Reconnecting...
There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.
Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.
To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.
There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.
I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.
Join the Discussion
Rjconnors7
Premium
The last thing that I actually purchased online was the Wealthy Affiliate course and I can tell you that I did a large amount of research before that purchase. I really like the advice of "You are a customer...use that knowledge". I think that simple phrase is invaluable advice.
Thank you for the course and all of the fantastic guidance,
Thank you for the course and all of the fantastic guidance,
Reply
gehnrhcomca
Premium
Kyle, The customer life cycle was an interesting read. From my experience in the business world a Customer life cycle is very similar to Product life cycles. One needs to follow closely where the product is within its own life cycle. As product life cycle nears and/or comes to an end, we need to follow closely as you can expect a drop off of customers...only natural. So, bring on the next generation of product people would be interested in buying. Best Regards, George
101gaucho
Premium
My niche is about selling health and fitness product through affiliate marketing .
My website is healthproductionmarket.com
I can't seem to reach anybody to buy the products at all .i have about 5 products reviews and a few blogs relating to my niche on my .i have been doing what i am learning here for about 3 months .Am i missing something ? HELP PLEASE !!!!!
Now i am learning how to use social media for that purpose
My website is healthproductionmarket.com
I can't seem to reach anybody to buy the products at all .i have about 5 products reviews and a few blogs relating to my niche on my .i have been doing what i am learning here for about 3 months .Am i missing something ? HELP PLEASE !!!!!
Now i am learning how to use social media for that purpose
possumlane
Premium
I think maybe the domain may have something to do with it. health production market seems to indicate that you are producing something like a farmer. Are you checking Google Analytics to see who is visiting your site. Other than that I cannot help you. Your website has to reflect what you are doing. For instance my website which is an anti-ageing site indicates that I am selling or promoting anti-ageing products so people interested in anti-ageing products are going to look at the site.
Hope that helps
Carol
Hope that helps
Carol
possumlane
Premium
I went and looked at your site and it looks great so I think the name it putting people off. If you need any help just reach out and I will do what I can to help
Carol
Carol
lastdate65
Premium
I am enjoying this training very well especially a Customer Purchase Lifecycle topic, though I do have one question. I may be wrong, but my thinking of the way this affiliate marketing work is, you have no control over who will visit your website and then go on to buy the items right? Isn't it your website just there to promote some products, whereas the actual transactions happening out in some different premises? If that is so, then how could you know who this existing customer and let alone to get in touch with them?
littlemama
Premium
Hi Richard,
As you go through the training, this will become more clear why and how this works. No, you don't just have a website and have products on it.
Instead, you're going to be writing articles about things in your niche and as you're writing about your niche, you will then recommend products to your audience that would help them.
This is why the training will tell you to write about something that will help your audience to solve something or figure out something.
The training will teach you to also write about product reviews where you can recommend two products and why one is better than another... people who are reading reviews like these are in the buying stage and so if you had a page like that, they will likely to buy from you if you have strong arguments for the points you talk about in your post.
They will more likely to click on your links when they can see you know what you're talking about and can help them solve what they need.
Your website is the bridge between the customer and the merchant. You are connecting the customers who are searching for the right products to help them solve a certain problem and your job is connecting these people to the right products and sending them off to the right merchants to buy those products that will help them with what they need to solve.
I hope this helps you understand a bit more how the process works but it's not a shop you're building here.
This is about talking about various things in your niche that will help your audience in some way and at the same time recommending them products that will help them too. This creates trust and you're not directly selling per se, but rather more of a hey check this out if you want to cure your smelly feet and here are the reasons why I think this one product does the job... and then you list your reasons.
And then you would close that article to tell them to check out that product at http://Amazon.com (for example) and that text will be an affiliate link you get from you applying for the Amazon affiliate program.
I know this all may not make sense to you but you will understand more as the training progresses.
You can ask me more questions whenever you have them. :)
Grace
As you go through the training, this will become more clear why and how this works. No, you don't just have a website and have products on it.
Instead, you're going to be writing articles about things in your niche and as you're writing about your niche, you will then recommend products to your audience that would help them.
This is why the training will tell you to write about something that will help your audience to solve something or figure out something.
The training will teach you to also write about product reviews where you can recommend two products and why one is better than another... people who are reading reviews like these are in the buying stage and so if you had a page like that, they will likely to buy from you if you have strong arguments for the points you talk about in your post.
They will more likely to click on your links when they can see you know what you're talking about and can help them solve what they need.
Your website is the bridge between the customer and the merchant. You are connecting the customers who are searching for the right products to help them solve a certain problem and your job is connecting these people to the right products and sending them off to the right merchants to buy those products that will help them with what they need to solve.
I hope this helps you understand a bit more how the process works but it's not a shop you're building here.
This is about talking about various things in your niche that will help your audience in some way and at the same time recommending them products that will help them too. This creates trust and you're not directly selling per se, but rather more of a hey check this out if you want to cure your smelly feet and here are the reasons why I think this one product does the job... and then you list your reasons.
And then you would close that article to tell them to check out that product at http://Amazon.com (for example) and that text will be an affiliate link you get from you applying for the Amazon affiliate program.
I know this all may not make sense to you but you will understand more as the training progresses.
You can ask me more questions whenever you have them. :)
Grace
SAWalden
Premium
Awesome post Grace!
After reading your reply above it is very clear why and how you and so many others here at WA (including Kyle and Carson!) are so successful.
Thank you so much for taking the time to compose such a thorough explanation - it's as if "explaining things" was your niche!
After reading your reply above it is very clear why and how you and so many others here at WA (including Kyle and Carson!) are so successful.
Thank you so much for taking the time to compose such a thorough explanation - it's as if "explaining things" was your niche!
littlemama
Premium
mhmh
Premium
My target customers are students and experts looking for someone to polish their research into a final product. Naturally, they would shop for trustworthy writing/editing services.
Before they search the internet, they will probably start with people they know. To attract online purchasers, I will have to build a rapport with my possible customers' networks.
In the meantime, I am building my blog to gain noticeability -- and the rapport that I need. In addition, this could be a source for ad revenue and affiliate recommendations.
Before they search the internet, they will probably start with people they know. To attract online purchasers, I will have to build a rapport with my possible customers' networks.
In the meantime, I am building my blog to gain noticeability -- and the rapport that I need. In addition, this could be a source for ad revenue and affiliate recommendations.
