What was the last purchase you made? Let's take a minute and look at the last purchase that you made online...

  • Where did you start and where did you end up?
  • Did you purchase the same day that you started looking, and why or why not?
  • Were you exposed to positive or negative advertising about a product?
  • Did you see the product/service in a magazine or on TV before you saw it online?
  • Was the price an issue for you, why or why not?
  • What was the last phase in the analysis process before you actually purchased the product?
  • Did you go on Facebook or Twitter for some purchasing guidance?
There are many things that you can learn from taking a look at how you purchase something online. You probably follow many of the steps that your visitors take when purchasing. You will find that you may research things slightly differently from others in the early stages, however the last few steps in the process before you make the purchase, will probably reflect that of all customers.
By reverse engineering your own customer activity, you will get a lot of insight as to how people become customers. This personal dissection exercise is good practice and is something that you can do if you are having a tough time converting. Walk through a "fake" transaction from the very initial research phase all the way to the action phase and you will be surprised as to how much insight this actually gives you.

YOU are a customer, leverage that!
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MPena07 Premium
I love how it sounds, "Customer Comprehension" because in Spanish, my language, "Compensión al Cliente" is very loving and sweet. Nevertheless, very true. We mostly tend to forget that contribution consciousness to customer service which is human relations. We have quite lost that across the globe, but we have managed to find it here in WA and it feels soooo good to share it and pass it around to one another. Be blessed everyone!
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MarkeyshaEva Premium
Of all the target market training I have ever done. Not one has been as straight forward and to the point as this. This is what I like best about WA! No beating around the bush! they give you the information and you are free to run with it. But you better RUN!
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possumlane Premium
@MarkeyshaEva
Hi and welcome - yes the training is great as are the webinars every Friday evening with Jay. There is also nowhere else on the internet or in main stream business where you have such easy access to the co-founder in Kyle. Considering that there are 1 million users on this platform that is a great achievement. If there is anything I can do to help you at any time - providing I am online - please feel free to contact me.
Carol from Australia
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Hans08 Premium
Shouldn`t you target the customers in the Research Phase specific in posts in this stage of your site building?
If you dont have any affiliate links or anything to sell yet there wouldn`t be any point of writing posts that targets custumers in the Decision Phase or the Purchasing/Action Phase,right?
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Triblu Premium
@Hans08
Hey Hans,

This training is labeled "The Customer Purchase Lifecycle", and so is assuming you do have an affiliate link to add.

Your target should always be your customer's best interest whether you have an affiliate link to offer or not. This is how you gain a good reputation.

Hope this helps you.
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Hans08 Premium
@Triblu
Yes you´re absolutely right,it`s the building up trust and have reccuring visitors aspect I overlooked here.

No actually in the step of the training that I`m in I havent finished my site nor got signed to n affiliate program. I suppose I`m a bit ahead within the steps here going through "The Customer Purchase Lifecycle" at this point.

Thanks for your reply it gave clearity :)
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stavros009 Premium
Hello,
In the decision phase, it is said that:
''Sometimes people are looking for negative reviews and you can also leverage these as there are many "debunk" products out there, in almost any market. ''
How can I do it? Do I put on my site bad items?
Thank you.
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newmarketpro Premium
@stavros009
Not really. If you know a product is really a SCAM you can write reviews about the product, why it is bad and why you recommend not to buy such product. As long as your reviews are based on solid research, you are actually helping others not to fall into some bad marketers' trap.

Joe
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stavros009 Premium
@newmarketpro
Thank you!
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Topiej Premium
A very informative lesson on the stages that a prospect goes through before purchasing. I have a question concerning communicating or connecting with the prospect, is it the place of us the affiliates to get the prospects info? For example getting their email addresses. Or should we give them a way to contact us?
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onmyownterms Premium
@Topiej
Here is my .02. Initially, it's important to build your site content and focus on content creation to build your traffic. At this stage, a simple 'contact us' button, rather than a full-on email capture system is preferable.

Once you have about 100 posts and/or 1k visitors per month, then you can invest the time/energy into setting up an email capture system and begin to email your customers.

Content creation is so important, yet many new marketers get caught up in doing things that are of no benefit to them if they don't have traffic.
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Topiej Premium
@onmyownterms
Thanks for that insight @onmyownterms I get what your saying.
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onmyownterms Premium
@Topiej
You're welcome.
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