The Customer Purchase Lifecycle
There is actually an additional phase that I have not touched on yet, but will do so briefly here. Long term customers.
Once you have been able to walk people to the action phase of buying, your relationship should not end and ideally it shouldn't. It is at least 4x harder to sell to a prospective customer than it is to an existing customer. Personally, I would rather create a customer with more ease, thus continuing my relationship with the customer that has bought from me.
To do this, you will need a way to connect with them. You could do this at the point of the initial customer action by getting them to email you for a bonus or for support. You could also create a relationship with them through your social networks. Either way, you will need contact details to maintain and organize these customer relationships.
There is a complete phase beyond the initial Customer Purchase Lifecycle, and that is the Long Term Customer phase. Never forget about who your customers are.
I hope you enjoyed this training, if you have any questions or comments about the Customer Purchase Lifecycle, feel free to leave them below.