What was the last purchase you made? Let's take a minute and look at the last purchase that you made online...
- Where did you start and where did you end up?
- Did you purchase the same day that you started looking, and why or why not?
- Were you exposed to positive or negative advertising about a product?
- Did you see the product/service in a magazine or on TV before you saw it online?
- Was the price an issue for you, why or why not?
- What was the last phase in the analysis process before you actually purchased the product?
- Did you go on Facebook or Twitter for some purchasing guidance?
By reverse engineering your own customer activity, you will get a lot of insight as to how people become customers. This personal dissection exercise is good practice and is something that you can do if you are having a tough time converting. Walk through a "fake" transaction from the very initial research phase all the way to the action phase and you will be surprised as to how much insight this actually gives you.
YOU are a customer, leverage that!
YOU are a customer, leverage that!
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amcg
Premium
I am confused about one question when following metrics to prove that you know exactly who your customer is.
questions 4) Can you come up with your own pros and cons for each customer situation? Product Service.
Can anyone clarify this better for me? I believe this is from lesson 4 of the Customer Purchasing Lifecycle.
Thanks!
Anna
questions 4) Can you come up with your own pros and cons for each customer situation? Product Service.
Can anyone clarify this better for me? I believe this is from lesson 4 of the Customer Purchasing Lifecycle.
Thanks!
Anna
KevinWalton
Premium
OK I’m a one off here as I’m struggling to understand how customer comprehension works in practice? How do I determine:
1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?
This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?
Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?
Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.
Thanks.
Kevin
1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?
This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?
Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?
Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.
Thanks.
Kevin
Sandy2019
Premium
So interesting - as I go through these sessions - I smile at myself thinking about my on-line experiences..... and yes I guess I've been a product-centric, committed, loyal, online joy, for many providers over many years now..... and here I am about to share the other side - One more of life's lessons - work to understand the full circle - and the responsibilities of this other side !
Sandy
Sandy
JRandZen
Premium
Excellent training. As I was reading, I cannot help but relate it to my experience. Unconsciously, I went through the stages of the Customer Purchase Lifecycle from the time I searched the net for online business ideas, finding WA, researching, taking the plunge into the free membership and eventually deciding to go Premium.
Dynamite96
Premium
Very informative article, in fact all the facts outlined above about a customer are what i would also do if i am in their shoes.Thanks once more for reminding us about these facts as they will help us to remember that we receive what we give, that is if we provide the best information to our customers about certain products we shall surely rejoice at the end as they will return the favor through buying the products.