There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.

Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.

To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.

There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.

I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.



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RubenV1 Premium
This lesson was spot on. I learned alot about internet customers delaying purchases until the toughly look at from all perspectives. Now I remember doing that same thing myself. Unbelievable how I changed as I gained confidence in the program. Thank you so much for turning me around for my own good!
Ruben
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zulqar Premium
Great analysis of 3 phases of buying process-
1) Research phase
2) Decision phase
3) Purchasing phase

Under phase #3 the training material reads like- “Someone who is searching the term "wealthy affiliate review" has probably already done a significant amount of research and are into the Decision phase. They may have started by searching the term "affiliate marketing" and found a website promoting Wealthy Affiliate. They then did some additional research and analysis on Internet marketing related schools to decide which program would be best suited for them. Finally, they search the program they are interested in joining, Wealthy Affiliate.”

The question is- if someone has already done research and made decision by visiting another blog site then the customer is already locked in by that blog site through a sticky cookie, correct? So even if the customer makes purchase using my link, I won’t get the affiliate commission.

From this perspective, isn’t it better to target customers at research phase?
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Robert-A Premium
Only for that other site.
If they join through your site then you get the credit.
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zulqar Premium
Robert, thank you so much for clarifying this matter!

Now I understand that if a visitor has landed on WA site through google search or through other blog site but did not sign-up, NO sticky cookie is assigned to the visitor. But when the visitor signs-up for free membership though a blog or ad link, only then s/he gets a cookie or gets tied to some other sort of record keeping.

Is my understanding correct now?
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Robert-A Premium
You are going on the scenic route with this question.

If a person comes to your site from another site and joins WA through your link then the referral is yours no matter how many cookies other sites have.
If they signup from another site through a link that is yours, you get the referral credit.

Of course if they signup through someone else's link, even if its on your site then the other person gets the referral credit.

All clear?

Enjoy your Sunday.
Robert
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TimMcKinlay Premium
So as long as the person visiting your site clicks on YOUR unique WA affiliate link and joins WA, that person becomes your referral.

It doesn't matter how many times they've clicked on other people's WA affiliate links prior to this, as long as they click on your WA affiliate link LAST, and then join WA, you get the referral.

And once you have that referral, they are yours for life. So you earn when they upgrade to Premium, when they complete their account setup and when they buy domains.
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SamuelLange Premium
Thank you Kyle for your experience and wisdom in Key words and what attracts and keeps customers coming back.
This is not only for the short one off sale or search but a loyal for the long term customer that is what we are all after (network great information and product which keeps people coming back for more).
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kmayorga07 Premium
this is an interesting article, i read a book called "way of the wolf" by jordan belfort that also simplified selling in a stock market environment, but of course it can transfer to any niche.. if anyone has any selling books they recommend please also leave them in the comments.
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James155 Premium
When talking about reviewing products i really agree that this is a great way to acquire customers that follow through. This is of course if they trust your information. My question is this......How do you review products or services without spending loads of money buying all of them so you can check them out and review them? I think this is a great way to get customers but like i said, you need to know what you are talking about/be able to give honest and thorough reviews. If anyone has any insight on this it would be much appreciated!
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smartketeer Premium
Excellent question James!

Well, as you pointed out, the best way is to actually try it out

But I guess that's a bit difficult if you are promoting luxury travels or private jets ... In which case you'll have to do a VEEEERY detailed research
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James155 Premium
So are you suggesting that heavily researching the products you are wanting to review could be/is an alternative?

I know that using them or testing them first hand is the best way to review but i think that even if the products weren't 'luxury holiday' expensive then reviewing a few or basing your sales around the review stage will become very costly.
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smartketeer Premium
Yep, that's my point :)
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James155 Premium
would you say that researching products in depth is a viable way to review? Or do you think that it is a bit risky and could potentially lead to negative feedback/lack of trust?
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smartketeer Premium
In my opinion is achievable. There are endless possibilities to access reliable information

Not to mention that you could create and run your own surveys before writing your own review
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JerryHuang Premium
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