough process; but I've done my research, and if I had to rate WA; it would be a 10/10!
Thanks Again Andrew! I'm sure our paths will cross again soon!
Cheers,
Lance
Having read the training, I felt good that I in some way was leaning on showing my visitors that my website was created with them in mind. You have given a more in depth explanation as to why I should write my content a certain way.
Thank you for putting me up to speed so that I could understand a little better about how to be more efficient as an affiliate marketer.
May your blessings continue to make this world better, an affiliate at a time.
