Many advertisers don't take advantage of product related keywords. When we say "product related" we are referring to search terms that include the product name or the company name of the product that is being searched. My previous examples (the Rolex watch) was an example of a situation where you can benefit from product terms.

However, there are MILLIONS of products and services. This same principle can be applied to all of them.

For example, if someone was searching the term "wealthy affiliate review" (above, I searched using Jaaxy), this would be a product-related keyword for Wealthy Affiliate, as would "wealthy affiliate", "wealthy affiliate program", etc.

People who search product-related keywords are typically very far along in the purchasing lifecycle because they are already knowledgeable in the subject area and they have already been exposed to some form of branding or advertisement.

Someone who is searching the term "wealthy affiliate review" has probably already done a significant amount of research and are into the Decision phase.

They may have started by searching the term "affiliate marketing" and found a website promoting Wealthy Affiliate. They then did some additional research and analysis on Internet marketing related schools to decide which program would be best suited for them. Finally, they search the program they are interested in joining, Wealthy Affiliate.

Here is another example, a product that is always trending with each new iteration, the iPhone (iPhone 13 in this case)

As you can see, large numbers of people are searching for iPhone 13's, and lots of them a searching for reviews. These keywords have very little competition and can be leveraged to attain targeted traffic that is far along in the customer purchasing lifecycle.

If you can deliver the product information they are looking for (the program is excellent; the program is good, however check out this better alternative), then you will likely be able to convert this product centric audience at a very high rate.



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amcg Premium
I am confused about one question when following metrics to prove that you know exactly who your customer is.

questions 4) Can you come up with your own pros and cons for each customer situation? Product Service.


Can anyone clarify this better for me? I believe this is from lesson 4 of the Customer Purchasing Lifecycle.

Thanks!
Anna
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cramervod Premium
You need to figure out why people buy what they buy so that way you can determine their motivations.

For making more money what the person really wants to do is something specific with that new income. That is what would motivate a person to learn how to make more money.

When you figure out what your target audience wants to do with more money, you figure out the exact type of situations to create stories about.

That is what shows people that they can gain more life experiences if they would make a change with their situation.
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amcg Premium
@cramervod! Thank you for clarifying!!
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nathaniell Premium Plus
Just reading this now, and it was a bit of confusing phrasing! He's talking about how well you know your niche. The question basically means can you think like your customers?

ie. Can you put yourself in your customer's shoes and imagine what are the things your customer is thinking when they get ready to purchase something. They may be concerned about certain things, or excited about certain things.

As you get to know your niche better, you'll understand more about what the customer (the person reading your website) is thinking at different phrases of the purchase cycle.

Hope that helps Anna!
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KevinWalton Premium
OK I’m a one off here as I’m struggling to understand how customer comprehension works in practice? How do I determine:

1.Who my customer is?
2.What they often purchase?
3.Why they purchase online?

This makes no sense at all to me. I get that I need customers to sell to and create profit through trust but how do I understand them. What’s to understand?

Again, promoting what you think people want .... I don’t get it! We have a website with good keyword rich content about your chosen niche which customers have visited. Don’t make assumptions on your customers .... about what?

Customers visit your site because you have targeted them through good research and keyword rich content. I’m really struggling to break this down into practice terms so any help greatly appreciated please.

Thanks.

Kevin
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JKulk1 Premium
Hi Kevin. Your customer will be the person interested in your niche. For example my niche is beginner gardeners so my customer will be those people just starting to get into gardening and looking for ideas.By writing articles about that subject, for example, how to build a garden bed, DIY lawns, different gardening aspects etc. I get my customers trust. They see that my site is not only about making money but actually wants to inform me.
I then complete one review page on gardening products to every three to four information pages.
People will type questions into Google (hence keywords come into play) asking about certain situations. I know, because I have always done this myself. They might ask "How do I start a cottage garden" and BAM!! my blog on cottage gardens comes up high in the rankings for them to see (well not always). But that's the idea.
To your question, Why would people buy online.? More and more are doing this, I do this, its easier and efficient.
I have had people ask me "Why wouldn't a customer go straight to Amazon?" Well some do, but others don't. If there was no money to be made in this form of affiliate marketing ,why would you suppose Amazon would even bother with an affiliate marketing program? Jim
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KevinWalton Premium
Thanks very much Jim I was definitely overthinking this as what you say makes perfect sense which I understand very well. Thanks again.

Kev
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PKraenzel Premium
thanks that was a good tip and something new again to learn
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Sandy2019 Premium
So interesting - as I go through these sessions - I smile at myself thinking about my on-line experiences..... and yes I guess I've been a product-centric, committed, loyal, online joy, for many providers over many years now..... and here I am about to share the other side - One more of life's lessons - work to understand the full circle - and the responsibilities of this other side !
Sandy
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JRandZen Premium
Excellent training. As I was reading, I cannot help but relate it to my experience. Unconsciously, I went through the stages of the Customer Purchase Lifecycle from the time I searched the net for online business ideas, finding WA, researching, taking the plunge into the free membership and eventually deciding to go Premium.
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Dynamite96 Premium
Very informative article, in fact all the facts outlined above about a customer are what i would also do if i am in their shoes.Thanks once more for reminding us about these facts as they will help us to remember that we receive what we give, that is if we provide the best information to our customers about certain products we shall surely rejoice at the end as they will return the favor through buying the products.
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