There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.

Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.

To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.

There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.

I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.



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GotGoods Premium
Awesome read and a great lesson.

You got me thinking Kyle because I was one of those who fit the category of "thinking they know their customers". It is a lot more deeper than I thought. This lesson has even put me in a position to revise my business strategy but I'm grateful.

I hope you have a wonderful, progressive day!
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Trujunco Premium
In understanding the values of a potential customer by his buying process < I find the material here > eye=opening and an invaluable concept in creating my website.
I smile at my own process of researching, learning and decision
making... realizing there are a lot more cynics out here, like me, and thereby do not feel so all alone... lol
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Kyle Premium
We all do research, and we all make purchases. Sometimes we forget that we are doing is helping others do the same as we get lost in the process. If we can step back and put ourselves in a customers shoes, is going to make the sales process that much easier and you are good to be able to sell people through helping (versus a hard sales pitch).

If you can help people, and you build trust, and what you have trust recommendations come very efficiently.
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fyrstone Premium
That sign spiked a thought in my mind of caring for the customer, letting them know, say "hey" please leave me know how that product works so i can write a review on my blog about it , maybe not mentioning their name, that's up to them, but , let them know we will be ready to send them another shipment what they are ready, because we are concerned that they start getting the results they been after for so long! I call it the "care package" idea
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John-Day Premium
Are you saying you send out free samples? If so, then yes do that. Always care for your customer....They are always right IF you want to make money. Never think of it as what you want my friend.
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fyrstone Premium
I thought i'd post this as an idea in the search engines lets word stuff a little different as the product " new interesting review" not the same old key wording then when folks hunt for a different key word, they find it way at the bottom, because it had not been "found" yet, it would be a new discovery and end up on top!!?
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John-Day Premium
To be honest I don't think it will end up on top (at least not for awhile) The more a keyword is searched the better for the search engines. However, you can play around with both....mix both in your content. What do you have to lose? I need more people to click on my banner ads for google adsense and more traffic. I'm getting some traffic but need more banner ad clicks to make money there.
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fyrstone Premium
Yah Know what, this is nice, but , the brand is good, however, everyday there is a brand that is trying to take the internet by storm, if a new brand came out that exposes the qualities they have that is way better than the brand thats been out there for years, whoa!! Guess what, if they don't do as we are being trained to do,. interesting stuff Kyle , makes us all think how much better we need to do some tweaking maybe?
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John-Day Premium
My suggestion is to follow Kyles training.....It's gold and he makes ALOT of money with over a Million people here at $50 a month. OMG...WOW....Lucky him.
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