When you see an ad in the newspaper, on the radio, on TV, or in a magazine, you should see this as an opportunity to take full advantage of these customers online. People often times learn about different products/services offline before they migrate online to do research, and quite often, make a purchase online.

People who see advertising offline are also likely to be much further along in the purchasing lifecycle. This is because they have become knowledgeable of the brand, know what the company has to offer, and if the advertisement was effective, may be ready to purchase.

If it is in a magazine...

Someone that sees an ad in a magazine for example (see below) typically goes online if they want to find out more about the product, the price, and where they can get it. If it is sold online, that is best if you plan on trying to sell them something (not always the purpose of your traffic).

Anyways, someone that read this ad in this day and age and was a true customer, would likely go online to research this Rolex Watch along with others. Perhaps they might even buy it, perhaps they are a watch collector and you could get them on a list and sell them watches and accessories (high end of course). This is a case where you can leverage Rolex's offline marketing campaign to drive your online business.

What About All of Those Late Night Infomercials?

Another effective method of using company advertising is to use infomercials to your advantage. Infomercials do a great job of selling and by the time someone is done watching the show, they have made the decision whether they want to buy or not. Traditionally, people would make a purchase over the phone as it was the only method of ordering.

However, many now use the Internet to order infomercial products. This is a great opportunity for you to offer people searching the product keywords either the product, or a related product that will work just as good if not better.

To take advantage of company advertising, you have to use product review type keywords, as well as purchase keywords. Brand awareness is already there, so people will likely be typing in some variant of the brand name if they were to go online for more information. People will be more likely to buy if they are already familiar with a brand and have seen an advertisement prior to visiting your site (which typically do a good job of pre-selling the product).



Join the Discussion
Write something…
Recent messages
MPena07 Premium
I love how it sounds, "Customer Comprehension" because in Spanish, my language, "Compensión al Cliente" is very loving and sweet. Nevertheless, very true. We mostly tend to forget that contribution consciousness to customer service which is human relations. We have quite lost that across the globe, but we have managed to find it here in WA and it feels soooo good to share it and pass it around to one another. Be blessed everyone!
Reply
MarkeyshaEva Premium
Of all the target market training I have ever done. Not one has been as straight forward and to the point as this. This is what I like best about WA! No beating around the bush! they give you the information and you are free to run with it. But you better RUN!
Reply
possumlane Premium
Hi and welcome - yes the training is great as are the webinars every Friday evening with Jay. There is also nowhere else on the internet or in main stream business where you have such easy access to the co-founder in Kyle. Considering that there are 1 million users on this platform that is a great achievement. If there is anything I can do to help you at any time - providing I am online - please feel free to contact me.
Carol from Australia
Reply
Hans08 Premium
Shouldn`t you target the customers in the Research Phase specific in posts in this stage of your site building?
If you dont have any affiliate links or anything to sell yet there wouldn`t be any point of writing posts that targets custumers in the Decision Phase or the Purchasing/Action Phase,right?
Reply
Triblu Premium
Hey Hans,

This training is labeled "The Customer Purchase Lifecycle", and so is assuming you do have an affiliate link to add.

Your target should always be your customer's best interest whether you have an affiliate link to offer or not. This is how you gain a good reputation.

Hope this helps you.
Reply
Hans08 Premium
Yes you´re absolutely right,it`s the building up trust and have reccuring visitors aspect I overlooked here.

No actually in the step of the training that I`m in I havent finished my site nor got signed to n affiliate program. I suppose I`m a bit ahead within the steps here going through "The Customer Purchase Lifecycle" at this point.

Thanks for your reply it gave clearity :)
Reply
stavros009 Premium
Hello,
In the decision phase, it is said that:
''Sometimes people are looking for negative reviews and you can also leverage these as there are many "debunk" products out there, in almost any market. ''
How can I do it? Do I put on my site bad items?
Thank you.
Reply
newmarketpro Premium
Not really. If you know a product is really a SCAM you can write reviews about the product, why it is bad and why you recommend not to buy such product. As long as your reviews are based on solid research, you are actually helping others not to fall into some bad marketers' trap.

Joe
Reply
stavros009 Premium
Thank you!
Reply
Topiej Premium
A very informative lesson on the stages that a prospect goes through before purchasing. I have a question concerning communicating or connecting with the prospect, is it the place of us the affiliates to get the prospects info? For example getting their email addresses. Or should we give them a way to contact us?
Reply
onmyownterms Premium
Here is my .02. Initially, it's important to build your site content and focus on content creation to build your traffic. At this stage, a simple 'contact us' button, rather than a full-on email capture system is preferable.

Once you have about 100 posts and/or 1k visitors per month, then you can invest the time/energy into setting up an email capture system and begin to email your customers.

Content creation is so important, yet many new marketers get caught up in doing things that are of no benefit to them if they don't have traffic.
Reply
Topiej Premium
Thanks for that insight @onmyownterms I get what your saying.
Reply
onmyownterms Premium
You're welcome.
Reply
Top