Reconnecting...
Many advertisers don't take advantage of product related keywords. When we say "product related" we are referring to search terms that include the product name or the company name of the product that is being searched. My previous examples (the Rolex watch) was an example of a situation where you can benefit from product terms.
However, there are MILLIONS of products and services. This same principle can be applied to all of them.
For example, if someone was searching the term "wealthy affiliate review" (above, I searched using Jaaxy), this would be a product-related keyword for Wealthy Affiliate, as would "wealthy affiliate", "wealthy affiliate program", etc.
People who search product-related keywords are typically very far along in the purchasing lifecycle because they are already knowledgeable in the subject area and they have already been exposed to some form of branding or advertisement.
Someone who is searching the term "wealthy affiliate review" has probably already done a significant amount of research and are into the Decision phase. They may have started by searching the term "affiliate marketing" and found a website promoting Wealthy Affiliate. They then did some additional research and analysis on Internet marketing related schools to decide which program would be best suited for them. Finally, they search the program they are interested in joining, Wealthy Affiliate.
Here is another example, a product that is always trending with each new iteration, the iPhone (iPhone 4 in this case)
As you can see, large numbers of people are searching for iPhone 4's, and lots of them a searching for reviews. These keywords have very little competition and can be leveraged to attain targeted traffic that is far along in the customer purchasing lifecycle. If you can deliver the product information they are looking for (the program is excellent; the program is good, however check out this better alternative), then you will likely be able to convert this product centric audience at a very high rate.
I don't want them to come across my website, hopefully start to get interested in what I'm working on. Then for them to be disappointed and annoyed that there is no real content to follow, after my introductory stuff.
Is there a way to set a few things up before putting the website out there or would that be more detrimental to my progress ?
Reply
However, for me, the traffic did not come quickly so I do not think that people will be too annoyed by the small site. I think that one of the best things that you can do for user experience is to make sure that your post addresses your keyword thoroughly. Answer the who, what, when, where, why, and how.
And make sure to keep following the training.
And the real kicker is that unless you're personally inviting people to your website, it's likely that you'll have plenty of post up by the time people start finding you.
Generally speaking, it is detrimental to your progress to wait! Put it out there so people can see what you have on your mind!
I suggest you get writing asap.
It doesn't have to be fantastic content because if you are not publishing right away you can always go over articles and fine tune them.
I personally type all my articles in Microsoft Word and save them in folders on my Desktop PC.
I then work on them as and when I want to use one for whatever subject.
When you're ready then you can publish but do not rush it.
Always best to have an article you are happy with than just a run-of-the-mill one that doesn't really say very much.
Enjoy your Wednesday.
Robert
I am torn between holding off and risk never getting on with it or rushing forward and starting a poor website.
As with most things, I've got to get the balance right.
That's a good start I think and as you continue there will be added opportunity to add more content. To complete the first lesson of this level you are supposed to add another post/page. So that will take you to 6.
This will ensure that your visitors have a lot to read/look at when they visit your site and wont be disappointed.
Russell
I have been indexed on Google but I'm worried that anybody coming across my site might take one look and be put off by its very basic setup and layout.
You've focused on a product-based niche. Would there be any differences for a service-based niche, like coaching?
Kindness and Love
Raymond Shaw
I guess I never really thought about my job that way before, but I was in fact selling the software that I was teaching at the schools??
It's starting to make sense to me now...…..
Every single class I taught, at least 1 thing was different (but usually several), and I had to break everything down on the fly, without anyone actually noticing.
I often did this through humour!
I found that if you're able to make the worst-of-the-worst
Student(s) laugh, I almost always could get them to engage in my lesson.
You are likely going to laugh, but most of the Staff throughout the School Board that I unfortunately had to retire from, due to a serious leg injury, actually nicknamed me "The Child Whisperer!"
Not a word of a lie! Just thought that I'd share that with you, as you've been very helpful answering my questions along the way.
Thanks so much for your input; always very much appreciated!
I was a Computer Engineering Graduate, and have a Teaching Degree as well. In Comp Engineering, I was a Networking Major, with a minor in Psychology.
I am thinking of this whole entire process as the beginning design of a Computer Network. It's like I'm beginning to design a Top-to-Bottom Flowchart. You start from the big picture and branch it out/down from there, connecting everything to the main goal at the same time.
I might not be a Marketing Person, or a Sales Person directly, but I understand the process of breaking things down to what will be the most effective method to gain your audience/sales sort-a-speak.
I'm using my transferrable skills to help me to understand this entire concept. I will say, that Kyle and Carson have designed a beautiful platform, that has been simplified for any User, and that was likely an extremely tough process; but I've done my research, and if I had to rate WA; it would be a 10/10!
Thanks Again Andrew! I'm sure our paths will cross again soon!
Cheers,
Lance
Having read the training, I felt good that I in some way was leaning on showing my visitors that my website was created with them in mind. You have given a more in depth explanation as to why I should write my content a certain way.
Thank you for putting me up to speed so that I could understand a little better about how to be more efficient as an affiliate marketer.
May your blessings continue to make this world better, an affiliate at a time.
