When you see an ad in the newspaper, on the radio, on TV, or in a magazine, you should see this as an opportunity to take full advantage of these customers online. People often times learn about different products/services offline before they migrate online to do research, and quite often, make a purchase online.

People who see advertising offline are also likely to be much further along in the purchasing lifecycle. This is because they have become knowledgeable of the brand, know what the company has to offer, and if the advertisement was effective, may be ready to purchase.

If it is in a magazine...

Someone that sees an ad in a magazine for example (see below) typically goes online if they want to find out more about the product, the price, and where they can get it. If it is sold online, that is best if you plan on trying to sell them something (not always the purpose of your traffic).

Anyways, someone that read this ad in this day and age and was a true customer, would likely go online to research this Rolex Watch along with others. Perhaps they might even buy it, perhaps they are a watch collector and you could get them on a list and sell them watches and accessories (high end of course). This is a case where you can leverage Rolex's offline marketing campaign to drive your online business.

What About All of Those Late Night Infomercials?

Another effective method of using company advertising is to use infomercials to your advantage. Infomercials do a great job of selling and by the time someone is done watching the show, they have made the decision whether they want to buy or not. Traditionally, people would make a purchase over the phone as it was the only method of ordering.

However, many now use the Internet to order infomercial products. This is a great opportunity for you to offer people searching the product keywords either the product, or a related product that will work just as good if not better.

To take advantage of company advertising, you have to use product review type keywords, as well as purchase keywords. Brand awareness is already there, so people will likely be typing in some variant of the brand name if they were to go online for more information. People will be more likely to buy if they are already familiar with a brand and have seen an advertisement prior to visiting your site (which typically do a good job of pre-selling the product).



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StevenWhite1 Premium
Hi Kyle, this lesson really opened a whole new world for me in getting an “Inside view” of our customer's mindset.

Being a teacher most of my life reminds me a lot of checking homework - I guess the phycology is the same, the only difference is; I could see it in their eyes!

I really enjoyed this lesson!
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RubyCantu Premium
Makes it easier to understand how to approach them through our content depending on which phase you want to interact with them
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KenPe Premium
Hey Kyle,
I appreciate your timely post. As most of us just starting out, it behooves all of us to have a complete understanding of the
correct procedures and use proven methods to be able to
make ourselves profitable if we decide to sell online. It seems
to be a completely different ballgame than buying in person in a
store.

Cheers,
Ken
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jbrombach Premium
i am a professional firefighter myself. the website I am working on is bootsforheroes.com

keep it mind i just started working on it and do not even have any content yet to sell, but do you guys think it has a "scammy" feel to it? let me know. thx
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RubyCantu Premium
I like it. It's catchy
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ontherise Premium
I like it! I think you have a good start. Keep it up!
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SueKolman1 Premium
Not scammy at all! Keep going and good luck!
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Kyle Premium
I agree, I don't think that sounds scammy at all. :)
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jbrombach Premium
Awesome thank you all for your help!
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CandiGirl71 Premium
I think you're off to a great start. It looks really good and drew me in to reading more. That's what you want. I don't think it is "scammy" at all :D

Candice
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ecoman Premium
My son is a firefighter...a captain. He will probably buy your boots if you show him how a firefighter might find them superior to the ones he already wears. Is there a special aspect about your boots that make them more durable, heat resistant, safer?
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jbrombach Premium
Just to clarify, I don't own the boots myself. I was going to be producing relevant content and affiliate links to the top quality boots that I have seen to be the best throughout my career, based on a very large and busy professional fire department.
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Gmflabreez Premium
Great content I agree with everyone else keep up the good work
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Loni13 Premium
Names feel wierd to select.... like youre pinning yourself down to something you havent really confirmed in youre own head yet.
I think a lot of us go through the same... we are all learning as we go.
I wish you well fireman!

Ps. My dad was a volunteer for just short of 20 years
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Imageguy55 Premium
Can you negatively or positively review a product? Or do you need permission?

I am finding out just by building my content there are products that I do use and would recommend to people who are looking for the same thing.
I just don't know if I can publish it on my site.

For example, " I really like Blendtec blenders. There are strong and reliable." Or "I really don't like K-cup coffee machines"
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Beardsman23 Premium
You do not need permission to give a product review. Negatively or positively.
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TimMcKinlay Premium
As long as you are honestly sharing your opinion, and doing your best to be unbiased, there is nothing at all wrong with posting a review that is either positive or negative. Just tell it like you see it.

This is exactly what people want to see. Honest reviews from real people. And this is what will lead to a lot of your success as an affiliate.
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Imageguy55 Premium
Hi Tim

I was downloading some recipes to my website when I got a warning that the content is not original. So what do I do?
Do I rewrite the recipes? Or do I have to come up with my original recipes?

These are recipes that I used that worked but I see that I can’t use them because of the copyright issues. Do I need to pick a different niche?

I am creating a website for people who are looking for healthy low carb ideas and I am really just passing on the material. Do I need to credit the source?

I’m not sure what to do
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TimMcKinlay Premium
Hi Tom,

There's nothing wrong with sharing existing content on your site, it's a good thing if your audience finds it valuable. However, if you are trying to rank that particular page in Google, then you will want to add plenty of unique content on the page as well. Because Google wants to rank unique content, not duplicate content.

Also, if you are copying something word for word, then best practice is to cite the source of the info. So just pop a link in the page that shows people where you got the recipe from. There is a reasonable boundary here though. If the content you are producing is unique and it's the result of many sites/ experience you've learned from (which in most cases it will be), then you obviously don't need to create a full reference list in your article. That's over the top.

So to sum it up... share the recipe on your site either way. But if you want that page to rank on Google, be sure to include plenty of unique content. And consider citing the source of your copied recipe with a link or mention.

Hope this helps!
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Imageguy55 Premium
So I could ahead and publish anyway like it says to do ?
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TimMcKinlay Premium
Yes, by all means publish :)
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pjfjoy Premium
I'm finally through the reading of the customer Purchase Lifecycle. I had been taught most of these tactics through my AWeber account. It took me a while to get through it because it was a lot of repeat for me.. LOL I found myself getting sleepy a lot I didn't feel bored, but definitely would of went faster with a video for me. LOL Reading anything more than a couple pages even highly interesting new stuff just puts me to sleep. Don't know why,
maybe it is the bifocals cause I have to look down all the time. LOL
I just get up and down, walk around, drink lots of coffee. Anyone got any suggestions on what to do for getting sleepy while they read, please let me know? This is a on going problem for me for a few years now.
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Labman Premium
Get more sleep.
It sounds like you are doing everything that I would do to stay awake. The best advice is to focus on reading while you are fresh.
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Mexicanito Premium
I usually take a break and close my eyes tight as hard as possible for a few seconds and a few times and that makes my eyes rest and if still feel sleepy I try leaving them close as if taking a five to ten minute nap that always refreshes me.
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