Hi Kyle,

Two Questions:

1. In order to maintain and develop the customer relationship is there a plug in or other tool that I can use to do mass emails to prospects or notify them, e.g., of my latest post?

2. Ok, I understand "Buy type keywords," and "product related keywords." But what exactly is a "product review type keyword" vs. "purchase keyword." And can you provide an example of each?

Thanks in advance for your help!

Great training Kyle, I learned A LOT! I see the applicability of this. I'll tell you my answers on what sold me on WA and they are very much in line with what you said in the training. 1. I trusted it, 2. It seemed like a great investment, 3. I committed to it, 4. It was relevant to what I was doing. When I wrote down that last one, the light bulb went off and what you said came around in full circle. If I could identify the customer's problem/wants/needs/desires and articulate how the product that I am selling is the most effective solution to those problems/wants/needs/desires, then that is the key to the close. You read a lot of Grant Cardone prior to making this training didn't you?! What you both said about the selling process directly lined up with each other! Thank you very much.

I think, at least for me, the longest time is the first time you sell to a customer. When they make that purchase, then they have done their homework on you as well as your products. Building a relationship and trust takes time. But then they become repeat customers.

Also my Golden Rule of selling, always sell them something that will help them solve a challenge they have, ie sell the cleaner for a dirty car, Not wax.

I
When they know you truly care about them and their needs, they spread the word and come back.

Yes, I have seen the 7 times remark over and over in various ways. I have seen the sale does not begin until after the 7th NO, Kind of the same thing. The issue is most people give up before then. Go news about the internet, we don't have to keep knocking on the door or dialing the phone!! And, I check reviews before I buy, especially on Amazon.

Very interesting,I have three children all collage grads ,they buy a lot on the internet, I have noticed that they always check reviews , then buy.I my self am a little different , when I buy I always know just what I want and if they have it I buy

I don't seem to properly understand when and where along the line to begin to apply the principles discussed here. For example, I have just started a site and at the moment I have only one post on it aside the about me post. When do I begin to apply this principles to my contents?
Sorry that I am sounding so ignorant here.

Thanks for this lesson, Kyle. I found it really useful to consider how different phases of a customer's buying mindset effect the keywords that I should target.

By sheer chance the website I started writing content for this week features reviews. Within a couple of days I've already had engagement of around 600 on twitter - just for two review posts. This is higher than anything I've ever posted on Twitter.

This has already translated to 10 click throughs to Amazon. No purchases yet but I'm thrilled that in two days I've already had 10 click-throughs to my target market platform.

This lesson has helped me to understand WHY that happened - and has given me some ideas of new keywords to try for my next two reviews as a form of A/B split testing against the first two review posts.

I have found this lesson(now seeing it a second time.) very helpful as I also have never been involved in any form of commercial/selling post in the past. I can fully empathise with SimonKE 's message below here. Although, I feels very strange and challenging seeking to develop a positive/trusting relationship with a customer on line rather than doing it face to face as you would in store/shop it makes perfect sense and hopefully both participants gain from the experience. Moving on....!

As I work my way through the training, and implement what I learn, I find myself going through a range of thought and emotions that I believe every entrepreneur experiences as they evolve. These thoughts and emotions have nearly taken me out many times. I wonder if it reflects in my writing and scares people away, or if they are following to be sure what I say is true. I have never been a sales guy and I am turned off by overly hyped and promoted products and even more irritated by spam on social media than in my email inbox, so this is the last thing I would ever want to do. I hope my attempt to prove sincerity is not mistaken for desperation to gain trust.

Great content: especially analyzing your own buying habits. I've done the exact same thing before joining programs in the past.
Hasn't always worked mind, as most have gone down the Swanny River. such as: M.F.I., Carbon Copy Marketing and Empower Network. But it does go to show that most people do their own research before purchasing.

Knowing all these steps of Customer live style is a great capital.
I can attract your attention on two points of view without any comment:
I describe the Client the client on line as a ''Virtual Client'', comparatively to that one into a geographic grocery, who is a "Real client" and full of emotions.
This prototype of Real Client is inspiring sometimes the virtual one.

Types of products play a remarkable role in quickening the Customer' s decision to purchase, due to that a product is to be kept indoor or outdoor.
Ex. A Bed and Bike.

Clenching, what kind of product which are generated by our Key word?

Is it not appearing simplistic by the academic breakdown of the stages!? Are you suggesting that the articles and content writing are aimed at gaining attention of persons who come through your website, your blogs on fb and other social media sites? It will mean that more work must be done to get the quality people who may come again to possibly buy.
More work ahead!!!

Yeah. Understanding individually the Client is obtaining the market key.
There is a want always associated to the product. It might be a product for indispensable need or for leisure.
The product scarcity attract the Client at the most.
A more known product like the newest one are carrying a intrinsic value.
So the seller has cards to play efficiently.

The Customer Purchase Lifecycle will be hard for me to learn. I feel everyone will buy what they need. And if they need it they will buy it.

But I will be following Kyle's expert advice and training. That's why he is doing the training so I can Learn and Grow.

Thanks, Kyle.

I will always use a QSR of 0 if I find one. This means no other papes to compete with of Google. At least that's my understanding.

Thank you, all for having interesting topics and conversations here. We learn and grow from others here in WA.

The Customer Purchase Lifecycle is excellent training information Kyle. I feel armed and a little closer to being ready to earn money. However, I have no doubt that I still need more information and knowledge to be successful. So I anxiously move forward one step at a time taking it all in.

Thanks to you and the WA community I am feeling much more enthusiastic about my goals in affiliate marketing.

Vanna Pearl
Attitudes are contagious. Are yours worth catching?
~Dennis and Wendy Mannering

Hi Kyle, this lesson really opened a whole new world for me in getting an “Inside view” of our customer's mindset.

Being a teacher most of my life reminds me a lot of checking homework - I guess the phycology is the same, the only difference is; I could see it in their eyes!

I really enjoyed this lesson!

Hey Kyle,
I appreciate your timely post. As most of us just starting out, it behooves all of us to have a complete understanding of the
correct procedures and use proven methods to be able to
make ourselves profitable if we decide to sell online. It seems
to be a completely different ballgame than buying in person in a
store.

Cheers,
Ken

i am a professional firefighter myself. the website I am working on is bootsforheroes.com

keep it mind i just started working on it and do not even have any content yet to sell, but do you guys think it has a "scammy" feel to it? let me know. thx

Can you negatively or positively review a product? Or do you need permission?

I am finding out just by building my content there are products that I do use and would recommend to people who are looking for the same thing.
I just don't know if I can publish it on my site.

For example, " I really like Blendtec blenders. There are strong and reliable." Or "I really don't like K-cup coffee machines"

I'm finally through the reading of the customer Purchase Lifecycle. I had been taught most of these tactics through my AWeber account. It took me a while to get through it because it was a lot of repeat for me.. LOL I found myself getting sleepy a lot I didn't feel bored, but definitely would of went faster with a video for me. LOL Reading anything more than a couple pages even highly interesting new stuff just puts me to sleep. Don't know why,
maybe it is the bifocals cause I have to look down all the time. LOL
I just get up and down, walk around, drink lots of coffee. Anyone got any suggestions on what to do for getting sleepy while they read, please let me know? This is a on going problem for me for a few years now.

Having just read the Customer Purchase Lifecycle for the 2nd time I am now beginning to make sense of this important marketing skill. Will be aiming to self-analyse my next few on line purchasing items soon and try to make myself more aware of this process to build a powerful but honest based internet business.

Since my main business has been helping people through the process of selecting and evaluating franchises to decide if a certain franchise is a fit, I am used to a very long sales cycle and building a relationship with my candidates.

When I first found WA 2 years ago, I was looking for something that I could do that would complement my franchise brokerage and generate some steady income in between franchise placement fees.

At the time, I thought I needed to have some kind of product of my own to sell, so I didn't spend anymore time with WA. Over the last couple of years I learned some things that brought me full circle.

Buying franchise leads is expensive and typically only 1% will qualify and become a franchise owner. 99 people out of 100 I help determine are not ready or financially qualified to own a franchise, and until now I did not have an alternative solution.

My plan is to educate people in all aspects of business ownership through my site and gain credibility as an expert in what it takes to become a business owner and what business makes sense based on skills goals and budget.

Since people spend time researching everything, they will see that the information in my articles is true and correct and they will trust talking with me when they are ready to have someone walk them through the process of finding a franchise. By the time I have a conversation with them, they are ready to talk and want to talk with me rather than calling a cold lead that cost me $55.00

For the people that have been scammed or determine a franchise is not right but really want to change their lives by becoming self employed, and are ready and willing to do the work, they will gain my trust because I am not selling the false dream of overnight riches. They will trust me because everything I tell about starting any business is true. So only the people that understand how hard it will be, the time required and are willing to do what it takes will become students and there should be a higher rate of success because they know what they are getting into before starting.

I have a few different ideal candidates and this strategy will be slow to build, but will build a very solid business in time.

Thank you Kyle and Carson for building a place for the willing to learn and build real and sustainable businesses.

I created a niche based on my passion, I loved to communicate with people, to help people to find a solution for their problems, through my blogs, I write only one blog a week, I know it is not enough to get people coming to my website, but I am working on that. To read a second time, the customer purchase lifecycle, help me to have a better understanding, and probably to be able to fully understand who's my audience.
Thank you so much, Kyle.
Jacqueline

This all makes a lot of sense. I can see that trust will play a vital part of the relationship. What people want, need, to buy with confidence in us is the most important.
"Good to have consistent business with a few people at the beginning......this will build a reputation and we can use their comments and feedback.

I'm so glad I went through this again. Reading it a second time helped me grasp a better understanding of the purchasing cycle and what keywords we should use for the last 2 phases of their research. I do a question though. Would you think it is a good idea to diversify in your blog so that you're getting people at all phases and creating relationships with them?

This is where it all at. If we all can get this to sink into our head, we'll all be rich. But first, we have to understand why, before we can know who.

I'm off going down the rabbit hole. I'll fill you in on what I find.

The customer lifecycle makes a lot more sense after going through it the third time.

I'm mostly been going after the customer while they are in the research stage. I say this because most of my headlines are using those type of keywords.

Off to work I go, thank you

Hi this was very informative and showed me a different way to look at selling a product. I admit I thought at first you open a website, put a bunch of ads on it and sit back waiting for the income.

This training is teaching me so much more. I am trying to apply everything here on my site.

My daughter and I also started a small crafty type business online about 2 mo ago. We have had moderate success with it.

I believe this article about knowing your customer will help me in that business as well.

Thank you so much for everything

Hi Kyle , thank you so much for detailed information. This is the back bone and crucial mechanism for successful business or marketing online and I know that's why many entrepreneurs love WEALTHY AFFILIATE. I've read more reviews about WA programs before I joined and that it is true that this basic stuffs you're teaching is tremendous for those serious online business entrepreneurs.

Great job well done! Keep up the good work Kyle and Carson and the team...

Thankful
Tonny.

I really appreciate your insight. You explaining all of this helps me to believe that you have our best interests in mind. I really wish I had more free time to apply to my progress here at Wealthy Affiliate. I'm anxious to get my sites available to customers. I know that you will guide us in accurately making a site that will truly bring us commissions. Thank you. Once I get my first one running, I'm going to jump in to my second one.

This lesson really opened my eyes. I can't wait to put what I've learned into action. This makes absolute common sense when I put myself in the customer's place. Imagine the time and money this will save you when targeting your potential customers.

I believe most of us mistakenly think we know what the customer wants, but never had a clue to begin with.

This is so true.
I have written several books. One of which helps households reduce their expenditure by up to 30%. Virtually every single household in the UK would benefit from this book but that is the problem, the market is too vast to economically advertise the book and defining different niches is proving difficult. It's like having a winning lottery ticket and not being able to claim it.

Very frustrating.

Hi, I want to get some of advice from you guys. I realized that why I don't want to write more or finish more tasks for my website. Because I chose a niche I am not really have passion on it. Should I go on use my website that I have paid to finish training, then start a new website with a niche that I have passion on it? or just give up, change a niche and build a new website now to start over again?

As you rightly point out Kyle, customers have better access to information these days but in a way it is information overload with so many opinions who do you trust?
I can read many reviews on one product, take a look at the rather biased views of the manufacturers site and end up basing my purchasing decisions on real world reviews and personal experience with a brand.
Trust is a huge factor in who and where I frequent when making purchasing decisions and it annoys the hell out of my wife when she wants a quick purchasing decision to be made.
I bide my time and research carefully and normally end up being a client rather than a customer (transient traffic) because they have then earned my trust and tend to be reliable in most cases.
You can sell to anyone you dont have to know them as long as you know what folks are looking for within your niche. Communicate your passion and be realistic not pushy, this is what I employ to build trust. Im not saying they absolutely have to buy it on my say so, merely here are my thoughts and I hope you now have enough information to make that important informed decision.

So the bottom line is you can only sell to people you know or know you. This takes time. I'm looking for miniature trains and cars and trucks. So I have to go months trying to get these people to trust me to buy from me. Don't think so. I search the net, I go from shop to shop until i find what I'm looking for. He either has it ir he don't. If he has what I want I will probably return to him.

I try to be an informed and cautious online buyer, I do research before hand on all my purchases. I only go to "big" name online stores Amazon, eBay, Walmart as examples. It will be interesting to see how traffic is funneled to my little guy website. Every good material.

I was thinking about how I make a decision to buy online in regards to what this lesson states. And its true for me that I do my research first to find out if the product is what will work for me. A big player for me is customer reviews, if a product has mediocre reviews I will pass it by.

This opens my eyes to the use of key words and finding the right time to find the right customer. I do car sales and I see the online method is close to the same as knowing when the customer is in the buying stage. Thank you for this information!

Thank you Kyle, I FINALLY figured that out. I've been making comments on some WA member websites and I see it immediately that they wanna sell before the trust ain't there.

I do point out to them with a positive approach to them that they first must gain trust. Making a recommendation to their products will not hold ice.

They are missing a big point for their success to sell. First they must sell themselves. Some sites so far that I see do just that.

Thanks Kyle, nice to be right sometimes. hee hee!


Mahalo!


Frank

I really enjoyed this teaching Kyle you are so right everything you are saying I didn't trust because I have been scammed, I am here to learn and make money so I am going to go with the flow.I am going to go by the blueprint that by every teaching you have laid out thank Kyle, love you, Kyle, I told you I am going to be a millionaire with love to you and family.elvira

Awesome read and a great lesson.

You got me thinking Kyle because I was one of those who fit the category of "thinking they know their customers". It is a lot more deeper than I thought. This lesson has even put me in a position to revise my business strategy but I'm grateful.

I hope you have a wonderful, progressive day!

In understanding the values of a potential customer by his buying process < I find the material here > eye=opening and an invaluable concept in creating my website.
I smile at my own process of researching, learning and decision
making... realizing there are a lot more cynics out here, like me, and thereby do not feel so all alone... lol

That sign spiked a thought in my mind of caring for the customer, letting them know, say "hey" please leave me know how that product works so i can write a review on my blog about it , maybe not mentioning their name, that's up to them, but , let them know we will be ready to send them another shipment what they are ready, because we are concerned that they start getting the results they been after for so long! I call it the "care package" idea

I thought i'd post this as an idea in the search engines lets word stuff a little different as the product " new interesting review" not the same old key wording then when folks hunt for a different key word, they find it way at the bottom, because it had not been "found" yet, it would be a new discovery and end up on top!!?

Yah Know what, this is nice, but , the brand is good, however, everyday there is a brand that is trying to take the internet by storm, if a new brand came out that exposes the qualities they have that is way better than the brand thats been out there for years, whoa!! Guess what, if they don't do as we are being trained to do,. interesting stuff Kyle , makes us all think how much better we need to do some tweaking maybe?

that's it!!!!!!! yes, man I have some work to do , this spiked my thoughts of what I need to do, if we all want to sell effectively
we got to know the product inside and out so we can be effective in our offering what we have to whomever,. Now this may seem a bit of a no brainer so some, but hey a simple thing as a rubber band still needs to be understood each of them have different elasticities, or will stretch further and take more wear and abuse that others, I don't know crap about them, but they have to be the same field as tires, how will they wear. thanks Kyle!!