There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.
Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.
To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.
There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.
I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.
questions 4) Can you come up with your own pros and cons for each customer situation? Product Service.
Can anyone clarify this better for me? I believe this is from lesson 4 of the Customer Purchasing Lifecycle.
Thanks!
Anna
1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?
This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?
Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?
Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.
Thanks.
Kevin
Sandy