When you see an ad in the newspaper, on the radio, on TV, or in a magazine, you should see this as an opportunity to take full advantage of these customers online. People often times learn about different products/services offline before they migrate online to do research, and quite often, make a purchase online.
People who see advertising offline are also likely to be much further along in the purchasing lifecycle. This is because they have become knowledgeable of the brand, know what the company has to offer, and if the advertisement was effective, may be ready to purchase.
If it is in a magazine...
Someone that sees an ad in a magazine for example (see below) typically goes online if they want to find out more about the product, the price, and where they can get it. If it is sold online, that is best if you plan on trying to sell them something (not always the purpose of your traffic).
Anyways, someone that read this ad in this day and age and was a true customer, would likely go online to research this Rolex Watch along with others. Perhaps they might even buy it, perhaps they are a watch collector and you could get them on a list and sell them watches and accessories (high end of course). This is a case where you can leverage Rolex's offline marketing campaign to drive your online business.
What About All of Those Late Night Infomercials?
Another effective method of using company advertising is to use infomercials to your advantage. Infomercials do a great job of selling and by the time someone is done watching the show, they have made the decision whether they want to buy or not. Traditionally, people would make a purchase over the phone as it was the only method of ordering.
However, many now use the Internet to order infomercial products. This is a great opportunity for you to offer people searching the product keywords either the product, or a related product that will work just as good if not better.
To take advantage of company advertising, you have to use product review type keywords, as well as purchase keywords. Brand awareness is already there, so people will likely be typing in some variant of the brand name if they were to go online for more information. People will be more likely to buy if they are already familiar with a brand and have seen an advertisement prior to visiting your site (which typically do a good job of pre-selling the product).
questions 4) Can you come up with your own pros and cons for each customer situation? Product Service.
Can anyone clarify this better for me? I believe this is from lesson 4 of the Customer Purchasing Lifecycle.
Thanks!
Anna
Reply
For making more money what the person really wants to do is something specific with that new income. That is what would motivate a person to learn how to make more money.
When you figure out what your target audience wants to do with more money, you figure out the exact type of situations to create stories about.
That is what shows people that they can gain more life experiences if they would make a change with their situation.
ie. Can you put yourself in your customer's shoes and imagine what are the things your customer is thinking when they get ready to purchase something. They may be concerned about certain things, or excited about certain things.
As you get to know your niche better, you'll understand more about what the customer (the person reading your website) is thinking at different phrases of the purchase cycle.
Hope that helps Anna!
1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?
This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?
Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?
Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.
Thanks.
Kevin
I then complete one review page on gardening products to every three to four information pages.
People will type questions into Google (hence keywords come into play) asking about certain situations. I know, because I have always done this myself. They might ask "How do I start a cottage garden" and BAM!! my blog on cottage gardens comes up high in the rankings for them to see (well not always). But that's the idea.
To your question, Why would people buy online.? More and more are doing this, I do this, its easier and efficient.
I have had people ask me "Why wouldn't a customer go straight to Amazon?" Well some do, but others don't. If there was no money to be made in this form of affiliate marketing ,why would you suppose Amazon would even bother with an affiliate marketing program? Jim
Sandy
