What was the last purchase you made? Let's take a minute and look at the last purchase that you made online...
- Where did you start and where did you end up?
- Did you purchase the same day that you started looking, and why or why not?
- Were you exposed to positive or negative advertising about a product?
- Did you see the product/service in a magazine or on TV before you saw it online?
- Was the price an issue for you, why or why not?
- What was the last phase in the analysis process before you actually purchased the product?
- Did you go on Facebook or Twitter for some purchasing guidance?
By reverse engineering your own customer activity, you will get a lot of insight as to how people become customers. This personal dissection exercise is good practice and is something that you can do if you are having a tough time converting. Walk through a "fake" transaction from the very initial research phase all the way to the action phase and you will be surprised as to how much insight this actually gives you.
YOU are a customer, leverage that!
YOU are a customer, leverage that!
Join the Discussion
Roguebandit
Premium
If I promote a specific brand item or create a review on it, would I have to worry about copyright claims? For example, if I created a review for a specific Nike short, the company won't have any problem with me using their name? Also, how would I get images for a specific brand's product? If I uploaded a picture of that Nike short, there won't be any problems? Where would I be able to get a photo of that specific product legally without actually purchasing it?
Reply
IAnum1
Premium
You register with the company as an affiliate. Then they allow you to use the images together with links they give
Roguebandit
Premium
MindShadow
Premium
Great question, Im asking the same thing for my website which will have copyright characters.
Wyn434
Premium
Good stuff. I am bit confused since reading the portion using golf. My niche is new golfer and I am having trouble coming up with content. I am trending towards content to teach about golf history, golf play, equipment, rules, etc but how does one sustain this or even begin to monetize it.
CassiOfTroy
Premium Plus
AnnieHerman
Premium
It's very exciting to see how the customer relationship comes full circle. I'm now seeing true customers posting and taging me on social media, and my email list growing a few people each week. Now, if only I could find the right message to send to my newsletter. Everytime I send (once per month) I expect to see a handful of dropouts lol!
calvinsept
Premium
Hi Kyle...I just wanted to touch bases with you on The Customer Purchase Lifecycle...I've already completed the reading and I must say that my whole sense of using keywords for marketing has ,,,"Truly Been Opened"... to new mental avenues of approach
There was no need to jot down or take notes here. My interest has also reached a new level..
"LOVE IT"
Thanks
There was no need to jot down or take notes here. My interest has also reached a new level..
"LOVE IT"
Thanks
makmrkt
Premium
Calvin, you have been introduced to an expanse of knowledge to define your future. Keywords are the building blocks of your potential websites. If you haven't heard it yet, look at the low hanging fruit to hone in on for your websites. Peace, Mark.
Shatten333
Premium
Thanks Kyle - this sentence grabbed my attention:
One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is.
I find this to be true: Even people on facebook find it hard to give a simple (Like). Interesting! It then becomes a good subject: Who are we selling to, when it comes to customers?
One of the most common mistakes I see people make is promoting to a customer (or audience) before they fully understand who their audience is.
I find this to be true: Even people on facebook find it hard to give a simple (Like). Interesting! It then becomes a good subject: Who are we selling to, when it comes to customers?
