There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.

Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.

To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.

There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.

I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.



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StevenWhite1 Premium
Hi Kyle, this lesson really opened a whole new world for me in getting an “Inside view” of our customer's mindset.

Being a teacher most of my life reminds me a lot of checking homework - I guess the phycology is the same, the only difference is; I could see it in their eyes!

I really enjoyed this lesson!
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RubyCantu Premium
Makes it easier to understand how to approach them through our content depending on which phase you want to interact with them
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KenPe Premium
Hey Kyle,
I appreciate your timely post. As most of us just starting out, it behooves all of us to have a complete understanding of the
correct procedures and use proven methods to be able to
make ourselves profitable if we decide to sell online. It seems
to be a completely different ballgame than buying in person in a
store.

Cheers,
Ken
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jbrombach Premium
i am a professional firefighter myself. the website I am working on is bootsforheroes.com

keep it mind i just started working on it and do not even have any content yet to sell, but do you guys think it has a "scammy" feel to it? let me know. thx
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RubyCantu Premium
I like it. It's catchy
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ontherise Premium
I like it! I think you have a good start. Keep it up!
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SueKolman1 Premium
Not scammy at all! Keep going and good luck!
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Kyle Premium
I agree, I don't think that sounds scammy at all. :)
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jbrombach Premium
Awesome thank you all for your help!
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CandiGirl71 Premium
I think you're off to a great start. It looks really good and drew me in to reading more. That's what you want. I don't think it is "scammy" at all :D

Candice
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ecoman Premium
My son is a firefighter...a captain. He will probably buy your boots if you show him how a firefighter might find them superior to the ones he already wears. Is there a special aspect about your boots that make them more durable, heat resistant, safer?
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jbrombach Premium
Just to clarify, I don't own the boots myself. I was going to be producing relevant content and affiliate links to the top quality boots that I have seen to be the best throughout my career, based on a very large and busy professional fire department.
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Gmflabreez Premium
Great content I agree with everyone else keep up the good work
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Loni13 Premium
Names feel wierd to select.... like youre pinning yourself down to something you havent really confirmed in youre own head yet.
I think a lot of us go through the same... we are all learning as we go.
I wish you well fireman!

Ps. My dad was a volunteer for just short of 20 years
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Imageguy55 Premium
Can you negatively or positively review a product? Or do you need permission?

I am finding out just by building my content there are products that I do use and would recommend to people who are looking for the same thing.
I just don't know if I can publish it on my site.

For example, " I really like Blendtec blenders. There are strong and reliable." Or "I really don't like K-cup coffee machines"
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Beardsman23 Premium
You do not need permission to give a product review. Negatively or positively.
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TimMcKinlay Premium
As long as you are honestly sharing your opinion, and doing your best to be unbiased, there is nothing at all wrong with posting a review that is either positive or negative. Just tell it like you see it.

This is exactly what people want to see. Honest reviews from real people. And this is what will lead to a lot of your success as an affiliate.
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Imageguy55 Premium
Hi Tim

I was downloading some recipes to my website when I got a warning that the content is not original. So what do I do?
Do I rewrite the recipes? Or do I have to come up with my original recipes?

These are recipes that I used that worked but I see that I can’t use them because of the copyright issues. Do I need to pick a different niche?

I am creating a website for people who are looking for healthy low carb ideas and I am really just passing on the material. Do I need to credit the source?

I’m not sure what to do
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TimMcKinlay Premium
Hi Tom,

There's nothing wrong with sharing existing content on your site, it's a good thing if your audience finds it valuable. However, if you are trying to rank that particular page in Google, then you will want to add plenty of unique content on the page as well. Because Google wants to rank unique content, not duplicate content.

Also, if you are copying something word for word, then best practice is to cite the source of the info. So just pop a link in the page that shows people where you got the recipe from. There is a reasonable boundary here though. If the content you are producing is unique and it's the result of many sites/ experience you've learned from (which in most cases it will be), then you obviously don't need to create a full reference list in your article. That's over the top.

So to sum it up... share the recipe on your site either way. But if you want that page to rank on Google, be sure to include plenty of unique content. And consider citing the source of your copied recipe with a link or mention.

Hope this helps!
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Imageguy55 Premium
So I could ahead and publish anyway like it says to do ?
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TimMcKinlay Premium
Yes, by all means publish :)
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pjfjoy Premium
I'm finally through the reading of the customer Purchase Lifecycle. I had been taught most of these tactics through my AWeber account. It took me a while to get through it because it was a lot of repeat for me.. LOL I found myself getting sleepy a lot I didn't feel bored, but definitely would of went faster with a video for me. LOL Reading anything more than a couple pages even highly interesting new stuff just puts me to sleep. Don't know why,
maybe it is the bifocals cause I have to look down all the time. LOL
I just get up and down, walk around, drink lots of coffee. Anyone got any suggestions on what to do for getting sleepy while they read, please let me know? This is a on going problem for me for a few years now.
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Labman Premium
Get more sleep.
It sounds like you are doing everything that I would do to stay awake. The best advice is to focus on reading while you are fresh.
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Mexicanito Premium
I usually take a break and close my eyes tight as hard as possible for a few seconds and a few times and that makes my eyes rest and if still feel sleepy I try leaving them close as if taking a five to ten minute nap that always refreshes me.
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