What was the last purchase you made? Let's take a minute and look at the last purchase that you made online...

  • Where did you start and where did you end up?
  • Did you purchase the same day that you started looking, and why or why not?
  • Were you exposed to positive or negative advertising about a product?
  • Did you see the product/service in a magazine or on TV before you saw it online?
  • Was the price an issue for you, why or why not?
  • What was the last phase in the analysis process before you actually purchased the product?
  • Did you go on Facebook or Twitter for some purchasing guidance?
There are many things that you can learn from taking a look at how you purchase something online. You probably follow many of the steps that your visitors take when purchasing. You will find that you may research things slightly differently from others in the early stages, however the last few steps in the process before you make the purchase, will probably reflect that of all customers.
By reverse engineering your own customer activity, you will get a lot of insight as to how people become customers. This personal dissection exercise is good practice and is something that you can do if you are having a tough time converting. Walk through a "fake" transaction from the very initial research phase all the way to the action phase and you will be surprised as to how much insight this actually gives you.

YOU are a customer, leverage that!

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ClevelandW1 Premium
The content is very educational toward making money ,and attracting customers in WA. My problem is I'm getting all these instruction and over a month now and I can't setup my first website properly. I gave insights to others and my own I can't do. When will I made my first $?
David523 Premium
The content in this article is great but it is inconsistent with the branding standards of Wealthy Affiliate. None of your other articles have so many grammar errors. There are some points where it is confusing what you are trying to say. If it wasn’t an article on this website, I would’ve closed it out by the second error because I believe if someone doesn’t take the time to edit their material before they post, they don’t give a crap, and if they don’t give a crap then they don’t have any business trying to influence me. My time is valuable and I don’t waste it on reading half-done articles.
Thank you for the content. Please edit.
AdamTimbrell Premium
I work in retail sales and think this approach is FAR more realistic and up-to-date! Converting a Customer to a sale is far more difficult owing to the competition, the amount of content and research available, price points etc. The Company I work for (for example) offer online discount codes for the products they sell... the same ones I sell in store, but they will not let me match the online prices without penalizing my commission percentage! Just one example of how the sales process is no longer a level playing field. ohhh... and we get shouted at for not achieving our individual sales targets.

With the website I'm creating, I haven't chosen a product to sell. It's a blog for therapists as I am interested in helping people with injuries. I will need to set something else up I think so I can sell stuff and create an on-line income.
Steventate Premium
this was a great article, especially the reverse process to better understand what your customers go through in choosing and finally making their purchase. I went through this process when I thankfully chose Wealthy Affiliate. I wasn't sure about it and read tons of articles. Although Benji's Dad was extremely knowledgeable. I researched good and bad but came back to his recommendation. Great article.
LMMemea Premium
Its good to hear another persons perspective when they were deciding to commit to Wealthy Affiliates. Welcome and glad your here.
Best wishes,
Allgood96 Premium
Thanks Kyle ,sounds really informative,I hadn't thought about long term customers,just have to find a way of getting the info now,yes follow my buying processes.A great place to start.
I buy constantly online,i dont know if i follow too many process usually i just buy,but there has been occasions where I am looking for a items worth and find a bargain and just stike.